Friday Mar 29, 2013

Elaborating on Collaborating –What’s in it for OPN Partners! – April 7-11, 2013 Denver, CO

We got a chance to sit down with Nick Kritikos, Vice President of Partner Enablement here at Oracle to discuss how partners can make the most out of their OPN Specialization while at COLLABORATE 13, April 7-11, 2013 in Denver, CO. Let’s see what he had to say!

What does OPN Specialization have to do with events like COLLABORATE 13?

When participating in events like COLLABORATE 13, OPN partners are able to do so much more then exhibit and collect business cards.
  1. They can showcase their OPN Specializations and Specialists to further expand their network of contacts by interacting with Oracle customers, solutions providers, consultants, and user group leaders. Each year many OPN Partners submit and also get selected to present in one of the session tracks, some also get asked to present on behalf of the user community at Oracle OpenWorld, while others volunteer in the user community.
  2. OPN partners also have a unique opportunity this year at COLLABORATE 13 to get certified for free on specific exams at Oracle’s Test Fest. Partners can also meet with experts from Oracle Corporation in the campgrounds, and with OPN representatives onsite.
  3. OPN Partners also have the opportunity to provide in person feedback, and get further involved in the OPN Specialization program and process. Or perhaps partners would prefer to review their OOW abstract submission ideas since the Oracle OpenWorld 13 Call for Papers closes just after the Collaborate event concludes.
  4. Don’t be surprised if someone from the OPN team stops by your booth that is showcasing your OPN credentials and Specializations and asks to snap a photo for further recognition and Social Media!

Who puts on the event?

Oracle’s Independent Oracle Users Group (IOUG), the Oracle Applications Users Group (OAUG) and Quest International Users Group (Quest), present COLLABORATE 13: Technology and Applications Forum for the Oracle Customer Community. As an educational conference, COLLABORATE 13 helps users of the full family of Oracle business applications, database and middleware software, and hardware solutions to gain greater value from their Oracle investments. It’s an event specifically created by Oracle customers for Oracle customers where partners are invited to share and showcase their Oracle expertise.

Where do I learn more?

A paid registration through the IOUG, the OAUG or Quest entitles you to attend the educational sessions of all three organizations, network and stay current the latest education and best practices from the user community on Oracle product technology. There are a number of ways partners may wish to take advantage, and can go to the COLLABORATE 13 website to learn more.

So whether you’re an OPN Partner, or are just local to the area, you and your team can take advantage of getting certified for free on specific exams. Visit  Oracle’s Test Fest and watch Nick’s short video below to learn more!

We’ll See You There!

The OPN Communications Team

Tuesday Mar 26, 2013

Scoring Big with Oracle’s New SPARC Servers

Spring training is almost over and Oracle is ready for the big leagues with today’s announcement of the NEW SPARC T5 and M5 servers, and the broad expansion of our SPARC portfolio. Oracle’s SPARC T5 and M5 servers with Oracle Solaris are the world’s best platforms for enterprise computing and deliver a significant cost advantage over comparable systems.

Clearly baseball isn’t the only thing warming up this season, not since the new SPARC servers deliver to partners the reliability, availability and serviceability they need to manage the dynamic workloads of a broad range of new and existing enterprise applications, at a lower overall cost of ownership. Highlighted below are some of the many partner benefits:

  1. Performance - (Best Performance) Can run applications at highest efficiency, lowest cost
  2. Scalability - (2.5X Throughput) Can run applications and databases with larger resource requirements
  3. Availability - (Robust RAS and Security Capabilities) - Reduced downtime and  business risk for mission critical applications
  4. Value - (Best Price Performance)- Lowest TCO, highest efficiency vs. competition

Just like hitting a home run, these new servers expand Oracle’s SPARC portfolio and enable scalability from 1 to 32 sockets, with one common core, one operating system, one management and one virtualization tool, to easily address multiple application requirements and quickly meet demanding service-level agreements.

So step up to the plate and get ready to bat a .400 with your customers by watching our SPARC Servers and Storage Partnercast tomorrow, 3/27 at 10 am PT, and visit the SPARC Knowledge Zone today!

Going… Going… Going GONE!

The OPN Communications Team

Tuesday Mar 19, 2013

From Events to Maintaining Momentum - Social Marketing for Today’s Digital World

We are thrilled to share videos 11 and 12 of our, “Social Marketing for Today’s Modern World” web series. From learning about laying the foundation and building your online presence, to staging for business success, our hope is that you are feeling confident and comfortable in your social marketing skills.

Our “Events, Webinars, and Other Traditional Media”video breaks down events, both virtual and live, and explains why they drive demand so well and the many different ways to host them. One way to do this is by visiting where you can see all the events Oracle is hosting and, as a Specialized partner, host your own event on our Oracle events page as well.

For more casual events, you can create a post on LinkedIn under your events page or on Facebook. Regardless of how you promote it, don’t forget to ask for sponsors.  Watch video 11 below and learn how live events, webinars, and traditional media can compliment your social strategy.

In our next video titled, “Maintaining Momentum”, we review all the Social Marketing techniques that we have learned so far. It is important that they are used together and sustained over time for maximum benefits. It is estimated that you need a consistent marketing campaign for 12 to 18 months to truly see results. So start with valuable content and work to counter any pain points your target audience may be experiencing. Below is a quick summary of each of our 12 Social Marketing videos:

Videos 1 & 2- Modern Marketing for Today's Digital World & Listen to Your Customers and Industry

Videos: 3 & 4- Using Google AdWords, Analytics, and SEO to Get Results & Make Your Online Profiles 100% Complete

Videos: 5 & 6- Diving Into LinkedIn & Build Your Twitter Following

Videos: 7 & 8- Creating Success with Facebook and Google+ & Making Your Website a Lead Gen Machine

Videos 9 & 10- Participating in Forums, IT Review and Help Sites & Making Email Campaigns More Successful

Videos 11 & 12- Events, Webinars, and Other Traditional Media & Maintaining Momentum

Watch video 12 and get a quick refresher on all that you learned so far, and see how these tools can be applied to your overall Social Marketing plan today.

Next week I interview Carilu Dietrich, Senior Director, Global Advertising at Oracle, as she explains the critical role of advertising in social media. As always, leave your questions or comments below and be sure to follow us around the web!

Best Regards,

Lydia Smyers


Group Vice President

Worldwide Alliances and Channels

Friday Mar 15, 2013

New, New, New – Partner Onboarding Training


Here at OPN, we know that sometimes it’s hard being “the new guy”, which is why we have made it easier than ever to join our partner program. Whether you’re a new Oracle partner, or have been partners with us for decades, this exciting announcement applies to you!

Oracle recently launched the availability of its New Partner Onboarding Training GLP . This Guided Learning Path includes training modules that outline the basics of the OPN program and how to leverage the most important membership benefits, including the steps required to become resell authorized and register deals in OMM/OPS. There are only two modules, and each are less than 15 minutes.

Another great resource is the OPN Specialized Activation Center which has been designed to help our partners navigate through the steps necessary to become authorized to embed, sell, or implement with Oracle right away! This is your one stop-shop for key on-demand training and information.

  • OPN Training Calendar for live webcasts
  • How to manage your OPN membership
  • How to register deals
  • How to achieve Specialization

For more information on how to jump start your relationship with Oracle, watch as Lydia Smyers, Group Vice President of WWA&C offers you 7 useful tips.

If you’re a new partner of Oracle’s, or have been our partner for years, complete the new GLP and visit the Activation Center for more information.

Welcome to OPN,

The OPN Communications Team

Wednesday Mar 13, 2013

Oracle CloudWorld Continued…

10+ cities — 5 OPN Cloud Partner Programs — 1 Oracle CloudWorld. Now that mobile, social, and cloud are redefining how business gets done, discover how your company can take advantage of these new opportunities and gain a competitive advantage at Oracle CloudWorld.

Those partners that have attended Oracle CloudWorld Dubai, Los Angeles, and Sydney experienced insightful keynotes by Oracle executives and industry thought leaders, real-world case studies, in-depth Q&A sessions, hands-on demos, and face-to-face networking.  Oracle CloudWorld offers dedicated tracks for sales and marketing, customer service, human resource, finance and operations and developers. In one day they learned how Oracle Cloud transforms businesses.

So don’t miss out! Join the rest of them by registering for one –or all— of the following FREE Oracle CloudWorld events:

The sky’s the Limit,

The OPN Communications Team

Friday Mar 08, 2013

Introducing Oracle Database Appliance X3-2

Oracle Database Appliance is back and better than ever with the recent launch of its Oracle Database Appliance X3-2. This latest release not only boosts in hardware configuration, but also extends the use of Oracle Database Appliance to application workloads using the virtualized platform.

Here’s what you need to know about Oracle Database Appliance X3-2:

  • More processing power:  Increased memory and CPU
  • Support multiple databases, mid-tier, and application workloads through virtualized platform
  • Pay-as-you-grow licensing allows customer to scale up for database and applications based on their business needs
  • Option to add additional storage capacity through Oracle Database Appliance storage expansion shelf, or connect to ZFS

Watch OPN’s webcast replay on the Oracle Database Appliance or the ODA Software update below, to learn more about the product and discover the new sales opportunities. For a more customer-centric presentation on Oracle Database Appliance, register for the upcoming webcast hosted by the Oracle Database Appliance team, on April 3rd.

Best of all, from now until May 31, 2013, Oracle partners can purchase the Oracle Database Appliance demo unit at a discounted price. Take full advantage of this offer today, and let Oracle Database Appliance X3-2 take your business to new heights.

Best Regards,

Lindsey Pickle

Director, Database Partner Enablement

Tuesday Mar 05, 2013

From Social to Traditional Marketing & Becoming a Thought Leader

Ever wonder how you can increase your online presence beyond just the traditional social media networks, while establishing yourself as a thought leader? Well look no further because our Social Marketing  for Today’s Digital World video series  has the answers you’ve been looking for! From what pages to join and where to participate, to Wiki’s, Forums and IT sites, video 9, “Participating in Forums, IT Review and Help Sites,  is jam packed with great tips and tricks of the trade. Why not use an IT review site to answer pressing questions opposed to just asking them?

Better yet… add your contact information and a couple keywords on Google Places for those individuals “Googling” their questions. Watch below to learn more ways you can establish your company as a thought leader in your industry.

Now that you’re equipped with the tools, tips, and tricks needed to establish your company as a thought leader, let’s talk about why social is so important, and why we’ve spent so much time on it. The answer is quite simple –social media is building the foundation and framework for your new marketing plan. Once established, the next element to consider is how to apply these social elements to your traditional marketing activities to make them more successful. For example, someone who is friends with your company on Facebook is a lot more likely to open a email from your company.

Video 10, “Making Email Campaigns More Successful”, focuses on:

  1. Applying social marketing to your traditional marketing efforts
  2. Thinking about your copy and how to entice readers with offering a solution to their pain points
  3. Testing the subject line of your email
  4. Building an integrated marketing approach

Be sure to watch video 10 below, and leave us any questions or thoughts you may have along the way.

Until next time, thanks for tuning in!

Best Regards,

Lydia Smyers


Group Vice President

Worldwide Alliances and Channels