Monday Nov 10, 2014

Latest enhancements to the Oracle Customer Experience Cloud

Oracle Customer Experience Cloud (Oracle CX Cloud) is a complete set of best-in-class, integrated, cloud enabled solutions that encompass the entire customer journey. Oracle has recently updated the CX Cloud to help companies and partners break down the barriers so that they can better engage, build advocacy, and grow revenue.


Let’s take a closer look at some of the significant new updates to the Oracle CX Cloud:

  • To help marketer improve collaboration, streamline process, and better manage digital assets, Oracle has integrated Oracle Marketing Cloud with Box, a cloud platform that businesses use to securely store and manage content.
  • Oracle introduced enhanced social commerce capabilities in the Social Cloud and Commerce solutions. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience
  • Another announcement from the Oracle Social Cloud solution is the addition of the “Social Station” within Oracle Social Relationship Management (SRM) platform. The new Social Station tool enhances customer visibility and agility with real-time data, reporting, and response features that help organizations quickly prove the value of their social programs.
  • There have been a number of big updates to Oracle Sales Cloud that include new smartphone and tablet applications, pre-built and drill-down reporting capabilities, and industry-specific solutions. With the latest enhancements to Sales Cloud, partners can rapidly meet customers' changing needs by enabling sales professionals plan, prospect, collaborate and close deals more effectively.

Helping our OPN partners make their customer happy one step at a time.

Cheers,
The OPN Comms team

Thursday Mar 13, 2014

Oracle Social Giving Customers Choices with Paid Social Media Partnership Program

social media choicesPaid social media is becoming increasingly crucial as marketers seek to amplify content for greater reach, higher engagement and better concentration of resources on the most likely of targets.

To better facilitate the integration of paid media with other social relationship management functions, Oracle Social Cloud is announcing an open API-based paid media solution bringing customers vendor choice, flexibility, and expertise. Our inaugural partners in this endeavor are social ad platform leaders Kenshoo, Nanigans, and SHIFT.

What this means is customers already on their way to becoming social enabled enterprises with the Oracle SRM can capitalize on the top ad technologies available, connecting content creation & management in SRM to promotion of that content with the paid social partners’ platforms.

Without question, our inaugural partners represent the best in the field, chosen based on criteria including platform capabilities, technology innovation, strategic partnerships with major social networks, customer base and scale capabilities.
Oracle Social Cloud Group VP Meg Bear says, “This strategic approach signals our belief in the power of an open API strategy, and we believe this is the best solution to meet our customers’ needs to leverage performance-based, targeted advertising at scale.”


Just look at the advantages of such an API partner strategy:
• Technology Expertise: SRM customers quickly benefit from years of focused development in the social paid media space by our partners.
• Analytics: Comprehensive analytics will be available to users through SRM and partner sites, helping them understand the metrics behind paid, owned and earned content.
• Coordination & Collaboration: Oracle SRM’s workflow functionality will enable better coordination and conversation between the community manager (owned and earned content), and the agency or media manager (paid content), facilitating greater efficiencies and effectiveness.
• Custom Audiences: Customers will be able to take advantage of SRM’s Custom Audiences capability via SRM and Eloqua integrations.
Why put yourself in the best position to act on paid social possible? Advertising Age has noted nothing has bested TV’s reach since the early '50s. Now, Facebook alone surpasses the reach of the 4 broadcast networks 18-to-24 and 25-to-34. Meanwhile a Nielsen study shows 3/4 of respondents use Paid Advertising, with 64% looking to increase spend in 2014.

It’s a massive audience of prospects. And if you’re spending ad dollars to engage with them on social (as a growing number are), that paid social spend should be as informed as possible.

The choices, flexibility, connection and collaboration offered by Oracle Social’s Paid Media Partnership Program offer a tremendous opportunity to move social marketers much closer to the real-time, right people, right-time strategies that lead to measurable success.
Post by Mike Stiles, Senior Content Manager, Oracle

Friday Jan 10, 2014

Let’s stay in touch

Did you know that 92% of the world’s data was created in just the past two years? If that doesn’t speak to today’s “always-on” environment, we don’t know what does.

Social person

In this world of constant stimulation via social media, videos, texting and rapid-fire email, it’s hard to determine the most efficient way to receive relevant news. Let OPN untangle the web of Facebook posts, tweets, Pinterest boards and videos so that you can keep in touch without having to think too hard about it. Below is OPN’s arsenal of social media and communications channels to help you stay connected.

  1. OPN News – Check out our OPN News website to receive important updates in real time.
  2. OPN LinkedIn – Connect with our 18,381 LinkedIn group members by joining a discussion, voicing an opinion or connecting with other group members.
  3. OPN Facebook “Like” our Oracle PartnerNetwork page and receive fun and relevant updates in your newsfeed.
  4. OPN Twitter Follow @oraclepartners or #OPN on the social platform that 35% of all Internet users are using. Re-tweet, follow and stay in the know!
  5. OPN Pinterest – Check out our Pinterest board for exciting photos of Oracle events and offices around the world. (We promise we won’t post dinner recipes or our favorite wedding gowns.)
  6. Oracle PartnerNetwork Strategy Blog – Read our weekly strategy blog featuring state-of-the-industry posts, product updates, event information and more!
  7. OPN YouTube Channel – Watch the top videos that impact the tech partner industry today. From Oracle OpenWorld features to partner testimonials, the OPN YouTube Channel will keep your attention.
  8. OPN PartnerCast Channel OPN’s PartnerCast channel aggregates its bi-weekly live webcasts and podcasts on Oracle's product roadmap, current initiatives, industry strategies and partner-only offerings.
  9. Oracle Media Network – Watch the latest videos on recent product launches, new partner Specializations and Programs and more!
  10. OPN RSS FeedsRather than visiting a series of Web pages every day, people are installing RSS newsreaders and configuring them to pull corresponding feeds. Add this option to your feed reader today!
  11. OPN Website – Find all you need at this one stop shop for partners. From product Knowledge Zones, to recent Oracle acquisitions, and everything listed above – the OPN home page houses everything you need to be a successful OPN member!

Questions or comments? Leave them below and we’ll happily reply.

See you on the web!

The OPN Comms Team

Thursday Jul 18, 2013

The Social Media Rally Station is Ready to Rally

@oraclepartners,

Did someone say Social Media Rally Station™? Just when you thought Oracle OpenWorld #OOW13 couldn’t get any better; #OPN wanted to let you know that the Channel Maven Consulting team is back to bring you the Social Media Rally Station™.  This time they’re at #OOW13 for three full days!

If you missed the Social Media Rally Station™ last year, be sure to get your slot reserved this time around.  For those that took part in this great opportunity, there’s even more to learn this year!  With custom 1:1 sessions with Channel Maven Consulting marketing experts, you can learn about video creation, Vine, Pinterest and taking your current social platforms like LinkedIn and Twitter to the next level. 

This interactive station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, get customized, face-to-face, expert advice on how to better engage with your customers, and find new prospects online!

Here’s how it works:

  1. Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station.
  2. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company.
  3. Finally, the 1:1 Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, and Facebook. For those who are more advanced or took part last year we’ll talk about YouTube, Pinterest, Vine, vimeo and Google+. Finally, this is a custom engagement so you can decide how you want to focus the time.

Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember…

·     These Social Media Rally Stations will be taking place on: Monday, 9/23 from 9:45 a.m.-6 p.m. PT , Tuesday, 9/24 from 9:45 a.m. – 6 p.m. PT and Wednesday, from 9:45 a.m. – 4:00 p.m. PT at the OPN Lounge in the Exhibitor Hall in Moscone South.

  • Please wear professional attire from the waist up for your head-shot
  • Bring any login info for your social platforms
  • Come prepared with questions for our 1:1 Consultants!

If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to  meagan@channelmavenconsulting.com.

Finally, don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! You can also ‘like’ the Channel Maven Consulting team on Facebook or Tweet them and let them know you’re coming! #Thanks!

See you around the social-sphere,

#OPN

Wednesday Jul 03, 2013

Oracle’s Partners Took Center Stage at this Year’s FY14 Global Partner Kickoff

There was no shortage of fireworks at this year’s FY14 Global Partner Kickoff and it was all thanks to our dedicated partner community. From creative pictures to well thought questions, this year’s FY14 Global Partner Kickoff had some dynamite participation over Twitter and strong messaging from Oracle executives.

We wanted to take a moment and celebrate those of you that took part in our Twitter contest, especially our three partner winners, Keste, A2F Services and portrix.net GmbH, and offer a big THANK YOU for your participation!!!


The OPN Communications Team 

Friday Jun 21, 2013

Oracle Kicks Summer off Right with Our FY14 Global Partner Kickoff

Are you ready to see what Oracle has in store for FY14? How about hearing from top Oracle Executives like Mark Hurd and Thomas Kurian, as they explain how you can make more money with Oracle? Are you reading this blog? If you answered yes to any of the above questions and want to find out how Oracle’s strategy for the next fiscal year will affect your business, don’t miss Oracle’s FY14 Global Partner Kickoff event taking place Tuesday, June 25th at 9:00AM PT.

Kick start your summer by participating in this live Oracle PartnerNetwork event! Here is how you can:

1. Send questions during the live event via Twitter using @oraclepartners and #OPN in your tweets!

2. Take part in our exciting FY14 Partner Kickoff Twitter contest and get entered to win a FREE OPN Exchange pass! Do this by tweeting @oraclepartners a creative picture of your team watching the LIVE event. The winner will be selected at the end of the show!

3. Finally, help us spread the word to the Twitter community using this tweet:

“Can’t wait for #Oracle’s Global FY14 Partner Kickoff tomorrow 6/25 at 9AM PT! Join the #OPN conversation! http://bit.ly/12goIPR

You can join the live event by visiting the OPN homepage or OPN's Facebook page the day of the event.

Red Stack. Red team. Engineered for Growth!

The OPN Communications Team 

Friday May 10, 2013

The Ways of Modern PR and Video for the Social Marketer

The world as we know it is rapidly evolving. From how we interact with others to how we work, there is no denying that technology is the driving force behind it all. Technology is now faster, smarter, smaller and more prominent than ever before, and we as a unified workforce have become utterly dependent on it.

Worlds Colliding

Take public relations for example. A line of business that was once highly reliant on lengthy press releases and generic email pitches has now drastically changed. Press releases are now shorter and very much catered to a specific audience. Most press releases today also incorporate a video, images, some form of media or links to supporting images.

Press releases not only need to be newsworthy, credible, captivating, defendable, they also need to be short and punchy since we have become accustom to the fast paced ways of social media, and don’t have time to sift through thick and wordy content.

Speaking of social, successful PR campaigns also make use of their social platforms for promotion. Watch Jessica Moore, Oracle’s Director, Corporate Communications and Lydia Smyers, Group Vice President of WWA&C - Programs and Communications, as they discuss how PR has evolved in the past few years, and how Oracle can help get you up to speed. Visit Oracle’s PR webpage to contact your regional PR lead.

The World of Video –What a Beautiful World It Is

Another important shift, thanks to technology, is in the way we communicate through video. Today there seems to be a lot of buzz around video, and rightfully so! Video is simply in the “sweet spot” of how we as humans consume information. According to Vision Group Research, FMRIB, at the University of Oxford, UK, "64 percent of all human communication is non-verbal".  With video you can include these important non-verbal queues; it is easy to access and easy to comprehend. To quote an old Chinese Proverb,

“Tell me and I'll forget, Show me and I may remember, Involve me and I'll understand”.

Watching (and becoming involved in) a video promotes greater comprehension and understanding. How many times have we had to re-read a paragraph because we didn’t absorb the content the first time?

The bottom line is that video works; there is no doubt about it. The question then, that we as business folks are left with is, when is video the right tool? Before answering this question, you must first determine who your audience is and if the message you are trying to convey to that audience is best served by a video. Dig a little deeper… what are your audience/customers business problems that you want to solve? Can this be done in a video? What will your tagline and key take-always be? What is the appropriate brand “voice” and tone you’d like to use to convey these key take aways?

A successful video does not have to be expensive and it should be short and sweet. Watch David Boyll, Director of Digital Media Technology for Oracle Brand Marketing, and Lydia Smyers, Group Vice President of WWA&C - Programs and Communications, as they share some ways to incorporate video into your marketing tools and get started with video. You can also follow David on Twitter at @dboyll, and use him as a resource on this topic.

We hope you liked the tips and tricks provided in these videos. As always, leave us your thoughts and comments below.

That’s it for this edition of Social Marketing for Today’s Modern World!

The OPN Communications Team