Abercrombie & Fitch Chooses Oracle as Partner in Global Expansion
By Marie-Christin Hansen-Oracle on Sep 09, 2013
Abercrombie & Fitch, an American fashion retailer focused on high quality casual wear for consumers aged 18 to 22, chose Oracle Retail Merchandising in order to support its goal of high-growth and globalisation.
The company is on a focused path – and as a consequence needed support from a system and technology standpoint that enables and not hinders business processes, says A&F CIO, John Deane.
“Oracle is a member of a very select club of vendors that we are dependent on to make things work – a key member to help us enable what the business wants to do,” Deane said.
Oracle Retail was selected for a number of reasons, namely the maturity of the solutions, the global footprint Oracle Retail has, and the fact that the platform is solid, dependable and scalable.
In the below video, listen to Abercrombie & Fitch CIO John Deane discuss how the retailer has leveraged the Oracle Retail Merchandising Solution to speed the rollout of new stores and supported expansion of their global footprint.
The video is available on the Oracle Media Network.