Friday Nov 01, 2013

A Modern Marketing Marvel: Eloqua Experience 2013

Hey there, partners—

You’d be hard pressed to find a more convincing example of modern marketing than the one that descended upon San Francisco last week.

We’re talking about Eloqua Experience 2013, of course.

It is remarkable that a marketing technology conference has become a case study in successful 21st-century marketing practices. Eloqua Experience 2013 (#EE13) was all about customer-focused, targeted messaging, multichannel content, analytics and real-time multiscreen engagement. It made for a busy, yet interactive experience for over 2,000 eager attendees.

This year’s event brought together some of the world’s most innovative marketers for three days of immersive sessions covering marketing best practices, customer stories and deep-dive technical classes.

With 70 breakout sessions, product announcements, and a special conversation with Vince Gilligan, creator and executive producer of “Breaking Bad,” #EE13 brought a lot of critical marketing news to light. Oracle’s goal: to make sure our partners stay updated.

As you know, Eloqua joined Oracle in late 2012, further rounding out our Customer Experience applications platform. Eloqua is a marketing automation solution and marketing cloud centerpiece that partners can use to target the right buyers, easily execute campaigns, bring leads to sales and bring in high ROIs.

The resources below will help you stay on top of the industry’s best practices for marketing, plus all the advantages Eloqua can bring to partners.


Partner Opportunities and Strategy with Eloqua
The latest Eloqua partner strategy.



Interview with Oracle Eloqua GM Kevin Akeroyd on Eloqua Experience
A short recap of 2013’s Experience.



Eloqua Product Announcements
John Stetic, VP of Products for Oracle Eloqua, highlights the top product news, including a new profiler app and the ability to integrate display advertising into multichannel campaigns.



Eloqua Experience Highlight Reel
See what all the bustle was about.



Eloqua Experience Session Overviews
A quick look at what the keynote and breakout sessions covered, with links to session content.

Modern Marketing Essentials Library
Tips, blueprints, and strategies for success based on the 5 Tenets of Modern Marketing.

Over and out,

Your OPN Marketing Allies