By Marie-Christin Hansen-Oracle on Jun 17, 2013
Delivering a positive online customer experience is more critical today than ever before. With the marketplace becoming more global, consumers now have the power to shop from a wider range of retailers.
A disappointing web experience can seriously harm your business: The Oracle Retail research - The Evolution of Experience Retailing – showed that consumers are not tolerant of retailers who fail to meet their expectations. Only 39% of survey respondents were willing to give a retailer a second chance and over half (53%) switched to a rival retailer straight away.
Given these findings, retailers are having to re-consider how they conduct their business on the web. The customer experience is now defined by the consumer - but are retailers recognising this?
To help you understand whether your website is truly optimised, Oracle Retail has launched an interactive quiz, which looks at whether your site is making use of the top 10 features that increase attraction, decrease bounce, and ultimately drive customer conversion.
Complete the quiz and gain insight into what improvements you can make to provide a more successful customer experience.