Thursday Sep 03, 2015

So you think you can Tweet?

As social media-savvy as we think we are, it’s always good to have reminders.

Whether you’ve been a community manager for years, or just creating your first Twitter account, we present you a fool-proof list of social media best practices to keep handy.


These tips can be used for those who manage social media accounts both personally and professionally:

  1. Proofread! Spelling errors are awful; so are incomplete and run-on sentences.
  2. Think visually. Photos, videos, gifs, infographics – whatever you can do to tell your story visually will perform better than just text;
  3. Check hashtags before using that “#” – some of them don’t mean what you think they do;
  4. Stay true on-message. Don’t jump on trending bandwagons just for the sake of it – make sure your social media posts stay true to your message;
  5. When in doubt, don’t post. If there’s ever a question about the appropriateness of a post, don’t do it;
  6. Don’t engage in negativity on social;
  7. Respond promptly to all messages (within an hour or two);
  8. Identify yourself. If posting to your personal accounts for work, make sure that your personal accounts clearly state your views are your own, not your company’s.
  9. Update your profile! Profiles are easily neglected. Take the time to update everything from your photo to your contact information to your interests.
  10. Commit to social media education. There’s a lot to learn and many social media opportunities that most of us aren’t aware of. The smallest tips you pick up can have a large impact on your social media success.

Once you’ve gotten these down, take a good look at your social accounts and ditch the dead weight. Why get rid of an account, you ask? Well, because they only thing worse than not having a Twitter or Facebook page is having one you seldom update.

Social media etiquette and best practices are becoming more and more important with the increase of users and content posted on social channels. Being a skilled social media manager means observing others and testing until you get things (close to) perfect. If everyone followed these common sense guidelines, social would be a better place.

Don't forget to follow OPN on social! We promise we update our profiles regularly.

Cheers,
The OPN Communications team

Monday Aug 17, 2015

OPN @ Xchange 2015

The Oracle PartnerNetwork team just got back from a great couple days at The Channel Company’s 20th Annual Xchange 2015 conference in Washington, DC on August 9-11.  Following the conference theme of “Next Steps,” the OPN team shaped their messaging around the huge opportunities afforded to partners as Oracle seeks to become the #1 cloud software company.


OPN was proud to showcase our 2015 CRN Annual Report Card (ARC) Award wins at Xchange. We were thrilled to be recognized in the Data & Information Management and Business Analytics categories this year.


There were a number of highlights during the action-packed 2.5 days. OPN Director Steve Lemme lured solution providers to our booth with a demo of the Oracle Cloud platform, and WWA&C Director Tim Dwyer presented on Oracle Cloud offerings for partners in front of 250+ attendees.  We really enjoyed building relationships with current OPN partners at a private dinner meeting, as well as engaging with so many new faces on the Solutions Pavilion floor. OPN also had a blast celebrating 20 years of Xchange with the Channel Company - we loved the craft beer and food truck themed reception.


Looking forward to the Best of Breed and NexGen Cloud conferences coming up later this year. Thanks for a rewarding and FUN conference, Channel Company!

 
 

Wednesday Aug 05, 2015

Early Bird registration: The end is near

Happy Wednesday, OPN!

We hope you tuned into this morning's live OPN PartnerCast. It was a great discussion around what's new in Oracle Database Cloud and opportunities for partners.

We also hope that you've secured your spot for Oracle OpenWorld and/or JavaOne 2015. Early Bird registration saves you $500 off the onsite conference price and is available to take advantage of until Sunday, August 16.


There's still a while to go before October 25, but a lot of planning is taking place behind the scenes. Here are just a few things partners have to look forward to at this year's OPN Central @ OpenWorld:

  • Partner keynote
  • OPN AfterDark Reception
  • OPN Lounge activities (did someone say Social Media Rally Station!?)
  • Theater Sessions @ the OPN Lounge
  • Famed OPN AfterDark

We look forward to seeing you this fall.

Cheers,
The OPN Communications team

Thursday Jul 30, 2015

Recap: Oracle ERP Cloud Summit 2015

More than 200 Partners attended the Oracle ERP Cloud Summit, which took place at Oracle headquarters in Redwood City from July 13-15.

We’d like to thank everyone for their participation, enthusiasm and incredible support. Here are a few takeaways from the Summit.

DAY ONE

Day one kicked off with a recap of our FY16 goals and opportunities, and we heard some excellent insights from Russell Pike, Group Vice President for Sales Consulting. Russell described the objectives that Oracle is always pushing to achieve – having applications that are “simple to get, easy to own and a joy to use”.