Wednesday May 29, 2013

Oracle's FY14 Global Partner Kickoff – Live June 25th

That’s right folks, Oracle made another movie debut and is about to hit the red carpet once again… this time in Oracle’s studios.

Oracle PartnerNetwork is happy to announce that our FY14 Partner Kickoff event is taking place June 25th and you can join us live online to start summer off right. During this event,  Oracle executives, including President Mark Hurd, will address the needs of today's IT buyer and share how to sell effectively to CTO's, CIO's, CMO's and more. Register now and mark your calendar for June 25, 2013 at 9:00am PT... just don’t forget the popcorn!

What to Expect:

  • Listen as Oracle Executives, including Oracle President, Mark Hurd, John Fowler, Thomas Kurian, and more, outline the product strategy and direction for the company.
  • Learn about the different ways to accelerate sales and make money with Oracle through our full stack offering.
  • Watch on the OPN homepage or on OPN’s Facebook page.
  • Participate in the conversation during the webcast via twitter using @oraclepartners or #opn in your tweets.

And that’s a Wrap,

The OPN Communications Team

Friday May 10, 2013

The Ways of Modern PR and Video for the Social Marketer

The world as we know it is rapidly evolving. From how we interact with others to how we work, there is no denying that technology is the driving force behind it all. Technology is now faster, smarter, smaller and more prominent than ever before, and we as a unified workforce have become utterly dependent on it.

Worlds Colliding

Take public relations for example. A line of business that was once highly reliant on lengthy press releases and generic email pitches has now drastically changed. Press releases are now shorter and very much catered to a specific audience. Most press releases today also incorporate a video, images, some form of media or links to supporting images.

Press releases not only need to be newsworthy, credible, captivating, defendable, they also need to be short and punchy since we have become accustom to the fast paced ways of social media, and don’t have time to sift through thick and wordy content.

Speaking of social, successful PR campaigns also make use of their social platforms for promotion. Watch Jessica Moore, Oracle’s Director, Corporate Communications and Lydia Smyers, Group Vice President of WWA&C - Programs and Communications, as they discuss how PR has evolved in the past few years, and how Oracle can help get you up to speed. Visit Oracle’s PR webpage to contact your regional PR lead.

The World of Video –What a Beautiful World It Is

Another important shift, thanks to technology, is in the way we communicate through video. Today there seems to be a lot of buzz around video, and rightfully so! Video is simply in the “sweet spot” of how we as humans consume information. According to Vision Group Research, FMRIB, at the University of Oxford, UK, "64 percent of all human communication is non-verbal".  With video you can include these important non-verbal queues; it is easy to access and easy to comprehend. To quote an old Chinese Proverb,

“Tell me and I'll forget, Show me and I may remember, Involve me and I'll understand”.

Watching (and becoming involved in) a video promotes greater comprehension and understanding. How many times have we had to re-read a paragraph because we didn’t absorb the content the first time?

The bottom line is that video works; there is no doubt about it. The question then, that we as business folks are left with is, when is video the right tool? Before answering this question, you must first determine who your audience is and if the message you are trying to convey to that audience is best served by a video. Dig a little deeper… what are your audience/customers business problems that you want to solve? Can this be done in a video? What will your tagline and key take-always be? What is the appropriate brand “voice” and tone you’d like to use to convey these key take aways?

A successful video does not have to be expensive and it should be short and sweet. Watch David Boyll, Director of Digital Media Technology for Oracle Brand Marketing, and Lydia Smyers, Group Vice President of WWA&C - Programs and Communications, as they share some ways to incorporate video into your marketing tools and get started with video. You can also follow David on Twitter at @dboyll, and use him as a resource on this topic.

We hope you liked the tips and tricks provided in these videos. As always, leave us your thoughts and comments below.

That’s it for this edition of Social Marketing for Today’s Modern World!

The OPN Communications Team 

Friday Apr 19, 2013

Welcome to Oracle PartnerNetwork Exchange at OpenWorld 2013

Partners, mark your calendars because our 2nd annual Oracle PartnerNetwork Exchange @ OpenWorld is back and bigger than ever! Join us September 22nd - 26th for deep dive content, keynotes, networking opportunities, and so much more.

Here is what you can expect at OPN Exchange 2013:

  • Oracle PartnerNetwork Exchange keynote address
  • Partner-specific conference sessions with targeted tracks- Just for you!
  • Test Fest certification program – Help your company get Specialized and differentiate yourself from the competition for free!
  • Dedicated OPN lounge- Come by for some coffee and networking!
  • Exclusive AfterDark OPN reception- You’re not going to want to miss the best partner party of the year!
  • Access to the renowned Oracle Customer and Partner Appreciation Event- Register before July 19th, 2013 and get it for free!

That’s right, this year the famed Appreciation event is included at NO additional cost for Early Bird registrants only. Don’t miss this awesome opportunity to not only take part in OPN Exchange, but get your hands on that golden ticket!

Early Bird registration does ends July 19th so register today and save 35% off the on-site registration fee, plus receive a bonus Oracle Appreciation Event pass just for registering early. To learn more, listen as Nick Kritikos, VP of Partner Enablement at Oracle shares more about OPN Exchange 2013.

So get those travel arrangements ready, and join our most exciting OPN Exchange @ OpenWorld to date!

We’ll see you there!

The OPN Communications Team

Tuesday Apr 16, 2013

Meet Our April Action: Oracle Platinum Services

Have you decided on your April action for the month? Here at OPN, our April action is providing end users with easier industry leading support levels! Oracle Platinum Services provides enhanced support for high availability and performance to Oracle Premier Support end users running certified configurations of Oracle Engineered Systems—at no additional cost. We’re doing this with the automatic inclusion of the Oracle Advanced Support Gateway hardware, a Sun Server X3-2, on every Engineered Systems quote.

Effective earlier this week, the Configurator quoting tool in the Oracle Partner Store will automatically include the hardware configuration necessary to enable Oracle Platinum Services for new orders of Oracle Exadata, Exalogic or SPARC SuperCluster T4-4 Engineered Systems.

Offering these high availability services to end users at no additional cost is unprecedented and represents an opportunity for you to talk with your end users about the benefits of hardware and software that are engineered to work together, and how Oracle Platinum Services can help them further unlock the value of their investment in information technology.

To learn more, read the full Platinum Services announcement. Please visit the Oracle Platinum Services website to view collateral, qualifying certified configurations, references, technical support policies, and more. Our team of experts is available to help you position Oracle Platinum Services with your end users and help them take advantage of this highly valuable, enhanced level of support. For assistance, contact us at acsdirect_us@oracle.com. Learn more about Oracle's overall Platinum Services by watching the video below:

Here at OPN, this isn’t just an April action, but instead a year-round action. Let us know your thoughts below, and as always, be sure to follow us around the web!

Until Next Week,

The OPN Communications Team

Tuesday Apr 09, 2013

Oracle Partners Are Warming up to Eloqua this Spring


Oracle and Eloqua are heating up as part of a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support, and serve their customers!

Here are some things you may not know about Oracle’s recent acquisition of Eloqua:

  • Eloqua solutions deliver a comprehensive revenue performance management platform with best-in-class functionality that automates and optimizes complex marketing and sales processes across multiple channels.
  • Eloqua also enables marketing teams to better track, capture and analyze a potential buyer's Digital Body Language, including their preferences, behavior and decision-making processes, to more accurately score and qualify leads and identify high quality prospects.
  • Finally Eloqua's modern marketing cloud can help customers target and nurture prospects, delivering highly qualified leads at a lower cost to sales teams. 

Watch Oracle President, Mark Hurd’s Webcast Replay “Oracle Buys Eloqua-Adds Modern Marketing Platform to the Oracle Cloud” to learn about the partner benefits of this acquisition.

For more information:

Spring Has Sprung,

The OPN Communications Team

Tuesday Apr 02, 2013

Join the Oracle Database Appliance Webcast with Mark Hurd- April 3, 2013 at 10 AM PT

Are you ready to reduce your risk while saving time and money by managing your valuable data and applications? Regardless of your company’s size, Oracle Database Appliance X3-2 can be your solution. You’re invited to join Oracle executives, including President Mark Hurd, for a webcast introducing the latest release of Oracle Database Appliance this Wednesday, April 3rd at 10 AM PT.

Attend the webcast to chat live with Oracle experts and learn how the latest release offers midsize businesses and enterprise departments a simple, reliable, affordable, and virtualized appliance that:

  • Increases performance up to 2x and expands storage capacity up to 4x
  • Hosts both databases and application workloads for a variety of complete solutions in a box
  • Extends capacity on-demand licensing to all Oracle software

Be sure to register for the webcast to learn how you can benefit from the new Oracle Database Appliance X3-2. Need a little more Oracle Database Appliance in your life? Then watch this fun and short video demonstrating two different approaches for database management - building your own vs. buying  a complete pre-engineered system like Oracle Database Appliance. Which approach will you choose?

More Power, More Storage, More Flexibility,

The OPN Communications Team

Tuesday Mar 26, 2013

Scoring Big with Oracle’s New SPARC Servers

Spring training is almost over and Oracle is ready for the big leagues with today’s announcement of the NEW SPARC T5 and M5 servers, and the broad expansion of our SPARC portfolio. Oracle’s SPARC T5 and M5 servers with Oracle Solaris are the world’s best platforms for enterprise computing and deliver a significant cost advantage over comparable systems.

Clearly baseball isn’t the only thing warming up this season, not since the new SPARC servers deliver to partners the reliability, availability and serviceability they need to manage the dynamic workloads of a broad range of new and existing enterprise applications, at a lower overall cost of ownership. Highlighted below are some of the many partner benefits:

  1. Performance - (Best Performance) Can run applications at highest efficiency, lowest cost
  2. Scalability - (2.5X Throughput) Can run applications and databases with larger resource requirements
  3. Availability - (Robust RAS and Security Capabilities) - Reduced downtime and  business risk for mission critical applications
  4. Value - (Best Price Performance)- Lowest TCO, highest efficiency vs. competition

Just like hitting a home run, these new servers expand Oracle’s SPARC portfolio and enable scalability from 1 to 32 sockets, with one common core, one operating system, one management and one virtualization tool, to easily address multiple application requirements and quickly meet demanding service-level agreements.

So step up to the plate and get ready to bat a .400 with your customers by watching our SPARC Servers and Storage Partnercast tomorrow, 3/27 at 10 am PT, and visit the SPARC Knowledge Zone today!

Going… Going… Going GONE!

The OPN Communications Team