Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

  • June 17, 2021

Why Expertise is Important to Customers When Selecting an Oracle Partner

Guest Author

With the evolution of technology and the challenging times we live in, more and more customers select Oracle to support their growth. At the same time, they need to select the right partner who can extend Oracle products and cloud services by implementing a complete solution to successfully meet their needs. Ultimately, customers seek a reliable and skillful partner who understands their business and industry to become their trusted technology and business advisor.

Expertise is the Standard

Expertise is the foundation of the Modern Oracle PartnerNetwork (OPN) program and the standard that allows customers to easily and clearly identify partners with the validated skills and the experience required to help them succeed.

Oracle has evolved the former tiered partner program to bring more clarity into the selection process of a partner who can deliver desired customer outcomes. Aimed at driving success and developed as a result of engaging directly with customers, Expertise assures a consistent baseline of product and solution knowledge, technical skills and experience along with a proven track record of successful deployments. Through Expertise, which allows differentiation of partners in the marketplace, customers can find the right service provider within their geographic region.

> Learn how Emtec (US), Abast (Spain), NewCytech (Cyprus) and Exitas (Belgium) attained Expertise to differentiate themselves in the market

> Read from Beyond Systems and DSP-Explorer, UK-based OPN partners, explaining why Expertise matters to their business and to their customers

With Expertise, partners gain credibility and relevancy in the market to differentiate themselves based on performance and achievements. To further develop their Oracle practice, partners leverage Expertise attainment to unlock access to financial incentives and additional go-to-market benefits such as logos, certificates, joint development of customer success stories, and more. 

Oracle also provides increased exposure to partners who achieve Expertise through the Oracle Partner Finder. With over 20,000 visits per month, this customer-focused listing allows each partner to showcase their unique skills and Expertise directly to Oracle customers.

What is Expertise?

Partners attain Expertise based on the specific regional markets, in which they operate, after demonstrating their capabilities through the completion of courses and assessments. This is followed by the need of partner consultants to get certified within the field of study. Additionally, partners have to complement their achievement with proven successful customer deployments before they earn the Oracle Expertise.  

Expertise attainment is available across the broad suite of Oracle technology and middleware products, and for on-premises plus cloud applications in areas such as ERP, HCM, CX, and SCM, amongst others. There is also the opportunity to gain recognition for managing and migrating workloads to Oracle Cloud.

Visit the Expertise Catalog to explore the full list of available Expertise.

> Discover how DSP-Explorer, a partner in the UK, supported Stonewater with the migration of Oracle E-Business Suite to Oracle Cloud Infrastructure

Requirements for Partners to Achieve Expertise

1)  Rigorous, Consistent, and Up-to-Date Knowledge

Requirements to attain Expertise include a number of rigorous, high-bar product certifications, which are proctored examinations managed through third-party examiners. Partners must also stay up to date with the latest versions of product upgrades to maintain currency of knowledge and remain relevant to customer needs. Moreover, it is an OPN program requisite for a partner to maintain a minimum number of consultants within a geographic market in order to maintain Expertise.

2)  Proven Experience and Successful Customer Outcomes

To achieve Expertise and validate their service deployment capabilities, partners are also required to attain specific customer satisfaction scores on Go-Live surveys associated with their recent service delivery projects. Here, customers have the opportunity to prove the quality of the partner’s work related to recent implementations or solution deployments. Such validation is essential to ensure the partner’s services have met or exceeded the desired customer business outcome. It also provides proof of a repeatable track record of customer successes completed by the partner. 

3)  Regional Resources

Expertise also includes a regional practice component. This means that the partner’s consultants reside in or are dedicated to the region and the company has experience in the regional area where they earned the Expertise designation.

Expertise is the cornerstone of the Oracle PartnerNetwork program and customer success is the reward!

If you are interested in learning more about how Expertise can jumpstart your business as an Oracle partner explore the Oracle PartnerNetwork site here.

Pablo Hanono, Senior Manager, A&C Programs, Oracle


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