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Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

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Partner Network

Introducing the New Virtual Event Center

Virtual events have continued to gain popularity over this past year and don't seem to be letting up anytime soon. Some are big extravagant online events, incorporating multiple live sessions, breakout rooms, and exhibitor booths. While others tend to be smaller scaled down events that allow the focus to be around a singular educational topic. Either way, with the right compelling vendor campaign content and video conference technology solution provider, partners can successfully deliver quick turn-key, partner-hosted virtual events to maintain digital relationships with customers and prospects alike. Marketing Priorities Prior to 2020 (or pre-pandemic), we would probably agree that virtual events weren't at the top of most company's radar like they are today. Whereas now, many companies have pivoted and began prioritizing virtual events and webinars in order to engage with customers/prospects in the digital realm as face-to-face events have more less been sidelined. According to recent research from Bizzabo, an overwhelming majority of marketers now have virtual events and webinars on their radar and truly believe they are critical to their business' success. For example: 90%  of event marketers plan to invest in virtual events moving forward, 80% of event organizers feel like virtual events provide an opportunity for them to reach a wider audience, and 54% of organizations are increasing the number of webinars they produce. Here to Stay Overall,  it appears that virtual events and webinars – aren’t really going anywhere anytime soon.  That's why we are excited to announce, a new Virtual Event Center, now available to partners using the Oracle Digital Marketing Center. This enhancement provides partners access to co-brand-able 'Partner Hosted' Oracle virtual event campaigns comprised of all the necessary campaign elements and workflows needed to create a successful virtual event. The Virtual Event Center availability provides integration capability of Zoom instance (with a Zoom Pro or higher plan) allowing you to invite and track customer registrations and attendance associated with each individual campaign. And it enables you to invite customers, send reminders, confirmations, and follow up communications - all while tracking responses right within your portal view. If you're using Cisco Webex instead, no worries - that integration will be available soon.  In addition, the Virtual Event Center will feature on-demand replays of Oracle events you can use to share with your customers and apply associated workflows to drive viewership and manage follow-up with interested prospects.  If you're looking for a better way to connect with customers and prospect, drive awareness and generate leads, we invite you to visit the Virtual Event Center and start executing virtual events and on-demand campaigns. Learn More: View the Virtual Event Center Overview Brochure Watch the Virtual Event Center Training  

Virtual events have continued to gain popularity over this past year and don't seem to be letting up anytime soon. Some are big extravagant online events, incorporating multiple live sessions,...

Customer-centric partnering: A unified approach to delivering better customer experiences

Most companies aspire to provide quality service to their customers. An abundance of resources, tools, and agencies are available to help them build and execute their customer-centric go-to-market plans. When done well, this effort results in an integrated marketing strategy that delivers timely and personalized messages to their customers, guiding them through the purchasing process, and enhancing their overall experience. This omnichannel marketing approach enables a consistent user experience across all marketing channels, streamlines the buying process, and builds brand equity. Though this approach is most often associated with B2C e-commerce, its concepts can also be applied to B2B engagements. Furthermore, extending this approach to include partners can strengthen both your partner and customer relationships even further. Understand Your Audience There are three main aspects of building a partner-friendly, customer-centric marketing strategy: commitment, collaboration, and communication. First, you must be committed to your customers and your partners. You need to fully understand your customers—each and every one of them. Leverage analytics tools to help you better understand their behavior, their buying patterns, and how they engage with you and your partners across different channels. Empathize with them. Rank them by importance to your business. Once you understand who your customers are and the myriad ways you and your partners touch those customers, you can start building your plan. Peter Fader, professor of marketing at the Wharton School of Business at the University of Pennsylvania, has done extensive research on the notion of customer-centricity and measuring customer lifetime value. He gave a great TedxPenn talk on the subject. Second, you must collaborate effectively across internal teams and with your partners. Engage these teams in the planning process to inject more creativity and reduce duplication of effort. Establish clear goals, objectives, metrics for success, and, most importantly, rules of engagement. You may be the fastest runner in the world, but if you don’t collaborate well with your teammates and perfect your hand-off, you will never win the relay race. Finally, you must communicate well. Create a comprehensive communication plan that addresses internal stakeholders, partners, and other key influencers. Over communicate. We used to call this a “broken record” communication style—repeat the plan, the message, the goals, and the expectations until everyone understands. Create FAQs, joint work spaces, and templates to deliver the message to all key stakeholders. And once everyone who has a role in the buyer’s journey understands the plan, their role, and the desired outcome, your plan is ready. But that’s not all. Communication goes both ways. Make sure to include feedback in your communication plan. Embedding a feedback loop into all aspects of your plan will enable you to identify any gaps or “gotchas” before they become a major problem. It will also enable you to measure your overall effectiveness. Utilizing net promoter score (NPS) surveys is a good best practice for measuring positive or negative feedback; however, avoid using long surveys or other time-consuming feedback mechanisms. The goal is to make the buyers’ experience easy and pain-free. Fortunately, there are lots of tools to help you get started. Understand your customers by using Oracle Data Cloud to connect with audiences who matter most, and to drive growth. Use Oracle Data Management Platform to unlock data-driven, customer-first advertising possibilities and to help you acquire higher-value customers more efficiently. You can personalize online, offline, and mobile marketing campaigns to drive better business outcomes and minimize waste. Create experiences tailored to your customers' online behavior, in real-time, using Oracle Customer Experience. Extend Your Reach Extending this approach to partners is a key aspect of delivering a unified voice to your customers. Oracle partners can leverage fully integrated marketing campaigns that allow you to take advantage of this approach. They  can be customized to their needs by accessing the Oracle Digital Marketing Center. This resource has improved navigation and an updated user interface as well as a robust collection of prepackaged campaigns, such as multi touch emails, digital event-in-a-box programs, content syndication, and social campaigns. Partners can work with their Oracle channel managers to identify the right topics and market segments where they can have the biggest impact. By targeting the right customers, utilizing consistent messaging, and personalizing customer interactions, you will enhance your customers’ overall experience and improve your Oracle business.   Resources For more information on marketing tools and resources for Oracle partners, visit Oracle PartnerNetwork. Listen to Oracle partners talk about recent customer success stories on Oracle Partner Perspectives Podcast.   Contributed by: Susan Aumack                                                                                                                                                                                                                                            Senior Director, Oracle Global Partner Marketing  

Most companies aspire to provide quality service to their customers. An abundance of resources, tools, and agencies are available to help them build and execute their customer-centric go-to-market...

Moving The Needle - Oracle Data Management Priorities For The Multi-Hybrid Age Of IT

Benefit from cloud adjacency. Rethink your approach to hybrid cloud. Register now   Not everything was made to run on the public cloud, however, the reality is, the majority of your workloads are there, and, on different cloud platforms. How do you pull them all together? As the market continues to evolve and mature with workloads on multiple cloud platforms, the biggest challenge remains: how do I run and integrate my business-critical applications within the cloud ecosystem? How enterprises can benefit from cloud adjacency, to rethink their approach to hybrid cloud as they plan for beyond 2020 on Engineered Systems and Oracle OCI. Join us as we collaborate with Forrester to uncover the unique needs and priorities you must consider to solve this challenge. In this interactive session, we will delve into the current and future state of data management with market insights and trends, and help you uncover how to govern and optimize your business-critical workloads in a Multi-Cloud universe. Agenda Welcome - John Foster, Vice President, Business Development - Systems Asia Pacific & Japan Forrester Group: Data Management & Hybrid Cloud industry momentum Market insights and recommendations on Hybrid-Cloud data management - Sruti Pegatraju Oracle: Hybrid Cloud & Multi-Cloud reality - Cloud Adjacency Model Cloud-Adjacent Database Deployment’ - a new sales narrative to support Hybrid-Cloud Deployments - K. Sugumaran Equinix: Partner's Participation in the deployment of Cloud Adjacency & Hybrid Cloud deployments Equinix Ecosystem Enabling Cloud Adjacency & Partner Efficiencies - Mac Lewis Questions & Answers - John Foster, Vice President, Business Development - Systems Asia Pacific & Japan Friday, November 27, 2020 1:00 PM - 2:00 PM Beijing/Singapore local time UTC+8 Register today  

Benefit from cloud adjacency. Rethink your approach to hybrid cloud. Register now   Not everything was made to run on the public cloud, however, the reality is, the majority of your workloads are...

Learn How IBM Utilized Cognitive Enterprise for Oracle Cloud to Transform Their Business

These are challenging times. Existential threats now exist beyond the modern norm of digital disruption, often powered by emerging technologies such as machine learning, Robotic Process Automation (RPA) and the Internet of Things (IoT). These technologies create new business models and opportunities. To help Oracle customers exploit the best of these technologies, IBM has built the Cognitive Enterprise Business Platform for Oracle Cloud. The platform combines the best of Oracle Cloud Applications with optimized multi-function processes powered by these new technologies. Together, they deliver the agility and insight to differentiate. The platform is available for Finance, Procurement, Supply Chain, Manufacturing and Human Capital Management. Configured into distinct Industry solutions, the platform enables organizations to rapidly transition to a new target state – thereby, achieving greater process maturity and elevating business performance. Join IBM for a complimentary live virtual experience featuring keynotes, industry sessions, panel discussions and live question and answer (Q&A) sessions focused on solving today’s business challenges. Sessions will be thirty minutes in duration and will be held every Thursday at 12:00 PM Eastern Time starting on the 5th of November. The series will highlight business transformation in Finance, Procurement, Supply Chain and Human Capital Management and deep dive 5 industries. Register today: https://www.ibm.biz/cogentwebinarseries      

These are challenging times. Existential threats now exist beyond the modern norm of digital disruption, often powered by emerging technologies such as machine learning, Robotic Process...

Experience the Next Generation Oracle Digital Marketing Center - Now Live

Our newly updated version of the Oracle Digital Marketing Center is now live! We completed the upgrade and have successfully completed the migration to Zift's next generation platform - ZiftONE. And, to make logging in easier - you can now use your Oracle Single Sign On (SSO) authentication to login directly at our new site:  https://oracle.ziftone.com. We invite you to experience our new and improved marketing automation platform loaded with of all of the resources you need to successfully launch automated digital marketing programs to drive sales and build your Oracle business.  If you are an existing user, you'll notice your content, reporting data, and contacts are all still available and that the majority of the UI is extremely similar to what you’ve currently experienced. If you haven't embraced marketing automation previously, now is the time. Take a minute to check out how the Oracle Digital Marketing Center allows you to automate email campaigns, social media posts, microsites and more. All designed to help you enhance your go-to-market strategy, boost awareness and generate leads. Benefits Are Waiting For You Take advantage of all of the great benefits the platform now offers such as: Improved navigation and organization, so you can find what you are looking for faster Quick access to important tools and resources to maximize your marketing efforts Highlights of most popular campaigns; virtual events; new collateral and more New Marketplace where you can browse featured Oracle preferred vendors agencies with specially crafted offers for OPN Members. View the offers and work directly with the vendors via the platform Training offering a 30-60-90 day on-boarding plan including next steps infographic and training webinars Oracle Marketing Assessment Tool direct link to get a pulse on your overall marketing efforts We are thrilled to bring you this new and improved version of the Oracle Digital Marketing Center and trust that it will improve your overall experience. Sign in now to get started.  

Our newly updated version of the Oracle Digital Marketing Center is now live! We completed the upgrade and have successfully completed the migration to Zift's next generation platform - ZiftONE. And,...

Cloud Solutions

Introducing the MySQL Database Service

The MySQL team is thrilled to introduce the MySQL Database Service in the Oracle Cloud Infrastructure (OCI), the only service 100% developed, managed, and supported by the MySQL Team. For those customers not familiar with MySQL Database Service, it is the same MySQL they know and use, now available in the cloud as a fully-managed service running on Oracle Generation 2 Cloud Infrastructure. It automates time-consuming tasks such as MySQL instances provisioning, patches and upgrades, and backups and restores. Your customers can easily scale MySQL, monitor cloud resources, and implement security best practices to meet regulatory requirements. Customer applications simply access the MySQL databases via standard MySQL protocols. The typical administrative tasks are automated, integrated, and accessible via the OCI web console, REST API, CLI, or DevOps tools. The MySQL Database Service is available in multiple OCI Regions and quickly expanding to meet customer data governance and location requirements. More data center regions are on the way, stay tuned. Built by the MySQL Engineering Team One of the biggest advantages of the MySQL Database Service is that it is developed, managed, and supported by the MySQL Engineering Team. Let’s take a look at why this is so important. ·       MySQL Database Service is developed and maintained by the same team that develops MySQL Community and Enterprise Editions. ·       The service is always up-to-date with the latest MySQL Server release and includes the latest security fixes. ·       Your customers get all the features available in the MySQL Server, including the NoSQL Document Store with the new X-Protocol and X DevAPI. ·       MySQL Database Service has built-in default configurations recommended by the MySQL experts for the best performance while keeping the database secure and stable. The configuration management feature also allows advanced users to customize configurations safely. ·       Because the same MySQL Server is used in the cloud, on-premises, and for hybrid deployments, you get maximum flexibility for your deployment strategy. ·       Customers can use MySQL native replication and MySQL Shell to quickly and easily move workloads to the cloud. ·       Unlike other Cloud Database services that offer limited MySQL support, the MySQL Database Service is backed by the MySQL Support Team at no additional cost. ·       MySQL Database Service is built on top of Oracle Cloud Infrastructure as an ultra-secure native service, leveraging the benefits of a Cloud that is architected and designed to run mission-critical Enterprise workloads and databases. Pricing: Amazon RDS Costs 3.6x More MySQL Database Service is the most affordable database service among the major cloud providers – Amazon RDS, Microsoft Azure, and Google Cloud SQL. Amazon RDS is 3.6x more expensive than MySQL Database Service. Comparisons with other public cloud services are available below, along with the configuration that was used for comparison. MySQL Database Service: Standard E2 AMD 8GB/Core, all regions have the same price. Amazon RDS: Intel M5 8GB/Core, AWS US East. Azure: General Purpose Intel 10GB/Core, MS Azure US-East. Google: N1 Standard Intel 7.5GB/Core, GCP Northern Virginia. Configuration: 100 OCPUs, 1 TB Storage. It is also important to note that MySQL Database Service has the same price for all OCI regions while other services may have a significantly higher price for different regions. Additionally, your customers can even realize significant storage and backup savings compared to other cloud providers. The Cost Estimator tool can be used for specific scenarios. MySQL Database Service is available under the Data Management option. The consumption models are simple: pay-as-you-go billed monthly or committed annual flex consumption with an extra discount.   Promote to Your Customers We have created a new campaign for partners to use on the Oracle Digital Marketing Center titled: The MySQL Database Service (MDS) campaign. This multi-touch campaign, provides compelling emails, social posts and a customizable microsite - designed to help you promote and position to customers and prospects why they should consider moving from MySQL on-premise to the new MySQL Database Service and how you can help them get there. If you are already using the Digital Marketing Center, access the campaign now. If not, simply register for access. This blog was written by Airton Lastori, MYSQL Product Manager

The MySQL team is thrilled to introduce the MySQL Database Service in the Oracle Cloud Infrastructure (OCI), the only service 100% developed, managed, and supported by the MySQL Team. For those...

Applications

Oracle CX Partner Innovation Series

Oracle has kicked off the CX Innovation series, a multi-part set of webcasts that detail Oracle’s product strategy, use cases, and sales plays for the key products in the CX Stack. The Product Management team is providing Partners with first-hand knowledge of the strategy that drives our development, marketing and sales of these products, and particularly how they all go together into one story. The full schedule is below: July 23: CX Innovation Partner Strategy Kickoff Oracle CX Product Management leaders deliver thestrategy for Oracle CX Sales, Service and Marketing in the first session of this Oracle partner training series. Replay and Slides available here. August 13:  CX Services Spotlights and Product Strategy Join Jeff Wartgow, VP of CX Product Management, to learn about how Oracle is powering a connected service experience - in real time and through any channel. Replay and slides are available here. August 20: CX Sales Spotlights and Product Strategy Join Katrina Gosek and Kamyar Seradjfar from CX Product Management, to dig into Oracle's Responsive Selling strategy for FY21. Replay and slides are available here. September 3: CX Marketing Spotlights and Product Strategy Join Holly Simmons, VP CX Product Management Strategy, to find out more about how Oracle is helping enable companies to deliver more personalized experiences for customers across all channels ·        Register now. September 24: CX Industry Strategy Join Aaron Shidler, VP of CX Product Development, as he digs into Oracle's CX strategy for Industries, Digital Experience for Communications, and Siebel to Cloud ·        Register now. October 1: CX Content Strategy Join Katrina Gosek, Girish Bettadpur and John Money from CX Product Management, to learn how Oracle is helping customers go further by connecting data, insights, and experiences from CX applications to the most relevant content ·        Register now. October 15: CX Commerce Spotlights and Product Strategy Join Oracle Commerce experts Katrina Gosek (VP Product Management), Ian Davis (VP Product Management for Commerce) and Joe Binnington (Senior Director Product Management for Commerce) to learn how Oracle is helping business accelerate online revenue generation ·        Register now.  

Oracle has kicked off the CX Innovation series, a multi-part set of webcasts that detail Oracle’s product strategy, use cases, and sales plays for the key products in the CX Stack. The...

Cloud Solutions

The #1 Open Source Database Now Available on OCI

We are very excited to announce the General Availability of Oracle MySQL Database Service! MySQL Database Service (MDS), is a fully managed database service that enables organizations to rapidly, securely and cost-effectively develop & deploy cloud native applications using the world’s most popular open source database. It is 100% developed, managed, and supported by the MySQL team. MySQL Database Service is the only database service built on the latest MySQL 8.0 Enterprise Edition. It includes the best-in-class enterprise features that deliver the highest levels of MySQL performance, security, and uptime. Powered by Oracle Gen 2 Cloud Infrastructure, MySQL Database Service delivers a secure, cost-effective, and enterprise-grade database service with all the essential features to help your customers rapidly pioneer innovative applications. Check out the MySQL Database Service video for a rapid overview:   The only public cloud service integrating MySQL 8.0 Enterprise Edition,  MDS empowers developers and ISVs with the most comprehensive MySQL offering in the cloud, including advanced features, tools and technical support to accelerate the time to market of new modern applications. Key Value Added Benefits for your Customers: Increase Business Agility. Leverage a fully managed MySQL service to focus business resources on innovation instead of database management. Ensure Highest Levels of Security, Performance, and Uptime. Rely on the only MySQL Service that includes best-in-class enterprise features from the MySQL Enterprise Edition. Easily Move Workloads to the Cloud. Operate seamlessly between on-premises, cloud, and hybrid architectures with the only 100% compatible MySQL version in the cloud. Get the Highest Level of MySQL Expertise. Work with the only cloud platform that is developed, managed, and supported by the MySQL Team. Reduce Total Cost of Ownership. Save on infrastructure and database management operational costs with a fully managed service. Improve Productivity of IT Talent. Reduce time wasted on infrastructure maintenance with a fully managed service that includes automatic updates for the latest features, security, and fixes. Provide a Development Ready Platform. Get developers up and running faster with a preconfigured and set up database environment. Leverage Fully Integrated Oracle Technologies on Oracle Gen 2 Cloud.   Promote to Your Customers We have created a new campaign for partners to use on the Oracle Digital Marketing Center titled: The MySQL Database Service (MDS) campaign. This multi-touch campaign, provides compelling emails, social posts and a customizable microsite - designed to help you promote and position to customers and prospects why they should consider moving from MySQL on-premise to the new MySQL Database Service and how you can help them get there. If you are already using the Digital Marketing Center, access the campaign now. If not, simply register for access. Learn more: •    Watch our 30-minute PartnerCast video launching MySQL Database Service. •    Check out available MDS Partner Resources on Oracle Sales Central including an eBook, datasheet and more...

We are very excited to announce the General Availability of Oracle MySQL Database Service! MySQL Database Service (MDS), is a fully managed database service that enables organizations to rapidly,...

Cloud Solutions

Important Changes in Sell and Service Expertise for Oracle Hardware

We are working to improve your experience as an OPN member as part of our continued efforts to simplify our partner program. Effective November 1st, 2020, the following Sell Expertise will be retired from the License and Hardware Track: Fujitsu Servers SPARC Enterprise Entry-Level and Midrange M-Series Servers SPARC Enterprise High-End M-Series Servers SPARC M-Series Servers SPARC T-Series Servers Our goal is to simplify the way you can resell our Hardware Products and for that reason, we will consolidate all the above products into a single Sell Expertise which includes the same products for partner’s resell: Oracle SPARC Servers We encourage you to go to the Expertise Dashboard and verify your attainment towards this new Expertise. If you meet the qualifiers, please publish and accept resell rights in order to assure your ability to continue reselling Oracle Hardware. In addition to the above changes, we also aim to further simplify our customer’s experience and ability to select the right partner who can successfully implement Oracle products. We will also retire the following Service Expertise: Fujitsu M-Series Servers SPARC T-Series Servers SPARC M-Series Servers Oracle ZFS Storage StorageTek Tape Libraries Since implementation of Hardware products is different compared to a Software project needs, we encourage partners who drive installation and configuration of our Hardware to focus on the following Expertise, which is available in over 20+ product areas: Oracle Hardware Installation Services Oracle provides qualified partners with the methodologies, resources, and tools to deliver their own hardware installation services based on Oracle's Enterprise Installation Services (EIS) methodology. Installations performed by partners approved for this Expertise are recognized by Oracle for the purposes of support and product warranty. For any questions regarding the track, expertise or qualifiers please navigate to the PartnerHelp Portal.

We are working to improve your experience as an OPN member as part of our continued efforts to simplify our partner program. Effective November 1st, 2020, the following Sell Expertise will be retired...

Industry content has moved to Sales Central!

Calling all Industry Partners! We're thrilled to announce that industry content has moved to Sales Central! Sales Central is designed to help sellers spend less time searching for the right sales assets and leverage tools like Presentation Builder and News Feed. As an Oracle partner, you have access to the most up-to-date customer presentations, marketing materials, sales strategy tools, customer references, and messaging for key industries to help you prepare and sell to your prospects. Please use Sales Central as your primary source for industry content and resources. Partner credentials are required to access Sales Central, register at the partner store with your company ID. To begin using Sales Central follow these steps:     Go to salescentral.oracle.com.     Login using your partner credentials.     To view industry related content, click on the icon at the top right-hand corner and select “edit profile” in the drop-down menu.     Under Sales org select “Industry Apps (GBU)”.     Add your products sold to see related content. You will not be able to see product related content unless it is selected under products sold.     Under areas of interest select different channels to tailor your newsfeed experience.     Under areas of interest select a landing page and default language for translated assets.     Make sure to click on “save changes” once you have finished.     Click on "Health Sciences GBU" on the left side navigation to start exploring our content!     If you would like to view non-industry specific Oracle content and solutions, click on the icon at the top right-hand corner and select “edit profile” in the drop-down menu. Under Sales Org select “SaaS & Tech”. Add your Products Sold selections and update our preferred channels to tailor your newsfeed experience. Make sure to click on “save changes” once you have finished.     Repeat the steps above to view Industry specific vertical solutions. Visit Sales Central Now!

Calling all Industry Partners! We're thrilled to announce that industry content has moved to Sales Central! Sales Central is designed to help sellers spend less time searching for the right sales assets...

How to Re-invest Marketing Funds When Events are Not an Option

What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your company has changed and as the next three to six months brings dramatic transformation in the way we do business; special attention needs to be paid to how your brand and marketing tactics adapt to the new environment. Businesses need to be proactive with a plan to adjust and adapt how they market themselves and generate leads, communicate with their customers, and create brand awareness – all while adjusting their value proposition to ensure that it is relevant moving forward. For many technology companies, big industry-based trade shows and conferences are key to lead generation, with more than 70% of their sales deriving from event-based marketing. As the quantum leap from event-based marketing to primarily digital marketing takes center stage, this shift has to be reflected in the overall marketing strategy and reallocation of marketing budget. What has become more critical is the speed of change. Caught unaware, business leaders and marketers have been faced with a challenging situation which requires them to foresee what customers want, need and expect, as well as how their purchasing decisions will evolve. Four Marketing Strategies that Guarantee Technology Businesses Pivot Rather than Stagnate: 1) Campaign-driven lead generation While having a holistic marketing strategy that regularly communicates with the market is essential, campaign-driven marketing activations are key to leveraging an omni-channel approach to lead generation. A typical marketing campaign would encompass: Campaign strategy: Develop the overarching strategy encompassing the focus of each campaign. It maybe cloud-based solutions for one campaign and a new product launch for another. Set key performance indicators: Work out how many leads are required to achieve the desired conversion rate for each campaign and ensure that revenue goals, return on investment and cost of sale are all part of the measurement of campaign success. Deliver compelling content: Whether it’s email marketing campaigns, social media posts, blog content, website landing pages, advertising or sponsored posts – it all needs to be aligned to the campaign driving home the key messages and call to action. Creativity is key: Everyone has adapted to the new way of communicating with customers, so how you stand out from the crowded marketplace may all come back to how creative and on-brand you are. 2)  Automated marketing practices From the development of your marketing strategy through to ongoing marketing efforts, the more you automate marketing, the better the results will be. Tools that will help you capitalize on fewer resources include: Marketing strategy: Robotic Marketer is a tool available through the Oracle Digital Marketing Center platform that uses artificial intelligence, big data and machine learning to develop powerful marketing strategies aligned to your business goals. You won’t have to second guess where you invest your marketing budget and resources because the technology uses data and best practices to focus your marketing efforts on your business goals. Email marketing: Combine bespoke email marketing campaigns with ready-to-use Oracle campaigns that you can co-brand and ensure that your customers and prospects are being communicated with consistently. Use an inbuilt e-marketing platform that integrates with your CRM. Marketing automation: Leveraging Marketing Automation platforms that easily integrate into CRM, e-marketing tools and other digital marketing tactics. Analytics: Use Google Analytics to track campaigns, Alexa to ensure that your website is ranking in comparison to competitors, and Robotic Marketer to analyze how your social media is tracking against competitors. 3) Content Marketing More people are working from home and this trend will continue right through 2020. It’s important that brands don’t just “sell” with content, but provide informative, interesting stories that encourage engagement from the target audience. Be creative with content and explore the use of VR and interactive content as a way to set your brand apart. Now is an opportune time to capture greater mind-share, engage with the target audience and use digital mechanisms to nurture leads with awesome content creation: Blogs Email marketing Podcasts Videos Infographics White papers Case studies Social media posts Downloadable content: e-books, guides etc Targeted landing pages Live streaming: Facebook, LinkedIn, Twitter. Online events such as webinars and meetings are great ways to continue your event-based marketing while providing buyers with content that is both useful and informs their decision-making. 4) Website and Online Presence If your website is out-of-date and not relevant to your business today, then now is the time for an overhaul. If you think about the fact that your customer will most likely find you via the internet and their first port of call will be your website, you really need to ensure that they resonate with the customer experience you are providing. Take advantage of  free website analysis platforms that heighten your understanding on what your company needs to do to optimize their website performance particularly for in-bound lead generation. Additionally, your customers need to find you, and that means investing in search engine optimization (SEO), search engine maximization (SEM) and paid search. If your website is amplifying its efforts to generate leads through keyword search, content, on-site optimization and link building – the ROI will be show up in your sales performance. Guest Blogger Bio: Mellissah Smith is a top 100 influencer in entrepreneurship, recognized in the top 100 marketers to follow in the world, a serial entrepreneur and the founder of Robotic Marketer, the first AI-based, machine learning marketing strategy technology platform.  

What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your...

Cloud Solutions

Build Critical Technical Oracle Cloud Skills Now

Oracle Ramps up Free Online Learning and Certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database now until May 15th 2020.  Partners,customers, and employees are eligible but you must follow these three steps to start learning and get certified: Step 1: Get a free Oracle Single-Sign-On (SSO) account. If you have an SSO, skip to Step 2 Click on Hello. Log In. (See far right corner of the page). Select “Create an account” and fill in the required fields. Verify account via email. Step 2: Access learning paths through the links below: Oracle Autonomous Database Specialist Oracle Cloud Infrastructure Foundations Associate Oracle Cloud Infrastructure Cloud Operations Associate Oracle Cloud Infrastructure Developer Associate Oracle Cloud Infrastructure Architect Associate Oracle Cloud Infrastructure Architect Professional Step 3: Register and take your free certification exam. If you have a PearsonVue account, log in. If not, choose “Create a web account” on the right side of the page and follow instructions. Related Content View the March 30th  Announcement Read these blogs: Introducing Oracle Cloud Developer Certification and Free Training Resources from Oracle University Oracle Cloud Infrastructure, Oracle University and Oracle Certification News   This blog was written by Eva Chase, Global Sr. Marketing Manager, and originally featured here.  

Oracle Ramps up Free Online Learning and Certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database now until May 15th 2020.  Partners,customers, and employees are eligible but you...

Cloud Solutions

New Technology & Innovation Tackles New Challenges

As we face a global crisis, it’s been incredible to see the world come together for the greater good. From individuals who have been laid off to people looking for ways to volunteer and give back to their communities, there has been an upsurge in people searching for opportunities. Oracle partner, LogOn Consulting, recognized this trend and leveraged innovative technology to quickly take action. They have developed a digital platform - Digitalhilft.de - on Oracle Cloud to help recruit volunteers for a variety of roles in high demand. The platform gives users the ability to log on to the site, select their areas of interest and search for available projects. Work can be found in a wide range of industries, including the medical field, logistics, farming, and much more. The platform gives users and companies the ability to connect directly, making communication easy. DigitalHilft is growing rapidly and bringing on new partners with volunteer opportunities every day. The platform is currently serving Germany, but content is being translated into multiple languages and will roll out in more countries in the near future. Take a look at how you can get involved in helping your community and share it with your network!

As we face a global crisis, it’s been incredible to see the world come together for the greater good. From individuals who have been laid off to people looking for ways to volunteer and give back to...

Cloud Solutions

Virtual Learning Opportunities and Resources for Partners

We hope that our Oracle partner family is staying safe as the world confronts the challenges of COVID-19. We’d like to reiterate Oracle CEO Safra Catz’s commitment to supporting you and your business throughout this unprecedented time. The entire OPN team is here for you and ready to help. For those working from home, we understand that your work days - and ours too – look a little different right now. We encourage you to see this as an opportunity to broaden your competitive edge and proactively manage your personal and professional growth. As our partner, you have access to an enormous amount of virtual Oracle training and resources. We are also excited to share that now through May 15, 2020, Oracle is offering free access to online learning content and certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database for all users – that includes you! Find out more about this great opportunity. Below is a list of additional resources organized by persona that you may find useful to keep yourself ready, focused, and sharp for the future. We’ll all come out of this stronger – and better – together. -The Oracle PartnerNetwork Team   All Partners Take advantage of a wealth of remote training and exam resources. Free online content and certifications for OCI and Oracle Autonomous  Cloud Learning Subscriptions (Joining a Track in Modernized OPN provides you access to CLS) PartnerCast Webcasts Online proctoring for all Oracle Certification exams Sales/Sales Engineers/ Business Development Become a trusted adviser to your customer by learning Oracle’s latest offerings and GTM strategies. Sell Expertise is tied to resell rights, and these trainings play a critical role. Learning Advisor (for Sales and Sales Engineers) Sales Central Cloud Cost Estimator Implementation and Technical Consultants Individual competence is crucial for delivering customer success. View the Modernized OPN Expertise Catalog for more specific information on SaaS, IaaS/OCI, PaaS and License & Hardware training. Oracle Cloud Support Specialist Assessment Oracle Cloud Infrastructure 2019 Certified Architect Associate Technical Workshop Platform Oracle Cloud Infrastructure Cloud Learning Subscription (Free to all learners!) Online proctoring for all Oracle Certification exams Solutions Architects Our customers run in complex, hybrid environments including rising needs in critical workflows. Learn overall cloud concepts, economic principals, and other critical drivers for customers.  Oracle Cloud Infrastructure 2019 Certified Architect Associate Project Managers The project management aspect of implementations is critical to delivering customer success. Holding a Project Management certification is a key qualifier to achieving Service Expertise. Project Management Institute Scrum Alliance Prince 2 Executive Decision Makers Get up to speed on Oracle policies applicable to you – a requirement for all OPN members.    Compliance and Ethics Policies & Partner Anti-Corruption Training OPN Administrators For those who interact with Oracle as administrators, learn where to go and how to most effectively work with Oracle as a partner. Competency Center Competency Center User Guide OPN Membership Enrollment or Renewal Status Expertise Dashboard Value Added Distributors (VADs) Check these VAD resources for the latest on new programs, trainings, partner enablement material, and marketing services.  Sales Central Oracle’s Channel Marketing Automation Service powered by Zift Solutions        

We hope that our Oracle partner family is staying safe as the world confronts the challenges of COVID-19. We’d like to reiterate Oracle CEO Safra Catz’s commitment to supporting you and your business...

Digital is Now

Helping our partners establish a digital relationship with their customers/prospects is something Oracle has been doing for a while via the Oracle Digital Marketing Center.  If you aren't familiar with this platform, we encourage you to get registered.  Why wait? Start experiencing digital marketing made easy today. The Oracle Digital Marketing Center is a modern marketing automation platform that provides our Oracle PartnerNetwork (OPN) community a suite of fully integrated digital marketing tactics. It's comprised of ready-to-execute Oracle marketing campaigns and content designed to enhance your go-to-market strategy, improve results and strengthen your brand.  So Much to Choose From The platform is a simple and cost-effective way to deliver high-impact digital marketing tactics designed to help you automate and optimize your marketing efforts all while expanding your digital footprint. Choose from: WEBSITE CONTENT: Leverage dynamic syndicated website content and plugins   CAMPAIGNS: Choose from a variety of multi-touch automated email, social and digital advertising campaigns   SOCIAL MEDIA: Use timely and relevant syndicated social content   COLLATERAL LIBRARY: Choose from multiple Oracle assets and deliverables to use from such as datasheets; whitepapers; ebooks; analysts papers; infographics and more WEBSITE ANALYTICS: Gain in-depth visibility into all your internet marketing activities and target prospects with future campaigns   See What's New Oracle Cloud Infrastructure: Reach New Heights with Next Generation Cloud Leverage the newest fully integrated digital marketing campaign, comprised of three modules, that include emails, social posts and landing pages that house multiple call-to-actions and compelling Oracle assets - all designed to drive awareness, provide thought leadership, and highlight solutions and benefits. It demonstrates how 2nd generation Oracle Cloud provides a new generation of cloud computing allowing enterprises to automate IT tasks, easily move from on-premises to cloud, and mitigate threats. View Campaign   Oracle Autonomous Transaction Processing: Self Driving - Self Securing - Self Repairing This multi-touch email with social post campaign will help your customers understand the benefits of Autonomous Transaction Processing. It includes customer case studies; seven emails and twenty social posts as well as follow up assets. View Campaign   MySQL Enterprise Edition (EE) Campaigns: help customers understand the benefits of MySQL Why Choose MySQL Enterprise Edition?   View Now MySQL EE - Advanced Security Features View Now MySQL EE - High Availability   View Now Robotic Marketer: Marketing Strategy Plan and Workshop There has never been a better time to get your business to the next level. While many companies still spend weeks or months putting together their yearly marketing strategies, now you can do this in a matter of minutes. Not only will you have the blueprint to promote your brand in the market, you will have all the key recommendations on what marketing activities your company needs to do to achieve your desired results. Robotic Marketer deep dives into your company, target audience and marketing resources, to produce a marketing strategy and plan that will accelerate your business growth. View Campaign   Oracle University (OU) - Oracle Database Campaign Create engagement in your customer base about the latest Oracle Database developments and training products, providing information and updates that come directly from Oracle. This campaign positions you as an Oracle Approved Education Center/Reseller - the official source for Oracle training, and ultimately for Oracle Database training, as Oracle is the leader with over 40% market share and Oracle is the #1 database. NOTE: The training solutions and assets in this campaign are for valid Oracle Education Partners only. View Campaign   Oracle Prime Syndicated Showcase The Oracle Prime Showcase plugin features products, solutions and resources available to be syndicated on your website. Once installed, the plugin automatically updates your website with the newest Oracle information available. Personalize the plugin with your corporate branding for seamless website integration. View Showcase  ______________  Learn More >

Helping our partners establish a digital relationship with their customers/prospects is something Oracle has been doing for a while via the Oracle Digital Marketing Center.  If you aren't familiar...

Cloud Solutions

How to Safeguard your Database and Accelerate your Business Success with the New Oracle Database Security Certification

Guest post by Richard Evans, Product Manager, Database Security who was a member of the team of Subject Matter Experts (SMEs) assembled and tasked to create our new Database Security certification exam. “We’ve been hacked!” are the words that every DBA or consultant working for Oracle partners and their customers dread. It can wake you up in the middle of the night in a cold sweat. Your heart and mind begin to race. Panic mode sets in. What data was stolen? How much? When? How? Then the tough question comes from the customer: How will this affect our reputation and our bottom line? Who is to blame for this data breach? As the DBA or consultant, you are the ultimate custodian of your customer’s data. You start getting that ticklish feeling in your stomach as all the fingers begin to point at you. You rub your eyes and gather your thoughts. Wait! Was it just a dream? Luckily, this time it was. But for many DBAs last year, data breaches were a stark reality. Data breaches continue to affect you and your customer In 2019, we saw major leaks and hacks across business sectors where data was thought to be extremely secure, e.g., in financial, telecommunications, tech, and social network organizations. Indeed, among Adobe Inc., Canva, Capital One, First American Corporation, Justdial, Mobile Telesystems, Truecaller, Zynga, and Facebook, more than 2.6 billion data records were exposed. This covers just a few of the major breaches, and does not include the 2.7 billion identity records which were posted for sale on the Internet last January. How secure was your customer’s data last year? With an average of 197 days before breaches are even detected, can you be sure that you or your customer weren’t hacked in the last six months? Database security is always a learning exercise For some companies, like those mentioned above, lessons were learned the hard and expensive way – after the fact. For other, more reputable companies, database security learning is a continuous process, where DBAs endeavor to keep their skills up-to-date so that mistakes are not made in the first place. Nothing is guaranteed, but you can be sure that by making database security your top priority, you will considerably limit the frequency of data leaks, and any breach you may experience will cost far less than the USD3.9 million global average. Staying ahead of the game in database security These days, it’s not enough to simply deploy a highly secure database and then sit back and relax. As the creator of the world’s number one database, Oracle has always been deeply committed to improving your database security, which is why we provide the resources to ensure that you can maximize the protection of your and your customers database. •    Oracle Database Security Homepage – here we post updated product data sheets, white papers, demos, and more. •    Oracle Database Security Blog – here you can find articles on topics of interest for the database security development team and field implementation resources. •    Securing the Oracle Database eBook – new edition just released! •    Oracle Critical Patch Updates, Security Alerts, and Bulletins page – includes announcements of security fixes made during critical patch updates. •    Database Documentation page – here you can find all the latest database product manuals. Simply select your database version from the drop-down list and click ‘Security’ to see the security related documentation. •    Oracle Software Assurance Blog – here you can get information on new critical patches and alerts straight from our software assurance team. •    AskTom monthly community calls – held on the second Thursday of most months, where we update you on the latest product announcements, and take a deep dive into a particular technical topic. Here you can register to be notified about the upcoming sessions and the selected topics. We record these sessions, so you’ll find all the previous recordings listed on this site. One giant leap for your business success: Introducing the new Oracle Database Security Certification To further boost the knowledge, confidence, credibility, peace of mind, and job satisfaction of your DBAs and consultants, Oracle has recently developed a highly prestigious asset to add to your security toolbox: The Oracle Database Security Certification. This newly-launched certification enables you to truly differentiate yourself as a database security expert, to boost your value to future customers, and to significantly enhance your earning potential. Let’s reflect on the unfortunate companies listed above and the thousands of other companies which have experienced data breaches over the past few years. Ask yourself: Who will they be engaging next? The Oracle partner who is not certified in database security? Or the one who is? Realistically, it’s only a matter of time before database security certification becomes a must-have just to be shortlisted. The sooner you qualify, the faster your business progresses. Do you have what it takes to reach the next level of security expertise? As you prepare for your Oracle Database Security Certification exam, you’ll be learning a broad array of database security skills, including important features such as authentication, authorization, data encryption at-rest and in-motion, as well as Oracle’s data-driven security solutions, such as Real Application Security, Oracle Label Security, and Database Vault. To be sure of the exam success, we recommend a combination of Oracle training and hands-on experience attained via labs and/or field experience. At Oracle, we have the resources to help guide you at every step on your journey to certification. Peace of mind in an insecure world Today’s world is rife with hackers, crackers, and black hats – not to mention the myriad of ways to lose data through accidental publications and poor security. Protect yourself, your data, and your company’s bottom line with Oracle Database Security Certification. With your certification taking pride of place on your Oracle partner portfolio, you’ll enjoy a higher revenue, have improved chances to win new bids and greater prestige. And what’s else? You’ll sleep more soundly and have sweeter dreams.

Guest post by Richard Evans, Product Manager, Database Security who was a member of the team of Subject Matter Experts (SMEs) assembled and tasked to create our new Database Security certification...

Applications

How AI is Rapidly Shaping the Future of Education

Artificial intelligence (AI) and its impact on education is a topic that is of increasing importance to Oracle Partners. Almost every industry sector and business function is currently looking at ways to leverage AI. While uptake of AI for education purposes began relatively slowly, it is now rapidly gaining traction in both the private as well as the public sphere. For example, the AI market in the US education sector is currently expected to grow at an impressive 48% CAGR between 2018 and 2022 – when it will reach a value of USD85 million. This rapid growth is being driven by a surge in AI innovation and, more importantly, an increasing recognition that AI solutions can optimize an extremely wide range of processes throughout the education field – benefitting not just learners but also teachers, learning administrators, schools, businesses, and each of us in our everyday lives. Learning challenges in formal education A major challenge for schoolteachers has always been to provide a personalized education for each child – for example taking into account their different learning styles, attention spans, and levels of interest in the topic. Over the past decade, this has become increasingly difficult in many parts of the world, as cutbacks in education – due to the 2008 financial crisis – have pushed teachers to their limits. In the UK, for example, teachers have seen a rise in class sizes for the fourth year in a row, and are increasingly tasked with evermore administrative work. A recent study showed that 25% of schoolteachers are working more than 60 hours per week – while most spend as much time on administration, management, marking, and lesson planning as they do teaching. AI drives personalization and efficiency AI can play a major role in addressing these challenges. For example, not only can AI platforms rapidly grade exam papers and mark homework, they can simultaneously suggest recommendations to tutors on how to close individual learning gaps. Additionally, they can offer an extensive range of learning information and tools – enabling educators to rapidly design and integrate curriculum, and to create customized student content that can be published on any digital platform. By significantly reducing administration time, AI enables teachers to focus on delivering a higher quality and more personalized educational experience for each learner. This can be further supported by AI analytics that show each student’s strengths and weaknesses, with visual representations of their learning progress. Learning by robot In the future, schools will likely provide each pupil with their own AI-driven robot – to act as an ever-present learning assistant and personal tutor. Already, robots are being developed that can identify a learner’s cognitive and emotional states – by tracking mouse activity and keyboard usage – and immediately provide the most appropriate intervention to help achieve educational goals. Such close AI-student collaboration will do more than dramatically improve learning outcomes. It will also better prepare students for working alongside AI in their professional lives – as well as encourage them to learn AI and other IT skills that could significantly help to reduce the current skills gap. There are many other areas in formal education where AI is fast proving valuable, including: •    Streamlining admissions and enrollment processes •    Improving access to education – whether by assisting learners with visual or hearing impairments, or by connecting classrooms all over the world using real-time language translations •    Optimizing the scheduling of lessons, staff, and substitute teachers •    Enabling early diagnosis of learning disabilities •    Providing augmented, personalized, and collaborative virtual reality experiences that allow students to really ‘feel’ the learning content Boosting learning in the business world AI technologies are also increasing personalization, streamlining administration, and improving learning outcomes in the corporate world – where progress is likely to be even faster. To meet both the micro and macro learning needs of today’s business professionals, L&D departments are moving from traditional, closed Learning Management Systems to more flexible, AI-supported Learning Experience Platforms. These allow employees to plan their own learning pathways; and to learn what they want, when they want, and through their preferred medium – whether a formal training video, industry article, podcast, web forum, or intelligent chatbot. Artificial intelligence tools can track an individual’s workplace behaviour, predict learning trends and preferences, and offer personalized learning recommendations based on past activity. All of which can be fed back to L&D teams, via detailed AI analytics, to help them enhance content creation, procurement, and delivery – with increasing cost efficiency. A key trend for the corporate market will be an emphasis on learning chatbots and virtual mentoring tools, which – as natural language processing (NLP) technologies evolve – will engage learners smoothly and effectively by being able to ‘speak their language’. Personalized learning companions for life As we move into a world of AI-assisted learning – from schools to workplaces – we will probably soon each have our very own learning chatbot, which we will stick with throughout our lives. Gone will be the days of Google search, of thumbing through old school books, and of fast-forwarding through corporate training videos. Everything that we have ever learned, as well as everything we will need to learn, will be instantly accessible through your dedicated and highly intelligent virtual learning companion – who may already know just what you’re about to ask. Artificial intelligence is changing the way we are learning, fast. How will you be using AI learning in your life, in your company and for your customers?

Artificial intelligence (AI) and its impact on education is a topic that is of increasing importance to Oracle Partners. Almost every industry sector and business function is currently looking at ways...

Business Analytics

6 Important Oracle EPM Partner Insights You Need to Know

by Ryan Chew, Product Marketing Analyst, Oracle At a successful customer event earlier this year, we had the opportunity to interview a few of our many wonderful Oracle partners who attended. These partners are integral to successful EPM Cloud projects with many of our customers and we appreciate their vast knowledge, professionalism and experience. In a series of video interviews, they spoke about the key features of Oracle EPM Cloud that help streamline manual, day-to-day tasks, and so much more. Here are the 6 important partner insights you need to know about Oracle EPM Cloud: 1. Process automation helps reduce manual tasks—for example, financial close activities. CEO of EPMI, Nihar Parikh, explains that “the process automation piece is something where we see the theory around AI, machine learning, and robotics actually comes to fruition, especially when it comes to things that have manual tasks like the financial close.”      2. Automating processes and a lower total cost of ownership (TCO) are common benefits of cloud EPM. Vice president of Peloton, Patricia Campano, adds that pre-built components in Oracle EPM Cloud automate the manual work, reducing the use of spreadsheets and lowering the total cost of ownership.      3. Minimize the learning curve for finance with one integrated suite—only one common platform and interface for multiple teams to get acclimated to. Practice Manager of Alithya, David Pabst, focuses on a key benefit for most organizations: minimizing the learning curve of new financial systems. For many finance teams, learning a new technology or tool takes up too much valuable time. As Oracle EPM Cloud is one integrated suite, there is only one common interface for multiple teams to get acclimated to—whether they work on planning and budgeting, the financial close or tax reporting.        4. Data export errors and corruption are less frequent with less “paper-passing” from team to team. Managing Director of Alithya, Ryan Meester, believes that sharing the same data set in Oracle EPM Cloud also breaks down the silos amongst teams such as FP&A, treasury, and corporate development. 5. Stay current with frequent updates in the cloud, rather than on-premise upgrades that take several years to roll out. CEO of interRel, Edward Roske, touches upon the advantages of frequent updates. Unlike on-premise upgrades, which only happen every few years and can take months (or even years) to implement, EPM Cloud enables your team to use any update, as soon as it’s released, across all systems. This helps ensure that, “your world-class system now is still your world-class system in five years.”        6. If your finance organization is not ready to go to the cloud fully now, start with an Oracle EPM Cloud process to add value to your current, on-premise systems. Managing Director of Huron Consulting, John Bridges, acknowledged that some companies are hesitant to switch their entire on-premise ERP system over to Oracle ERP Cloud all at once. Instead, they tend to dip their toe in the water using an Oracle EPM Cloud process first, such as planning and budgeting. They find that the EPM processes enhance the analytics and reporting in their native ERP system, helping them to support the eventual move to the cloud. Watch the videos to learn more about our Partners and their insights! This blog post was originally published in The Modern Finance Leader by Ryan Chew, Product Marketing Analyst, Oracle

by Ryan Chew, Product Marketing Analyst, Oracle At a successful customer event earlier this year, we had the opportunity to interview a few of our many wonderful Oracle partners who attended. These...

Cloud Solutions

The power of Autonomous Linux for Customers

Oracle Partners have tremendous opportunity to leverage Oracle Linux on premise and in the cloud to architect hybrid and cloud native solutions and provide implementation, integration, and management services. Autonomous Cloud is perhaps the most important development in cloud computing today. Oracle is excited to announce that Autonomous capabilities have been extended to the Linux operating system. Oracle Autonomous Linux, along with Oracle OS Management Service, is the first and only autonomous operating environment that eliminates complexity and human error to deliver increased cost savings, security, and availability for customers. Oracle Cloud Infrastructure includes Oracle Autonomous Linux and Oracle Linux Premier Support, at no additional cost. Whether its running in the cloud, on premise, or embedded, your customers are likely running Oracle Linux in some part of their business. Oracle Autonomous Linux is based on the proven Oracle Linux operating system that provides high performance, secure, reliable, and scalable Linux distribution for demanding enterprise workloads. Learn more by listening to the PartnerCast Replay and join the upcoming Webinar: What you need to know about Oracle Autonomous Linux on November 19th. OPN Partners can access more information at the following links: Oracle Autonomous Linux Oracle Autonomous Cloud                                                          Linux Executive Presentation on Sales Central  

Oracle Partners have tremendous opportunity to leverage Oracle Linux on premise and in the cloud to architect hybrid and cloud native solutions and provide implementation, integration, and management...

Stolen Data is a Real Thing

Have your customers found an effective and affordable way to protect their databases? If not, they should because according to breachlevelindex.com, almost 15 billion data records have been lost or stolen since 2013.  The good news? Oracle's MySQL Enterprise Edition can help with it's advanced security features to minimize risk, protect data, facilitate regulatory compliance, and more.    ENSURE CUSTOMER SECURITY To help your customers learn how to confidently deploy and operate MySQL, we have created a new campaign hosted on the Oracle Digital Marketing Center - our modern marketing platform that provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns. This particular campaign, MySQL Enterprise Edition with Advanced Security Features, includes four customizable emails and complimentary social media posts to entice your customers to download a variety of valuable assets such as videos, white papers, and a presentation about MySQL Enterprise Security Features - all geared towards helping your customers achieve the highest levels of scalability, security, reliability and compliance. This campaign also includes resources for follow up and continued conversations with your customers to ensure their business-critical data and systems stay safe.  DIGITAL MARKETING MADE EASY Establishing a digital relationship with your prospects and customers has never been easier. Simply register for access to the Oracle Digital Marketing Center, activate the MySQL Enterprise Edition with Advanced Security Features, campaign, and show your customers how they can get the high availability and reliability they need. If you are already registered, access the campaign directly. Get Started Now.    

Have your customers found an effective and affordable way to protect their databases? If not, they should because according to breachlevelindex.com, almost 15 billion data records have been lost or...

Cloud Solutions

Colleges Are Learning the Benefits of Autonomous Databases

Each year, Brendan Tierney’s students at Technological University Dublin (TU Dublin) take a course where they use technology to solve real-world problems for different charities. Last year, one group of students decided to work with a hospital in Dublin that treats people with mental and physical disabilities. After one meeting with staff and patients, the students realized they needed a different technical environment in order to make progress on their project. Tierney, who is a lecturer at TU Dublin, worked closely with them and saw a way to assist. “I said, ‘You need a database environment and a couple of other things,’” he recalls. “And within 5 minutes I had everyone working in Oracle Autonomous Database.” What’s an autonomous database? It’s Oracle’s cloud-based database that uses machine learning designed to reduce, or in some cases eliminate, the human labor associated with tasks such as database tuning, security patching, software updates, data backups and other routine efforts. Introduced in 2018, this family of cloud services frees database administrators and other users to do more valuable work. Free for Educators To help remove as many barriers as possible for professors and students to realize the benefits of the cloud, Oracle has launched Oracle Cloud Free Tier, including new Always Free services. This means that anyone—from large and small organizations to developers to students to educators to IT professionals—can try services and build applications on Oracle Cloud. The Always Free services are a set of core resources that include two Autonomous Database instances, two compute virtual machine instances, 100 gigabytes of block storage, 10 gigabytes each of object and archive storage, network and load balancing, monitoring and notifications–all available at no charge with no expiration date, as long as it’s still in use. Tierney applauds this move, noting that it provides assurances to professors that the cloud database they start using in their classrooms will be with them for the long haul. For students, he adds, it means that they’re learning on the best database in the marketplace. And students, whether or not they’re using Oracle Cloud Database for a classroom project, will be able to spin up a separate cloud instance for any side project they’re engaged with—be it pro bono work or an entrepreneurial plan. In addition, Oracle Academy institutional member educators and their students will be able to access these cloud services and free credits through a new Oracle Academy Cloud Program that includes new training for teachers and curriculum for Oracle Autonomous Database to help students expand their skillset and gain hands-on experience. Head to the original article on Forbes.com to learn the "Cloud in the Classroom" examples.  

Each year, Brendan Tierney’s students at Technological University Dublin (TU Dublin) take a course where they use technology to solve real-world problems for different charities. Last year, one group...

Enablement

Oracle Linux celebrates success with its key JAPAC partners at OOW

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve achieved together in the past fiscal year. We were delighted to recognize and announce our Partner and Distributor of the Year in the JAPAC region during a dinner we held with our key channel partners from across the world. The JAPAC Partner of the Year Award went to Human Design. This partner has shown tenacity and speed to create a new breakthrough in the market. We have worked with them together on projects around infrastructure operations management with real-time 24/7 onsite support. We look forward to strengthening our relationship by building further joint go-to-market programs with Human Design. The JAPAC Distributor of the Year Award went to Tech Data. Oracle has built strong and successful programs with Tech Data to help partners increase their business and profitability with Oracle Linux + VM in the region. Their commitment and partnership has always been outstanding and we look forward to further build our relationship to help partner and customers in this rapidly changing environment. Thanks again to these key JAPAC partners. Hope to see you soon!

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve...

Enablement

Oracle Linux celebrates success with its key EMEA partners at OOW

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve achieved together in the past fiscal year. We were delighted to recognize and announce our Partner and Distributor of the Year in the EMEA region during a dinner we held with our key channel partners from across the world. (Peter Ronge – Oracle Linux EMEA Channel Sales Director and Hannes Pfneiszl – General Manager, Software One) The EMEA Partner of the Year Award went to Software One. They had great sales engagement with the Oracle Linux team which led to winning some of the biggest deals in the region, as well as delivering outstanding value to our joint customers. We look forward to drive further business growth together and get more customers to benefits from the value Oracle Linux can bring them. The EMEA Distributor of the Year Award went to Arrow. Arrow provided exceptional sales support to all our partners across EMEA during the last fiscal year. They have driven sales growth with campaigns and events, helping partners to build their revenue with both new and their existing customers. They have also provided partners with great bid support within their organization, which ensures that our customers always get the very best advice. Thank you again to these key partners; we look forward to seeing you again soon!

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve...

Applications

The Changing World of an (Oracle) Database Administrator

While databases have become larger, more complex, and more technologically advanced over the years, the essential function of the database administrator (DBA) working for Oracle partners and their customers remained relatively stable: primarily to keep the data safe, secure, and available for the user community. Recent technological changes – and especially the advent of the autonomous database – look set to alter the very nature of the position. Far from making DBAs obsolete, however, these developments will enable the DBA to become more specialized, more business focused, and more highly prized for the data-driven enterprises of tomorrow. Juggling database priorities Traditionally, the DBA’s task list was split between daily tactical operations and higher-value business-oriented duties. On the tactical side, the DBA’s responsibilities include: Database optimization Configuration and tuning of systems, network, storage Database provisioning, patching Backups, high availability, disaster recovery Whereas the more strategic, business-focused functions involve: Data architecture, planning, modelling Security and data lifecycle management End-to-end service level management Application-related tuning As data volumes, business demands, and workloads have intensified over the last decade, DBAs increasingly found themselves caught up with the day-to-day tactical and maintenance tasks. This left little time for the more valuable tasks dedicated to strategy and innovation, including keeping up with, and trying to leverage, technological advances such as the Internet of Things (IoT), Cloud computing, Blockchain, and AI. Oracle innovations: easing the burden, driving business value In response, Oracle has been focusing on creating database technologies which reduce the burden on overworked DBAs. Recent developments include offering Database-as-a-Service and the Oracle Autonomous Database. Such innovations have resulted in Oracle DBAs no longer needing to be chained to their databases, constantly wrestling with repetitive chores. Instead, they can focus on data strategy and will therefore become true value drivers for the business of their company and that of customers. Furthermore, the change in job focus opens up a range of exciting career advancement opportunities for today’s database enthusiasts. Less mundanity, more autonomy Oracle is the first database company to deliver an automated product. The new paradigm of Cloud and automated databases will bring several changes to the way that DBAs manage and engage with an organization’s data. For starters, far less time will be spent on mundane tasks such as setting up, operating, and scaling various databases – whether for production, development, or testing. Additionally, server provisioning, backups, upgrades, tuning, patching, updates, and data encryption can all be automated from now on. DBAs will therefore have much more time for data exploration and innovation. This could include helping customers effectively apply big data analytics, AI, and machine learning to identify business opportunities and potential problems. They will have greater opportunities to explore and leverage technologies such as Blockchain and IoT. They may even move into an exciting and efficient DevOps model. Moreover, they are also likely to play a more consultative role for both their company and customers, and engage closer with non-technical business users – for example helping them to understand data as a strategic asset. Essentially, the DBA’s focus will be more on the data, less on the database. In the future, businesses will be handling considerably more data, both structured and unstructured, coming in from a variety of devices and systems across the globe as we move to an IoT world. As such, the DBA will play a vital role in securely coordinating and integrating a wide range of data environments. Emerging roles that the DBA may transition to include enterprise data architect, data steward, integration architect, data engineer, data scientist, and business analyst. DBA skills for the future In the short- to mid-term, DBAs should certainly focus on learning about emerging technologies, particularly Cloud computing, to help customers’ companies make the move to a hybrid, and eventually fully Cloud environment. One of the key roles to be played by the DBA is that of a transformation agent: someone who understands a business’s current systems and application requirements as well as a range of Cloud technologies, their advantages, and their costing arrangements. Data architecture, planning, modelling, security, lifecycle management, and analytics will also continue to be valuable skills to master. Perhaps more than ever before, a DBA’s soft skills, particularly communication, will be critical – as will be the ability to manage relationships with Cloud and other vendors. DBAs should also develop their leadership skills, as different departments within an organization will be turning to the DBA for clarity and guidance as they assess their opportunities to transition to the Cloud. In this respect, the function of the DBA will include that of educator, providing the training and tools to enable the business to successfully adopt emerging technologies. To be ready for the data challenges of tomorrow, therefore, DBAs must first look to skill up themselves. From now on, this learning needs to be continuous – and cover both technical skills as well as business skills training. Oracle University has a continuous learning solution for a DBA’s technical skills: a number of Oracle Database learning subscriptions with features and benefits that will help you quickly achieve your goals. Each Oracle Learning Subscription provides you with the on-demand training you need to learn about managing your database and build out your skills. Each one is based on a different starting point of knowledge in combination with the database environment. Please reach out to your Oracle University advisor to discover the optimal solution for your situation. As databases continue to get smarter, the Oracle DBA is uniquely positioned to combine the business world with the data management world, and to enable the strategic success of tomorrow’s Oracle partner data-driven business.

While databases have become larger, more complex, and more technologically advanced over the years, the essential function of the database administrator (DBA) working for Oracle partners and their...

How much will it cost your organization NOT to train consultants?

When hiring implementation consultants, we all look for qualifications on resumes because we instinctively recognize the importance of employing highly skilled professionals with knowledge of the latest technologies. Once hired, however, a consultant’s skills and qualifications will soon become outdated without continued and continual training. Today’s rapid pace of IT evolution, particularly in the Cloud, requires IT workers to always be at the top of their game - and companies that do not invest in IT training are increasing their business risk with each passing day. What might be the total cost to your company? Let’s look at some of the major factors. Productivity costs A study of more than 3,100 U.S. workplaces by the National Center on the Educational Quality of the Workforce (EQW) found that on average, a 10% increase in workforce education level led to an 8.6% gain in total productivity. Because untrained employees take longer to complete tasks and solve problems and must frequently turn to colleagues and managers for advice and support, they are not only less productive themselves but they also impact the efficiency and productivity of the entire department. This lack of productivity heavily affects the bottom line. An American Society for Training and Development (ASTD) study of more than 2,500 businesses found that those offering thorough training generated more than twice the amount of income per employee than firms that offered less. It also found that an increase in training per employee of US$ 680 created a 6% higher return for shareholders, while an investment of US$ 1,500 per employee resulted in a 24% increase in profits. Put another way, by not offering adequate training you essentially halve your employee productivity and knock a quarter off your company profits. These impacts are likely to be much worse when we are talking about IT employees, most of whom work in critical roles. The cost of data breaches Are your and your customers’ data and IT infrastructure secure? A study last year showed that the global average cost of a single data breach is nearly US$ 4 million - and getting more expensive each year. Training is critical for offsetting security risk, as not only will trained IT workers make fewer on-the-job mistakes which could lead to a potential breach, but they will also have the knowledge to proactively safeguard your business using the latest technical and methodological security solutions. Cloud training is a must, here, as most major breaches are the result of internet hacks - a trend which is likely to escalate, as evermore companies move to the Cloud and increase the number of potential targets. How much will a data breach cost your company? Considering the resulting loss of business, customer compensation, legal fees and regulatory fines, it may take some time to calculate the fully-loaded amounts. However, with the right security and Cloud training in advance, it’s much less likely you’ll ever need to find out. Missed opportunity costs Business innovation is critical for driving revenue and today’s organizations depend heavily on IT departments to support business changes - if not to directly lead them - for example in the case of digital or Cloud transformations. A well-trained IT team is able not only to better prepare for and make the most of business innovations but also to come up with more, newer and better ideas themselves, because IT learning increases their awareness of the possible. The true costs of missed business opportunities may be elusive but IT training will help ensure that they are never missed in the first place. Employee costs The ever-accumulating costs above are based on the premise that your current IT employees remain working at your company. However, the reality is that without proper training, they are highly likely to take their skills and services elsewhere - resulting in further financial losses for your and your customers’ business. A survey of Millennials by PwC showed that an organization’s training program was its third most compelling factor, with opportunities for career progression number one. In many fields, these two go hand in hand - and in IT even more so. The recruitment costs to replace IT employees are frequently more than a quarter of annual salaries but they go far beyond this. For example, there is the impact on morale to the remaining staff, the costs of on-boarding and also the loss of productivity while the new incumbent gets up to speed - which is likely to require additional training in any event. In light of the ongoing IT market skills shortage, especially in the Cloud, your business may also incur further loss of revenue if it is unable to fill vacant IT roles quickly - and this will be especially true if you cannot demonstrate to candidates a solid training and development track record. The total costs of an untrained IT workforce can be astronomical. Every day the losses accrue. Stop paying the vastly higher price - offer your IT employees high-quality training today. To summarize: Training your consultants is good for both your business and for them. Ensure they get high quality training via Oracle University. There are offerings across the whole product stack for our Oracle partners with various delivery formats to suit personal learning styles that offer maximum flexibility for billable staff. Don’t forget to also encourage your staff to validate their gained knowledge and skills through official Oracle specializations. Remember: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages. By Kate Farrow, Oracle

When hiring implementation consultants, we all look for qualifications on resumes because we instinctively recognize the importance of employing highly skilled professionals with knowledge of the...

Acquisitions

Extra! Extra! Read All About It.

This is an old phrase from yesteryear used to announce breaking news and often shouted by the local newspaper boy. Now granted, newspapers may not be the main news channel of choice anymore, (case and point - the blog you are currently reading) but some news is just worth shouting about!  In our case: Oracle's marketing automation service has a new name: Oracle Digital Marketing Center Nothing More - Nothing Less.  It's just a new name with the same excellent digital marketing campaigns, content and services you've come to expect. Oracle Digital Marketing Center Overview The Oracle Digital Marketing Center (formerly known as the Oracle Channel Marketing Automation Service) is a modern marketing platform that provides our Oracle PartnerNetwork (OPN) community a suite of fully integrated digital marketing applications. It's comprised of ready-to-execute Oracle marketing campaigns and content designed to enhance your go-to-market strategy, improve results and strengthen your brand. It provides the digital tools and customizable campaigns you need to drive demand and expand your digital footprint: Resources and Training Register @ oracle.zift123.com Platform Overview and Demonstration Platform Training

This is an old phrase from yesteryear used to announce breaking news and often shouted by the local newspaper boy. Now granted, newspapers may not be the main news channel of choice anymore, (case and...

Applications

First Came the API Economy; Now Comes the Multi-cloud Merge

Oracle and Microsoft recently directly connected their clouds. The move makes great business sense on multiple levels, given that both software giants have long powered most enterprises around the world. Now together in a new partnership, they’re elevating business to multi-cloud integrations, far beyond the standard API integrations, and into a merged cloud state. Here workloads and data move seamlessly, leveraging all features of both clouds, adding security, and eliminating integration hassles. Is this the path to a new way of working and managing a multi-cloud environment? We think so. Here’s a look at where this new cloud model stands now and how channel partners can leverage it for their customers.   The odd relationships between apps and clouds The term multi-cloud essentially means working with two or more cloud services which can run the gamut from public and hybrid clouds to anything that is delivered as-a-service. That includes software-as-a-service (SaaS) to infrastructure-as-a-service (IaaS), and everything in-between. But there are two remarkable similarities in any given cloud mix, no matter how loosely we refer to them as multi-cloud. First, apps must work on, between, or across these clouds. And second, data goes wonky from all the silo isolation, rinse and repeat replications, API integration glitches, data transfers, analytics configurations, and other cloud peculiarities. It is easy to see from this perspective why API integrations, as powerful and plentiful as they are, are not enough to render a multi-cloud into a seamless, high-performance, and high-efficiency platform of digital business. These issues are not invisible to organizations. Efforts have been made to tame the multi-cloud beast and its inner workings. The API Economy, which is a synonym for API management, is one such effort, but it is contained to a single facet of cloud environments. Platform-as-a-service (PaaS) is another effort, but it too has its shortcomings. A third-party hosts the hardware and tools on its infrastructure so the customer gets a convenient way to use a fully setup package.  However, PaaS is just another cloud configuration, most often used for application development, and thus subject to the same wild nature as other clouds. Indeed, PaaS can be part of an organization’s multicloud. Then there is multi-cloud management, which comes in both platform and tool forms. Certainly, these are very helpful in managing workloads and applications as they move from cloud to cloud. But they are also complex and require staff – either onboard or at a third-party — with very precise skill sets to deploy and operate them successfully. In all three scenarios, API management, PaaS, and multi-cloud management, much of the emphasis is on controlling apps in how they function, how they communicate with other apps, and tracking where they go or reproduce among the clouds. We think there’s another, simpler way to do most of that. The multi-cloud merge The partnership between Oracle and Microsoft merges the two into a seamless cloud environment with no barriers for apps and data to overcome. Data is no longer marooned on an island in the clouds, or in an app silo. Everything can easily span the clouds. Think of it as a multi-cloud merge into a single entity instead of the typical separate clouds that must be integrated and managed. From this perspective, you can see how much easier it is to work with, maintain, manage and secure a merged multi-cloud than a growing collection of APIs and unrelated cloud services. While the Oracle-Microsoft partnership isn’t the first such step in the cloud industry, it is a meaningful one. More features and functionality are now possible. They include cross-cloud provisioning, supported cross-cloud deployment templates, collaborative support for new interconnected configurations, deployments, unified identity and access management, and cross-cloud networking in the form of a private, high bandwidth, low latency network connection. Channel partners can leverage this new multi-cloud merge model and offer their customers a simpler way to leverage a more strategic use of cloud services and the data within them with the least friction, the highest efficiencies, and increased returns. Channel partners can offer this multi-cloud merge model to improve their own revenue and internal efficiencies as well.

Oracle and Microsoft recently directly connected their clouds. The move makes great business sense on multiple levels, given that both software giants have long powered most enterprises around the...

Applications

Java SE Developers: Here's how to upgrade to Java SE 11

Announcements around new features in Java SE releases are hitting the headlines every day. To help keep Java developers up-to-date with these changes, Oracle University has launched an awareness campaign to inform you about recent developments in Java SE 11 as well as how to obtain the Oracle Certified Professional Java SE 11 Developer credential. Java SE developers: you will find the new features in Java SE 11 useful for your everyday work. If you gain the Java SE 11 Developer certification you will demonstrate your proficiency earning more credibility and leading your team, company and customers forward. How you can upgrade to Java SE 11 Earning the Java SE 11 Developer certification can keep you moving forward in your career, perhaps indefinitely. The learning path to get trained and gain certification depends on your starting point: ✔ Java developers who don’t yet have a Java Certification ? View path ✔ Java developers who are already certified in Java: Java SE 8 Oracle Certified Professionals ? View path Java SE 6 and 7 Oracle Certified Professionals ? View path Java SE 7 and 8 Oracle Certified Associates ? View path For Java Developer practice managers: this infographic encompasses all Java SE 11 training and certification solutions split by the above audiences. Purchasing Java SE 11 training and certification solutions You can purchase Oracle University solutions online - it’s easy. For assistance contact your local Oracle University Account Manager or the Oracle University helpdesk. Reminder: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages; don’t forget to use your Education Agreement name when booking your order.

Announcements around new features in Java SE releases are hitting the headlines every day. To help keep Java developers up-to-date with these changes, Oracle University has launched an awareness...

Database

How to Leverage the Benefits of Linux

Simplified administration, increased flexibility, faster development and deployment, and enhanced security – there are many reasons why your customers are turning to Linux. Initially developed for personal computers based on the Intel-x86 architecture nearly thirty years ago, Linux has since spread to more platforms than any other operating system, and has considerably increased its popularity over the last several years. Linux is now the dominant operating system for servers, mainframes, and even supercomputers – indeed since 2017, the 500 fastest supercomputers have exclusively used Linux-based operating systems. Linux is also extremely prevalent in webservers; survey data from W3Techs shows that around 70% of the top 10 million websites are currently running some form of UNIX – with Linux being used by more than half of those. Operating systems based on the Linux kernel are also widely used in embedded systems such as automation controls, networking devices, televisions, games consoles, and smartwatches. And due to the dominance of Android on smartphones, Linux also has the largest installed base of all general-purpose operating systems. Here are some of the main features and benefits you and your customers can experience when operating Linux: Docker Docker enables you to run more load on the same hardware, increasing your server utilization even more than with virtual machines. A Docker-based infrastructure is easy to move to different environments, for example to a private, public or shared Cloud, and also enables your developer team to develop in exactly the same environment that the app will run on – accelerating your deployment time. By using orchestration platforms such as Docker Swarm or Kubernetes, developers can also self-administer tasks that previously required a system administrator – while many development, deployment, and admin tasks can simply be standardized and automated. Docker’s standard reporting and management tools greatly simplify the command and control of your infrastructure – saving valuable system administrator time and also making it much easier for new recruits to understand and operate your systems. OpenStack Similar benefits of enhanced infrastructure efficiency, faster application development and deployment, and simplified administration can also be achieved by using OpenStack for Cloud computing. Run your own private Cloud using OpenStack orchestration to automate provisioning and administration of your servers, virtual machines, and Docker containers – and leverage public OpenStack vendors to easily manage your load hikes. Your security can also be increased by storing data on distributed servers using various OpenStack services. PAM Pluggable Authentication Modules simplify your system management by using common authentication mechanisms across all your systems and applications. In addition to freeing developers from worrying about the details of authentication, PAM enables system administrators to change security policies – for example from single-factor to two-factor authentication – without requiring changes to your applications. SELinux With Security Enhanced Linux (SELinux) you can protect your systems from outside attacks by confining your applications to their minimal access rights. SELinux enables you to monitor and control access to your critical data and systems, and to guarantee compliance with data regulations such as GDPR. OpenSCAP Keep your systems secure and compliant to your own or public security policies with OpenSCAP security automation. The OpenSCAP ecosystem provides multiple tools to assist administrators and auditors with assessment, measurement, and enforcement of security baselines. Oracle KSplice Use Oracle KSplice rebootless kernel updates and rollbacks to reduce downtime and system upgrade planning, while increasing security through faster patching of vulnerable servers. Monitor and control multiple systems from the KSplice Management Console to reduce your administration overheads and guarantee that all of your systems are up-to-date. Learning to leverage Linux Linux benefits are numerous and multi-faceted. The best way to ensure that you are leveraging Linux to the maximum and not putting your customer’s company at risk is to keep your skills up-to-date with a wide-ranging and continuous learning program. The Linux Learning Subscription from Oracle University provides you with year-round, 24/7 access to the most comprehensive Linux training material, including more than 350 videos covering all the above topics and more. From developers to system administrators – of Linux, Red Hat, or CentOS. It provides everything your team needs to maximize knowledge and optimize your and your customers organization’s IT systems so that you are protecting the business and achieving the goals. Take a look at the intuitive interface and preview the content. Operating systems, containers, and virtualization are the fundamental building blocks of the modern IT infrastructure. Whether your customer’s hardware is in their data center or in the Cloud, Oracle Linux provides the reliability, scalability, security, and performance you and they need for today’s demanding enterprise workloads. Make sure you and your team are trained to unleash all of its potential. Remember: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages.   Related content: Oracle Linux Blog Linux Experts Are in Demand: How to Improve Your Linux Skills See How Easily You Can Learn Linux with this New Digital Solution

Simplified administration, increased flexibility, faster development and deployment, and enhanced security – there are many reasons why your customers are turning to Linux. Initially developed for...

OPN Program

Just released: Oracle Corporate Citizenship Report

Check out the new Oracle Corporate Citizenship Report and learn how Oracle is changing lives by advancing education, protecting the environment, and strengthening communities around the world. The report highlights the tremendous strides we have made in our global sustainability and philanthropic efforts in the past year. “Good corporate citizenship means being intentional and thoughtful about the value we generate as a company—not only for our shareholders, but also for our people, our planet, and future generations,” says Oracle CEO Safra Catz. “It means applying the same level of commitment, rigor, and sincerity to changing lives as we do to building cutting-edge technology for our customers.” Oracle Chief Sustainability Officer Jon Chorley shares, “together we are changing lives around the world, and with the growth in new disruptive technologies, including the cloud, I am more hopeful now than ever before that we can achieve the Sustainable Development Goals necessary to benefit our planet and the life it sustains.” Did you know? Oracle was recognized on CDP’s Climate A List for the third consecutive year in 2018, recognizing our leadership in advancing sustainability. Oracle donated US$20 million to nonprofit organizations globally in FY2018. More than 25,000 Oracle Volunteers generously contributed their time and talents to support hundreds of nonprofits in 50 countries. Read about these accomplishments, and more, by visiting the Oracle Corporate Citizenship website.

Check out the new Oracle Corporate Citizenship Report and learn how Oracle is changing lives by advancing education, protecting the environment, and strengthening communities around the world. The...

Java

Live Webinar | From Java SE 8 to 12: The latest developments and how they impact your code

As a modern developer pursuing a career in Java, it is key to stay current with how this programming language keeps evolving. Get the latest Java insights by joining this free live webinar: From Java SE 8 to 12: The latest developments and how they impact your code. It will take place on April 17, at 13:00 PM CET/ 17:30 IST and will last approximately 1 hour. During this time, Vasily Strelnikov, webinar speaker and Java expert at Oracle University will talk about the evolution of Java and runtime features that emerged between Java SE versions 8 and 12.  The session begins with an introduction of the Java Platform Module System (JPMS) that emerged in version 9 and continues with a variety of Java new features, such as: Local variable type inference Private interface methods Try-with-resources improvements Support for the HTTP/2 protocol API enhancements JVM management and Performance enhancements There’s more! This webinar is also an opportunity for you to learn about the options you have in terms of the latest Java training and Oracle certification. Register today and get the latest Java insights.  Meet webinar speaker, Vasily Strelnikov Vasily has over 20 years of experience in Java and Java EE, and has explored various areas of expertise in Oracle such as education, consulting and development. He is the author of the Developing Applications for the Java EE 7 Platform course, the Java SE 8 Certification Preparation Seminar, and a coauthor of the Java EE 7, Java SE 8 and SE 11 Certification exams. Vasily is also an expert in Web services, Service Oriented Architecture and integration technologies. Register above and join this free live webcast.

As a modern developer pursuing a career in Java, it is key to stay current with how this programming language keeps evolving. Get the latest Java insights by joining this free live webinar: From Java...

Applications

Win Over Financial Services Prospects with MySQL Enterprise Edition

From the smallest local credit unions to the largest banks across the globe, there are three significant challenges facing their IT leaders today: Gaining a competitive edge through digital transformation initiatives; Staying ahead of today’s sophisticated cybersecurity landscape; Keeping up with heavy and shifting compliance standards; These challenges present the perfect opportunity for partners to help customers in the Financial Services Industry (FSI) modernize their businesses through selling MySQL Enterprise Edition (EE) licenses and offering services around it.   MySQL is at the Center of Today’s Evolution MySQL is the second most widely deployed database in the world – second only to Oracle. Today’s largest and most disruptive companies like Facebook, Twitter, YouTube, and Uber utilize it to power their popular services. Many of your FSI customers are likely already using MySQL Community Edition (the freely downloadable, open source version of MySQL) in some capacity. There are millions of existing users and thousands of new downloads every day, so you don’t need to look far to find potential customers! While MySQL Community Edition is a wonderful and extremely popular product, your FSI customers will benefit from the comprehensive set of advanced features, management tools, and technical support that MySQL EE offers. FSIs will require these features designed for the enterprise to meet the challenges of today’s digital landscape. This opens opportunities for partners to spread the word about the benefits of MySQL EE. MySQL EE is the cloud-native database of choice for microservices and containers, making it possible for small banks and large FSIs to build modern, scalable applications while mitigating some of the risk of using public cloud. This not only allows any FSI to compete at the same level as their biggest competitors, but MySQL EE enables companies to achieve the highest levels of security­­ – giving CIOs and IT professionals peace of mind with advanced features, such as: MySQL Enterprise Authentication MySQL Enterprise Transparent Data encryption (TDE) MySQL Enterprise Firewall MySQL Enterprise Masking and De-identification MySQL Enterprise Audit Designed to help FSIs meet database-specific PCI requirements, such as authenticated access to cardholder data and two-factor authentication for remote access, MySQL EE also contributes to achieving GDPR compliance through tools like MySQL Enterprise Monitor and MySQL Enterprise Workbench, which help assess risk and identify security vulnerabilities.   Case in Point: MySQL in Financial Services Our case studies demonstrate compelling evidence of MySQL EE’s value. In one example, the Bank of Finland used MySQL EE as an embedded database within its product to provide a turnkey, easy to use, and powerful simulation application. An excellent example of innovation in practice, it has since been adopted by over 50 central banks worldwide, as well as other financial and academic institutions for research purposes.  “MySQL represents a very reliable and strong foundation for a computational analysis application like ours and has been a key to its success.” - Matti Hellqvist, Bank of Finland   Partners Can Leverage MySQL EE Licenses to Increase Sales Opportunities Why should existing Oracle partners be interested in positioning MySQL EE to your FSI customers?  By expanding your focus on MySQL EE you can grow your pipeline through new opportunities and services revenue while increasing your bottom line.  Take advantage of the opportunity to: Establish a Steady Stream of Revenue: Selling MySQL EE subscriptions and renewals allows you to generate reliable and predictable income year after year. Expand Your Service Offerings: Wrap services around MySQL EE licenses and take advantage of the high margins that managed services and consulting can generate.  Margins can be increased up to 4x on digital transformation services. Open Source Momentum: Take advantage of the momentum behind open source databases in the marketplace. According to Gartner, by 2022, “more than 70% of new applications developed by corporate users will run on an open source database management system.” Leverage Your Existing Oracle Customer Base: Our research shows that 70% of Oracle Database users already have MySQL Community Edition somewhere in their environment, making MySQL EE the logical leap for improved business value, security, and compliance.   Adding MySQL to Your Solution Mix We encourage you to work with our channel team to expedite the go-to-market timeframes for adding MySQL EE to your solution mix. View this on-demand webcast on best practices for positioning MySQL Enterprise Edition. Get in touch with your Oracle VAD and/or MySQL channel manager. They’re ready to support you with quotes, customer sales conversations, and more. Contact your MySQL channel manager who can provide you with a MySQL download list for your top accounts, so you know which customers to target.

From the smallest local credit unions to the largest banks across the globe, there are three significant challenges facing their IT leaders today: Gaining a competitive edge through digital...

Cloud Solutions

Risk Management: Moving from a Tactical to Strategic Strategy

Without risk there can be no innovation, and without innovation there can be no growth. And, of course, without growth there is little hope that your organization can effectively compete—and, ultimately, thrive. It’s no surprise, then, that in a recent survey by PwC, CFOs ranked risk management as one of their top priorities for 2018 and the next three years. But not just any risk management will move the business ahead. Organizations in the past have focused on tactical risk management—in other words, the risk associated with IT and operations. Companies today must focus on proactive, or strategic, risk—that is, risk that affects or is created by business strategy and objectives. Today, risk comes from all directions and in multiple modes, and it has the potential to affect every aspect of the organization—from people to processes to technology platforms. In addition, the window for addressing risk in our global economy is getting smaller as the attack field–and the speed at which news is disseminated and shared–increases. Organizations, therefore, need to think about risk—and risk management—holistically, across all data stores. “Internal control is shifting toward the massive use of data to facilitate and maximize the identification of potential and proven risk,” notes the PwC report. “There are two benefits: it limits sample testing that is restricted in scope and optimizes the ROI of control operations.” To accomplish these goals–while ensuring that the organization is meeting all regulatory compliance, financial, security and other mandates—companies must be constantly vigilant, supported by an integrated technology platform that effectively leverages the cloud, big data, automation, artificial intelligence and machine learning, among other technologies. Companies must also expand their definition of a risk from data breach to disruptive technologies—and beyond. “If you’re a Marriott, in your five-year strategic plan, did you imagine Airbnb?” asked Oracle CEO Mark Hurd at the Oracle Modern Supply Chain Experience 2018. “Did you imagine if you were Hertz, the effect of Uber?” By thinking about risk management in a proactive rather than reactive way, companies will be prepared to imagine almost anything that may—and likely will–come their way. To learn more about developing a strategic risk management strategy, check out these educational videos on the Oracle PartnerNetwork YouTube Channel.

Without risk there can be no innovation, and without innovation there can be no growth. And, of course, without growth there is little hope that your organization can effectively...

Database

MySQL Enterprise Edition - High Availability Campaign Now Available

If you have customers running business critical applications that need to achieve business continuity and stringent SLAs while controlling costs, this can be quite challenging for them - unless they have MySQL Enterprise Edition which includes Enterprise Availability features providing the most secure, scalable, always-on version of MySQL with multiple services and options to fit High Availability requirements. To help your customers learn how to confidently deploy and operate MySQL, we have created a new campaign hosted on the Oracle Channel Marketing Automation Service -- our modern marketing platform that provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns. This particular campaign, My SQL Enterprise Edition - High Availability - includes a customizable micro site module with accompanying social posts designed to entice your customers to download the MySQL Enterprise High Availability Reference Guide. This Guide will provide the information they need to not only be more confident, but inform them how they can increase business agility and reduce costs. DIGITAL MARKETING MADE EASY Establishing a digital relationship with your prospects and customers has never been easier. Simply register for access to the Oracle Channel Marketing Automation Service, activate the MySQL Enterprise Edition - High Availability campaign and show your customers how they can get the high availability and reliability they need. If you are already registered, access the campaign directly. Get Started Now.

If you have customers running business critical applications that need to achieve business continuity and stringent SLAs while controlling costs, this can be quite challenging for them - unless they...

Events

Oracle OpenWorld Dubai: Know Before You Go

Happy Monday, EMEA partners! In less than a week we'll be congregating at the Dubai World Trade Center for #OOWDXB. For those who haven't registered, there's still time to snag a complimentary conference pass. For those attending, here's a quick punch list of what to do, hear, and see. AGENDA & FEATURED SPEAKERS Location: Dubai World Trade Center OPN LOUNGE Location: Dubai World Trade Center Meet with your customers and Oracle contacts. Get answers from OPN staff. Or simply take a break to recharge. Monday, February 11 — 8:30am – 6:00pm Tuesday, February 12 — 8:30am – 6:00pm OPN INFORMATION STATIONS Location: OPN Lounge Visit OPN Information Stations to get information on dedicated programs, get access to resources and learn new ways to market with Oracle. Go Beyond Program: Go Beyond is an initiative that provides Value Added Distributors (VADs) with the materials to target and support Partners who are ready to shift their offering from on-premise to cloud. It is designed to help show Partners how to grow their cloud customer base by equipping them with relevant materials to reach out to their customers. Oracle Channel Marketing Automation Services: Digital tactics are "must have" in our joint marketing plans. With OCMAS you execute Demand Generation campaigns integrating all channels - email, website, social media - with ready to use content. EMEA Partner Enablement & Programs: Partner Enablement events, resources, assets, programs and initiatives available to EMEA Partners today. Partner Sales Central: Mobile and easy to access portal for OPN members to access highly curated and consistent content that Oracle offers to its sellers, including Sales Plays, Product Content and Industry Solutions. OPN INFOCUS SESSIONS Location: OPN Lounge Head to the OPN Homepage for the full schedule.  

Happy Monday, EMEA partners! In less than a week we'll be congregating at the Dubai World Trade Center for #OOWDXB. For those who haven't registered, there's still time to snag a complimentary...

Applications

IT Education Must Focus on Business Value, Latest IDC Report Finds

Global IT education is growing at 3.9% of the compound annual growth rate (CAGR) - in line with the overall IT services market - but training vendors must focus more on articulating and developing technology business value, according to an updated report from International Data Corporation (IDC). Over the past year, global economic growth has outperformed expectations, and software spending continues to rebound, particularly in the cloud. However, IT training is still growing more slowly than the IT market overall. This is partly because organizations are spending more on technologies requiring little or no training, for example additional server stacks or more storage capacity. Also, there is a trend away from high-cost training modalities such as classroom-based learning, as companies increasingly recognize the benefits of individualized eLearning for IT skills development. However, IDC reports that training vendors are still struggling with messaging - particularly the linkage between education and the achievement of organizational objectives. Training and technology companies must therefore seek to promote the IT education value proposition in terms of adoption and business value, instead of merely project enablement and a successful go-live. Updated IT education forecasts by region The need to define and communicate IT education as a driver for business success is particularly compelling in the US, where growth in IT training spend historically tracks a couple of percentage points behind growth in IT services overall. This contrasts with EMEA and Asia/Pacific regions, where growth in IT education outpaces IT services overall by a percentage point or two. In its latest report, IDC has positively revised its outlook for IT education growth in EMEA - projecting a 2% improvement in the CAGR for the forecast period through 2021. This change is largely driven by a 10% increase in spending expectations in Central and Eastern Europe. For Asia/Pacific, IDC has slightly lowered its growth forecast to 3.5% CAGR, predominantly due to reduced expectations in Japan. While the overall growth rate for IT education in each region remains fairly stable, it is growing the fastest in the Americas, at 5.1% CAGR. This is due to strong US spending on new technology, combined with the rapidly emerging market of Latin America - where growth in IT training now tracks several percentage points higher than IT services overall. IDC forecasts that by 2021, the Americas will account for more than half (50.3%) of all IT education spending worldwide. US IT education opportunities The largest training opportunity overall in the United States is in the application software category, which includes commercial, industrial, and technical programs designed to automate processes and increase individual or departmental productivity. However, the fastest-growing training opportunity in the US is in the application development software markets. This is driven by increasing customer demands to digitally transform their business operations and transition to the cloud. New development languages, environments, and tools (DLET) are emerging here, necessitating continuous skills evolution. And for the larger, more complex tool and platform offerings, strong certification programs are essential for building stronger platform adoption. Meanwhile, opportunities also abound in the system infrastructure software market, which is the most diverse, and which leverages the widest set of vendor-sponsored technical certifications. Strategies for education vendors Globally, there will be plenty of opportunities for IT training vendors in the coming years. Business demand for IT talent remains high; there is a continued scarcity of IT skills on all labor markets; and the IT education market itself is projected to total more than USD20 billion by 2021. To fully leverage these opportunities, IT education vendors need to focus on establishing training as a value driver to the business impact of software adoption or system implementation. Specifically, they should seek to: Identify and communicate how training impacts the business value of the technology Articulate clearly the differences between skilled and unskilled IT professionals or business users Guide customers toward training programs which suit specific organizational objectives and which develop higher-skilled employee profiles Leverage adoption monitoring tools; and develop triggers for learning interventions In terms of content and delivery, training vendors should: Focus on high-growth content areas - including collaborative applications, structured data management software, and integration and process automation middleware. Continue to offer and expand learning flexibility and convenience Include a practice element within training courses - using live and simulated labs, and other activities that support the repetitive use of skills learned Champion digital learning - which is consistently seen as the appropriate method for delivering IT skills content Based on the above findings and recommendations of the latest IDC study, Oracle University is extremely well positioned to meet the world’s and our Oracle partners emerging IT education needs and to maximize the business value of enterprise technology of our partners and their customers. Please reach out to us so that we can determine the solution to your training needs.

Global IT education is growing at 3.9% of the compound annual growth rate (CAGR) - in line with the overall IT services market - but training vendors must focus more on articulating and developing...

Cloud Solutions

OPN Knowledge Zone Updates – New Exams

New Implementation Exams available within SaaS pillar: Oracle Global Human Resources Cloud 2018 Certified Implementation Specialist Oracle Global Human Resources Cloud 2018 Certified Implementation Specialist Oracle Absence Management Cloud 2018 Certified Implementation Specialist Oracle Time and Labor Cloud 2018 Certified Implementation Specialist Oracle Talent Management Cloud 2018 Certified Implementation Specialist Oracle Payroll Cloud 2018 Certified Implementation Specialist Oracle Workforce Compensation Cloud 2018 Certified Implementation Specialist Oracle Benefits Cloud 2018 Certified Implementation Specialist Oracle Global Human Resources Cloud 2018 Certified Implementation Specialist Oracle Engagement Cloud 2018 Certified Implementation Specialist Oracle Sales Cloud 2018 Certified Implementation Specialist  Oracle Incentive Compensation Cloud 2018 Certified Implementation Specialist Oracle Partner Relationship Management Cloud Service 2018 Certified Implementation Specialist Oracle Customer Data Management Cloud Service 2018 Certified Implementation Specialist Oracle Sales Performance Management Cloud Service 2018 Certified Implementation Specialist   Oracle Field Service Cloud 2018 Certified Implementation Specialist    Oracle Unified Method with Cloud Application Services 2017 Certified Implementation Specialist Oracle Financials Cloud: General Ledger 2018 Certified Implementation Specialist     Oracle Financials Cloud: Payables 2018 Certified Implementation Specialist     Oracle Financials Cloud: Receivables 2018 Certified Implementation Specialist Oracle Revenue Management Cloud 2018 Certified Implementation Specialist     Oracle Accounting Hub Cloud Service 2018 Certified Implementation Specialist     Oracle Project Portfolio Management Cloud 2018 Certified Implementation Specialist      Oracle Risk Management Cloud 2018 Certified Implementation Specialist    Oracle Order Management Cloud 2018 Certified Implementation Specialist    Oracle Configurator Cloud Service 2018 Certified Implementation Specialist    Oracle Pricing Cloud 2018 Certified Implementation Specialist Oracle Procurement Cloud 2018 Certified Implementation Specialist Oracle Innovation Management Cloud 2018 Certified Implementation Specialist Oracle Product Hub Cloud 2018 Certified Implementation Specialist Oracle Manufacturing Cloud 2018 Certified Implementation Specialist Oracle Inventory Management and Enterprise Structures Cloud 2018 Certified Implementation Specialist Oracle Cost Management Cloud 2018 Certified Implementation Specialist Oracle Planning Central Cloud Service 2018 Certified Implementation Specialist Oracle Warehouse Management Cloud 2018 Certified Implementation Specialist Oracle Global Trade Management 2018 Certified Implementation Specialist

New Implementation Exams available within SaaS pillar: Oracle Global Human Resources Cloud 2018 Certified Implementation Specialist Oracle Global Human Resources Cloud 2018 Certified...

Database

Workshop: How will you design the future for Data & Analytics ? Feb 7, 2019

The big question is: How will you support your customers in the battle of the Power of Data? Data is Power, this is what is in the market for many years. Many customers have started with strategic projects around data. Unfortunately a lot of them ran into constraints to combine all data from various sources. As a result, we see many projects delivering less results as expected or even completely stopped. Oracle has developed a new platform to help your customers starting the battle. The Oracle Autonomous Data Warehouse Cloud is a self-driving database tuned and optimized for data warehouse workloads with machine learning. It uses the same Oracle Database software and technology that runs your existing on-premises marts, data warehouses, and applications, making it compatible with all your existing data warehouse, data integration and Analytics tools. The Oracle Data Integration Platform Cloud helps you with migrating and extracting value from data. It’s a complete Data Integration, Data Quality and Data Governance platform. Together with the Oracle Autonomous Datawarehouse your customers get more value out of their data. We are pleased to invite you to this full-day, hands-on workshop to see and try for yourself Oracle Autonomous Data Warehouse & Data Integration Platform. Date & Time: Feb 07, 2018, 9:30 AM - 4:30 PM Location: Oracle Office Utrecht, Hertogswetering 163-167, Utrecht, Netherlands Register Now

The big question is: How will you support your customers in the battle of the Power of Data? Data is Power, this is what is in the market for many years. Many customers have started with...

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'YOUR TOMORROW TODAY' DIGITAL MARKETING CAMPAIGN IS LIVE

Before you know it, today will be tomorrow. So helping your customers exploit technologies such as The Internet of Things (IoT), artificial intelligence (AI) and blockchain today, can help them build their business better for tomorrow. WHAT IS THE 'YOUR TOMORROW TODAY'  DIGITAL MARKETING CAMPAIGN? Introducing a new fully integrated digital marketing campaign, Your Tomorrow Today, now available on the Oracle Channel Marketing Automation Service - at no cost to you. This campaign will position you as an industry leader helping your customer's CIOs and IT decision makers understand how they can implement these transformational technologies to build leaner business processes, develop innovative products, automate tasks, and minimize costs. Promote to your customers the business benefits of Oracle Autonomous Cloud services by sharing featured personalized emails directing recipients to dedicated customized microsites featuring webinars, eBooks, whitepapers and more including numerous complimentary social media posts for you to leverage across your own social channels. FULLY INTEGRATED DIGITAL CAMPAIGN COMPONENTS Integrated campaigns are designed to touch the customer throughout their digital journey with a logical flow and compelling story, geared towards prompting them to take action. This fully integrated digital campaign encapsulates three marketing modules that address the following: Introduction "Awareness" Module: This module begins a story, bringing awareness of a problem to your audience by providing information and studies highlighting the issues. In this campaign module, it will highlight how AI, IoT and blockchain can revolutionize your customer's organizations by sharing various compelling assets such as videos and eBooks available for download. Product / Solution Module: This module usually follows up on the story introduced in the first step by introducing a solution and the benefits / features of the solution. In this campaign module, customers gain insight into the interconnection between these transformational technologies and how they provide opportunity for them to take complete control of their data, to streamline and enhance processes by again sharing various assets that drill down into the solutions. Validation Module: This module then tackles the prospects that are aware of the problem and the solution but maybe aren't yet convinced. It usually provides prospects with the idea that this solution works.This module discusses how Oracle incorporates and integrates AI, IoT and blockchain as well as how Oracle Autonomous Database Cloud combines machine learning and artificial intelligence to take performance tuning to the next level. Implementing this campaign is quick and easy with an automated workflow that spans six to nine weeks. Simply customize it once, and let it run.  If you haven’t visited the Oracle Channel Marketing Automation Service in a while, we encourage you to do so. This platform is our modern marketing platform, exclusively for the OPN community, providing a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content. These have been developed to enhance your go-to-market strategy while boosting awareness, generating leads and driving revenue. RESOURCES: Oracle Channel Marketing Automation Registration Oracle Channel Marketing Automation Overview  Oracle's Your Tomorrow Today Blog   

Before you know it, today will be tomorrow. So helping your customers exploit technologies such as The Internet of Things (IoT), artificial intelligence (AI) and blockchain today, can help them build...

The Next Data Breach is Just Around the Corner

By Guest Author: Kate Farrow, Senior Marketing Manager, Oracle University EMEA   Are you and your customers ready? Are their data secure? How can you be sure? In the first half of 2018, more than 4.5 billion data records were compromised worldwide - an increase of 133% over the same period in 2017. Many of the targets were in the banking, healthcare, and social network industries - at companies where customers could expect that their data were secured with the highest levels of protection. According to digital security company Gemalto, North America is still the worst hit for data breaches - with the USA accounting for 72% of all records stolen. Indeed, the personal information of hundreds of millions of Americans was compromised during the June 2018 breach at marketing company Exactis. Meanwhile, Europe saw a 28% increase in the number of records breached - and the severity of attacks is increasing worldwide and across all sectors.   Can your business and your customers’ business afford a data breach? Calculating the cost of data breaches is not easy - it stretches far beyond costs incurred through ransomware. Facebook’s breach in March 2018 knocked more than 100 billion US dollars off the share price within days, while fines imposed by the US Federal Trade Commission could still cost the company trillions of dollars. Perhaps one of the biggest impacts of a data breach to a company’s bottom line comes from the loss of customer trust. In the retail industry - where 80% to 90% of people logging on to e-commerce websites are using stolen data - customers are switching brands to safeguard their information. Business Insider cites a recent study by KPMG showing that 19% of consumers would completely stop shopping at a retailer after a data breach, while as many as 33% would take an extended break. How would Oracle partners and their customers fare if they suddenly lost one third of their customers overnight? While there are many factors affecting the overall cost to each business, a 2018 study shows that data breaches are becoming increasingly expensive year-on-year - currently averaging 3.86 million US dollars globally (up 6.4%), and 7.91 million US dollars in the USA. Some reports have estimated that the total annual cost of data breaches in 2020 will exceed 2 trillion US dollars.   Trends in security spend With so much at stake, and the risks and costs only increasing, companies are investing more resources to counter data security threats. A 2017 Gartner report estimated the total global security budget for 2018 would be 96 billion US dollars - an 8% increase over 2017; while a previous IDC report forecasted spending on security related hardware, software, and services to reach more than 91 billion US dollars - a year-on-year increase of more than 10%. A significant rise in security spend for 2018 was certainly expected - not least due to stricter data privacy laws such as the General Data Protection Regulation (GDPR) - however, the total figure may have exceeded all expectations. The more recent 2018 U.S. State of Cybercrime study cites an increase of 27% in the average IT security budget.   Learning to Boost Security With data breaches continuing to topple both big and small names like dominoes, companies across all sectors are desperate to tighten the security around their data - and those that aren’t are almost certain to pay the price. There has never been a better time than now to enhance your business value as an Oracle partner by boosting your IT security knowledge. As the developer of the world’s number one database, Oracle has a vested interest in both the Oracle partners’ own cybersecurity as well as that implemented by Oracle partners for their customers and it therefore offers the cream of training when it comes to protecting data. Oracle Database Security training shows you how to address data privacy, protect against insider threats and achieve regulatory compliance for both Oracle and non-Oracle databases. Oracle Security Cloud Services training explains the business and technical essentials of Oracle Cloud Security solutions, teaches you about emerging cloud security standards and helps you become a Cloud Security Administrator. In view of the increasingly sophisticated attacks, it is essential for you as an Oracle partner to keep your security skills constantly up-to-date. Oracle University helps you achieve this by offering year-round training with Oracle Learning Subscriptions, which are continually updated so your knowledge stays fresh. The Oracle Security Learning Subscription provides IT professionals with 24/7 access to high quality digital learning content designed specifically to increase security expertise. The subscription format enables you to learn whenever and wherever you choose - and is particularly useful when security issues are critical and you need to rapidly dip into specific content. The Oracle Cloud Security Learning Subscription is an ideal choice for cloud security administrators who are helping their organizations transition to the cloud. With a comprehensive set of learning paths, this subscription extends your existing skillset to the cloud by leveraging use cases based on real world examples and practical applications. Enhance your security skill set with Oracle University. Both you and our customers, will be eternally grateful. Remember: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages.  

By Guest Author: Kate Farrow, Senior Marketing Manager, Oracle University EMEA   Are you and your customers ready? Are their data secure? How can you be sure? In the first half of 2018, more than 4.5...

Database

Workshop: How will you design the future for Data & Analytics? - December 14, Utrecht

The big question is: How will you support your customers in the battle of the Power of Data? Data is Power, this is what is in the market for many years. Many customers have started with strategic projects around data. Unfortunately a lot of them ran into constraints to combine all data from various sources. As a result, we see many projects delivering less results as expected or even completely stopped. Oracle has developed a new platform to help your customers starting the battle. The Oracle Autonomous Data Warehouse Cloud is a self-driving database tuned and optimized for data warehouse workloads with machine learning. It uses the same Oracle Database software and technology that runs your existing on-premises marts, data warehouses, and applications, making it compatible with all your existing data warehouse, data integration and Analytics tools. The Oracle Data Integration Platform Cloud helps you with migrating and extracting value from data. It’s a complete Data Integration, Data Quality and Data Governance platform. Together with the Oracle Autonomous Datawarehouse your customers get more value out of their data. We are pleased to invite you to this full-day, hands-on workshop to see and try for yourself Oracle Autonomous Data Warehouse & Data Integration Platform. Date & Time: Dec 14, 2018, 9:30 AM - 3:30 PM Location: Oracle Office Utrecht, Hertogswetering 163-167, Utrecht, Netherlands Register Now

The big question is: How will you support your customers in the battle of the Power of Data? Data is Power, this is what is in the market for many years. Many customers have started with...

That's a Wrap on the Partner Experience at OpenWorld!

And just like that, Oracle OpenWorld 2018 has come and gone. For those of you that joined us in San Francisco last month, we hope you had a great onsite experience at the conference and traveled home safely. For those that weren’t able to make it this year, we felt you there with us in spirit! You can continue to make the most of OpenWorld by checking out all of the partner-specific content we offered at the conference, including messaging from the Global Partner Executive Summit and the InFocus partner session presentations.  In the meantime, here’s a quick recap of some of the fun memories from the Partner Experience for you to enjoy. Congratulations to our Oracle Excellence Award winners! We’d like to start by recognizing our amazing 2018 Global Oracle Excellence Award winning partners. We so enjoyed spending time with you taking photos, filming video references in the OPN Lounge and hearing from you firsthand during the Global Partner Executive Summit. We are so proud to partner with you. Congratulations on this significant achievement! OPN Lounge The famed OPN Lounge found a new home in the Marriott Marquis’ SoMa Room this year, and rumor has it that this was our best venue yet. The lounge served as a hub for partner meetings at the OPN Connection Tables and for two information stations for questions about the OPN program and opportunities for ISVs. The décor and ambiance also made for an inviting oasis where partners could chat informally or simply relax and recharge before hitting the conference again.    InFocus Partner Sessions The 2018 InFocus program saw ~400 attendees across Monday, Tuesday and Wednesday. This year was particularly memorable with the hotel strikers right outside the InFocus room window (thank you to those that stayed focused and positive despite the excitement and background noise!). Some of our most popular 2018 topics included enablement and certification, partner marketing tools and resources, opportunities to develop on Oracle Cloud, and Oracle ERP Cloud and Oracle EPM Cloud. We’ve made the InFocus presentations accessible to view, download or share so that every Oracle partner – whether you went to San Francisco or not – can hear the latest. Well, that barely scratches the surface of the always-exciting week of OpenWorld. If you haven’t already caught up on the keynotes from Larry Ellison, Mark Hurd and other Oracle executives, we definitely recommend watching the replays or reading up on the announcement highlights. The best part is, we won’t have to wait a whole year to see you again, because Oracle OpenWorld is going global in 2019! Save the date for one (or two or three!) of the upcoming 2-day OpenWorld showcases in London (January 16-17), Dubai (February 11-12), and Singapore (March 26-27). It was wonderful to see so many friendly faces from the OPN community last week, and hope to see many more soon. Goodbye for now, from the OPN Communications & Events Team!     

And just like that, Oracle OpenWorld 2018 has come and gone. For those of you that joined us in San Francisco last month, we hope you had a great onsite experience at the conference and traveled home...

3 Easy Ways FastConnect Partners Can Promote Their Expertise

Oracle FastConnect Partners can now optimize their marketing efforts by leveraging the Oracle Channel Marketing Automation Service - powered by Zift Solutions. This simple and secure cloud-based suite of integrated digital marketing applications now includes compelling content and campaigns designed exclusively for FastConnect Partners to engage buyers and boost sales opportunities.  Start Promoting Your Expertise: Embed the Oracle FastConnect Syndicated Website directly into your website to showcase your expertise and raise awareness. Dynamic syndicated website content and plugins are curated by Oracle but customizable by you. Leverage the Oracle Cloud Infrastructure - Cloud Essential Social Campaign to highlight how FastConnect can help your customers transition to the cloud quickly. Customizable tweets accompanied with a landing page and a compelling offer are ready for your use. Simply add your social account and initiate the workflow to begin. Mix and match various strategic and compelling Oracle marketing assets from the Collateral Library located within the Oracle Channel Marketing Automation Service. Take advantage of white papers, guides, videos and much more to inform, teach and create interest across your customer base.   Harness the power of marketing automation to start implementing these digital resources to expand your reach and drive demand for the Oracle Cloud Infrastructure FastConnect solution today. All these resources are available to you at no additional charge.  All you need to do is REGISTER.  A Zift Channel Engagement Manager will contact you within 48 hours after registering and will assist you with any questions you might have and help you get started.  Learn More:   Contact Zift  to get started today Program Overview Video Demo          

Oracle FastConnect Partners can now optimize their marketing efforts by leveraging the Oracle Channel Marketing Automation Service - powered by Zift Solutions. This simple and secure cloud-based suite...

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Oracle Policy Automation (OPA) 10 Replacement with Oracle Policy Automation (OPA) Cloud

If you are specialized in Oracle Policy Automation 10, please note that this program has been retired on October 31, 2018.  Even though the program and associated exam, Oracle Policy Automation 10 Certified Implementation has been retired, you will still keep your certificates. However, premiere support for release 10 ended in March of 2017 and most customers have moved on to release 12.  Although your credentials will remain intact after the program and associated exam are retired, we strongly recommend that you renew your specialization status by meeting the Oracle Policy Automation (OPA)  Cloud Specialization Criteria.  The new exam included in this criteria,  Oracle Policy Automation Cloud Service 2017 Implementation Essentials (1Z0-345), is based on release 12 of the product. By taking the latest trainings and passing the new exam, you will know that your skills and knowledge are validated against the latest OPA technology.  For Oracle partners, this will also ensure that you meet the criteria for the Oracle PartnerNetwork Specialization and Cloud Excellence Implementer (CEI) programs. Please visit Oracle PartnerNetwork if you have questions.

If you are specialized in Oracle Policy Automation 10, please note that this program has been retired on October 31, 2018.  Even though the program and associated exam, Oracle Policy Automation 10...

Database

Live Webinar: So, you think Oracle Recovery Manager only Backups, Restores & Recovers? - Nov 22

Interested in the details of Oracle RMAN (Recovery Manager)? Join the upcoming live webinar on November 28 to learn about some of its lesser known, or unutilized functionalities that should be part of your operational toolkit. This live session is aimed at helping Database Administrators with inside tips, some of which will make their everyday work more effective. The speaker is Oracle University Trainer Gwen Lazenby, who has over 20 years of experience with Oracle Databases and who will be sharing her expertise in this one-hour live session. Not sure about joining this event? Here are a few reasons you shouldn’t miss out on it: Free registration → Click here Inside tips from an Oracle instructor that you can apply in your job A webinar recording to help you reinforce the content presented Opportunities to expand your career progression through Oracle Database and RMAN training An hour of your time is all it takes - you can even join during your lunch break Here is a brief of the live webinar details: Topic: So, you think RMAN only Backups, Restores & Recovers? Date: November 28, 2018 Time: 13:00 Central European Time (CET) / 12:00 PM London Time Registration: Use this link We look forward to you joining this event!

Interested in the details of Oracle RMAN (Recovery Manager)? Join the upcoming live webinar on November 28to learn about some of its lesser known, or unutilized functionalities that should be part of...