By kristin.jellison on Sep 25, 2013
Oracle President Mark Hurd published his latest blog, "Why CEOs Must Become Customer-Experience Evangelists."
As partners are well aware, creating a consistently solid customer experience is a critical component for success.
In his new article, Mark writes, “CEOs have to make it their mission to completely re-architect how they think about the core applications that run their core business processes, from purchasing all the way out to CX. Because the demographics of business have been turned upside down: instead of business technology defining the rules of engagement, today’s marketplace is dictated by consumers wielding powerful new technologies and wildly new buying habits that are being absorbed by all age groups.
“It’s the consumers who control the leverage, not the sellers.” And this isn’t happening only in the U.S. As we’ve heard repeatedly at Oracle OpenWorld and Oracle Partner Network Exchange 2013, it’s happening around the world.
So, how do you create an unbeatable customer experience? Well, Mark encourages CEOs to “begin by focusing on the customer and what they want and how they buy, and how those are likely to evolve in the coming few years.”
Read the rest of "Why CEOs Must Become Customer-Experience Evangelists" here.
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