Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.


Gwen Surgeoner
Director, Global Partner Marketing

Before you know it, today will be tomorrow. So helping your customers exploit technologies such as The Internet of Things (IoT), artificial intelligence (AI) and blockchain today, can help them build their business better for tomorrow.


Introducing a new fully integrated digital marketing campaign, Your Tomorrow Today, now available on the Oracle Channel Marketing Automation Service - at no cost to you. This campaign will position you as an industry leader helping your customer's CIOs and IT decision makers understand how they can implement these transformational technologies to build leaner business processes, develop innovative products, automate tasks, and minimize costs.

Promote to your customers the business benefits of Oracle Autonomous Cloud services by sharing featured personalized emails directing recipients to dedicated customized microsites featuring webinars, eBooks, whitepapers and more including numerous complimentary social media posts for you to leverage across your own social channels.


Integrated campaigns are designed to touch the customer throughout their digital journey with a logical flow and compelling story, geared towards prompting them to take action. This fully integrated digital campaign encapsulates three marketing modules that address the following:

  1. Introduction "Awareness" Module: This module begins a story, bringing awareness of a problem to your audience by providing information and studies highlighting the issues. In this campaign module, it will highlight how AI, IoT and blockchain can revolutionize your customer's organizations by sharing various compelling assets such as videos and eBooks available for download.
  2. Product / Solution Module: This module usually follows up on the story introduced in the first step by introducing a solution and the benefits / features of the solution. In this campaign module, customers gain insight into the interconnection between these transformational technologies and how they provide opportunity for them to take complete control of their data, to streamline and enhance processes by again sharing various assets that drill down into the solutions.
  3. Validation Module: This module then tackles the prospects that are aware of the problem and the solution but maybe aren't yet convinced. It usually provides prospects with the idea that this solution works.This module discusses how Oracle incorporates and integrates AI, IoT and blockchain as well as how Oracle Autonomous Database Cloud combines machine learning and artificial intelligence to take performance tuning to the next level.

Implementing this campaign is quick and easy with an automated workflow that spans six to nine weeks. Simply customize it once, and let it run.  If you haven’t visited the Oracle Channel Marketing Automation Service in a while, we encourage you to do so.

This platform is our modern marketing platform, exclusively for the OPN community, providing a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content. These have been developed to enhance your go-to-market strategy while boosting awareness, generating leads and driving revenue.



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