By Marie-Christin Hansen-Oracle on Jun 20, 2014
Results from French consumers, surveyed as part of Oracle Retail’s latest global research, are available from today through The New Retail Democracy microsite.
The New Retail Democracy research explores the democratic relationship between consumer and retailer, and identifies the challenges for retailers in understanding, empowering and representing the new digital-empowered consumer. The research, carried out by market leading research firm RedShift Research, surveyed 4,500 consumers across Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.
Highlights of the French findings were:
- 92% think that understanding product availability is important
- 50% are willing to shop direct with brands
- 33% believe that click & collect offers them a better shopping experience
- 70% believe it is important for retailers to adopt new technologies to improve their shopping experiences
Visit The New Retail Democracy microsite to download research materials, including whitepapers, infographics and fact sheets on the French results, in addition to those on the global research announced in March and those from Japanese consumers released in April. Findings from China, Germany, Russia and the UK will be announced shortly.