Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

The Cloud's New Power Couple

Gwen Surgeoner
Communications Manager

When you hear the term "power couple," who comes to mind? Maybe it conjures up the likes of  'Barack & Michelle,'  'Beyonce & JayZ' or maybe even 'Lois Lane & Superman.'  Here at Oracle,  it makes us think about the Cloud's new power couple: Oracle Unified Finance and HR. While this relationship may not seem as glamorous as some - your customers will appreciate this partnership!

In a recent survey by MIT, it was reported that 35% of companies plan to create a shared Finance and HR function within the next year. And that sounds reasonable since there are at least 34 touch points between Finance and HR today. However, considering how best to nurture this union will mean your customers must strategically consider how best to proceed to deliver a smooth, productive integration of these job functions.


To help you help your customer with this cultural and cloud transformation, we are announcing a fully integrated digital marketing campaign - Unified Finance and HR: The Cloud's New Power Partnership - available via the Oracle Channel Marketing Automation Service - powered by Zift Solutions.  This new campaign will give you the tools and resources you need to drive awareness and to educate your customer on how best to anticipate, prepare and proceed with their unified Finance and HR power partnership.

Integrated campaigns cater to the buyer's journey and are designed to touch the customer throughout their digital journey with a logical flow and compelling story - geared towards prompting them to take action. This specific campaign, consisting of multiple emails, social posts and landing pads, filled with compelling assets, will engage and educate your customers on the business benefits of cloud collaboration of HR and Finance teams. And at the same time, it will position your business as an industry leader when it comes to cloud migration and digital transformation.

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