Thursday Jan 30, 2014

The Results Are In! Achieving Enterprise Data Performance

As big data continues to infiltrate transaction systems, appliances and devices from a variety of applications – including social media – organizations are facing a number of challenges as they attempt to capture and utilize this data. While industry solutions are offering new and more digitally compact forms of data storage, these solutions don’t get to the meat of organizations’ chief issue: data must be managed and integrated closely into the business from the get go.


How exactly do we do this? Good question.

We conducted a survey[1] on database growth with more than 300 data managers and professionals who are members of the Independent Oracle Users Group (IOUG). After reviewing the results, we took away the following top-line challenges related to managing and storing big data, and the opportunity for partners that lies within.

1. Business challenge: The need to reduce infrastructure costs. Organizations struggle as they attempt to manage large amounts of unstructured data without improvements and updates to their data environments.

2. Technical challenge: The need to improve performance and availability. Database administrators are mostly concerned with performance and consolidation efforts.

3. Application performance challenge: Survey results showed that the most critical performance issue is data growth outpacing storage capacity and the need to purchase additional hardware.

4. Data growth challenge: Half of our respondents stated that in order to combat and manage data growth they have to add more disk storage. Very few plan to use database level compression as a way to address growth.

Opportunity: Three words: Hybrid Columnar Compression (HCC). As you may have caught above, challenge #1 is at odds with challenge #3. How can a business minimize infrastructure costs and put more hardware in place? You can’t, really. Enter HCC, an Oracle Database feature supported by Oracle ZFS Storage ZS3 Series, but unavailable to third-party storage systems. HCC uses both row and columnar methods for storing data. By doing this, HCC reaps the benefits of columnar storage while avoiding the performance shortfalls of a pure columnar format and can dramatically improve storage efficiencies. HCC compression ratios range from 6x to 15x, significantly reducing storage capacity required and enhancing performance, while enabling customers to significantly reduce their storage costs.

Partners, it’s up to us to engage our Oracle Database customers with storage cost saving messages by raising awareness and adoption of HCC. Here are a few ways to do so:

  • Consult with customers: Run Oracle Advanced Compression Advisor to estimate potential storage savings. Use ’DBMS_COMPRESSION’ package included with Oracle Database 11g Release 2 or higher.
  • Use an HCC customer reference: This Starbucks case study is a great example. Architect, sell, and implement the ZFS Storage ZS3 Series.

Best of luck!


Joel Borellis is group vice president, Partner Enablement at Oracle. Monthly guest blogs such as this one are part of The VAR Guy’s annual sponsorship. Read all of Oracle’s guest blogs here.


[1] Achieving Enterprise Data Performance 2013 survey underwritten by Oracle Corporation and conducted by Unisphere Research, a division of Information Today, Inc.

Thursday Aug 08, 2013

Introducing the OPN Syndicated Oracle Showcase

(A Content Marketing Solution for Gold*  Level OPN Members or Above) 

Are you tired of maintaining content on your website? As an Oracle Gold-level partner or above in select pilot countries, you now have access to a new active sales and marketing tool that allows you to automatically update Oracle content on your site, and the best part is that it’s offered at no additional cost! Introducing OPN Syndicated Oracle Showcase!

Oracle has worked with SharedVue, a cloud marketing company, to help Partners maintain their Oracle product and solutions offerings by driving the most relevant marketing, product and promotional content available through their existing websites to End-Customers — all while capturing leads and converting them to sales with communication tools and web-qualifying forms.

This content syndication program will allow Partners to automatically receive updated product and solution content from Oracle, while tracking and measuring ROI metrics from a centralized Partner Console.

Program Benefits Include:

  • Content updates with lead generation capabilities
  • Product and solution accuracy and awareness
  • Partner-centric, joint-value content for End-Customers
  • Virtually seamless integration with existing website colors, styles, and other Partner design/co-branding
  • Measurable effectiveness through return on investment metrics
  • Program implementation takes less than 10 minutes
  • No additional cost to Gold-level (and above) Partners

Marketing Benefits Include:

  • Marketing automation that reuses existing Oracle collateral and content for End-Customer use
  • Access to a SharedVue Partner Marketing Representative to assist with technical implementation and to help monitor and roadmap a successful program
  • Centralized platform with Partner Administration Consoles for monitoring and managing the program
  • Customization options to change content offerings
  • Metrics (leads/Web data) aggregated from the content, creating cohesive return-on-investment reporting capabilities
  • Regularly scheduled, automated content updates
  • Continuous feature enhancements to enable Vendors and Partners to better market via the Web

Ready to get started? Visit oracle.sharedvue.net and complete the quick registration process to receive access.

*NOTE: This will be available only to Gold level members in the following English Speaking countries during this first phase: USA, Canada, Australia, New Zealand UK and Ireland.

We can’t wait to see you shine!

The OPN Communications Team

Tuesday Aug 06, 2013

More Rewards for You to Do Business with Oracle

Did you know that you can earn rewards by selling Oracle products? And we are not talking about giving out BBQ grills, golf clubs, movie tickets, or having a point system. We are giving partners real rebates and rewards, for selling qualified Oracle products in the broad market. The bigger your sales, the bigger reward you will get. It’s that simple.

The OPN Incentive Program provides several opportunities for partners to earn incremental margin with Oracle. Let’s take a look:

  • Registration Rebate – Rewards partners for registering opportunities with Oracle early in the sales cycle so that their effort will be protected and rewarded.
  • Strategic Hardware Rebate – Rewards partners for focusing on selling eligible products that are strategic to the broad market.
  • Oracle on Oracle Rebate – Added in FY14 , this new rebate rewards partners for growing their business by delivering optimized solutions to customers based on both Oracle hardware and software technologies

You may be asking yourself, “Can it get any better?”  Yes, it can! These rebates are not exclusive to one another. Partners can earn one, two, or all three rebates in a single opportunity provided all criteria are met.

The OPN Incentive Program is the only program that rewards partners for selling across the hardware and software technologies stack, and leads the industry in terms of value of rebates offered to our partners.

There is no better time to grow your business with Oracle. With the best-of-breed of hardware and software integrated to work together, Oracle is strategically positioned to meet the enterprise needs. Maximize Returns and deliver More Value to Customers by visiting the OPN Incentive Program Resource Center for more information.

Cheers!

The OPN Communications Team

Wednesday Jul 31, 2013

Psst! Early Bird Prices are ending August 2nd!

Time is running out! If you want to see Maroon 5 and The Black Keys, as well as pay a reduced rate for our 2013 Oracle PartnerNetwork Exchange @ OpenWorld program, visit the registration page and register now to save! 

Don't miss this great opportunity!

The OPN Communications Team  

Thursday Jul 25, 2013

Power Your Business at the Speed of Thought

This summer, Oracle announced the launch of Oracle Exalytics X3-4 – the industry’s first engineered system for in-memory business analytics that delivers extreme performance for Business Intelligence and Enterprise Performance Management applications.

Oracle Exalytics In-Memory Machine is an Oracle engineered system that yields superfast, interactive visual analysis for any line of business.  By combining best of breed software and hardware, it is an integrated system that is quick to deploy – and with over 80 pre-packaged applications, organizations can get up and running quickly and efficiently, while maintaining a lower total cost of ownership. 

Oracle Exalytics provides the fastest middle-tier platform solution for Oracle’s Business Intelligence Foundation Suite, which can be deployed with any backend data warehouse, although it is also the ideal complement to Oracle Exadata. With Oracle Exalytics, you can:

  • Analyze Data Faster: Gain business insight in real time,  enabling faster and better business decisions
  • Analyze All of your Data: A single BI platform accessible from computers and mobile devices enabling discovery of data residing in Oracle and other relational sources, OLAP cubes (Oracle OLAP Option and Essbase)
  • Speed the Return on Your  Investment: Eliminate lengthy configuration and integration and speed time to value with an engineered system – all at a lower total cost of ownership

Watch this video to find out how customers are benefiting from Oracle Exalytics X3-4.

Don’t forget to participate in our local boot camps to get trained on how to sell, implement, and support Exalytics. You can also visit our ">Oracle Exalytics Knowledge Zone to take assessment tests and get certified. 

Here you can listen to the one hour Oracle Exalytics X3-4 training partner webcast which covers:

1. How to present Oracle Exalytics upgrade options to your customers

2. How to create Oracle Exalytics opportunities in your BI/EPM Install base

3. Help your customers become more competitive with BI and EPM

Finally, we are pleased to announce that OPN will be rolling out Oracle Exalytics X3Specialization shortly, so please check the Oracle Exalytics Knowledge Zone mentioned earlier for more details.

Best Regards,

Sam Sharp

Senior Director

Fusion Middleware Partner Enablement

Tuesday Jul 23, 2013

Top 5 Reasons to Attend OPN Exchange @ OpenWorld!

Here are the top 5 reasons to join Oracle PartnerNetwork Exchange @ OpenWorld this year!

  1. To Meet Customers- 100’s of meetings at the Exclusive Oracle PartnerNetowrk Lounge
  2. Get Enabled- Over 40 Partner Specific Sessions with targeted tracks
  3. Start Networking- Over hundreds of execs at the Oracle PartnerNetwork reception 
  4. Get Specialized- Over 200 Test Fest seats in over 125 Specializations 
  5. Get Musical- Maroon 5 and The Black Keys are headlining at the Oracle Appreciation event (Free with any Early bird registration through August 2, 2013).  

Don’t forget that Early Bird rates for OPN Exchange have been extended to August 2, 2013, so register now to receive a FREE Oracle Appreciation concert pass and reduced rates!

Want even more reasons to join this dynamic event? Check out the OPN Exchange infographic below, and be sure to follow us around the web.


OPN out,

The OPN Communications Team

Thursday Jul 18, 2013

The Social Media Rally Station is Ready to Rally

@oraclepartners,

Did someone say Social Media Rally Station™? Just when you thought Oracle OpenWorld #OOW13 couldn’t get any better; #OPN wanted to let you know that the Channel Maven Consulting team is back to bring you the Social Media Rally Station™.  This time they’re at #OOW13 for three full days!

If you missed the Social Media Rally Station™ last year, be sure to get your slot reserved this time around.  For those that took part in this great opportunity, there’s even more to learn this year!  With custom 1:1 sessions with Channel Maven Consulting marketing experts, you can learn about video creation, Vine, Pinterest and taking your current social platforms like LinkedIn and Twitter to the next level. 

This interactive station full of experts is the opportunity you've been looking for to optimize your online presence. You’ll start by receiving an overall evaluation of where you stand online, get customized, face-to-face, expert advice on how to better engage with your customers, and find new prospects online!

Here’s how it works:

  1. Partners will check in with a Rally Coordinator who will assess your needs and move you to the appropriate station.
  2. You will take part in a Professional Photo Station where you’ll get a head shot to use on social profiles, your own website, or for articles and posts about your company.
  3. Finally, the 1:1 Station Consultants will walk you through how you’re using social media today and next steps including, Google Alerts, Google Analytics, Search Engine Optimization, LinkedIn, Twitter, and Facebook. For those who are more advanced or took part last year we’ll talk about YouTube, Pinterest, Vine, vimeo and Google+. Finally, this is a custom engagement so you can decide how you want to focus the time.

Go from Social Media glum to guru in under 25 minutes! Oh and a few other things to remember…

·     These Social Media Rally Stations will be taking place on: Monday, 9/23 from 9:45 a.m.-6 p.m. PT , Tuesday, 9/24 from 9:45 a.m. – 6 p.m. PT and Wednesday, from 9:45 a.m. – 4:00 p.m. PT at the OPN Lounge in the Exhibitor Hall in Moscone South.

  • Please wear professional attire from the waist up for your head-shot
  • Bring any login info for your social platforms
  • Come prepared with questions for our 1:1 Consultants!

If you have any questions before the hitting the ground running at the Social Media Station™ sponsored by Oracle and provided by Channel Maven Consulting, or if you’d like to schedule some time while you’re at Oracle OpenWorld, send an email to  meagan@channelmavenconsulting.com.

Finally, don’t forget to RT this post on Twitter and ‘like’ us on Facebook to spread the word! You can also ‘like’ the Channel Maven Consulting team on Facebook or Tweet them and let them know you’re coming! #Thanks!

See you around the social-sphere,

#OPN