Friday Jan 25, 2013

Modern Marketing- Taking Social to a Whole New Level

Welcome back to week’s 3 and 4 of this 12 week Modern Marketing video series. Now that you’re well on your way towards social media enlightenment, we are excited to share with you our next two videos! Video 3 takes you on a deep dive as we explore “How to Best Use Google Adwords, Analytics, and SEO to Get Results”, while Video 4 demonstrates “The Ways to Make Your Online Profiles 100% Complete”.               

Did you know that Google Adwords can help you determine the best keywords for your business? Discover the 5 places you need to place important keywords on your website, what to hyperlink and how to breakdown meta description. You will also get the opportunity to see Google Analytics in action and observe visitor behavior on your site.

The 4th video in this Modern Marketing video series focuses on making your social profiles 100% complete, by putting you in the driver’s seat. We explore what building a foundation for social media is all about and focus on some areas that may need updating. Our goal here is to help you complete your LinkedIn, Twitter, Facebook and Google+ profiles, all while properly asking for recommendations.

So don’t keep your customers waiting any longer. Learn some tips and tricks to help those prospects not only find YOU, but stay on your page.

Week 3: Using Google Adwords, Analytics, and SEO to Get Results

Week 4: Make Your Online Profiles 100% Complete

If you haven't already done so, check out last week's blog for videos 1 & 2!

Until next time, thanks again for watching!

Best Regards,

Lydia Smyers

Group Vice President

Worldwide Alliances and Channels

Thursday Jan 24, 2013

Bringing it to You Live with Oracle’s Modern Marketing Video Series TweetChat

What better way to discuss your company’s online social strategy than over Twitter? Join OPN and Oracle Group Vice President Lydia Smyers for a TweetChat, as we explore Modern Marketing for Today’s Digital World, and answer your questions around how to utilize online and social tools effectively, while also incorporating more traditional marketing efforts.

What is a TweetChat you ask?  A pre-arranged chat taking place on Twitter at a defined time that includes predefined hashtags (#OPN) to link those tweets together in a virtual conversation.  Pretty cool!

To participate in the upcoming TweetChat:

Be sure to watch our 12 part video series in advance, check out our previous Modern Marketing blog and come ready with your questions for the TweetChat.  Audience for this TweetChat should be any person with a marketing, demand generation or business development role in a Partner's organization.

Tweet You Later!

The OPN Communications Team

Wednesday Jan 16, 2013

How Can You Connect with OPN?

In a world driven by the constant stimulation of social media, mobile messages and rapid fire email, it’s hard to determine the most efficient way to receive relevant news. Let us untangle this web of tweets, Facebook pushes and viral videos, and list out the many ways you can choose to connect with OPN. 

Listed below are some popular Oracle PartnerNetwork communication channels. Try one or try them all, and see what works the best for you!

  1. OPN News - Check out our newest OPN News site to receive important updates in real time.
  2. OPN LinkedIn- Connect with our 14,200 LinkedIn group members by joining a discussion, voicing an opinion or simply check out other group members.
  3. OPN Facebook- “Like” our Oracle PartnerNetwork page and receive fun but relevant updates in your newsfeed.
  4. OPN Twitter- Follow @oraclepartners or #OPN on the social platform that 32% of all Internet users are using. Retweet, follow and stay in the know!
  5. Orale PartnerNetwork Blog- Read our weekly strategic blog featuring top Oracle through leaders.
  6. OPN YouTube ChannelWatch the top videos that address the tech partner industry today. From Oracle OpenWorld to partner testimonials, the OPN YouTube Channel is sure to get two thumbs up!
  7. OPN PartnerCast Channel- OPN’s PartnerCast Channel features podcasts and webcasts on Oracle's latest Oracle product strategy, business opportunities, partner-only offerings and more.
  8. Oracle Media Network- Watch the latest and greatest videos on recent product launches, new partner Specializations and programs.
  9. OPN RSS Feeds- Rather than visiting a series of Web pages every day, many Web users are installing RSS newsreaders and configuring them to pull RSS feeds. Add this option to your feed reader of choice  today.
  10. OPN Website- Find all you need at this one stop shop for partners. From product Knowledge Zones, to recent Oracle acquisitions, and everything listed above… the OPN home page houses everything you need to be a successful OPN member!

Be sure to leave your comments or questions below, and follow us around the web!

Until Next Time,

The OPN Communications Team

Friday Jan 11, 2013

Taking Cloud for a Spin- Oracle CloudWorld 2013

Who isn’t looking for an exhilarating way to fill up their stark white calendar this New Year? Join us, as we explore the unknown, charge against the tail winds, and go where no company has gone before…  Yes, the first ever Oracle CloudWorld is here, and we want you to make history with us.

Oracle will be trailblazing through 10 cities around the world in 4 months, and this whirlwind of a roadshow is exactly what you need to start pioneering your way in to the cloud. Complete with free registration and a free lunch, (did we mention it’s FREE?), Oracle CloudWorld will highlight Oracle’s PaaS, SaaS, and Social Solutions.

Get ready! By attending just one Oracle CloudWorld event, you’ll experience insightful keynote sessions by Oracle’s top executives, real-world case studies, in-depth Q&A sessions, hands-on demos, and face-to-face networking. And, if you’re still hungry for more Oracle Cloud, get advised on how you can participate in the Oracle Cloud partner opportunity based on your specific business model and objectives.

So here’s what you need to know:

  • Oracle CloudWorld is FREE to all Oracle partners and customers
  • Join our Partner focused session to learn about the specific cloud partner programs
  • Network with prospective and existing customers
  • CloudWorld kicks off January 15th in Dubai, followed by our second event Los Angeles, January 29th. View all upcoming locations and get registered.

Discover how you can drive new revenue opportunities with Oracle Cloud offerings, and gain a competitive advantage at our first ever Cloud focused conference. ..Coming soon to a city near you!

See You on the Road,

The OPN Communications Team

Tuesday Jan 08, 2013

Modern Marketing Techniques for 2013 and Beyond

New Year, New You! The beginning of a year always brings about a time for personal reflection…this year, why not also focus on how you can sharpen your company’s demand generation tool kit. Refresh, recharge and reboot your company’s online strategy in 2013 with Oracle PartnerNetwork’s Modern Marketing for Today’s Digital World video series. OPN’s social media video series will span over the next 12 weeks and will tackle the time old question, “How can you leverage today’s new tools to create business growth?”

Week one and two will focus on “Laying the Foundation” -  taking a deeper look at today’s digital tools, to listen to your customers and industry. In week one, we discuss topics like branding yourself online, your digital footprint and how you can improve and grow your personal brand. In week two, we focus on leveraging the necessary online and social tools to listen to your customers and industry.

Get ready because OPN’s New Year’s resolution is geared around helping you, our valued partners, to develop your Modern Marketing framework, while enabling you to take 2013 to a whole new level.

Watch the first two videos below and be sure to leave any comments or questions you may have.

Week 1- Modern Marketing for Today’s Digital World: 

Week 2- Listen to Your Customers and Industry: 

Until next time, thanks for watching!

Best Regards,

Lydia Smyers

Group Vice President

Worldwide Alliances and Channels