By Marie-Christin Hansen-Oracle on Feb 11, 2014
Frank Lord, Vice President at Oracle Retail, presented ‘Enabling Commerce Anywhere’ at the Oracle Retail Industry Forum 2013 in London. The modern consumer wants to shop any time and any place, through multiple channels, and retailers need to facilitate this to offer the customer experience that is being demanded.In his session, Frank Lord reviewed current market trends, looking at expected future growth and what this means for retailers. He then discussed requirements for the delivery of Commerce Anywhere in terms of the technology solutions retailers have in place, and how these must work as one through real-time integration to provide a seamless customer experience.
The session closed with a look at Oracle commitment to innovation, demonstrated recently by the launch of Oracle Retail 14, which was announced at the NRF Big Show in New York, in January.