Digital disruption is a part of business nowadays. Take for example what email did to the printing press and postal service; what iTunes did to the record industry; what the digital camera did to Kodak. You get the idea. So what exactly is disruption? It is often defined as the change that happens when new technologies or business models affect the value proposition of existing goods and services.
Value is what digital disruption impacts. And this value comes in all shapes and sizes: better; easier; smarter; bigger; smaller; cheaper. You name it. New companies built on these models are both challenging and threatening even the most well-established of industries, and the companies that aren’t responsive may soon be gone.
So as you ask yourself not, “should we play in digital,” but rather, “WHERE will we play in digital,” keep in mind that every company today has the chance to win in digital business. Transformations can be tricky, though. Many organizations are still struggling to develop an enterprise IT strategy – let alone a digital strategy.
As your company and your customers work towards a digital transformation, keep in mind you want a platform – economically and operationally – that spans big data, cloud, mobile, social, and the Internet of Things (IoT). Access to big data will allow you to keep tabs on customers and market trends; a complete cloud will lay a solid foundation for efficiency and business agility; IoT is the next frontier that will drive unprecedented levels of automated decision-making; and the need for mobile and social goes without saying. These five increasingly intertwined technologies are having a dramatic impact on enterprise IT, and the biggest challenge is integrating these five forces together.
That’s where Oracle comes in.
At Oracle, we build and design our technology so it works together from the start. With our broad, integrated IT portfolio, we have a unique ability to offer customers a complete hardware and software stack—from cloud applications through middleware and databases, and all the way down to servers and storage. We offer all of this on-premises or in the cloud. Each layer has been engineered to work together, which allows customers to optimize performance and build greater reliability and security than they would by employing multiple vendors. The advantage of an integrated stack is that it helps you simplify your IT. Oracle takes a big chunk of the integration and routine maintenance off your hands, so that you can invest more of your resources into innovation and growth.
Oracle has many customers who are already digital disruptors. One of our finance customers is shaking up digital banking processes by leveraging Oracle software and systems for their mobile payment infrastructure so users can make payments via mobile phones using only a phone number. One of Oracle’s healthcare customers is pioneering a digital medicine initiative through wearable skin sensors that monitor vitals so that patients can receive precise and near real-time information regarding their health.
No matter where your customers are located and what industry they’re in, you can help them re-imagine their business, focus on their growth and drive innovation. And with software and hardware engineered to work together, they can shave months, or even years, off their integration timelines. Simplified IT can help them get there; Oracle can help you get them there.
So, how will you increase revenue in 2015?
Happy holidays and best wishes in the New Year,
The OPN Communications team