Case Study: Mr Price’s Story – Transforming A Business Across Africa
By Marie-Christin Hansen-Oracle on Feb 20, 2014
Mr Price Group is a South African retailer of apparel, homewares and sportswear and one of the fast growing retailers in the country. The business is seeing rapid growth not only in South Africa but internationally, with Mr Price’s global online offering and opening of further stores in other African countries.
Mr Price implemented the Oracle Commerce solution to support its multi-channel ecommerce offering, going live in 2012. The launch of its online store turned Mr Price into a multi-channel retailer, giving customers access to the complete range of Mr Price products, which previously had only been available in stores.
In this video, Andrew Kenny, Deputy Managing Director of Mr Price Group, talks about how Oracle Retail has supported the retailer through a period of growth and development, and how Oracle Retail Merchandising solutions have allowed the retailer to operate across multiple countries. He also looks at the impact on the customer in terms of the experience enjoyed through multiple engagement channels.