Friday Apr 26, 2013

Two Seconds of Your Time for Advertising

Did you know you only have two seconds to engage with your customers? Only two seconds for a potential customer to look at your company ad and become interested or remember just one thing about it? Well now you do.

Considering it probably took you 8.5 seconds to read the above paragraph, two seconds is not much time at all!

Meet Carilu Dietrich, Senior Director of Global Advertising here are Oracle. In the video below Carilu shares some very helpful tips and rules when it comes to advertising and social media best practices. For starters, here are 5 guidelines every good ad should follow:

  1. Come up with ONE BIG HOOK for your ad
  2. Your headline should say it all without needing to read further
  3. Your ad should be attention grabbing and a little unexpected
  4. Your ad should be differentiated and unique to your company 
  5. Your ad should be numbers and fact driven
Some other things to consider when it comes to your ad are style and tone. Don’t use a passive voice, be present! Customers are typically looking for information when looking at an ad, not entertainment, so keep it short, sweet and factual.

Watch Carilu and Lydia Smyers, GVP of WWA&C at Oracle, as they discuss in more depth how to better connect with your customers through hard hitting advertising.



Find Your Style,
The OPN Communications Team

 

Friday Apr 19, 2013

Welcome to Oracle PartnerNetwork Exchange at OpenWorld 2013

Partners, mark your calendars because our 2nd annual Oracle PartnerNetwork Exchange @ OpenWorld is back and bigger than ever! Join us September 22nd - 26th for deep dive content, keynotes, networking opportunities, and so much more.

Here is what you can expect at OPN Exchange 2013:

  • Oracle PartnerNetwork Exchange keynote address
  • Partner-specific conference sessions with targeted tracks- Just for you!
  • Test Fest certification program – Help your company get Specialized and differentiate yourself from the competition for free!
  • Dedicated OPN lounge- Come by for some coffee and networking!
  • Exclusive AfterDark OPN reception- You’re not going to want to miss the best partner party of the year!
  • Access to the renowned Oracle Customer and Partner Appreciation Event- Register before July 19th, 2013 and get it for free!

That’s right, this year the famed Appreciation event is included at NO additional cost for Early Bird registrants only. Don’t miss this awesome opportunity to not only take part in OPN Exchange, but get your hands on that golden ticket!

Early Bird registration does ends July 19th so register today and save 35% off the on-site registration fee, plus receive a bonus Oracle Appreciation Event pass just for registering early. To learn more, listen as Nick Kritikos, VP of Partner Enablement at Oracle shares more about OPN Exchange 2013.

So get those travel arrangements ready, and join our most exciting OPN Exchange @ OpenWorld to date!

We’ll see you there!

The OPN Communications Team

Tuesday Apr 16, 2013

Meet Our April Action: Oracle Platinum Services

Have you decided on your April action for the month? Here at OPN, our April action is providing end users with easier industry leading support levels! Oracle Platinum Services provides enhanced support for high availability and performance to Oracle Premier Support end users running certified configurations of Oracle Engineered Systems—at no additional cost. We’re doing this with the automatic inclusion of the Oracle Advanced Support Gateway hardware, a Sun Server X3-2, on every Engineered Systems quote.

Effective earlier this week, the Configurator quoting tool in the Oracle Partner Store will automatically include the hardware configuration necessary to enable Oracle Platinum Services for new orders of Oracle Exadata, Exalogic or SPARC SuperCluster T4-4 Engineered Systems.

Offering these high availability services to end users at no additional cost is unprecedented and represents an opportunity for you to talk with your end users about the benefits of hardware and software that are engineered to work together, and how Oracle Platinum Services can help them further unlock the value of their investment in information technology.

To learn more, read the full Platinum Services announcement. Please visit the Oracle Platinum Services website to view collateral, qualifying certified configurations, references, technical support policies, and more. Our team of experts is available to help you position Oracle Platinum Services with your end users and help them take advantage of this highly valuable, enhanced level of support. For assistance, contact us at acsdirect_us@oracle.com. Learn more about Oracle's overall Platinum Services by watching the video below:

Here at OPN, this isn’t just an April action, but instead a year-round action. Let us know your thoughts below, and as always, be sure to follow us around the web!

Until Next Week,

The OPN Communications Team

Tuesday Apr 09, 2013

Oracle Partners Are Warming up to Eloqua this Spring


Oracle and Eloqua are heating up as part of a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support, and serve their customers!

Here are some things you may not know about Oracle’s recent acquisition of Eloqua:

  • Eloqua solutions deliver a comprehensive revenue performance management platform with best-in-class functionality that automates and optimizes complex marketing and sales processes across multiple channels.
  • Eloqua also enables marketing teams to better track, capture and analyze a potential buyer's Digital Body Language, including their preferences, behavior and decision-making processes, to more accurately score and qualify leads and identify high quality prospects.
  • Finally Eloqua's modern marketing cloud can help customers target and nurture prospects, delivering highly qualified leads at a lower cost to sales teams. 

Watch Oracle President, Mark Hurd’s Webcast Replay “Oracle Buys Eloqua-Adds Modern Marketing Platform to the Oracle Cloud” to learn about the partner benefits of this acquisition.

For more information:

Spring Has Sprung,

The OPN Communications Team

Tuesday Apr 02, 2013

Join the Oracle Database Appliance Webcast with Mark Hurd- April 3, 2013 at 10 AM PT

Are you ready to reduce your risk while saving time and money by managing your valuable data and applications? Regardless of your company’s size, Oracle Database Appliance X3-2 can be your solution. You’re invited to join Oracle executives, including President Mark Hurd, for a webcast introducing the latest release of Oracle Database Appliance this Wednesday, April 3rd at 10 AM PT.

Attend the webcast to chat live with Oracle experts and learn how the latest release offers midsize businesses and enterprise departments a simple, reliable, affordable, and virtualized appliance that:

  • Increases performance up to 2x and expands storage capacity up to 4x
  • Hosts both databases and application workloads for a variety of complete solutions in a box
  • Extends capacity on-demand licensing to all Oracle software

Be sure to register for the webcast to learn how you can benefit from the new Oracle Database Appliance X3-2. Need a little more Oracle Database Appliance in your life? Then watch this fun and short video demonstrating two different approaches for database management - building your own vs. buying  a complete pre-engineered system like Oracle Database Appliance. Which approach will you choose?

More Power, More Storage, More Flexibility,

The OPN Communications Team