Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

  • April 2, 2020

Digital is Now

Gwen Surgeoner
Director, Global Partner Marketing

Helping our partners establish a digital relationship with their customers/prospects is something Oracle has been doing for a while via the Oracle Digital Marketing Center.  If you aren't familiar with this platform, we encourage you to get registered.  Why wait? Start experiencing digital marketing made easy today.

The Oracle Digital Marketing Center is a modern marketing automation platform that provides our Oracle PartnerNetwork (OPN) community a suite of fully integrated digital marketing tactics. It's comprised of ready-to-execute Oracle marketing campaigns and content designed to enhance your go-to-market strategy, improve results and strengthen your brand. 

So Much to Choose From

The platform is a simple and cost-effective way to deliver high-impact digital marketing tactics designed to help you automate and optimize your marketing efforts all while expanding your digital footprint. Choose from:

  • WEBSITE CONTENT: Leverage dynamic syndicated website content and plugins  
  • CAMPAIGNS: Choose from a variety of multi-touch automated email, social and digital advertising campaigns  
  • SOCIAL MEDIA: Use timely and relevant syndicated social content  
  • COLLATERAL LIBRARY: Choose from multiple Oracle assets and deliverables to use from such as datasheets; whitepapers; ebooks; analysts papers; infographics and more
  • WEBSITE ANALYTICS: Gain in-depth visibility into all your internet marketing activities and target prospects with future campaigns


See What's New

Oracle Cloud Infrastructure: Reach New Heights with Next Generation Cloud

Leverage the newest fully integrated digital marketing campaign, comprised of three modules, that include emails, social posts and landing pages that house multiple call-to-actions and compelling Oracle assets - all designed to drive awareness, provide thought leadership, and highlight solutions and benefits. It demonstrates how 2nd generation Oracle Cloud provides a new generation of cloud computing allowing enterprises to automate IT tasks, easily move from on-premises to cloud, and mitigate threats.

View Campaign


Oracle Autonomous Transaction Processing: Self Driving - Self Securing - Self Repairing

This multi-touch email with social post campaign will help your customers understand the benefits of Autonomous Transaction Processing. It includes customer case studies; seven emails and twenty social posts as well as follow up assets.

View Campaign


MySQL Enterprise Edition (EE) Campaigns: help customers understand the benefits of MySQL
Why Choose MySQL Enterprise Edition?
MySQL EE - Advanced Security Features
MySQL EE - High Availability

Robotic Marketer: Marketing Strategy Plan and Workshop

There has never been a better time to get your business to the next level. While many companies still spend weeks or months putting together their yearly marketing strategies, now you can do this in a matter of minutes. Not only will you have the blueprint to promote your brand in the market, you will have all the key recommendations on what marketing activities your company needs to do to achieve your desired results. Robotic Marketer deep dives into your company, target audience and marketing resources, to produce a marketing strategy and plan that will accelerate your business growth.

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Oracle University (OU) - Oracle Database Campaign

Create engagement in your customer base about the latest Oracle Database developments and training products, providing information and updates that come directly from Oracle. This campaign positions you as an Oracle Approved Education Center/Reseller - the official source for Oracle training, and ultimately for Oracle Database training, as Oracle is the leader with over 40% market share and Oracle is the #1 database. NOTE: The training solutions and assets in this campaign are for valid Oracle Education Partners only.

View Campaign


Oracle Prime Syndicated Showcase

The Oracle Prime Showcase plugin features products, solutions and resources available to be syndicated on your website. Once installed, the plugin automatically updates your website with the newest Oracle information available. Personalize the plugin with your corporate branding for seamless website integration.

View Showcase


 Learn More >

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