Tuesday Mar 05, 2013

From Social to Traditional Marketing & Becoming a Thought Leader

Ever wonder how you can increase your online presence beyond just the traditional social media networks, while establishing yourself as a thought leader? Well look no further because our Social Marketing  for Today’s Digital World video series  has the answers you’ve been looking for! From what pages to join and where to participate, to Wiki’s, Forums and IT sites, video 9, “Participating in Forums, IT Review and Help Sites,  is jam packed with great tips and tricks of the trade. Why not use an IT review site to answer pressing questions opposed to just asking them?

Better yet… add your contact information and a couple keywords on Google Places for those individuals “Googling” their questions. Watch below to learn more ways you can establish your company as a thought leader in your industry.

Now that you’re equipped with the tools, tips, and tricks needed to establish your company as a thought leader, let’s talk about why social is so important, and why we’ve spent so much time on it. The answer is quite simple –social media is building the foundation and framework for your new marketing plan. Once established, the next element to consider is how to apply these social elements to your traditional marketing activities to make them more successful. For example, someone who is friends with your company on Facebook is a lot more likely to open a email from your company.

Video 10, “Making Email Campaigns More Successful”, focuses on:

  1. Applying social marketing to your traditional marketing efforts
  2. Thinking about your copy and how to entice readers with offering a solution to their pain points
  3. Testing the subject line of your email
  4. Building an integrated marketing approach

Be sure to watch video 10 below, and leave us any questions or thoughts you may have along the way.

Until next time, thanks for tuning in!

Best Regards,

Lydia Smyers


Group Vice President

Worldwide Alliances and Channels