By Marie-Christin Hansen-Oracle on Feb 19, 2014
John Elliott, Head of Applications & Development at UK supermarket chain Wm Morrisons, presented ‘Forecast-Led Retailing: Becoming A 'One Number' Business’ at the Oracle Retail Industry Forum 2013. Elliott discussed Morrisons’ journey with Oracle Retail, and the company’s goal of becoming a ‘One Number’ business.
Wm Morrisons is the fourth largest supermarket in the UK, with revenues of over £18 billion. The company utilises Oracle Retail Demand Forecasting and Oracle Retail Advanced Inventory Planning to provide it with a single view over all inventory planning and forecasting. This has led to wide ranging benefits across stores, supply chain, logistics, suppliers and commercially. Furthermore customers have experienced reduced costs, better product availability and fresher produce to purchase.