That’s right folks, Oracle
made another movie debut and is about to hit the red carpet once again… this time in
Oracle PartnerNetwork is happy to announce that our FY14
Partner Kickoff event is taking place June 25th and you can join us
live online to start summer off right. During this event, Oracle executives,
including President Mark Hurd, will address the needs of today's IT buyer and
share how to sell effectively to CTO's, CIO's, CMO's and more. Register
now and mark your calendar for June 25, 2013 at 9:00am PT... just don’t
forget the popcorn!
What to Expect:
Oracle Executives, including Oracle
President, Mark Hurd, John Fowler, Thomas Kurian, and more, outline the
product strategy and direction for the company.
the different ways to accelerate sales and make money with Oracle through our
full stack offering.
The world as we know it is rapidly evolving. From how we
interact with others to how we work, there is no denying that technology is the
driving force behind it all. Technology is now faster, smarter, smaller and
more prominent than ever before, and we as a unified workforce have become
utterly dependent on it.
Take public relations for example. A line of business that
was once highly reliant on lengthy press releases and generic email pitches has
now drastically changed. Press releases are now shorter and very much catered
to a specific audience. Most press releases today also incorporate a video,
images, some form of media or links to supporting images.
Press releases not only need to be newsworthy, credible,
captivating, defendable, they also need to be short and punchy since we have
become accustom to the fast paced ways of social media, and don’t have time to
sift through thick and wordy content.
Speaking of social, successful PR campaigns also make use of
their social platforms for promotion. Watch Jessica Moore, Oracle’s Director, Corporate
Communications and Lydia Smyers, Group Vice President of WWA&C -
Programs and Communications, as they discuss how PR has evolved in the past few
years, and how Oracle can help get you up to speed. Visit Oracle’s
PR webpage to contact your regional PR lead.
The World of Video –What a Beautiful World It Is
Another important shift, thanks to technology, is in the way
we communicate through video. Today there seems to be a lot of buzz around
video, and rightfully so! Video is simply in the “sweet spot” of how we as
humans consume information. According to Vision Group Research, FMRIB, at the
University of Oxford, UK, "64 percent of all human communication is
non-verbal". With video you can include these important non-verbal
queues; it is easy to access and easy to comprehend. To quote an old Chinese
“Tell me and I'll forget, Show me and I may remember,
Involve me and I'll understand”.
Watching (and becoming involved in) a video promotes greater
comprehension and understanding. How many times have we had to re-read a
paragraph because we didn’t absorb the content the first time?
The bottom line is that video works; there is no doubt about
it. The question then, that we as business folks are left with is, when is video
the right tool? Before answering this question, you must first determine who
your audience is and if the message you are trying to convey to that audience
is best served by a video. Dig a little deeper… what are your
audience/customers business problems that you want to solve? Can this be done
in a video? What will your tagline and key take-always be? What is the
appropriate brand “voice” and tone you’d like to use to convey these key take
A successful video does not have to be expensive and it should
be short and sweet. Watch David Boyll, Director of Digital Media Technology for
Oracle Brand Marketing, and Lydia Smyers, Group Vice President of WWA&C -
Programs and Communications, as they share some ways to incorporate video into
your marketing tools and get started with video. You can also follow David on
Twitter at @dboyll, and use him as a
resource on this topic.
We hope you liked the tips and tricks provided in these
videos. As always, leave us your thoughts and comments below.
That’s it for this edition of Social Marketing for Today’s
Partners, mark your calendars because our 2nd annual Oracle PartnerNetwork Exchange @ OpenWorld is back and bigger than ever! Join us September 22nd - 26th for deep dive content, keynotes, networking opportunities, and so much more.
Here is what you can expect at OPN Exchange 2013:
Oracle PartnerNetwork Exchange keynote address
Partner-specific conference sessions with targeted tracks- Just for you!
Test Fest certification program – Help your company get Specialized and differentiate yourself from the competition for free!
Dedicated OPN lounge- Come by for some coffee and networking!
Exclusive AfterDark OPN reception- You’re not going to want to miss the best partner party of the year!
Access to the renowned Oracle Customer and Partner Appreciation Event- Register before July 19th, 2013 and get it for free!
That’s right, this year the famed Appreciation event is included at NO additional cost for Early Bird registrants only. Don’t miss this awesome opportunity to not only take part in OPN Exchange, but get your hands on that golden ticket!
Early Bird registration does ends July 19th so register today and save 35% off the on-site registration fee, plus receive a bonus Oracle Appreciation Event pass just for registering early. To learn more, listen as Nick Kritikos, VP of Partner Enablement at Oracle shares more about OPN Exchange 2013.
So get those travel arrangements ready, and join our most exciting OPN Exchange @ OpenWorld to date!
Have you decided on your April action for the month? Here at
OPN, our April action is providing end users with easier industry leading
support levels! Oracle Platinum Services provides enhanced support for high
availability and performance to Oracle Premier Support end users running
certified configurations of Oracle Engineered Systems—at no additional cost.
We’re doing this with the automatic inclusion of the Oracle Advanced Support
Gateway hardware, a Sun Server X3-2, on every Engineered Systems quote.
Effective earlier this week, the Configurator quoting tool
in the Oracle Partner Store will automatically include the hardware
configuration necessary to enable Oracle Platinum Services for new orders of
Oracle Exadata, Exalogic or SPARC SuperCluster T4-4 Engineered Systems.
Offering these high availability services to end users at no
additional cost is unprecedented and represents an opportunity for you to talk
with your end users about the benefits of hardware and software that are
engineered to work together, and how Oracle Platinum Services can help them
further unlock the value of their investment in information technology.
To learn more, read the full Platinum
Services announcement. Please visit the Oracle Platinum Services
website to view collateral, qualifying certified configurations,
references, technical support policies, and more. Our team of experts is
available to help you position Oracle Platinum Services with your end users and
help them take advantage of this highly valuable, enhanced level of support.
For assistance, contact us at firstname.lastname@example.org. Learn more about Oracle's overall Platinum Services by watching the video below:
Here at OPN, this isn’t just an April action, but instead a
year-round action. Let us know your thoughts below, and as always, be sure to
follow us around the web!
Eloqua are heating up as part of a comprehensive Customer Experience Cloud
offering to help companies transform the way they market, sell, support, and
serve their customers!
some things you may not know about Oracle’s recent acquisition of Eloqua:
Eloqua solutions deliver a comprehensive revenue
performance management platform with best-in-class functionality that automates
and optimizes complex marketing and sales processes across multiple channels.
Eloqua also enables marketing teams to better track,
capture and analyze a potential buyer's Digital Body Language, including their
preferences, behavior and decision-making processes, to more accurately score
and qualify leads and identify high quality prospects.
Finally Eloqua's modern marketing cloud can help customers
target and nurture prospects, delivering highly qualified leads at a lower cost
to sales teams.
Are you ready to
reduce your risk while saving time and money by managing your valuable data and
applications? Regardless of your company’s size, Oracle
Database Appliance X3-2 can be your solution. You’re invited to join Oracle
executives, including President Mark Hurd, for a webcast
introducing the latest release of Oracle Database Appliance this Wednesday,
April 3rd at 10 AM PT.
Attend the webcast
to chat live with Oracle experts and learn how the latest release offers midsize
businesses and enterprise departments a simple, reliable, affordable, and
virtualized appliance that:
performance up to 2x and expands storage capacity up to 4x
both databases and application workloads for a variety of complete solutions in
capacity on-demand licensing to all Oracle software
Be sure to register
for the webcast to learn how you can benefit from the new Oracle
Database Appliance X3-2. Need a little more Oracle
Database Appliance in your life? Then watch this fun and short video
demonstrating two different approaches for database management - building your
own vs. buying a complete pre-engineered system like Oracle Database
Appliance. Which approach will you choose?
Spring training is almost over and Oracle is ready for the big
leagues with today’s
announcement of the NEW SPARC T5 and M5 servers, and
the broad expansion of our SPARC portfolio. Oracle’s SPARC T5 and M5
servers with Oracle Solaris are the world’s
best platforms for enterprise computing and deliver a significant cost
advantage over comparable systems.
Clearly baseball isn’t the only thing warming up this
season, not since the new SPARC servers deliver to partners the reliability,
availability and serviceability they need to manage the dynamic workloads of a
broad range of new and existing enterprise applications, at a lower overall
cost of ownership. Highlighted below are some of the many partner benefits:
Performance - (Best Performance) Can
run applications at highest efficiency, lowest cost
Scalability - (2.5X Throughput) Can
run applications and databases with larger resource requirements
Availability - (Robust RAS and
Security Capabilities) - Reduced downtime and business risk for mission
Value - (Best Price Performance)-
Lowest TCO, highest efficiency vs. competition
Just like hitting a home run, thesenew servers
expand Oracle’s SPARC portfolio and enable scalability from 1 to 32 sockets,
with one common core, one operating system, one management and one
virtualization tool, to easily address multiple application requirements and
quickly meet demanding service-level agreements.
The Oracle PartnerNetwork Strategy Blog provides executive strategic insights and updates to help OPN members learn about the latest industry trends and resources available for their business. Contributors include Oracle subject matter experts and third party advisers.