Thursday Sep 03, 2015

So you think you can Tweet?

As social media-savvy as we think we are, it’s always good to have reminders.

Whether you’ve been a community manager for years, or just creating your first Twitter account, we present you a fool-proof list of social media best practices to keep handy.

These tips can be used for those who manage social media accounts both personally and professionally:

  1. Proofread! Spelling errors are awful; so are incomplete and run-on sentences.
  2. Think visually. Photos, videos, gifs, infographics – whatever you can do to tell your story visually will perform better than just text;
  3. Check hashtags before using that “#” – some of them don’t mean what you think they do;
  4. Stay true on-message. Don’t jump on trending bandwagons just for the sake of it – make sure your social media posts stay true to your message;
  5. When in doubt, don’t post. If there’s ever a question about the appropriateness of a post, don’t do it;
  6. Don’t engage in negativity on social;
  7. Respond promptly to all messages (within an hour or two);
  8. Identify yourself. If posting to your personal accounts for work, make sure that your personal accounts clearly state your views are your own, not your company’s.
  9. Update your profile! Profiles are easily neglected. Take the time to update everything from your photo to your contact information to your interests.
  10. Commit to social media education. There’s a lot to learn and many social media opportunities that most of us aren’t aware of. The smallest tips you pick up can have a large impact on your social media success.

Once you’ve gotten these down, take a good look at your social accounts and ditch the dead weight. Why get rid of an account, you ask? Well, because they only thing worse than not having a Twitter or Facebook page is having one you seldom update.

Social media etiquette and best practices are becoming more and more important with the increase of users and content posted on social channels. Being a skilled social media manager means observing others and testing until you get things (close to) perfect. If everyone followed these common sense guidelines, social would be a better place.

Don't forget to follow OPN on social! We promise we update our profiles regularly.

The OPN Communications team

Tuesday Dec 23, 2014

What are your plans to increase profit in 2015?

Digital disruption is a part of business nowadays. Take for example what email did to the printing press and postal service; what iTunes did to the record industry; what the digital camera did to Kodak. You get the idea. So what exactly is disruption? It is often defined as the change that happens when new technologies or business models affect the value proposition of existing goods and services.

Value is what digital disruption impacts. And this value comes in all shapes and sizes: better; easier; smarter; bigger; smaller; cheaper. You name it. New companies built on these models are both challenging and threatening even the most well-established of industries, and the companies that aren’t responsive may soon be gone.

So as you ask yourself not, “should we play in digital,” but rather, “WHERE will we play in digital,” keep in mind that every company today has the chance to win in digital business. Transformations can be tricky, though. Many organizations are still struggling to develop an enterprise IT strategy – let alone a digital strategy.

As your company and your customers work towards a digital transformation, keep in mind you want a platform – economically and operationally – that spans big data, cloud, mobile, social, and the Internet of Things (IoT). Access to big data will allow you to keep tabs on customers and market trends; a complete cloud will lay a solid foundation for efficiency and business agility; IoT is the next frontier that will drive unprecedented levels of automated decision-making; and the need for mobile and social goes without saying. These five increasingly intertwined technologies are having a dramatic impact on enterprise IT, and the biggest challenge is integrating these five forces together.

That’s where Oracle comes in.

At Oracle, we build and design our technology so it works together from the start. With our broad, integrated IT portfolio, we have a unique ability to offer customers a complete hardware and software stack—from cloud applications through middleware and databases, and all the way down to servers and storage. We offer all of this on-premises or in the cloud. Each layer has been engineered to work together, which allows customers to optimize performance and build greater reliability and security than they would by employing multiple vendors. The advantage of an integrated stack is that it helps you simplify your IT. Oracle takes a big chunk of the integration and routine maintenance off your hands, so that you can invest more of your resources into innovation and growth. 

Oracle has many customers who are already digital disruptors. One of our finance customers is shaking up digital banking processes by leveraging Oracle software and systems for their mobile payment infrastructure so users can make payments via mobile phones using only a phone number. One of Oracle’s healthcare customers is pioneering a digital medicine initiative through wearable skin sensors that monitor vitals so that patients can receive precise and near real-time information regarding their health.

No matter where your customers are located and what industry they’re in, you can help them re-imagine their business, focus on their growth and drive innovation. And with software and hardware engineered to work together, they can shave months, or even years, off their integration timelines. Simplified IT can help them get there; Oracle can help you get them there.

So, how will you increase revenue in 2015?

Happy holidays and best wishes in the New Year,
The OPN Communications team

Tuesday Sep 09, 2014

Become a Social Media Guru in less than 25 minutes

Want to build a stronger social media presence and learn how to better engage your customers to drive more demand?

The Social Media Rally Station™ from Channel Maven Consulting will be back again this year at the OPN Lounge at OPN Central @ OpenWorld, armed with professional photographer and marketing consultants who will give you a comprehensive evaluation of your current social media clout. Using face-to-face stops, Channel Maven advisors will set you up with professional photos and online engagement best practices for your platform profiles. You will also learn how to best-format + utilize the latest social platforms to get your solutions out to a broader market. Reserve your one-on-one fifteen minute free consultation now!

Here’s how it works:

  1. Check in with a Rally Coordinator who will assess your needs and move you to the appropriate station;
  2. Take part in the photo station where you’ll receive a headshot to use on your social media platforms, your business website, or for articles and posts about your company;
  3. Reveal to your Consultant how you’re using social media and he/she will suggest ways to optimize your online presence. For those of you who are more familiar with the social media space, Consultants will dive deeper into YouTube, Vine, vimeo, Pinterest, etc;
  4. That all said, keep in mind this is a custom engagement so ultimately YOU decide how you want to focus your time.
Social Media Rally Station™ will take place in the OPN Lounge at the below times during the week of Oracle OpenWorld. Please wear professional attire from the waist up for your headshot, and bring log-in credentials for your existing social platforms.
Monday: 9:45am – 6pm  
Tuesday: 9:45am – 6pm
Wednesday: 9:45am – 3:45pm

Questions or trouble making your reservation? Contact Lexi Strickland

Be sure to re-tweet this post on Twitter and ‘like’ OPN on Facebook. You can also ‘like’ the Channel Maven consulting team on Facebook and Twitter using the hashtag #CMCsmrs to let them know you’re coming.

See you onsite!
Your OPN Rally Team

Friday Sep 14, 2012

Go From Social Glum to Guru at the Social Media Rally Station @ OOW


@OPN Partners,

We have some #exciting news for you! Just when you thought Oracle OpenWorld #OOW couldn’t get any better; OPN wants to announce a little something called the Social Media Rally Station™. #OMG!

Enough with the social talk, hash tags and @’s, since there will be plenty of that at Oracle OpenWorld! This awesome station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, and get customized, face-to-face, expert advice on how to better engage with your customers and find new prospects online!

Here’s what will happen at the Social Media Rally Stations:

  1. Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station.
  2. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company.
  3. Finally, the One-2-One Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, Facebook, Google+ and more. Finally, this is a custom engagement so you can decide how you want to focus the time.

Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember…

  • These Social Media Rally Stations will be taking place on: Sunday, 9/30 from 3-5 p.m.PT at the Esplanade level, Moscone South and Monday, 10/1 from 10 a.m. – 6 p.m. PT at the OPN Lounge in Moscone South, Exhibit Hall Level
  • Please wear professional attire from the waist up for your head-shot
  • Bring any login info for your social platforms
  • Come prepared with questions for our One-2-One Consultants!

If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to Oh and don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! #Thanks!

See you around the social-sphere,

Monday Mar 19, 2012

Let’s Get Social

You can try to run from it like a Facebook picture but you can't hide. Social media as we know it is quickly taking over our lives and is not going away any time soon. Though attempting to reach as many Twitter followers as Lady Gaga is daunting, learning how to leverage social media to meet your customer's needs is not. For Oracle, this means interacting directly with our partners through our many social media outlets, and refraining from posting a mindless status on the pastrami on rye we ate for lunch today… though it was delicious.

The "correct" way to go about social media is going to mean something different to each company. For example, sending a customer more than one friend request a day may not be the best way to get their attention, but using social media as a two-way marketing channel is. Oracle's Partner Business Center's (PBC) twitter handle was recently mentioned by Elateral as the "ideal way to engage with your market and use social media in the channel". Why you ask? Because the PBC has two named social media leads manning the Twitter feed at all times, helping partners get the information and answers they need more quickly than a Justin Bieber video gone viral.

So whether you want to post a video of your favorite customer attempting the Marshmallow challenge or tweet like there's no tomorrow, be sure to follow @OraclePartnerBiz today, and see how they can help you achieve your next partner milestone with Oracle.

Happy Socializing,

The OPN Communications Team

Monday Jun 15, 2009

Tweets, Podcasts and Status Updates-You're in the right place; Oracle PartnerNetwork is in the Mix and wants to know "What's on your mind"?

Forget Elvis - Oracle PartnerNetwork wants a lot more conversation. This is why we have begun reaching out to you in a whole new host of ways. We’ve Tweeted about it. We’ve Facebooked about it. We’ve Linked you In. And now, we are blogging about it.

Oracle PartnerNetwork is providing you with a platform to connect with members of the OPN Community via Oracle Mix, Twitter, Facebook and LinkedIn. We encourage you to join the conversation and to share ideas and experiences. We've also developed a podcasting channel just for partners, OPN PartnerCast. We want to deliver you information quickly and effectively and we want to know what you think. Your engagement with us via these platforms and the real time feedback you can provide is invaluable to our success.

Check out Judson’s message to you regarding social media and tweet us your thoughts @ oraclepartners

Happy New Year!
The OPN Communications Team