Thursday Mar 12, 2015

Why your customers should attend the Modern Sales Experience

Sales organizations are under continuous pressure to meet targets and deliver results, but the environment has changed – your customers are more informed, they have more choices, and their expectations are higher than ever. This is why Oracle has compiled the best and brightest for our Modern Sales Experience Conference taking place March 31 – April 2. The event brings together a prestigious group of thought leaders + innovative companies who are leading the industry and making impactful changes in the areas of Sales and Customer Experience.

Your customers won’t want to miss this event – but in case they're on the fence and need a few more reasons to attend, we’ve compiled our top 10:

  1. Hear from the Experts. This is an extraordinary opportunity to hear from a number of experts sharing their unique perspectives.
  2. Participate in Engaging Workshops. Choose from a number of workshop sessions and interact with others who are also exploring ways to meet the challenges of customer experience. Workshops include Next-Generation Analytics, Big Data to Inform Smarter Sales, User Adoption Tactics, and Leveraging Configure-Price-Quote (CPQ) to build better Customer Experiences.
  3. Rock out with OneRepublic. OneRepublic, the GRAMMY award winners you may know for their hit “Counting Stars,” will host a private concert for event attendees on Wednesday evening.  
  4. Listen to guest keynote, Daniel Pink. Daniel Pink, bestselling author and current host of National Geographic's "Crowd Control," will share insights on human behavior, what drives and motivates people, and how a deeper knowledge of the habits, motivations, and expectations of your customers can translate into outstanding business benefits. Daniel Pink is an entertaining speaker. Don’t believe us? Just check out his TED Talk.
  5. Learn About the Future of CX. Hosted by Rebecca Wettemann from Nucleus Research, a panel will be dedicated to the future with those who are already living it and helping to shape it. A panel of UNLV Lee Business School students will chat with us about their ideas, their opinions, and frank advice on how to accommodate the next generation.
  6. Discover Complete Solutions. Product experts will outline considerations, best practices, and real-world solutions for your customer experience business challenges. Topics include Adding Marketing to the Mix, Integrating Sales with Configure-Price-Quote, and How CPQ and Commerce can Lead to Optimal Results.
  7. Hear from leading CX Innovators. Customers should not miss the opportunity to hear from some of the world’s brightest and most innovative companies including LinkedIn and Visa. This select group will share what goes into a modern sales strategy, how they approach customer engagement, how they measure engagement and their sales teams, and what technologies and philosophies help to craft a modern CX strategy.
  8. Network with Fellow Sales Leaders. Networking opportunities abound at this event from meeting other attendees and industry influencers during receptions to the late-night Customer Appreciation Event.
  9. Mingle with Celebrities. Enjoy dinner and drinks while hanging out with celebrities at Madame Tussaud’s wax museum.
  10. Las Vegas. Need we say more?  The Modern Sales Experience conference will be held at the five-diamond Venetian Resort Hotel & Casino.  

Will we see your customers there? More information and a detailed agenda can be found on the Modern Customer Experience Conferences website. It's never too late to start promoting the event!

On behalf of your customers,
The OPN Communications team

Monday Nov 10, 2014

Latest enhancements to the Oracle Customer Experience Cloud

Oracle Customer Experience Cloud (Oracle CX Cloud) is a complete set of best-in-class, integrated, cloud enabled solutions that encompass the entire customer journey. Oracle has recently updated the CX Cloud to help companies and partners break down the barriers so that they can better engage, build advocacy, and grow revenue.

Let’s take a closer look at some of the significant new updates to the Oracle CX Cloud:

  • To help marketer improve collaboration, streamline process, and better manage digital assets, Oracle has integrated Oracle Marketing Cloud with Box, a cloud platform that businesses use to securely store and manage content.
  • Oracle introduced enhanced social commerce capabilities in the Social Cloud and Commerce solutions. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience
  • Another announcement from the Oracle Social Cloud solution is the addition of the “Social Station” within Oracle Social Relationship Management (SRM) platform. The new Social Station tool enhances customer visibility and agility with real-time data, reporting, and response features that help organizations quickly prove the value of their social programs.
  • There have been a number of big updates to Oracle Sales Cloud that include new smartphone and tablet applications, pre-built and drill-down reporting capabilities, and industry-specific solutions. With the latest enhancements to Sales Cloud, partners can rapidly meet customers' changing needs by enabling sales professionals plan, prospect, collaborate and close deals more effectively.

Helping our OPN partners make their customer happy one step at a time.

The OPN Comms team

Tuesday Oct 21, 2014

A Socially-influenced Customer Experience

According to Forrester Research, there are 500 billion impressions U.S. customers make on one another about products and services each year . In light of this, brands are increasingly losing control of their brand message due to the fact that consumers have so much control on social.

Is your company doing all that it can to leverage social media for business? Keeping customers satisfied by listening to what they’re saying and generating insights from those conversations? Are you creating compelling content that gets engagement, likes and shares? Successful organizations use social channels not only to provide better customer service but also to uncover qualified sales leads.

Unified Enterprise Solutions

Oracle has been paving the way with unified enterprise solutions for some time now - and we’re not just about how social can help you grow. Oracle is the premier company that can deliver a full suite of CX cloud capabilities to manage an entire Customer Experience lifecycle. From better social insights and better content, to social customer service and social sales, the Oracle Social Cloud is helping companies positively influence their brands’ message, thus creating a positive customer journey by building authentic relationships on social.

Continued Innovation

Oracle’s social innovation continued at Oracle OpenWorld this year, where Oracle Social Cloud unveiled impressive new features and highlights that will continue to help brands through the customer journey lifecycle. Among the announcements made were:

  • New Oracle Social Commerce Capabilities – Integration enables organizations to deliver hypertargeted content to segmented audiences on Facebook;
  • Social Data – Delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends;
  • Expanded Social Station Capabilities – New Oracle Social Station, an innovative workspace inside of SRM, provides enhanced customer visibility coupled with the agility of real time reporting to further prove the value of social.    

There’s no denying that consumers control brand messaging more than ever, and there is very little organizations can do to stop it. But what Oracle can do is help your organization take better hold of it.

Good luck!
The OPN Comms team

Tuesday Dec 17, 2013

Year-in-Review: Oracle PartnerNetwork’s Top 10 Triumphs

Year-in-Review: Oracle PartnerNetwork’s Top 10 Triumphs

With six fewer days between Thanksgiving and Christmas this year, it’s safe to say we’re all feeling a bit frazzled. In the midst of everyone’s hurried schedules, we wanted to stop and take a moment to thank all of our partners for another great year together.

With that, let’s take a quick look at OPN’s top 10 achievements of 2013:

  1. We started the year off on an M2M and big data note, outlining how our customers can leverage Java to manage heavy volumes of structured + unstructured data.
  2. The announcement of Oracle Database Appliance X3-2 in March, which extends the use of Oracle Database Appliance while simultaneously boosting hardware configuration. Oracle Database Appliance X4-2 with enhanced hardware was launched last month, as well.
  3. The launch of Oracle’s new SPARC Servers took us into the summer months, teaching customers how to increase their share of wallet. Fun fact: Oracle’s SPARC T5 Servers are powered by the world’s fastest T5 processor, and have achieved 17 world record benchmarks!
  4. Oracle’s partners took center stage at this summer’s FY14 Global Partner Kickoff. Thanks again to those who participated in our highly-entertaining Twitter contest. It’s definitely a must-do for next year!
  5. Oracle OpenWorld 2013 was another huge success this year and came complete with the Oracle PartnerNetwork Exchange. Get the full download here.
  6. We’re keeping the lines between hardware and software clear as IT migrates toward a converged architecture. Or as Oracle likes to call it, Engineered Systems. Read more.
  7. The greatest come-from-behind victory in modern history came at the 34thAmerica’s Cup and belongs to Oracle! Read more about ORACLE TEAM USA.
  8. An interesting case study on the Internet of Things (IoT) and how Oracle takes the complexity out of designing, building and maintaining an IoT infrastructure for VARs.
  9. Enablement –> Cloud –> Incentive Programs –> Exastack = the four major initiatives that make Oracle the vendor of choice for some of the industry’s biggest hitting VARs. Get the full story here!
  10. Last but certainly not least, the customer experience (CX) revolution is near. See what Oracle is doing with Oracle CX and how VARs can get involved here.

What are your business’ top 10 achievements in 2013? We’ll give you some time to think them over. In the meantime, cheers to a very happy holiday season and prosperous New Year.

Season's Greetings,

The OPN Elves

Wednesday Sep 25, 2013

Mark Hurd Builds a Following as a LinkedIn Influencer: Read His Latest Blog

Oracle President Mark Hurd published his latest blog, "Why CEOs Must Become Customer-Experience Evangelists."

As partners are well aware, creating a consistently solid customer experience is a critical component for success.

In his new article, Mark writes, “CEOs have to make it their mission to completely re-architect how they think about the core applications that run their core business processes, from purchasing all the way out to CX. Because the demographics of business have been turned upside down: instead of business technology defining the rules of engagement, today’s marketplace is dictated by consumers wielding powerful new technologies and wildly new buying habits that are being absorbed by all age groups.

“It’s the consumers who control the leverage, not the sellers.” And this isn’t happening only in the U.S. As we’ve heard repeatedly at Oracle OpenWorld and Oracle Partner Network Exchange 2013, it’s happening around the world.

So, how do you create an unbeatable customer experience? Well, Mark encourages CEOs to “begin by focusing on the customer and what they want and how they buy, and how those are likely to evolve in the coming few years.”

Read the rest of "Why CEOs Must Become Customer-Experience Evangelists" here.

We encourage you to log into your LinkedIn account and “Follow” Mark to receive future posts. Share the link to his blog with your networks via Twitter, Facebook and other social media accounts. You can also “like” the post on LinkedIn and Oracle’s Facebook page, and/or retweet via @Oracle.