Wednesday Sep 25, 2013

Mark Hurd Builds a Following as a LinkedIn Influencer: Read His Latest Blog

Oracle President Mark Hurd published his latest blog, "Why CEOs Must Become Customer-Experience Evangelists."

As partners are well aware, creating a consistently solid customer experience is a critical component for success.

In his new article, Mark writes, “CEOs have to make it their mission to completely re-architect how they think about the core applications that run their core business processes, from purchasing all the way out to CX. Because the demographics of business have been turned upside down: instead of business technology defining the rules of engagement, today’s marketplace is dictated by consumers wielding powerful new technologies and wildly new buying habits that are being absorbed by all age groups.

“It’s the consumers who control the leverage, not the sellers.” And this isn’t happening only in the U.S. As we’ve heard repeatedly at Oracle OpenWorld and Oracle Partner Network Exchange 2013, it’s happening around the world.

So, how do you create an unbeatable customer experience? Well, Mark encourages CEOs to “begin by focusing on the customer and what they want and how they buy, and how those are likely to evolve in the coming few years.”

Read the rest of "Why CEOs Must Become Customer-Experience Evangelists" here.

We encourage you to log into your LinkedIn account and “Follow” Mark to receive future posts. Share the link to his blog with your networks via Twitter, Facebook and other social media accounts. You can also “like” the post on LinkedIn and Oracle’s Facebook page, and/or retweet via @Oracle.




Last Chance: Social Media Rally Station!

Get to the Social Media Rally Station @ OPN Lounge before 3PM today for a free consultation!

A (not totally impartial) observer from OPN Communications just sat down with the Social Media Rally Station team at the OPN Lounge. And he’s got to say: it was a truly impressive 15-minute consultation.

Erin Diner and Heather Margolis walked through the best strategies for filling out and optimizing a LinkedIn profile. “Update that photo,” Erin said. “That should be the most professional thing up there.”

Some other recommendations...

  • Get at least 500 connections. #OPNX13 is a great place to start.
  • Ask managers, colleagues, and customers for endorsements and recommendations.
  • Personalize links to your own website, your company’s site and your Oracle syndicated site.

As Erin put it, the real value of LinkedIn and other social media platforms lies in the ability to create a personal brand. “With everything shifting to online, you not only have to worry about your person-to-person brand, but your online presence as well. LinkedIn is the most professional way to brand yourself, connect with people and engage with the networking world online.”

It’s all about content. “You have to show that you’re relevant.” They revealed the 70/30 rule of online posting. As they explained, 70 percent of the content you post should be of general interest within your industry. “You have to get followers who read you because you’re posting relevant material.”

The other 30 percent can be specific to your company. “People will be more likely to read what you say about your company if they already know you.”

Visit the OPN Lounge in Moscone West before 3pm for more tips!

Socially yours,

OPN Communications


Tuesday Sep 24, 2013

#OPNX13: Oracle Partner Interview with Bobby Curtis of Enkitec

We had a chance to catch up with Steve Lemme, Director of Partner Enablement at Oracle. He's been all over #OOW this week, talking to partners about specialization. Below is one interview he had with Bobby Curtis of Enkitec on the Exhibition Hall floor.

A couple of highlights: Bobby talks about his experience building the cloud with Oracle Enterprise Manager 12c product technology and OPN Specialization. He also focuses on the value he’s found in sharing tips and tricks with customers and the rest of the partner ecosystem.

While you’re on the floor today, chat with other partners. #OOW and #OPNX13 are great opportunities to gain knowledge and expertise from the whole Oracle community.

And be sure stop by the OPN Lounge to catch all the action here.

Until later,

OPN Communications

Monday Sep 23, 2013

#OPNX13: Terrific Tuesday Roundup

What’s up, partners?

You’re not exhausted yet, are you? No way. There’s still half a conference’s worth of content for you to take advantage of. Here’s what’s tickling our fancy for Tuesday...

Partner sessions. There are some money content sessions happening @ Marriott Marquis, including Database 12C, Engineered Systems and Applications User Experience in the Cloud.

Test Fest. Exams for OPN Specialist Certifications are available throughout the week - also @ Marriot Marquis. We’ll be there tomorrow. Come by, say hello, and we’ll see what you’re really made of.

Social Media Rally Station. Can you use a hashtag? Know how to endorse a colleague on LinkedIn? Have any idea what a Pinboard is? If you answer “No,” to any of those, head over to the OPN Lounge tomorrow. The Rally Station pit crew will set you up with everything you need—including a pro headshot for all of your profiles.

Stay strong!

OPN “With-you-all-the-way” Communications

Monday Roundup: #OPNX13 Sessions, Test Fest and the Rest

Whew—what an afternoon! We’re live at the OPN Lounge in Moscone South, and it’s busy down here. Looks like partners are off to a bright start following last night’s AfterDark reception.

On that, another big congratulations and thanks to our partner award winners from North America, EMEA, Latin America, and APAC and Japan.

What did you all think of the party? Did you have any outstanding conversations with partners? Get a photo with the great Sean D. Tucker? Tweet about it: @oraclepartners, #opnx13.

The schedule is packed again today. So while you’re navigating between meetings and swag-collecting, be sure to catch some of Monday’s highlights:

  • Check in on Oracle and the industry @ OPNX Sessions. Marriott Marquis
  • Up your game with Test Fest exams for OPN Specialist Certifications. Marriott Marquis
  • Rest your legs @ the OPN Lounge. While you’re here, get your social engines checked at the Social Media Rally Station. Moscone South Exhibition Hall, Room 100
  • See you around!

    Your OPN Lounge Lizards

Announcement of the 2013 Partner Specialization of the Year awards:

David Callaghan had the great honor to announce the 6 EMEA Partner Excellence Award winners during Oracle PartnerNetwork Exchange @ OpenWorld 2013 on Sunday.

“With over half of the overall OPN partner community and Specialized Partner ecosystem based in EMEA, growing their Oracle specialized resources at greater than 40% per annum and contributing to over 80% of our transactions, it was a real challenge to short list and select the 6 EMEA award winners in 2013. So many of our partners have the breadth of experience and depth of skills that are exemplary – combined with a real passion for excellence in execution, which has led to many significant customer engagements and great Oracle on Oracle deals over the last year.” said David Callaghan, Senior Vice President, EMEA Alliances and Channels.

2013 Oracle Excellence Awards – Specialized Partners of the Year – EMEA winners:

  • Engineered Systems award - TAS SpA from Italy
  • Servers & Storage award – SCC from UK
  • Applications award – Capgemini from UK
  • Database & Middleware award – Everis from Spain
  • Industry award – Soft Alliance and Resources from Nigeria
  • Oracle Cloud award – Accenture from Switzerland

Many congratulations to the worthy winners, and also thank you to all of our EMEA partners for your commitment to Oracle, the business you do for Oracle and the success of the customers you serve with Oracle.

Big Day! #OPNX13 Sunday Recap

Good morning, folks. Day One of OPN Exchange at Oracle OpenWorld 2013 is over, and we're already on to number two. It's been a blast here in San Francisco.

Yesterday we heard from executives and global partners about Oracle’s strategic vision for partners in the year ahead. We applauded 40+ Partner Award winners this year. And four Oracle leaders shared their insights on everything from hardware to the Internet of Things during the first round of #OPNX13 general sessions.

Have any thoughts about what you’ve seen so far? Tweet them at us (#OPNX13).

Onward!

OPN Comms