Wednesday Sep 25, 2013

Mark Hurd Builds a Following as a LinkedIn Influencer: Read His Latest Blog

Oracle President Mark Hurd published his latest blog, "Why CEOs Must Become Customer-Experience Evangelists."

As partners are well aware, creating a consistently solid customer experience is a critical component for success.

In his new article, Mark writes, “CEOs have to make it their mission to completely re-architect how they think about the core applications that run their core business processes, from purchasing all the way out to CX. Because the demographics of business have been turned upside down: instead of business technology defining the rules of engagement, today’s marketplace is dictated by consumers wielding powerful new technologies and wildly new buying habits that are being absorbed by all age groups.

“It’s the consumers who control the leverage, not the sellers.” And this isn’t happening only in the U.S. As we’ve heard repeatedly at Oracle OpenWorld and Oracle Partner Network Exchange 2013, it’s happening around the world.

So, how do you create an unbeatable customer experience? Well, Mark encourages CEOs to “begin by focusing on the customer and what they want and how they buy, and how those are likely to evolve in the coming few years.”

Read the rest of "Why CEOs Must Become Customer-Experience Evangelists" here.

We encourage you to log into your LinkedIn account and “Follow” Mark to receive future posts. Share the link to his blog with your networks via Twitter, Facebook and other social media accounts. You can also “like” the post on LinkedIn and Oracle’s Facebook page, and/or retweet via @Oracle.

Monday Sep 16, 2013

Mark Hurd becomes a LinkedIn Influencer: Read his debut blog post

Last week, Oracle President Mark Hurd joined other thought leaders as a LinkedIn Influencer.

Influencers are trusted leaders who have been invited to share unique industry insights and to start thought-provoking conversations. Mark’s first blog, "Enterprise IT’s New Mandate: Drive Austerity and Innovation" is live, and it’s already generated some insightful discussion.

In the piece, Mark discusses one viable way for leaders to face the demands of austerity and innovation. As legacy enterprise apps—“dinosaurs,” as he calls them—eat away at CEOs’ budgets,

“CEOs today need to turn to modern enterprise technology that liberates precious IT dollars from low-value or no-value infrastructure and integration and funds new approaches and innovation that customers are demanding. It’s a tough challenge—but in this new world where the customer is king, CEOs have no alternative.”

But why read it here? Let the man speak for himself.

  1. Read "Enterprise IT’s New Mandate" now and Follow Mark on LinkedIn to read his future articles.
  2. Then, like the post on LinkedIn and share it with your LinkedIn network.
  3. Give the post a thumbs-up on Facebook and tweet it to your followers. Here’s a sample you can copy+paste: Austerity + Innovation = Modern IT says @Oracle President Mark Hurd. Read his first @LinkedIn Influencer post: