Tuesday May 07, 2013

Oracle ATG Web Commerce Enables Mr Price to Make Multi-Channel Move

Last year, South African fashion apparel retailer Mr Price implemented Oracle ATG Web Commerce to transition the business onto a multi-channel footing. Operating over 1,000 stores in South Africa and other countries on the continent, the launch of an ecommerce offering has provided customer access to the complete range of Mr Price products, previously available only in its largest stores.

With online shopping a growing trend in South Africa, it was becoming essential to provide a cross-channel offering and meet the needs of customers who wished to buy online, and Oracle ATG Web Commerce provided the capabilities to transform the shopping experience.

In this video, Donovan Baney, e-commerce executive from Mr. Price talks about why the organisation purchased  ATG Web Commerce to underpin their cross-channel growth.

Video also available at Oracle Media Network.

The Mr Price website now enables visitors to browse, shop, purchase, track an order, and collect and return items through this channel, and is fully integrated with the organisation’s social media channels.

Learn more about the Oracle ATG Web Commerce suite of solutions…

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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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