Thursday Mar 13, 2014

Oracle Social Giving Customers Choices with Paid Social Media Partnership Program

social media choicesPaid social media is becoming increasingly crucial as marketers seek to amplify content for greater reach, higher engagement and better concentration of resources on the most likely of targets.

To better facilitate the integration of paid media with other social relationship management functions, Oracle Social Cloud is announcing an open API-based paid media solution bringing customers vendor choice, flexibility, and expertise. Our inaugural partners in this endeavor are social ad platform leaders Kenshoo, Nanigans, and SHIFT.

What this means is customers already on their way to becoming social enabled enterprises with the Oracle SRM can capitalize on the top ad technologies available, connecting content creation & management in SRM to promotion of that content with the paid social partners’ platforms.

Without question, our inaugural partners represent the best in the field, chosen based on criteria including platform capabilities, technology innovation, strategic partnerships with major social networks, customer base and scale capabilities.
Oracle Social Cloud Group VP Meg Bear says, “This strategic approach signals our belief in the power of an open API strategy, and we believe this is the best solution to meet our customers’ needs to leverage performance-based, targeted advertising at scale.”


Just look at the advantages of such an API partner strategy:
• Technology Expertise: SRM customers quickly benefit from years of focused development in the social paid media space by our partners.
• Analytics: Comprehensive analytics will be available to users through SRM and partner sites, helping them understand the metrics behind paid, owned and earned content.
• Coordination & Collaboration: Oracle SRM’s workflow functionality will enable better coordination and conversation between the community manager (owned and earned content), and the agency or media manager (paid content), facilitating greater efficiencies and effectiveness.
• Custom Audiences: Customers will be able to take advantage of SRM’s Custom Audiences capability via SRM and Eloqua integrations.
Why put yourself in the best position to act on paid social possible? Advertising Age has noted nothing has bested TV’s reach since the early '50s. Now, Facebook alone surpasses the reach of the 4 broadcast networks 18-to-24 and 25-to-34. Meanwhile a Nielsen study shows 3/4 of respondents use Paid Advertising, with 64% looking to increase spend in 2014.

It’s a massive audience of prospects. And if you’re spending ad dollars to engage with them on social (as a growing number are), that paid social spend should be as informed as possible.

The choices, flexibility, connection and collaboration offered by Oracle Social’s Paid Media Partnership Program offer a tremendous opportunity to move social marketers much closer to the real-time, right people, right-time strategies that lead to measurable success.
Post by Mike Stiles, Senior Content Manager, Oracle

Tuesday Dec 17, 2013

Year-in-Review: Oracle PartnerNetwork’s Top 10 Triumphs

Year-in-Review: Oracle PartnerNetwork’s Top 10 Triumphs

With six fewer days between Thanksgiving and Christmas this year, it’s safe to say we’re all feeling a bit frazzled. In the midst of everyone’s hurried schedules, we wanted to stop and take a moment to thank all of our partners for another great year together.

With that, let’s take a quick look at OPN’s top 10 achievements of 2013:

  1. We started the year off on an M2M and big data note, outlining how our customers can leverage Java to manage heavy volumes of structured + unstructured data.
  2. The announcement of Oracle Database Appliance X3-2 in March, which extends the use of Oracle Database Appliance while simultaneously boosting hardware configuration. Oracle Database Appliance X4-2 with enhanced hardware was launched last month, as well.
  3. The launch of Oracle’s new SPARC Servers took us into the summer months, teaching customers how to increase their share of wallet. Fun fact: Oracle’s SPARC T5 Servers are powered by the world’s fastest T5 processor, and have achieved 17 world record benchmarks!
  4. Oracle’s partners took center stage at this summer’s FY14 Global Partner Kickoff. Thanks again to those who participated in our highly-entertaining Twitter contest. It’s definitely a must-do for next year!
  5. Oracle OpenWorld 2013 was another huge success this year and came complete with the Oracle PartnerNetwork Exchange. Get the full download here.
  6. We’re keeping the lines between hardware and software clear as IT migrates toward a converged architecture. Or as Oracle likes to call it, Engineered Systems. Read more.
  7. The greatest come-from-behind victory in modern history came at the 34thAmerica’s Cup and belongs to Oracle! Read more about ORACLE TEAM USA.
  8. An interesting case study on the Internet of Things (IoT) and how Oracle takes the complexity out of designing, building and maintaining an IoT infrastructure for VARs.
  9. Enablement –> Cloud –> Incentive Programs –> Exastack = the four major initiatives that make Oracle the vendor of choice for some of the industry’s biggest hitting VARs. Get the full story here!
  10. Last but certainly not least, the customer experience (CX) revolution is near. See what Oracle is doing with Oracle CX and how VARs can get involved here.

What are your business’ top 10 achievements in 2013? We’ll give you some time to think them over. In the meantime, cheers to a very happy holiday season and prosperous New Year.

Season's Greetings,

The OPN Elves

Wednesday Nov 13, 2013

No Push-ups. No Sit-ups. Just Specializations.

All right, recruits—drop and give us 60!

No, but seriously. Give us 60 seconds of your reading attention. Learn how Oracle’s Enablement 2.0 Boot Camps can fire up your organization’s training on Oracle solutions and services.

Boot Camps can give you a major advantage over the competition as you build, deploy and service IT platforms. They’re a great opportunity to earn Specialist certifications and build your technical implementation skills. Plus, they’re one of the top benefits available exclusively to Oracle partners.

Boot Camps give you a chance to discuss product positioning and boost your ability to offer integrated Oracle solutions and services to your customers. In-person courses combine classroom lectures, hands-on labs and case studies. For partners on the move, live virtual courses are a good option too.

To learn more, browse the Boot Camp schedule. There are still more than 50 courses available in 2013—and hundreds more in the New Year. Some of the hot topics coming up include:

I don’t know but I’ve been told… OPN is good as gold.

Over and out,

OPN Comms




Friday Sep 20, 2013

Find Your Applications Track Sessions @ OPN Exchange

Heads up, OPN Exchangers!

Before you rock out with Maroon5 and The Black Keys at the Oracle Appreciation Event, be sure to zip over to the Marriott Marquis to hear some other great (applications) tracks.

Oracle Fusion Application, Oracle Cloud and other key application products will all have track sessions running throughout OPN Exchange (#OPNX13). Here are just a few of them:

For more information on #OPNX13 and a full list of sessions, benefits and fees, click through to the OPN Exchange landing page. Register before it’s too late!

Steady rolling,

OPN Communications

Tuesday Jun 04, 2013

OPN’s 2013 Fiscal Year-End Review

With Oracle’s fiscal year coming to a close, we wanted to take a moment to reminisce on the awesome year it has been and highlight some of the key milestones for OPN.  Here is a look at our top 10 OPN moments from the past year.

PRODUCTS & PROGRAMS:

Oracle SPARC T5 and M5 Servers. From performance to scalability, availability and value, Oracle’s expanded SPARC portfolio is sure to hit a homerun with your customers.

Oracle Database Appliance X3-2. If you are ready to reduce your risk while saving time and money by managing your valuable data and applications, then you have found your solution.

Oracle Cloud programs for partners. These 5 Cloud programs have created some buzz in the Channel. Launched during Oracle OpenWorld 2012, partners can start to capitalize on the growing demand for Cloud solutions with little investment through Oracle Cloud Services Referral Partner program, or choose to get Specialized.

EVENTS:

OPN Exchange @ OpenWorld. Last year marked the first time that partners could attend a comprehensive partner event while at Oracle OpenWorld.  The program was such a success that we are doing it even bigger this year! Join us September 22- 26, 2013 to experience Oracle PartnerNetwork Exchange keynotes, partner-specific conference sessions with targeted tracks, a Test Fest certification program, a dedicated OPN lounge, the exclusive AfterDark OPN reception, and so much more!

Oracle CloudWorld. This event combined both mobile and social in 10+ cities around the globe, including a partner session that reviewed the 5 available OPN Cloud Partner Programs.  Be sure to attend next year because the sky is truly the limit with Oracle Cloud!

PARTNER TOOLS & RESOURCES:

Partner Onboarding TrainingHere at OPN, we know that sometimes it is hard being “the new guy”, which is why we have made it easier than ever to join our partner program through training modules available in the Guided Learning Path.

OPN Specialized Activation Center. Designed to help our partners navigate through the steps necessary to become authorized to embed, sell, or implement with Oracle. This is your one stop shop for key on-demand training and information.

Social Marketing for Today’s Digital World video series. This series was designed to help answer your social marketing questions, while giving you the tools needed to build a demand generation campaign and close more deals. From “Laying the Foundation,” and “Building Your Online Presence,” to “Staging for Business Success,” and “Advertising to You Customers”, this series is sure to get your companies marketing engine revved up for success!

Oracle Partner Store (OPS) Enhancements. OPS is now your one-stop shop for accessing all Oracle products via a streamlined ordering process, allowing you to better develop, sell and implement Oracle solutions and manage your Oracle orders more efficiently and cost-effectively. Watch Titina Ott, Vice President of Business Process and Systems Enablement for Oracle, as she discusses Oracle’s Operational Excellence.

PARTNER HIGHLIGHTS:

Profit Magazine, Oracle Specialized Partner Edition 2012. Take a look at the variety of products, industries, geographic regions, and business challenges in this edition. It’s clear that OPN Specialized partners can deliver under extremely demanding business conditions and that the expertise Oracle requires them to demonstrate is effectively put to work in the field.

We hope you’ve enjoyed our 2013 Fiscal Year-End Review!

Until Next Year,

The OPN Communications Team

Wednesday Mar 13, 2013

Oracle CloudWorld Continued…


10+ cities — 5 OPN Cloud Partner Programs — 1 Oracle CloudWorld. Now that mobile, social, and cloud are redefining how business gets done, discover how your company can take advantage of these new opportunities and gain a competitive advantage at Oracle CloudWorld.

Those partners that have attended Oracle CloudWorld Dubai, Los Angeles, and Sydney experienced insightful keynotes by Oracle executives and industry thought leaders, real-world case studies, in-depth Q&A sessions, hands-on demos, and face-to-face networking.  Oracle CloudWorld offers dedicated tracks for sales and marketing, customer service, human resource, finance and operations and developers. In one day they learned how Oracle Cloud transforms businesses.

So don’t miss out! Join the rest of them by registering for one –or all— of the following FREE Oracle CloudWorld events:

The sky’s the Limit,

The OPN Communications Team

Friday Feb 01, 2013

A Touchdown for Partners with Oracle Identity Management 11gR2 Enhancements

Scouting today’s all-star lineup of top industry trends –Cloud, Mobile and Social – there are two main opportunities for partners that have emerged with Oracle Identity Management. The first is simplifying, while the second is innovation… and together they create a winning duo. Let us give you the play-by-play! By simplifying, we are specifically referring to removing cost with a platform approach by empowering self-service options and encouraging you, our partners, to upgrade in the name of cost efficiency. With innovation or expansion opportunities, we are echoing the idea of tackling these new mobile opportunities and markets.

All in all, Oracle Identity Management is no Hail Mary – instead it’s a business enabler because you as an Oracle partner are able to leverage Identity Management services and extend them to mobile apps.

Along with this Sunday’s Super Bowl XLVII game, be sure to watch the Oracle IdM PartnerCast recording below to learn more about the top partner opportunities through the Oracle IdM11gR2 enhancements and score big with your customers!


Until Next Time, It’s game Time!

The OPN Communications Team