Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

Digital Marketing Made Easy

Gwen Surgeoner
Communications Manager

In today’s market, it’s critical that partners establish a digital relationship with their prospects and customers. Oracle Channel Marketing Automation Service - our modern marketing platform, exclusively for the OPN community, is designed to help you meet this goal. It provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content to enhance your go-to-market strategy while boosting awareness and generating leads. 

If you haven’t visited the Oracle Channel Marketing Automation Service in a while, we encourage you to do so. We have made multiple enhancements to the platform and now offer new integrated marketing services you can leverage as well as new email campaigns and more!

New Services & Campaigns

New Email Campaigns:

  • Journey to the Cloud - a multi-touch email campaign which describes a different aspect of Oracle Cloud and how it helps companies on their cloud journey.
  • Exadata Database Machine - a series of emails focusing on the value delivered by the New Oracle Exadata Database Machine, specifically looking at why it is the best platform for Oracle database.
  • Choosing the Right Database Cloud - a multi-touch email campaign that promotes the value and capabilities of Oracle Database Cloud, specifically looking at how it outperforms the competition.

New Digital LinkedIn Ad Campaign

Oracle Cloud Based ERP campaign consisting of three LinkedIn large promo graphics, whitepapers, and mobile-optimized landing pages customized with your company logo, colors and promotional text.

New Social Media Campaigns

Social posts can now be added as a campaign using a wizard that walks you through the process of configuring, customizing, and scheduling social posts in a campaign. You can select the recommended posts and then edit content, images, and scheduling. > Learn More

Latest Enhancements:

  • New my.zift123.com user friendly design that prompts you through all the integrated marketing tools offered on the platform.
  • Collateral Library that now includes updated assets available from across the platform ready for you to download.

Coming Soon:

  • Web Plugin Micro sites - includes promotional banners and landing pages to promote various Oracle offerings easily customizable by you.

Harness the power of marketing automation to expand your reach and start driving demand for your Oracle Solutions. If already registered visit https://my.zift123.com/ or REGISTER NOW.


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