By Sarah E Taylor-Oracle on Mar 08, 2013
In this video, Mike Webster, Senior Vice President and General Manager of Oracle Retail, introduces the Evolution of Experience Retailing global research, filmed at the Oracle Retail Exchange event in New York in January. The launch took place at The American Museum of Natural History with the research presented to a packed room of leading retailers from around the world.
As detailed in previous posts on this blog, the Evolution of Experience Retailing research was commissioned in order to help retailers identify what consumers really want from their shopping experiences and how they can create strategies and business priorities to meet consumer expectations and compete more effectively within in the global market place.
A range of research resources, including a whitepaper, byline articles and country fact sheets are available on the research website, along with an infographic, showcasing key results.
Visit the Evolution of Experience Retailing website now…