Tuesday Feb 26, 2013

The Rise of M2M & Big Data

Did you know that an auto manufacturer’s fleet of cars will produce 1 petabyte of data per day, every day? Now let’s say that this auto manufacturer uses sensors on all of its vehicles to measure performance, wear, operational conditions and so forth… With this data, the manufacturer can:

  • Predict service needs based on driving conditions rather than an average time frame
  • Anticipate failures and schedule maintenance when it is efficient rather than when it is urgent
  • Improve the efficiency of operations and thus improve margins, all while dramatically increasing value to customers and potentially opening up new revenue streams.

With this kind of engineering, it is critical to think about the big data problem up front and consider optimal platform needs when designing sensor architecture and smart sensors. This new intersection of the M2M and cloud computing trends, if handled well, is extremely compelling; but if handled poorly— can be a collision.

So how do we actually enable business logic on edge devices to produce “smarter data” and the ability to securely and reliably transmit data for analysis on the back end?

One word: Java –Smart, Portable and Standards-based Java.

Only Oracle can provide a complete device-to-data-center platform—from Java for devices to middleware, database, and engineered systems—to harness the value of big data. From embedded to enterprise, Oracle and its partners are the critical element of success.

Watch this short Oracle Big Data video below that uses the simple analogy of a fishing trawler to explain big data, and the steps involved in gaining competitive advantage by combining new sources of data within the existing. As always, leave us your questions or comments below!

Java to the Rescue,

The OPN Communications Team

Thursday Feb 21, 2013

Get Up and Running With Fusion CRM

Did you miss our last OPN PartnerCast on Oracle Fusion CRM? Well not to worry because we have the replays right here! From Fusion CRM partner traction, to the progress made since we first released Fusion CRM, and some key product differentiators to the North American partner strategy and field engagement around CX. Fusion seems to everywhere and your customers aren’t missing a beat to learn more.

We had the opportunity to sit down with Oracle partner APEX IT to discuss their own partner experience with Oracle Fusion CRM, and the customer success they’ve already seen. Apex IT has used OPN’s boot camps, Guided Learning Paths, Oracle University trainings, and Knowledge Zones to develop a deep understanding of Oracle Fusion CRM and in turn, have been able bridge the gap between a prospect looking at a product, to a customer experiencing the success of an implementation.

So if Oracle Fusion CRM is where you want to be, and if you’re curious as to how you can tap into the demand for Fusion services, watch the below videos and learn about how easy it is to get started.

Fusion CRM Partner Traction

NA Partner Strategy and Field Engagement

Partner Benefits of Fusion CRM- Apex IT

As always, leave us your questions or thoughts below!

The OPN Communications Team

Tuesday Feb 19, 2013

Facebook and Google + and Your Website…. OH MY!

If you think Facebook is only for posting pictures from your family vacation, well think again. This social platform really packs a punch when it comes to relating to your target audience, prospecting for leads and creating customer engagement for your company. On Facebook especially, it is important to ask smart questions, making your posts interactive. From Facebook pages you can create for your business, to groups you can join, there are so many ways to connect with your consumers on this platform.

Why not use Facebook’s milestone feature to tell the story of your company in a creative way, or start a Facebook poll and have your followers decided where you should host the next customer networking event? The great thing about social media is that you can cater to each site and audience a little differently.

Take Google + for example. With Google +, you are able to get down to the specifics thanks to their “circles” feature. This feature allows you to segment by customer type, company group, interest, or really anything you can think of, and just promote to that circle. Imagine having access to multiple micro-sites and posting only relevant content – it’s a marketers dream! Watch video 7, “Creating Success with Facebook and Google +”, to find out more!

Finally, in video 8, “Making your Website a Lead gen Machine”, we take a deep look at your own website. Why your website you ask? Because all that promoting, emailing, contact hunting and social media posting you do has to point back to somewhere, and this somewhere should be your website! Within 5 seconds, people visiting your page should be able to determine what it is your company does. Learn more tips and tricks by watching the video below.

We are well on our way in this 12 part series, and we hope you have enjoyed it this far. Don’t forget to follow us around the web…Until next time!

Best Regards,

Lydia Smyers


Group Vice President

Worldwide Alliances and Channels

Thursday Feb 14, 2013

A Match Made in Heaven- Oracle and Google AdWords

Roses are Red

And Violets are Blue,

Our partners are the best

Google AdWords is too!

This Valentine’s Day, OPN is spreading the love by enabling partners like you, to incorporate the Oracle trademark into your Google AdWords campaigns. By incorporating Oracle trademarks as keywords into your Google AdWords, you, as an Oracle partner, can make your ads more visible and more relevant to the customer community.

When potential customers search for a keyword that you have incorporated, your ad may show up in their search results, which may result in one or more of the following: love at first sight, a click, or potential lead.  There is no cost associated with authorizing with Oracle, just a little bit of your time, which can, in turn, bring about some huge benefits.

To join in this Google AdWords and Oracle love fest, start by sending an email to opncomms@oracle.com requesting authorization. Be sure to include your company ID, partner Google customer ID, and the text of the ads you’d like to use.

So if you feel the love in the air, there is no better time than right now to start taking advantage of this great opportunity. Be sure to follow us around the web and leave any comments below.

Happy Valentine’s Day,

The OPN Communications Team

Thursday Feb 07, 2013

Oracle's StorageTek SL150 in the Spotlight

We knew Oracle's StorageTek SL150 Modular Tape Library was scalable, we knew it was simple, so we were so excited to hear that Oracle had won the Best Business Storage category at the recent V3 Technology Awards event in London!!!

The competing field was tough, with over 300 entries from more than 100 companies taking part in the event, (Read the follow-up article), but it was no match for our StorageTek SL150! With its best-in-class value, ease-of-use, simple scalability, and low-cost, it’s no wonder the  StorageTek SL150 is an ideal backup and archive solution for growing businesses. It eliminates the need for rip and replace, as well as the associated costs of multiple libraries to accommodate data growth.

Don’t just take our word for it, check out the video below and join our StorageTek SL150 Modular Tape Library Knowledge Zone today.

Remember, keep it scalable, keep it simple, and get ready to save!

The OPN Communications Team

Tuesday Feb 05, 2013

Social Marketing for Today's Digital World– Let’s Talk LinkedIn and Twitter

We are back and half way through our Social Marketing for Today's Digital World web series. In our last post, Modern Marketing- Taking Social to a Whole New Level, we explored why completing your LinkedIn profile is so important and how to properly update it. In our next video, we demonstrate how to use LinkedIn as a demand generation vehicle –that’s right folks, LinkedIn isn’t just for networking any longer!  Learn how to use it to prospect and let us teach you how to better choose which groups to join, as well as some tools and apps you may not be aware of. This Diving into LinkedIn video below is sure to make using LinkedIn a breeze.

Our next video, Build Your Twitter Following, is designed to show you how to break through the noise and have your Tweets stand out in a sea of many. It will also take you step by step with building a better Twitter profile, growing your Twitter following and getting your tweets promoted. Did you know you can determine the best time to tweet to your followers with a program called Tweriod? How about creating a product or topic specific list on Twitter for others to follow? Be sure to watch video 6 to learn about these tips and more!

So get out there and get noticed on LinkedIn and Twitter! Just be sure to join us next week as we discuss how you can Create Success with Facebook and Google+, and How to Make Your Website a Lead Gen Machine.

Until next time, thanks again for watching!

Best Regards,

Lydia Smyers

Group Vice President

Worldwide Alliances and Channels

Friday Feb 01, 2013

A Touchdown for Partners with Oracle Identity Management 11gR2 Enhancements

Scouting today’s all-star lineup of top industry trends –Cloud, Mobile and Social – there are two main opportunities for partners that have emerged with Oracle Identity Management. The first is simplifying, while the second is innovation… and together they create a winning duo. Let us give you the play-by-play! By simplifying, we are specifically referring to removing cost with a platform approach by empowering self-service options and encouraging you, our partners, to upgrade in the name of cost efficiency. With innovation or expansion opportunities, we are echoing the idea of tackling these new mobile opportunities and markets.

All in all, Oracle Identity Management is no Hail Mary – instead it’s a business enabler because you as an Oracle partner are able to leverage Identity Management services and extend them to mobile apps.

Along with this Sunday’s Super Bowl XLVII game, be sure to watch the Oracle IdM PartnerCast recording below to learn more about the top partner opportunities through the Oracle IdM11gR2 enhancements and score big with your customers!

Until Next Time, It’s game Time!

The OPN Communications Team