The Oracle Data Management Platform (DMP), previously BlueKai, helps marketers target their top revenue-generating audience by unifying their marketing data in one location. Oracle Data Management Platform turns insights into action by unifying data across multiple data sources, while helping marketers segment the right audience and target that audience with hundreds of partners across the digital marketing landscape.
This bootcamp will give you the information and skills required to implement Oracle BlueKai. It is designed to help you put all your data to use and increase the ROI of your marketing spend. The content is intended to take you from the point of sale through to implementation completion and is targeted at a technical, implementation audience.
Prague, Czech Republic, August 22-24: Register here for the bootcamp!