Friday Mar 28, 2014

Announcing Latest Research Report: The New Retail Democracy

In December 2013, Oracle commissioned leading UK market research agency Redshift Research to carry out a study of consumer behavior. The research interviewed 4,500 adults from Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and the USA.

Findings revealed that as a new democratic relationship emerges between digitally-empowered consumers and retailers, the latter group is being forced to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive.

Announced this week at Oracle Industry Connect in Boston, our research report The New Retail Democracy explores this emerging retail dynamic. The report identifies what matters to global consumers in their shopping experience and how you, as a retailer, can meet and exceed their expectations.

Key findings include:
  • 52% of respondents want Access Anywhere - access to information in-store, online and on mobile devices, enabling them to make purchases anytime and anywhere
  • 93% want to understand availability of products and a further 58% rate it as more important than price, indicating that Availability Always is a priority
  • 46% of respondents admitted to being more loyal and 30% are likely to spend more with a retailer that provides information on availability, emphasising the strong link between availability, loyalty and spend
  • 92% will not wait for a product to come into stock, with 88% indicating they will source it elsewhere instead
  • 73% of respondents highlighted the importance of Individual Retail - every interaction with a retailer to be individual to the consumer, defined by interests, requirements and purchase history
  • 55% admit to spending more in a transaction that is supported by a retail assistant - highlighting the value of people in promoting a more positive interaction
  • 48% are willing to purchase direct from brands - emphasising the growing threat of brand convergence
  • 82% of consumers consider the adoption of new technologies important to their retail experiences and are using multiple touch points, including mobile phones, click and collect, social networking sites and online magazines to complete their shopping journeys

To find out more and download the whitepaper, visit: www.oracle.com/newretaildemocracy 


Tuesday Mar 25, 2014

Arcadia Chooses Oracle Retail to Support International Business

British multinational retailer Arcadia Group has invested in Oracle Retail solutions in order to create a platform to help optimise retail operations and support its developing international business. The group comprises a number of brands - TopShop alone operates over 300 stores in the UK in addition to flagship stores around the world, and ships to over 100 countries.

The retailer’s strategic investment comes in an effort to develop its core merchandising operations to better meet customer demand in its 2,507 owned stores and 600 international franchised outlets across 36 countries.

Arcadia Group selected Oracle Retail Merchandise Planning and Optimization, Oracle Retail Merchandising Operations Management and Oracle Commerce solutions. Arcadia Group will now gain visibility to inventory management and tracking through the entire supply chain, while the Oracle Commerce platform will enable customers to dynamically explore Arcadia brands online.

Arcadia Group is committed to making retail operations efficient and effective, supporting international growth and delivering an exceptional customer experience across all of its brands, worldwide.

Sir Philip Green of Arcadia with Mike Webster of Oracle Retail

Arcadia Group CEO Sir Philip Green with Mike Webster, Senior Vice President and General Manager at Oracle Retail.

Links:

Monday Mar 03, 2014

Molton Brown Launches Mobile Websites

British luxury skin-care company and London’s “bath, body & beauty connoisseurs” since 1973, Molton Brown, have products distributed in more than 70 countries worldwide. The company plans to drive growth through the launch of mobile enabled commerce websites, which provide an enhanced and consistent buying experience for its customers.

KAO Group, owners of Molton Brown, has successfully launched mobile enabled websites across multiple regions including North America, Europe, Australia and Japan using Oracle Commerce.

The company’s target of delivering an engaging, virtually seamless and personalized experience to each customer is achieved through the Oracle Commerce solution, which is helping to generate increased conversion rates, improved order value, and ongoing customer loyalty.

“The launch of our mobile websites signals another step in our strategy for providing a truly seamless omni-channel experience for our customers,” said Tanay Taank, Director, KAO Group. “In this project, Oracle has demonstrated an expertise in delivering a best-in-class solution, with a rapid time-to-market implementation, accelerated by the Reference Store, within our desired budget.”


Thursday Feb 20, 2014

Case Study: Mr Price’s Story – Transforming A Business Across Africa

Mr Price Group is a South African retailer of apparel, homewares and sportswear and one of the fast growing retailers in the country. The business is seeing rapid growth not only in South Africa but internationally, with Mr Price’s global online offering and opening of further stores in other African countries.

Mr Price implemented the Oracle Commerce solution to support its multi-channel ecommerce offering, going live in 2012. The launch of its online store turned Mr Price into a multi-channel retailer, giving customers access to the complete range of Mr Price products, which previously had only been available in stores.

In this video, Andrew Kenny, Deputy Managing Director of Mr Price Group, talks about how Oracle Retail has supported the retailer through a period of growth and development, and how Oracle Retail Merchandising solutions have allowed the retailer to operate across multiple countries. He also looks at the impact on the customer in terms of the experience enjoyed through multiple engagement channels.

Thursday Dec 12, 2013

Marriott.com: Powering the Personalisation Experience Through Endeca Search

Marriott International is one of the world’s leading hospitality companies, operating over 3,700 properties around the world, and bringing in over $12billion in revenue each year.

The company utilises Oracle Endeca on Marriott.com to deliver a personalised experience to its customers, and as a result has seen a number of business benefits. These have included the ability to scale easily and increased website performance. The team behind the Marriott.com website have also been able to easily roll out new projects to meet business needs.

In this video, Tim Streightoff, Director of IT for Marriott.com, discusses how the company currently uses Endeca Search to power the personalisation experience on Marriott.com as well as using the Endeca Search and Faceted Navigation within its primary booking path.

The video is available on the Oracle Media Network.

Oracle Endeca Commerce enables companies to deliver a personalised and consistent customer buying experience across all channels–online, in-store, mobile, or social.

Wednesday Nov 20, 2013

Showroom Your Way

We have come a long way from the 2008 Oxford English Word of the year “credit crunch” and last year’s “omni-shambles”. While “selfie” was crowned the 2013 winner yesterday, “showrooming” was a top contender.

This represents changing consumer behaviour and the role of technology in our retail experience.

Showrooming is a new shopping behaviour. 2013 is the year where a more confident, connected consumer is placing him or herself at the heart of the retail machine. People who may once have been considered “window shoppers” are now, armed with their smart phone, making the journey to the stores to look at goods while researching best prices online. Some retailers might view this as a problem, but it’s not something to fear.

Having confident consumers empowered by information on price and availability will require a re-engineering of some retail businesses. But an empowered, confident consumer operating across all retail channels is a better problem to have than a credit crunch. For retailers, this means showrooming your products your way, using the best available science to build your business in a confident way.

A Mobile Social Connected Experience

The selfie “trend” signals the strength of social media and technology in society and its mainstream prevalence.

2013 is the year that worldwide sales of smartphones exceeded those of regular phones. As of July 18, 2013, 90 percent of global handset sales are attributed to the purchase of Android and iPhone smartphones.

Taking selfies and showrooming are now entirely mainstream activities. According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.


So what do retailers need to know about showrooming?

1. Enable and provide Commerce Anywhere

You need a digitally integrated marketing and delivery strategy. Once a consumer is engaged in showrooming they are engaged with your channel and you can only delight them. Innovations like click and collect are becoming standard – the next phase will be about delivering Commerce Anywhere, supporting every permutation of a customer journey, in real time.

2. Focus on cross channel availability

It is right to focus on price when your customer is focused on price. However, availability is just as important when it comes to showrooming. Offering reliable inventory availability across multi-channels in real time is something few retailers can offer yet because it challenges the integration of the channels and the systems. To benefit from showrooming you need to be opening up accurate inventory information to the shopper 24/7. This is something you need to get right as no customer will forgive an “omni shambles”. If you say an item is available now – it needs to be available for the customer now.

3. Assume every individual shopper carries their individual internet in their pocket

Your customer wants as much information about the product as is available. Jumping onto a mobile devices is reassuring, when we want to see my internet, my social media streams, my personalised experience. Once a customer is engaged across channels you can be strengthening their decision making using powerful science. We help people to build consumer decision trees, capitalise on search data and get the right product placement for the individual.

4. Differentiate the offer

If your in-store team are as wise as the internet, you can engage with customers in new and differentiated ways.


Today’s consumer needs Commerce Anywhere - you have to embrace the digital channels that are available on mobile devices. Retailers now need to deliver what the modern customer expects through powerful science, systems and social experiences.

Showroom your way, show your customers the best ways to engage with your brand and you will be heading for success.

Tuesday Nov 19, 2013

TOMS Uses Oracle Commerce to Drive International Expansion Strategy

TOMS is well-known for their One for One™ movement, providing people in need with a pair of TOMS shoes or eye care with every corresponding purchase made. The brand features numerous styles and colors in footwear, and has seen increasing popularity amongst consumers worldwide, both online and in stores.

To support its rapid business growth and international expansion, TOMS is using Oracle Commerce to personalize its online customer experience by delivering relevant content and recommendations to customers, providing a faster, easier checkout and a more visual, content-rich shopping experience with integrated ratings and reviews.

TOMS required the agile, scalable B2C eCommerce environment provided by Oracle Commerce, as it forms a vital part of its strategic initiative to deliver the One for One™ message to new markets and supports global demand for an ever expanding product line. The brand also benefits from the use of the Oracle Commerce integrated translation features, which has automated the translation process and simplified expansion into new markets dramatically.

Read the full press release: TOMS Drives International Expansion with Oracle Commerce

Monday Nov 18, 2013

Metra Chicago Deploys Oracle Retail Point of Sale Across its Network

Chicago’s commuter rail service provider, Metra Chicago operates over 1100 miles of track, and carries over 82.7 million passenger rides each year. The company was operating twenty three different systems, each with different maintenance partners, but wanted to consolidate these disparate systems into a single platform.

Since implementing Oracle Retail’s Point of Service solution, the company has seen a wide array of benefits. These have included speedier input of data into its foundation system that has had the added benefit of the provision of an enhanced customer dashboard to its user community. It has also been able to offer customers credit card use options, without the requirement of manual signatures by using an electronic signature capture device.

In this video, see how Metra Chicago is using the Oracle Retail Point of Service for its five downtown and 82 outlying stations to improve customer experience, data flow, and accounting management.

This video can also be viewed on the Oracle Media Network.

Tuesday Oct 29, 2013

Saudi Arabian Retail Distribution Business Ajlan & Bros Selects Oracle Commerce

Ajlan & Bros has selected Oracle Commerce in a bid to improve its customer engagement capabilities and drive its expansion plans. The large Middle Eastern retail distribution business, which specializes in the design, manufacture and supply of clothing across the Middle East, is seeking to expand its operations, which consist of a distribution network of more than 7,000 points of sale and represent more than 15 international brands. The business is aiming to build brand awareness globally with an interest in the European and American markets.

Choosing Oracle Commerce will provide Ajlan & Bros with the capability to optimize each customer engagement, which will help to increase cross-channel promotion and improve a unified online, mobile and social experience for customers. The company will be able to leverage Oracle Commerce’s advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.

The selection of Oracle Commerce followed an extensive evaluation of competitor solutions, with Oracle selected due to the solutions strong capabilities in cross-channel ecommerce and customer experience management, as well as a solid track record of maintaining best practice.

Press release: Ajlan & Bros Selects Oracle Commerce to Support Expansion Strategy

Friday Oct 11, 2013

French Retailer Groupe ÉRAM to Expand and Accelerate Online Business with Oracle Commerce

Groupe ÉRAM has chosen Oracle Commerce to support its initiative of creating a multi-site ecommerce platform for its shoes and apparel brands. With 1,650 stores across brands such as Eram and GEMO, Groupe ÉRAM wants to extend its operations through a next level ecommerce strategy.

By selecting Oracle Commerce, the retailer will be able to take advantage of a single platform to operate multiple integrated commerce sites. Groupe ÉRAM will roll out Oracle Commerce across 7 brands, ahead of a wider deployment, creating new ecommerce opportunities for some brands and replacing legacy open source solutions for others, which have lacked the scalability, flexibility and functionality necessary to support the group’s ecommerce ambitions.

The deployment of Oracle Commerce will help Groupe ÉRAM deliver a Commerce Anywhere customer experience through a personalized, relevant and connected interaction. The retailer will be able to promote more targeted offers to drive cross- and up-sell opportunities and improve conversion rates, while the single platform will help to keep the costs in check.

Press release: Groupe ERAM to Expand and Accelerate Online Business with Oracle Commerce

Friday Oct 04, 2013

New Oracle Retail LinkedIn Group

Oracle Retail has launched a brand new group on LinkedIn. The group has been created to allow the Oracle Retail community to connect and network in a single location, and is now available for members to join.

The group will be populated with the latest news and content, as well as information about forthcoming events. Members will be able to pose questions to Oracle Retail and the community, and connect with other members.

Click here to visit The Oracle Retail Group and apply for membership.

As part of the new group, a sub-group has also been created specifically aimed at delegates and those interested in Oracle Retail Industry Forum events. The group is being used to communicate the latest news and information about the Oracle Retail Industry Forum, Europe event in October, and is also available for members to join.

Click here to visit The Oracle Retail Industry Forum group and apply for membership. Please note this group is open only to retailers and partners directly involved in Oracle Retail Industry Forum events.

Thursday Oct 03, 2013

French Retailer Auchan Selects Oracle Retail Merchandising

Groupe Auchan, the French retail group and tenth largest grocery retailer in the world, has selected Oracle Retail Merchandising solutions to support the growth of its European business by synchronizing core retail and supply chain operations across the region.

Groupe Auchan will use Oracle Retail Merchandising System, Oracle Retail Price Management, Oracle Retail Trade Management and Oracle Retail Allocation solutions to optimize merchandising decisions around specific lines of business that help deliver operational efficiencies and improve the customer experience.

Oracle Retail Merchandising solutions offer Groupe Auchan the robust functionality and reliability necessary to support its organic growth strategy and will enable it to benefit from the complementary nature of its retail businesses.

The retailer plans to leverage the capabilities of the Oracle Retail solutions to enhance the shopping experience for its customers through improved range synergies across its regions. These capabilities will provide the group with access to better pricing as well as promoting faster time to market to satisfy demand and enhancing the competitiveness in its key markets.

Press release: Groupe Auchan Selects Oracle Retail to Optimize its International Operations

Tuesday Sep 24, 2013

Argos announce ‘click and collect’ collaboration with eBay

UK retailer Argos has today announced their collaboration with eBay, the online marketplace with a global customer base of 233 million (18 million in the UK), in providing a ‘click and collect’ service to eBay customers. The agreement means that around 50 eBay merchants will allow customers to purchase goods on eBay, and collect their products at one of 150 UK Argos stores.

This news reflects the ongoing push in the industry to provide Commerce Anywhere to consumers, who wish to shop at a time and via a method that is ‘good for them’, having products delivered when and where they choose. Whilst eBay merchants have traditionally offered home delivery, the tie-up with Argos will allow the e-commerce company to offer an alternative, tackling issues of consumers not being at the delivery location when an item arrives.

‘Click and collect’ is a growing trend, with an increasing number of retailers now offering the delivery mechanism. Consumers are able to select a location that is close to them, and collect the item at a time that is convenient. Growth in such services is a result of the increasing range of fulfilment options for consumers, with retailers looking to deliver a customer experience that is ‘good for me’.

The deal between eBay and Argos is for an initial six month pilot period.

Friday Aug 16, 2013

New Release of Oracle Retail Allocation Announced

Oracle Retail have announced the release of Oracle Retail Allocation 13.3, a solution that helps enable retailers to deliver the right product to each of a retailers’ locations using real-time inventory levels along with sales and planning information.

Oracle Retail Allocation 13.3 takes advantage of embedded business intelligence, analyzing input from multiple data sources to provide actionable insights to allocators. Retailers are able to determine need at the item/location level, using real-time inventory data, and allocate based on plan, forecast and sales information.

Benefits of the solution include:

  • Synchronization with merchandising orders, transfers, and inventory
  • A flexible, configurable dashboard and workflow
  • Driving of accuracy with integrated planning and size profile optimization
  • Enablement of multiple allocation methods including plans based on trend
  • Improvement of allocation accuracy

For further information, please visit:

Thursday Aug 08, 2013

IDC Retail Insights Reviews Oracle CrossTalk 2013: “Most Comprehensive Set of Products for Retailers”

Worldwide advisory services and market research firm IDC Retail Insights released a perspective report on Oracle Retail’s premier event CrossTalk, which this year took place from June 25th to 27th in Chicago. The annual event is invitation-only and targets top business and IT executives from leading cross-channel, specialty, grocery, hardline, department and discount stores from around the world. CrossTalk highlights success stories from leading retail customers, who share key strategies and best practices that have transformed the industry.

Clear vision

The IDC Retail Insights article discusses the clear presentation of Oracle Retail’s Commerce Anywhere vision delivered in CrossTalk’s keynote – which articulated how the retail portfolio, a mixture of borrowed (from the broader Oracle portfolio), bought, and built products – came together to deliver actionable insight, optimized operations, and connected interactions to a retail industry in the midst of a historic transformation to omnichannel customer experiences.

Most comprehensive set of products

“Oracle may have the most comprehensive set of products for retailers today”, writes Robert Parker, Group Vice President at IDC Retail Insights. “That breadth gives Oracle two value propositions: as a vendor of best-of-breed technologies (e.g., in narrow e-commerce, core merchandise, item planning, inventory optimization, replenishment, and allocation projects) and as a platform for major transformations by leveraging the whole product set, including back-office capabilities.”

R&D budget strength

Oracle Retail executives at the event stated that Oracle Retail enjoys a healthy amount of the Oracle R&D budget, more than the revenue of some of their best-of breed competition. “Oracle understands the importance of lowering integration costs but not at the risk of becoming a monolithic platform unable to compete on smaller-scope commerce or retail analytic projects,” writes Parker.

For access to the full document, click here.

About

Everything Retail.


Principal contributors:

Sarah Taylor, Senior Industry Director, Oracle Retail.


Marie-Christin Hansen, Senior Industry Campaigns Manager, Oracle Retail.


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