Here at Oracle PartnerNetwork,
nothing is more gratifying than when we showcase a Partner/Customer
Success Story! We fully understand that the only way we can succeed is with
our partners, and that when you succeed, so do we!
With that being said, have you
considered submitting a Customer
Success story yet? Not only is it simple to do, it’s a great way for you
and your customer to get recognized by Oracle for your expertise, and get
recognized by other customers as well!
That’s right folks, Oracle
made another movie debut and is about to hit the red carpet once again… this time in
Oracle PartnerNetwork is happy to announce that our FY14
Partner Kickoff event is taking place June 25th and you can join us
live online to start summer off right. During this event, Oracle executives,
including President Mark Hurd, will address the needs of today's IT buyer and
share how to sell effectively to CTO's, CIO's, CMO's and more. Register
now and mark your calendar for June 25, 2013 at 9:00am PT... just don’t
forget the popcorn!
What to Expect:
Oracle Executives, including Oracle
President, Mark Hurd, John Fowler, Thomas Kurian, and more, outline the
product strategy and direction for the company.
the different ways to accelerate sales and make money with Oracle through our
full stack offering.
Remember all the excitement that takes place the first
couple of days? From networking and getting your OPNX badge, to checking in on
Facebook or maybe tweeting that you’re at one of the largest tech events in the
world? Well here is last year’s “And We’re
Off” blog to jog your OpenWorld memory.
If you want more than just a couple days worth of flash backs, here is
a full summary of all the fun filled OPN Exchange action! Check out the OPNX
Scoreboard to see how many partner events you attended.
Finally, if you would like to see what’s in store for this
year, check out the video below… But hold on to your hats, because Oracle
PartnerNetwork Exchange @ OpenWorld 2013 is sure to blow you away!
We are thrilled to announce the availability of our
expanded Advanced Customer Support (ACS) partner resell portfolio which will
help you, our Gold, Platinum and Diamond OPN partners, grow your Oracle
business while helping your end users experience faster resolution, higher
availability and a greater return on their investment.
ask? Well our Advanced Support Engineers provide custom proactive and
preventive support to anticipate, identify, and remediate issues for all Oracle
mission critical systems - database, middleware, applications, and Sun servers
mention, Oracle Advanced Customer Support Services delivers Annual, Fixed
Scope, and Time and Materials services. This service also tailors specific
predictive and preventive solutions to help maintain and maximize performance
of all Oracle mission critical systems.
Lights, camera, action! In case you missed last week’s Java
focused PartnerCast, we got the scoop right here. From the background and
benefits of Oracle’s Device to Data Center platform, to an update on Java
Embedded products – we even had Oracle customer Eurotech stop by to discuss
their experience with Java and Oracle Diamond level member Hitachi. As always,
we took live questions from our partner audience on Twitter @Oraclepartners.
Ed Zou, Vice President of Product Management, joined
our host and Group Vice President of Worldwide Java Sales, Geoff Morton, to discuss some of the challenges businesses are facing today, and how Oracle
Java Embedded and Device to Data Center solutions align to remedy them. Watch
the background and benefits of Oracle’s Device to Data Center platform video
next we had Henrik Stahl, Senior Director of Product Management to discuss some
exciting Oracle Java Embedded updates with Geoff. Henrik not only touched on
what was new with Java, he also shared how Java Embedded developments add value
for the whole Oracle stack and improve the overall Java platform. He also took some
thought provoking questions from our partner audience. You can watch the Java Embedded video below:
we were thrilled to have Oracle customer, Eurotech, a world leader in Embedded
computing technology, join us in Oracle’s studio. Hilary Tomasson, Vice
President of Marketing for Eurotech North America, discussed the solution
Eurotech has built using Oracle’s Java Embedded technology and their
partnership with Hitachi. She also mentions some vital use cases where Java’s
solution is adding value to customers and partners in the cloud. Watch
Eurotech’s experience with Java and Oracle Diamond level member Hitachi, in this
If you haven’t already been able to tell, Java is everywhere
and in everything! So grab a cup of coffee and settle in to this new and
The world as we know it is rapidly evolving. From how we
interact with others to how we work, there is no denying that technology is the
driving force behind it all. Technology is now faster, smarter, smaller and
more prominent than ever before, and we as a unified workforce have become
utterly dependent on it.
Take public relations for example. A line of business that
was once highly reliant on lengthy press releases and generic email pitches has
now drastically changed. Press releases are now shorter and very much catered
to a specific audience. Most press releases today also incorporate a video,
images, some form of media or links to supporting images.
Press releases not only need to be newsworthy, credible,
captivating, defendable, they also need to be short and punchy since we have
become accustom to the fast paced ways of social media, and don’t have time to
sift through thick and wordy content.
Speaking of social, successful PR campaigns also make use of
their social platforms for promotion. Watch Jessica Moore, Oracle’s Director, Corporate
Communications and Lydia Smyers, Group Vice President of WWA&C -
Programs and Communications, as they discuss how PR has evolved in the past few
years, and how Oracle can help get you up to speed. Visit Oracle’s
PR webpage to contact your regional PR lead.
The World of Video –What a Beautiful World It Is
Another important shift, thanks to technology, is in the way
we communicate through video. Today there seems to be a lot of buzz around
video, and rightfully so! Video is simply in the “sweet spot” of how we as
humans consume information. According to Vision Group Research, FMRIB, at the
University of Oxford, UK, "64 percent of all human communication is
non-verbal". With video you can include these important non-verbal
queues; it is easy to access and easy to comprehend. To quote an old Chinese
“Tell me and I'll forget, Show me and I may remember,
Involve me and I'll understand”.
Watching (and becoming involved in) a video promotes greater
comprehension and understanding. How many times have we had to re-read a
paragraph because we didn’t absorb the content the first time?
The bottom line is that video works; there is no doubt about
it. The question then, that we as business folks are left with is, when is video
the right tool? Before answering this question, you must first determine who
your audience is and if the message you are trying to convey to that audience
is best served by a video. Dig a little deeper… what are your
audience/customers business problems that you want to solve? Can this be done
in a video? What will your tagline and key take-always be? What is the
appropriate brand “voice” and tone you’d like to use to convey these key take
A successful video does not have to be expensive and it should
be short and sweet. Watch David Boyll, Director of Digital Media Technology for
Oracle Brand Marketing, and Lydia Smyers, Group Vice President of WWA&C -
Programs and Communications, as they share some ways to incorporate video into
your marketing tools and get started with video. You can also follow David on
Twitter at @dboyll, and use him as a
resource on this topic.
We hope you liked the tips and tricks provided in these
videos. As always, leave us your thoughts and comments below.
That’s it for this edition of Social Marketing for Today’s
Calling all North America Oracle partners!!! You have an
opportunity to submit an entry for the 2013 North America Oracle Excellence
Awards Program, honoring outstanding partner innovation and business achievements
The North America Excellence Awards Program recognizes your
innovation, expertise, and achievements. For those of you who are new to the
Oracle PartnerNetwork (OPN), these are prestigious awards among the North
American partner community and the program continues to gain media interest
The Oracle PartnerNetwork Strategy Blog provides executive strategic insights and updates to help OPN members learn about the latest industry trends and resources available for their business. Contributors include Oracle subject matter experts and third party advisers.