Thursday May 02, 2013

China’s Beijing Hualian Group Selects Oracle Retail

One of China’s largest retail enterprises, Beijing Hualian Group, has chosen Oracle Retail applications in conjunction with a range of Oracle solutions to create an integrated, scalable retail platform to support its goals to optimize operations and profitably grow its business across the region.

Beijing Hualian Group will utilise Oracle Retail Merchandising, Stores and the Oracle Retail Warehouse Management System to streamline inventory, supply chain and merchandise operations and underpin its growing network of outlets, including hypermarkets, supermarkets, department stores and commercial properties.

With Oracle Retail, Beijing Hualian aims to optimize its operations to enhance business agility and improve decisions on pricing, inventory, supply chain and transactional processes. The use of Oracle Retail Merchandise Analytics will also help provide more profitable actionable insight into the complex organisation, while Oracle Retail Category Management will align the product mix with local customer preferences.

Rising disposable incomes in China, a stable economy and increasing and rapid growth in the use of online shopping are all contributing to a healthy, growing retail industry. China’s embrace of new technologies and the consumer willingness to absorb information from every angle in support of a more complete shopping experience is virtually unsurpassed globally.

This thirst for knowledge, along with the Chinese consumers’ knowledge of product, price and brand reputation and their desire for commerce anywhere pose a considerable challenge to retailers. To combat this, retailers are looking to provide experiences that are superior to that of their competition and align them with smarter internal decisions and processes to ensure they market, interact and transact consistently across touch points.

The press release announcing this news can be found on the Oracle website.

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Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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