JD Sports Fashion Chooses Oracle Exadata Database Machine to Leverage Fact-Driven Merchandising and Outperform Competitors
By Marie-Christin Hansen-Oracle on Jul 30, 2013
JD Sports Fashion plc. is a leading retailer of branded sportswear and fashion wear with 900 stores and online business across a number of retail locations in the United Kingdom, Ireland, France, and Spain. The company owns many top brands, including Mckenzie, Carbrini, and The Duffer of St George, and sells many limited edition and exclusive designs from Adidas Originals and Nike.
JD Sports is growing fast — organically and through acquisition — and revenue increased almost 20% in 2011. The company wanted to maximize profitability in the competitive sports and fashion wear retail market by matching inventory to demand, identifying best sellers, tracking success of promotions, and being first to market in a fashion-driven business with typically short product life spans.
The goal was to enable 100 buyers, 120 merchandisers, business analysts, and country, regional and branch managers to analyze up-to-date revenue, margin, like-for-like sales, running averages and variance against plan for each of JD Sports’ 400,000 live stock-keeping units (SKUs) from any location. JD Sports wanted to scale analytical abilities to handle anticipated doubling of data volumes from 4 terabytes in 2012 to 8 terabytes in 2015 and growth in user numbers while increasing performance.
Oracle Exadata Database Machine was chosen over IBM for its lower acquisition costs, dramatically higher performance, quicker time to value and faster return on investment. The company ran proofs of concept for SQL reporting, OLAP reporting and batch processes on both platforms. JD Sports was able to build the OLAP cube four times faster using Oracle Exadata Database Machine than with IBM x Series.
"Oracle Exadata beat IBM hands-down for performance in every category,” said Barry Loftus, head of business intelligence and application development, JD Sports Fashion plc. "The combination of Oracle Business Intelligence Enterprise Edition, Oracle OLAP, and Oracle Exadata Database Machine gives us the insight and agility to continue outperforming competitors as we expand our footprint throughout Europe”.