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Topics and trends related to the Oracle PartnerNetwork (OPN) Program & Oracle Cloud product strategy.

Recent Posts

Learn How IBM Utilized Cognitive Enterprise for Oracle Cloud to Transform Their Business

These are challenging times. Existential threats now exist beyond the modern norm of digital disruption, often powered by emerging technologies such as machine learning, Robotic Process Automation (RPA) and the Internet of Things (IoT). These technologies create new business models and opportunities. To help Oracle customers exploit the best of these technologies, IBM has built the Cognitive Enterprise Business Platform for Oracle Cloud. The platform combines the best of Oracle Cloud Applications with optimized multi-function processes powered by these new technologies. Together, they deliver the agility and insight to differentiate. The platform is available for Finance, Procurement, Supply Chain, Manufacturing and Human Capital Management. Configured into distinct Industry solutions, the platform enables organizations to rapidly transition to a new target state – thereby, achieving greater process maturity and elevating business performance. Join IBM for a complimentary live virtual experience featuring keynotes, industry sessions, panel discussions and live question and answer (Q&A) sessions focused on solving today’s business challenges. Sessions will be thirty minutes in duration and will be held every Thursday at 12:00 PM Eastern Time starting on the 5th of November. The series will highlight business transformation in Finance, Procurement, Supply Chain and Human Capital Management and deep dive 5 industries. Register today: https://www.ibm.biz/cogentwebinarseries      

These are challenging times. Existential threats now exist beyond the modern norm of digital disruption, often powered by emerging technologies such as machine learning, Robotic Process...

Experience the Next Generation Oracle Digital Marketing Center - Now Live

Our newly updated version of the Oracle Digital Marketing Center is now live! We completed the upgrade and have successfully completed the migration to Zift's next generation platform - ZiftONE. And, to make logging in easier - you can now use your Oracle Single Sign On (SSO) authentication to login directly at our new site:  https://oracle.ziftone.com. We invite you to experience our new and improved marketing automation platform loaded with of all of the resources you need to successfully launch automated digital marketing programs to drive sales and build your Oracle business.  If you are an existing user, you'll notice your content, reporting data, and contacts are all still available and that the majority of the UI is extremely similar to what you’ve currently experienced. If you haven't embraced marketing automation previously, now is the time. Take a minute to check out how the Oracle Digital Marketing Center allows you to automate email campaigns, social media posts, microsites and more. All designed to help you enhance your go-to-market strategy, boost awareness and generate leads. Benefits Are Waiting For You Take advantage of all of the great benefits the platform now offers such as: Improved navigation and organization, so you can find what you are looking for faster Quick access to important tools and resources to maximize your marketing efforts Highlights of most popular campaigns; virtual events; new collateral and more New Marketplace where you can browse featured Oracle preferred vendors agencies with specially crafted offers for OPN Members. View the offers and work directly with the vendors via the platform Training offering a 30-60-90 day on-boarding plan including next steps infographic and training webinars Oracle Marketing Assessment Tool direct link to get a pulse on your overall marketing efforts We are thrilled to bring you this new and improved version of the Oracle Digital Marketing Center and trust that it will improve your overall experience. Sign in now to get started.  

Our newly updated version of the Oracle Digital Marketing Center is now live! We completed the upgrade and have successfully completed the migration to Zift's next generation platform - ZiftONE. And,...

Cloud Solutions

Introducing the MySQL Database Service

The MySQL team is thrilled to introduce the MySQL Database Service in the Oracle Cloud Infrastructure (OCI), the only service 100% developed, managed, and supported by the MySQL Team. For those customers not familiar with MySQL Database Service, it is the same MySQL they know and use, now available in the cloud as a fully-managed service running on Oracle Generation 2 Cloud Infrastructure. It automates time-consuming tasks such as MySQL instances provisioning, patches and upgrades, and backups and restores. Your customers can easily scale MySQL, monitor cloud resources, and implement security best practices to meet regulatory requirements. Customer applications simply access the MySQL databases via standard MySQL protocols. The typical administrative tasks are automated, integrated, and accessible via the OCI web console, REST API, CLI, or DevOps tools. The MySQL Database Service is available in multiple OCI Regions and quickly expanding to meet customer data governance and location requirements. More data center regions are on the way, stay tuned. Built by the MySQL Engineering Team One of the biggest advantages of the MySQL Database Service is that it is developed, managed, and supported by the MySQL Engineering Team. Let’s take a look at why this is so important. ·       MySQL Database Service is developed and maintained by the same team that develops MySQL Community and Enterprise Editions. ·       The service is always up-to-date with the latest MySQL Server release and includes the latest security fixes. ·       Your customers get all the features available in the MySQL Server, including the NoSQL Document Store with the new X-Protocol and X DevAPI. ·       MySQL Database Service has built-in default configurations recommended by the MySQL experts for the best performance while keeping the database secure and stable. The configuration management feature also allows advanced users to customize configurations safely. ·       Because the same MySQL Server is used in the cloud, on-premises, and for hybrid deployments, you get maximum flexibility for your deployment strategy. ·       Customers can use MySQL native replication and MySQL Shell to quickly and easily move workloads to the cloud. ·       Unlike other Cloud Database services that offer limited MySQL support, the MySQL Database Service is backed by the MySQL Support Team at no additional cost. ·       MySQL Database Service is built on top of Oracle Cloud Infrastructure as an ultra-secure native service, leveraging the benefits of a Cloud that is architected and designed to run mission-critical Enterprise workloads and databases. Pricing: Amazon RDS Costs 3.6x More MySQL Database Service is the most affordable database service among the major cloud providers – Amazon RDS, Microsoft Azure, and Google Cloud SQL. Amazon RDS is 3.6x more expensive than MySQL Database Service. Comparisons with other public cloud services are available below, along with the configuration that was used for comparison. MySQL Database Service: Standard E2 AMD 8GB/Core, all regions have the same price. Amazon RDS: Intel M5 8GB/Core, AWS US East. Azure: General Purpose Intel 10GB/Core, MS Azure US-East. Google: N1 Standard Intel 7.5GB/Core, GCP Northern Virginia. Configuration: 100 OCPUs, 1 TB Storage. It is also important to note that MySQL Database Service has the same price for all OCI regions while other services may have a significantly higher price for different regions. Additionally, your customers can even realize significant storage and backup savings compared to other cloud providers. The Cost Estimator tool can be used for specific scenarios. MySQL Database Service is available under the Data Management option. The consumption models are simple: pay-as-you-go billed monthly or committed annual flex consumption with an extra discount.   Promote to Your Customers We have created a new campaign for partners to use on the Oracle Digital Marketing Center titled: The MySQL Database Service (MDS) campaign. This multi-touch campaign, provides compelling emails, social posts and a customizable microsite - designed to help you promote and position to customers and prospects why they should consider moving from MySQL on-premise to the new MySQL Database Service and how you can help them get there. If you are already using the Digital Marketing Center, access the campaign now. If not, simply register for access. This blog was written by Airton Lastori, MYSQL Product Manager

The MySQL team is thrilled to introduce the MySQL Database Service in the Oracle Cloud Infrastructure (OCI), the only service 100% developed, managed, and supported by the MySQL Team. For those...

Applications

Oracle CX Partner Innovation Series

Oracle has kicked off the CX Innovation series, a multi-part set of webcasts that detail Oracle’s product strategy, use cases, and sales plays for the key products in the CX Stack. The Product Management team is providing Partners with first-hand knowledge of the strategy that drives our development, marketing and sales of these products, and particularly how they all go together into one story. The full schedule is below: July 23: CX Innovation Partner Strategy Kickoff Oracle CX Product Management leaders deliver thestrategy for Oracle CX Sales, Service and Marketing in the first session of this Oracle partner training series. Replay and Slides available here. August 13:  CX Services Spotlights and Product Strategy Join Jeff Wartgow, VP of CX Product Management, to learn about how Oracle is powering a connected service experience - in real time and through any channel. Replay and slides are available here. August 20: CX Sales Spotlights and Product Strategy Join Katrina Gosek and Kamyar Seradjfar from CX Product Management, to dig into Oracle's Responsive Selling strategy for FY21. Replay and slides are available here. September 3: CX Marketing Spotlights and Product Strategy Join Holly Simmons, VP CX Product Management Strategy, to find out more about how Oracle is helping enable companies to deliver more personalized experiences for customers across all channels ·        Register now. September 24: CX Industry Strategy Join Aaron Shidler, VP of CX Product Development, as he digs into Oracle's CX strategy for Industries, Digital Experience for Communications, and Siebel to Cloud ·        Register now. October 1: CX Content Strategy Join Katrina Gosek, Girish Bettadpur and John Money from CX Product Management, to learn how Oracle is helping customers go further by connecting data, insights, and experiences from CX applications to the most relevant content ·        Register now. October 15: CX Commerce Spotlights and Product Strategy Join Oracle Commerce experts Katrina Gosek (VP Product Management), Ian Davis (VP Product Management for Commerce) and Joe Binnington (Senior Director Product Management for Commerce) to learn how Oracle is helping business accelerate online revenue generation ·        Register now.  

Oracle has kicked off the CX Innovation series, a multi-part set of webcasts that detail Oracle’s product strategy, use cases, and sales plays for the key products in the CX Stack. The...

Cloud Solutions

The #1 Open Source Database Now Available on OCI

We are very excited to announce the General Availability of Oracle MySQL Database Service! MySQL Database Service (MDS), is a fully managed database service that enables organizations to rapidly, securely and cost-effectively develop & deploy cloud native applications using the world’s most popular open source database. It is 100% developed, managed, and supported by the MySQL team. MySQL Database Service is the only database service built on the latest MySQL 8.0 Enterprise Edition. It includes the best-in-class enterprise features that deliver the highest levels of MySQL performance, security, and uptime. Powered by Oracle Gen 2 Cloud Infrastructure, MySQL Database Service delivers a secure, cost-effective, and enterprise-grade database service with all the essential features to help your customers rapidly pioneer innovative applications. Check out the MySQL Database Service video for a rapid overview:   The only public cloud service integrating MySQL 8.0 Enterprise Edition,  MDS empowers developers and ISVs with the most comprehensive MySQL offering in the cloud, including advanced features, tools and technical support to accelerate the time to market of new modern applications. Key Value Added Benefits for your Customers: Increase Business Agility. Leverage a fully managed MySQL service to focus business resources on innovation instead of database management. Ensure Highest Levels of Security, Performance, and Uptime. Rely on the only MySQL Service that includes best-in-class enterprise features from the MySQL Enterprise Edition. Easily Move Workloads to the Cloud. Operate seamlessly between on-premises, cloud, and hybrid architectures with the only 100% compatible MySQL version in the cloud. Get the Highest Level of MySQL Expertise. Work with the only cloud platform that is developed, managed, and supported by the MySQL Team. Reduce Total Cost of Ownership. Save on infrastructure and database management operational costs with a fully managed service. Improve Productivity of IT Talent. Reduce time wasted on infrastructure maintenance with a fully managed service that includes automatic updates for the latest features, security, and fixes. Provide a Development Ready Platform. Get developers up and running faster with a preconfigured and set up database environment. Leverage Fully Integrated Oracle Technologies on Oracle Gen 2 Cloud.   Promote to Your Customers We have created a new campaign for partners to use on the Oracle Digital Marketing Center titled: The MySQL Database Service (MDS) campaign. This multi-touch campaign, provides compelling emails, social posts and a customizable microsite - designed to help you promote and position to customers and prospects why they should consider moving from MySQL on-premise to the new MySQL Database Service and how you can help them get there. If you are already using the Digital Marketing Center, access the campaign now. If not, simply register for access. Learn more: •    Watch our 30-minute PartnerCast video launching MySQL Database Service. •    Check out available MDS Partner Resources on Oracle Sales Central including an eBook, datasheet and more...

We are very excited to announce the General Availability of Oracle MySQL Database Service! MySQL Database Service (MDS), is a fully managed database service that enables organizations to rapidly,...

Cloud Solutions

Important Changes in Sell and Service Expertise for Oracle Hardware

We are working to improve your experience as an OPN member as part of our continued efforts to simplify our partner program. Effective November 1st, 2020, the following Sell Expertise will be retired from the License and Hardware Track: Fujitsu Servers SPARC Enterprise Entry-Level and Midrange M-Series Servers SPARC Enterprise High-End M-Series Servers SPARC M-Series Servers SPARC T-Series Servers Our goal is to simplify the way you can resell our Hardware Products and for that reason, we will consolidate all the above products into a single Sell Expertise which includes the same products for partner’s resell: Oracle SPARC Servers We encourage you to go to the Expertise Dashboard and verify your attainment towards this new Expertise. If you meet the qualifiers, please publish and accept resell rights in order to assure your ability to continue reselling Oracle Hardware. In addition to the above changes, we also aim to further simplify our customer’s experience and ability to select the right partner who can successfully implement Oracle products. We will also retire the following Service Expertise: Fujitsu M-Series Servers SPARC T-Series Servers SPARC M-Series Servers Oracle ZFS Storage StorageTek Tape Libraries Since implementation of Hardware products is different compared to a Software project needs, we encourage partners who drive installation and configuration of our Hardware to focus on the following Expertise, which is available in over 20+ product areas: Oracle Hardware Installation Services Oracle provides qualified partners with the methodologies, resources, and tools to deliver their own hardware installation services based on Oracle's Enterprise Installation Services (EIS) methodology. Installations performed by partners approved for this Expertise are recognized by Oracle for the purposes of support and product warranty. For any questions regarding the track, expertise or qualifiers please navigate to the PartnerHelp Portal.

We are working to improve your experience as an OPN member as part of our continued efforts to simplify our partner program. Effective November 1st, 2020, the following Sell Expertise will be retired...

Industry content has moved to Sales Central!

Calling all Industry Partners! We're thrilled to announce that industry content has moved to Sales Central! Sales Central is designed to help sellers spend less time searching for the right sales assets and leverage tools like Presentation Builder and News Feed. As an Oracle partner, you have access to the most up-to-date customer presentations, marketing materials, sales strategy tools, customer references, and messaging for key industries to help you prepare and sell to your prospects. Please use Sales Central as your primary source for industry content and resources. Partner credentials are required to access Sales Central, register at the partner store with your company ID. To begin using Sales Central follow these steps:     Go to salescentral.oracle.com.     Login using your partner credentials.     To view industry related content, click on the icon at the top right-hand corner and select “edit profile” in the drop-down menu.     Under Sales org select “Industry Apps (GBU)”.     Add your products sold to see related content. You will not be able to see product related content unless it is selected under products sold.     Under areas of interest select different channels to tailor your newsfeed experience.     Under areas of interest select a landing page and default language for translated assets.     Make sure to click on “save changes” once you have finished.     Click on "Health Sciences GBU" on the left side navigation to start exploring our content!     If you would like to view non-industry specific Oracle content and solutions, click on the icon at the top right-hand corner and select “edit profile” in the drop-down menu. Under Sales Org select “SaaS & Tech”. Add your Products Sold selections and update our preferred channels to tailor your newsfeed experience. Make sure to click on “save changes” once you have finished.     Repeat the steps above to view Industry specific vertical solutions. Visit Sales Central Now!

Calling all Industry Partners! We're thrilled to announce that industry content has moved to Sales Central! Sales Central is designed to help sellers spend less time searching for the right sales assets...

Cloud Solutions

Oracle University Webinar Series Exclusively for OPN Members

Oracle University presents a three-part, live webinar series, exclusively for OPN Members. Join Oracle and Oracle University subject matter experts and industry guests for this series was designed to show you the benefits Oracle digital learning and certification provides for you and your organization. Register now for your preferred session(s) at the links below. Oracle Digital Learning - the Advantages of Training Online Oracle University will share how digital learning can position you and your organization to better meet client demands. Hear firsthand from an OPN Partner on how they enabled their organization to embrace the Cloud, achieve certification, and improve overall customer success. Learn about the features and benefits of Oracle University’s digital learning offerings. June 25, 2020 | 8:30am - 9:30am IST (GMT +5:30) June 25, 2020 | 8am - 9am PDT (GMT -7:00) Continuous Learning in the Cloud with Oracle University Oracle University will examine the need for continuous learning in the Cloud as well as strategies to deploy modern learning in your organization. We’ll also look at how this can benefit you as an OPN Member. July 16, 2020 | 8:30am - 9:30am IST (GMT +5:30) July 16, 2020 | 8am - 9am PDT (GMT -7:00) Proving Expertise Through Oracle Certification Join Oracle University for a moderated panel discussion on how obtaining an Oracle University Certification can help you and your organization validate skills and prove industry expertise and improve your ability to deliver high-quality implementations for your clients. August 13, 2020 | 8:30am - 9:30am IST (GMT +5:30) August 13, 2020 | 8am - 9am PDT (GMT -7:00) Featured Speakers: Lorin Bookout, VP, Partner Enablement, Oracle University Raghu Viswanathan, VP, Education Products and Delivery, Oracle University Camillo Speroni, VP, Worldwide Strategic Alliances, Oracle Susan Korbey, Solutions Consulting Director, Oracle University Chris Rapp, CEO, Apex IT  

Oracle University presents a three-part, live webinar series, exclusively for OPN Members. Join Oracle and Oracle University subject matter experts and industry guests for this series was designed to...

How to Re-invest Marketing Funds When Events are Not an Option

What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your company has changed and as the next three to six months brings dramatic transformation in the way we do business; special attention needs to be paid to how your brand and marketing tactics adapt to the new environment. Businesses need to be proactive with a plan to adjust and adapt how they market themselves and generate leads, communicate with their customers, and create brand awareness – all while adjusting their value proposition to ensure that it is relevant moving forward. For many technology companies, big industry-based trade shows and conferences are key to lead generation, with more than 70% of their sales deriving from event-based marketing. As the quantum leap from event-based marketing to primarily digital marketing takes center stage, this shift has to be reflected in the overall marketing strategy and reallocation of marketing budget. What has become more critical is the speed of change. Caught unaware, business leaders and marketers have been faced with a challenging situation which requires them to foresee what customers want, need and expect, as well as how their purchasing decisions will evolve. Four Marketing Strategies that Guarantee Technology Businesses Pivot Rather than Stagnate: 1) Campaign-driven lead generation While having a holistic marketing strategy that regularly communicates with the market is essential, campaign-driven marketing activations are key to leveraging an omni-channel approach to lead generation. A typical marketing campaign would encompass: Campaign strategy: Develop the overarching strategy encompassing the focus of each campaign. It maybe cloud-based solutions for one campaign and a new product launch for another. Set key performance indicators: Work out how many leads are required to achieve the desired conversion rate for each campaign and ensure that revenue goals, return on investment and cost of sale are all part of the measurement of campaign success. Deliver compelling content: Whether it’s email marketing campaigns, social media posts, blog content, website landing pages, advertising or sponsored posts – it all needs to be aligned to the campaign driving home the key messages and call to action. Creativity is key: Everyone has adapted to the new way of communicating with customers, so how you stand out from the crowded marketplace may all come back to how creative and on-brand you are. 2)  Automated marketing practices From the development of your marketing strategy through to ongoing marketing efforts, the more you automate marketing, the better the results will be. Tools that will help you capitalize on fewer resources include: Marketing strategy: Robotic Marketer is a tool available through the Oracle Digital Marketing Center platform that uses artificial intelligence, big data and machine learning to develop powerful marketing strategies aligned to your business goals. You won’t have to second guess where you invest your marketing budget and resources because the technology uses data and best practices to focus your marketing efforts on your business goals. Email marketing: Combine bespoke email marketing campaigns with ready-to-use Oracle campaigns that you can co-brand and ensure that your customers and prospects are being communicated with consistently. Use an inbuilt e-marketing platform that integrates with your CRM. Marketing automation: Leveraging Marketing Automation platforms that easily integrate into CRM, e-marketing tools and other digital marketing tactics. Analytics: Use Google Analytics to track campaigns, Alexa to ensure that your website is ranking in comparison to competitors, and Robotic Marketer to analyze how your social media is tracking against competitors. 3) Content Marketing More people are working from home and this trend will continue right through 2020. It’s important that brands don’t just “sell” with content, but provide informative, interesting stories that encourage engagement from the target audience. Be creative with content and explore the use of VR and interactive content as a way to set your brand apart. Now is an opportune time to capture greater mind-share, engage with the target audience and use digital mechanisms to nurture leads with awesome content creation: Blogs Email marketing Podcasts Videos Infographics White papers Case studies Social media posts Downloadable content: e-books, guides etc Targeted landing pages Live streaming: Facebook, LinkedIn, Twitter. Online events such as webinars and meetings are great ways to continue your event-based marketing while providing buyers with content that is both useful and informs their decision-making. 4) Website and Online Presence If your website is out-of-date and not relevant to your business today, then now is the time for an overhaul. If you think about the fact that your customer will most likely find you via the internet and their first port of call will be your website, you really need to ensure that they resonate with the customer experience you are providing. Take advantage of  free website analysis platforms that heighten your understanding on what your company needs to do to optimize their website performance particularly for in-bound lead generation. Additionally, your customers need to find you, and that means investing in search engine optimization (SEO), search engine maximization (SEM) and paid search. If your website is amplifying its efforts to generate leads through keyword search, content, on-site optimization and link building – the ROI will be show up in your sales performance. Guest Blogger Bio: Mellissah Smith is a top 100 influencer in entrepreneurship, recognized in the top 100 marketers to follow in the world, a serial entrepreneur and the founder of Robotic Marketer, the first AI-based, machine learning marketing strategy technology platform.  

What happens when your marketing strategy gets turned upside down, events are canceled, product roll-outs delayed and traditional marketing methods are no longer effective? The trajectory of your...

Cloud Solutions

Build Critical Technical Oracle Cloud Skills Now

Oracle Ramps up Free Online Learning and Certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database now until May 15th 2020.  Partners,customers, and employees are eligible but you must follow these three steps to start learning and get certified: Step 1: Get a free Oracle Single-Sign-On (SSO) account. If you have an SSO, skip to Step 2 Click on Hello. Log In. (See far right corner of the page). Select “Create an account” and fill in the required fields. Verify account via email. Step 2: Access learning paths through the links below: Oracle Autonomous Database Specialist Oracle Cloud Infrastructure Foundations Associate Oracle Cloud Infrastructure Cloud Operations Associate Oracle Cloud Infrastructure Developer Associate Oracle Cloud Infrastructure Architect Associate Oracle Cloud Infrastructure Architect Professional Step 3: Register and take your free certification exam. If you have a PearsonVue account, log in. If not, choose “Create a web account” on the right side of the page and follow instructions. Related Content View the March 30th  Announcement Read these blogs: Introducing Oracle Cloud Developer Certification and Free Training Resources from Oracle University Oracle Cloud Infrastructure, Oracle University and Oracle Certification News   This blog was written by Eva Chase, Global Sr. Marketing Manager, and originally featured here.  

Oracle Ramps up Free Online Learning and Certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database now until May 15th 2020.  Partners,customers, and employees are eligible but you...

Cloud Solutions

New Technology & Innovation Tackles New Challenges

As we face a global crisis, it’s been incredible to see the world come together for the greater good. From individuals who have been laid off to people looking for ways to volunteer and give back to their communities, there has been an upsurge in people searching for opportunities. Oracle partner, LogOn Consulting, recognized this trend and leveraged innovative technology to quickly take action. They have developed a digital platform - Digitalhilft.de - on Oracle Cloud to help recruit volunteers for a variety of roles in high demand. The platform gives users the ability to log on to the site, select their areas of interest and search for available projects. Work can be found in a wide range of industries, including the medical field, logistics, farming, and much more. The platform gives users and companies the ability to connect directly, making communication easy. DigitalHilft is growing rapidly and bringing on new partners with volunteer opportunities every day. The platform is currently serving Germany, but content is being translated into multiple languages and will roll out in more countries in the near future. Take a look at how you can get involved in helping your community and share it with your network!

As we face a global crisis, it’s been incredible to see the world come together for the greater good. From individuals who have been laid off to people looking for ways to volunteer and give back to...

Cloud Solutions

Virtual Learning Opportunities and Resources for Partners

We hope that our Oracle partner family is staying safe as the world confronts the challenges of COVID-19. We’d like to reiterate Oracle CEO Safra Catz’s commitment to supporting you and your business throughout this unprecedented time. The entire OPN team is here for you and ready to help. For those working from home, we understand that your work days - and ours too – look a little different right now. We encourage you to see this as an opportunity to broaden your competitive edge and proactively manage your personal and professional growth. As our partner, you have access to an enormous amount of virtual Oracle training and resources. We are also excited to share that now through May 15, 2020, Oracle is offering free access to online learning content and certifications for Oracle Cloud Infrastructure and Oracle Autonomous Database for all users – that includes you! Find out more about this great opportunity. Below is a list of additional resources organized by persona that you may find useful to keep yourself ready, focused, and sharp for the future. We’ll all come out of this stronger – and better – together. -The Oracle PartnerNetwork Team   All Partners Take advantage of a wealth of remote training and exam resources. Free online content and certifications for OCI and Oracle Autonomous  Cloud Learning Subscriptions (Joining a Track in Modernized OPN provides you access to CLS) PartnerCast Webcasts Online proctoring for all Oracle Certification exams Sales/Sales Engineers/ Business Development Become a trusted adviser to your customer by learning Oracle’s latest offerings and GTM strategies. Sell Expertise is tied to resell rights, and these trainings play a critical role. Learning Advisor (for Sales and Sales Engineers) Sales Central Cloud Cost Estimator Implementation and Technical Consultants Individual competence is crucial for delivering customer success. View the Modernized OPN Expertise Catalog for more specific information on SaaS, IaaS/OCI, PaaS and License & Hardware training. Oracle Cloud Support Specialist Assessment Oracle Cloud Infrastructure 2019 Certified Architect Associate Technical Workshop Platform Oracle Cloud Infrastructure Cloud Learning Subscription (Free to all learners!) Online proctoring for all Oracle Certification exams Solutions Architects Our customers run in complex, hybrid environments including rising needs in critical workflows. Learn overall cloud concepts, economic principals, and other critical drivers for customers.  Oracle Cloud Infrastructure 2019 Certified Architect Associate Project Managers The project management aspect of implementations is critical to delivering customer success. Holding a Project Management certification is a key qualifier to achieving Service Expertise. Project Management Institute Scrum Alliance Prince 2 Executive Decision Makers Get up to speed on Oracle policies applicable to you – a requirement for all OPN members.    Compliance and Ethics Policies & Partner Anti-Corruption Training OPN Administrators For those who interact with Oracle as administrators, learn where to go and how to most effectively work with Oracle as a partner. Competency Center Competency Center User Guide OPN Membership Enrollment or Renewal Status Expertise Dashboard Value Added Distributors (VADs) Check these VAD resources for the latest on new programs, trainings, partner enablement material, and marketing services.  Sales Central Oracle’s Channel Marketing Automation Service powered by Zift Solutions        

We hope that our Oracle partner family is staying safe as the world confronts the challenges of COVID-19. We’d like to reiterate Oracle CEO Safra Catz’s commitment to supporting you and your business...

Digital is Now

Helping our partners establish a digital relationship with their customers/prospects is something Oracle has been doing for a while via the Oracle Digital Marketing Center.  If you aren't familiar with this platform, we encourage you to get registered.  Why wait? Start experiencing digital marketing made easy today. The Oracle Digital Marketing Center is a modern marketing automation platform that provides our Oracle PartnerNetwork (OPN) community a suite of fully integrated digital marketing tactics. It's comprised of ready-to-execute Oracle marketing campaigns and content designed to enhance your go-to-market strategy, improve results and strengthen your brand.  So Much to Choose From The platform is a simple and cost-effective way to deliver high-impact digital marketing tactics designed to help you automate and optimize your marketing efforts all while expanding your digital footprint. Choose from: WEBSITE CONTENT: Leverage dynamic syndicated website content and plugins   CAMPAIGNS: Choose from a variety of multi-touch automated email, social and digital advertising campaigns   SOCIAL MEDIA: Use timely and relevant syndicated social content   COLLATERAL LIBRARY: Choose from multiple Oracle assets and deliverables to use from such as datasheets; whitepapers; ebooks; analysts papers; infographics and more WEBSITE ANALYTICS: Gain in-depth visibility into all your internet marketing activities and target prospects with future campaigns   See What's New Oracle Cloud Infrastructure: Reach New Heights with Next Generation Cloud Leverage the newest fully integrated digital marketing campaign, comprised of three modules, that include emails, social posts and landing pages that house multiple call-to-actions and compelling Oracle assets - all designed to drive awareness, provide thought leadership, and highlight solutions and benefits. It demonstrates how 2nd generation Oracle Cloud provides a new generation of cloud computing allowing enterprises to automate IT tasks, easily move from on-premises to cloud, and mitigate threats. View Campaign   Oracle Autonomous Transaction Processing: Self Driving - Self Securing - Self Repairing This multi-touch email with social post campaign will help your customers understand the benefits of Autonomous Transaction Processing. It includes customer case studies; seven emails and twenty social posts as well as follow up assets. View Campaign   MySQL Enterprise Edition (EE) Campaigns: help customers understand the benefits of MySQL Why Choose MySQL Enterprise Edition?   View Now MySQL EE - Advanced Security Features View Now MySQL EE - High Availability   View Now Robotic Marketer: Marketing Strategy Plan and Workshop There has never been a better time to get your business to the next level. While many companies still spend weeks or months putting together their yearly marketing strategies, now you can do this in a matter of minutes. Not only will you have the blueprint to promote your brand in the market, you will have all the key recommendations on what marketing activities your company needs to do to achieve your desired results. Robotic Marketer deep dives into your company, target audience and marketing resources, to produce a marketing strategy and plan that will accelerate your business growth. View Campaign   Oracle University (OU) - Oracle Database Campaign Create engagement in your customer base about the latest Oracle Database developments and training products, providing information and updates that come directly from Oracle. This campaign positions you as an Oracle Approved Education Center/Reseller - the official source for Oracle training, and ultimately for Oracle Database training, as Oracle is the leader with over 40% market share and Oracle is the #1 database. NOTE: The training solutions and assets in this campaign are for valid Oracle Education Partners only. View Campaign   Oracle Prime Syndicated Showcase The Oracle Prime Showcase plugin features products, solutions and resources available to be syndicated on your website. Once installed, the plugin automatically updates your website with the newest Oracle information available. Personalize the plugin with your corporate branding for seamless website integration. View Showcase  ______________  Learn More >

Helping our partners establish a digital relationship with their customers/prospects is something Oracle has been doing for a while via the Oracle Digital Marketing Center.  If you aren't familiar...

Enablement

Get Better Marketing Results in 2020

I think we all can agree that no matter how big or small your company may be, every business needs a comprehensive, in-depth strategic marketing plan that you can depend on to accelerate business growth. The challenge is how to get started.  As an Oracle PartnerNetwork (OPN) member, you need look no further! Introducing a new campaign offering the Robotic Marketer: Marketing Strategy Plan and Workshop  - now available via the Oracle Digital Marketing Center.   The Ultimate Marketing Blueprint Robotic Marketer delivers a software robotics, machine learning and artificial intelligence based, automated marketing strategy. It combines Artificial Intelligence (AI), machine learning, big data, data scraping, data science and a diverse range of marketing strategies and workshops - based on your inputs - to create a comprehensive 30-40 page in-depth marketing strategy, providing the ultimate blueprint your company needs to be successful. They have helped thousands of small to medium-sized businesses hit their marketing goals with a thorough plan including  in-depth SWOT analysis and competitive gap analysis. Most recently, they have started working with our OPN community. Check out how they have helped one OPN member, Vast Edge, make significant, sustainable improvements to the marketing of their company based on the strategic recommendations delivered by Robotic Marketer’s marketing strategy. Time Flies We all know how fast 2020 will fly by, so don't waste any more time figuring out how to pull together a marketing plan on your own. With just a few clicks - you can be on your way to delivering a compelling, strategic marketing plan to accelerate and position your business for success. Get Started Register Now for access to the Oracle Digital Marketing Center Once registered, access the campaign directly Learn More: View Training

I think we all can agree that no matter how big or small your company may be, every business needs a comprehensive, in-depth strategic marketing plan that you can depend on to accelerate business...

Cloud Solutions

How to Safeguard your Database and Accelerate your Business Success with the New Oracle Database Security Certification

Guest post by Richard Evans, Product Manager, Database Security who was a member of the team of Subject Matter Experts (SMEs) assembled and tasked to create our new Database Security certification exam. “We’ve been hacked!” are the words that every DBA or consultant working for Oracle partners and their customers dread. It can wake you up in the middle of the night in a cold sweat. Your heart and mind begin to race. Panic mode sets in. What data was stolen? How much? When? How? Then the tough question comes from the customer: How will this affect our reputation and our bottom line? Who is to blame for this data breach? As the DBA or consultant, you are the ultimate custodian of your customer’s data. You start getting that ticklish feeling in your stomach as all the fingers begin to point at you. You rub your eyes and gather your thoughts. Wait! Was it just a dream? Luckily, this time it was. But for many DBAs last year, data breaches were a stark reality. Data breaches continue to affect you and your customer In 2019, we saw major leaks and hacks across business sectors where data was thought to be extremely secure, e.g., in financial, telecommunications, tech, and social network organizations. Indeed, among Adobe Inc., Canva, Capital One, First American Corporation, Justdial, Mobile Telesystems, Truecaller, Zynga, and Facebook, more than 2.6 billion data records were exposed. This covers just a few of the major breaches, and does not include the 2.7 billion identity records which were posted for sale on the Internet last January. How secure was your customer’s data last year? With an average of 197 days before breaches are even detected, can you be sure that you or your customer weren’t hacked in the last six months? Database security is always a learning exercise For some companies, like those mentioned above, lessons were learned the hard and expensive way – after the fact. For other, more reputable companies, database security learning is a continuous process, where DBAs endeavor to keep their skills up-to-date so that mistakes are not made in the first place. Nothing is guaranteed, but you can be sure that by making database security your top priority, you will considerably limit the frequency of data leaks, and any breach you may experience will cost far less than the USD3.9 million global average. Staying ahead of the game in database security These days, it’s not enough to simply deploy a highly secure database and then sit back and relax. As the creator of the world’s number one database, Oracle has always been deeply committed to improving your database security, which is why we provide the resources to ensure that you can maximize the protection of your and your customers database. •    Oracle Database Security Homepage – here we post updated product data sheets, white papers, demos, and more. •    Oracle Database Security Blog – here you can find articles on topics of interest for the database security development team and field implementation resources. •    Securing the Oracle Database eBook – new edition just released! •    Oracle Critical Patch Updates, Security Alerts, and Bulletins page – includes announcements of security fixes made during critical patch updates. •    Database Documentation page – here you can find all the latest database product manuals. Simply select your database version from the drop-down list and click ‘Security’ to see the security related documentation. •    Oracle Software Assurance Blog – here you can get information on new critical patches and alerts straight from our software assurance team. •    AskTom monthly community calls – held on the second Thursday of most months, where we update you on the latest product announcements, and take a deep dive into a particular technical topic. Here you can register to be notified about the upcoming sessions and the selected topics. We record these sessions, so you’ll find all the previous recordings listed on this site. One giant leap for your business success: Introducing the new Oracle Database Security Certification To further boost the knowledge, confidence, credibility, peace of mind, and job satisfaction of your DBAs and consultants, Oracle has recently developed a highly prestigious asset to add to your security toolbox: The Oracle Database Security Certification. This newly-launched certification enables you to truly differentiate yourself as a database security expert, to boost your value to future customers, and to significantly enhance your earning potential. Let’s reflect on the unfortunate companies listed above and the thousands of other companies which have experienced data breaches over the past few years. Ask yourself: Who will they be engaging next? The Oracle partner who is not certified in database security? Or the one who is? Realistically, it’s only a matter of time before database security certification becomes a must-have just to be shortlisted. The sooner you qualify, the faster your business progresses. Do you have what it takes to reach the next level of security expertise? As you prepare for your Oracle Database Security Certification exam, you’ll be learning a broad array of database security skills, including important features such as authentication, authorization, data encryption at-rest and in-motion, as well as Oracle’s data-driven security solutions, such as Real Application Security, Oracle Label Security, and Database Vault. To be sure of the exam success, we recommend a combination of Oracle training and hands-on experience attained via labs and/or field experience. At Oracle, we have the resources to help guide you at every step on your journey to certification. Peace of mind in an insecure world Today’s world is rife with hackers, crackers, and black hats – not to mention the myriad of ways to lose data through accidental publications and poor security. Protect yourself, your data, and your company’s bottom line with Oracle Database Security Certification. With your certification taking pride of place on your Oracle partner portfolio, you’ll enjoy a higher revenue, have improved chances to win new bids and greater prestige. And what’s else? You’ll sleep more soundly and have sweeter dreams.

Guest post by Richard Evans, Product Manager, Database Security who was a member of the team of Subject Matter Experts (SMEs) assembled and tasked to create our new Database Security certification...

Applications

How AI is Rapidly Shaping the Future of Education

Artificial intelligence (AI) and its impact on education is a topic that is of increasing importance to Oracle Partners. Almost every industry sector and business function is currently looking at ways to leverage AI. While uptake of AI for education purposes began relatively slowly, it is now rapidly gaining traction in both the private as well as the public sphere. For example, the AI market in the US education sector is currently expected to grow at an impressive 48% CAGR between 2018 and 2022 – when it will reach a value of USD85 million. This rapid growth is being driven by a surge in AI innovation and, more importantly, an increasing recognition that AI solutions can optimize an extremely wide range of processes throughout the education field – benefitting not just learners but also teachers, learning administrators, schools, businesses, and each of us in our everyday lives. Learning challenges in formal education A major challenge for schoolteachers has always been to provide a personalized education for each child – for example taking into account their different learning styles, attention spans, and levels of interest in the topic. Over the past decade, this has become increasingly difficult in many parts of the world, as cutbacks in education – due to the 2008 financial crisis – have pushed teachers to their limits. In the UK, for example, teachers have seen a rise in class sizes for the fourth year in a row, and are increasingly tasked with evermore administrative work. A recent study showed that 25% of schoolteachers are working more than 60 hours per week – while most spend as much time on administration, management, marking, and lesson planning as they do teaching. AI drives personalization and efficiency AI can play a major role in addressing these challenges. For example, not only can AI platforms rapidly grade exam papers and mark homework, they can simultaneously suggest recommendations to tutors on how to close individual learning gaps. Additionally, they can offer an extensive range of learning information and tools – enabling educators to rapidly design and integrate curriculum, and to create customized student content that can be published on any digital platform. By significantly reducing administration time, AI enables teachers to focus on delivering a higher quality and more personalized educational experience for each learner. This can be further supported by AI analytics that show each student’s strengths and weaknesses, with visual representations of their learning progress. Learning by robot In the future, schools will likely provide each pupil with their own AI-driven robot – to act as an ever-present learning assistant and personal tutor. Already, robots are being developed that can identify a learner’s cognitive and emotional states – by tracking mouse activity and keyboard usage – and immediately provide the most appropriate intervention to help achieve educational goals. Such close AI-student collaboration will do more than dramatically improve learning outcomes. It will also better prepare students for working alongside AI in their professional lives – as well as encourage them to learn AI and other IT skills that could significantly help to reduce the current skills gap. There are many other areas in formal education where AI is fast proving valuable, including: •    Streamlining admissions and enrollment processes •    Improving access to education – whether by assisting learners with visual or hearing impairments, or by connecting classrooms all over the world using real-time language translations •    Optimizing the scheduling of lessons, staff, and substitute teachers •    Enabling early diagnosis of learning disabilities •    Providing augmented, personalized, and collaborative virtual reality experiences that allow students to really ‘feel’ the learning content Boosting learning in the business world AI technologies are also increasing personalization, streamlining administration, and improving learning outcomes in the corporate world – where progress is likely to be even faster. To meet both the micro and macro learning needs of today’s business professionals, L&D departments are moving from traditional, closed Learning Management Systems to more flexible, AI-supported Learning Experience Platforms. These allow employees to plan their own learning pathways; and to learn what they want, when they want, and through their preferred medium – whether a formal training video, industry article, podcast, web forum, or intelligent chatbot. Artificial intelligence tools can track an individual’s workplace behaviour, predict learning trends and preferences, and offer personalized learning recommendations based on past activity. All of which can be fed back to L&D teams, via detailed AI analytics, to help them enhance content creation, procurement, and delivery – with increasing cost efficiency. A key trend for the corporate market will be an emphasis on learning chatbots and virtual mentoring tools, which – as natural language processing (NLP) technologies evolve – will engage learners smoothly and effectively by being able to ‘speak their language’. Personalized learning companions for life As we move into a world of AI-assisted learning – from schools to workplaces – we will probably soon each have our very own learning chatbot, which we will stick with throughout our lives. Gone will be the days of Google search, of thumbing through old school books, and of fast-forwarding through corporate training videos. Everything that we have ever learned, as well as everything we will need to learn, will be instantly accessible through your dedicated and highly intelligent virtual learning companion – who may already know just what you’re about to ask. Artificial intelligence is changing the way we are learning, fast. How will you be using AI learning in your life, in your company and for your customers?

Artificial intelligence (AI) and its impact on education is a topic that is of increasing importance to Oracle Partners. Almost every industry sector and business function is currently looking at ways...

Events

The Partner Experience Breakdown for Oracle OpenWorld Middle East 2020

Oracle OpenWorld has gone global and so has the Partner Experience! Join us in Dubai January 14th and 15th 2020! Take advantage of all that OpenWorld has to offer to help you grow your modern business with Oracle. The Partner Experience is included with Oracle OpenWorld and Code one pass holders. The program guide is now live, and additional resources can be found here. Join us in the Partner lounge for partner specific content, program experts and meeting space. The lounge will be open from 8:30am-6:00pm January 14th and 15th, 2020. Take a seat at the Partner stage to listen in on our partner specific InFocus Sessions. The sessions will provide the latest Oracle news and key details on the live Modernized Oracle PartnerNetwork program. Sessions will be available on a first-come, first-served basis and seat 30 people max.   We will have dedicated expert tables available in the lounge to answer any questions you may have. Stop by and ask our Oracle experts about the modernized partner program, ISV & Enablement programs, Digital Marketing and Oracle Financing Division programs for partners. Our experts will be available during lounge hours for the duration of the conference. As part of the OPN Lounge we provide meeting spaces where you can have focused business conversation or a place to meet with your customers. To reserve a meeting space, please see the schedule here. Take part in 200 sessions, 16 keynotes, and 80 demos. Sessions will have real-time simultaneous translation available in 16 languages. Pick the sessions that are right for you and your business needs. Stay connected throughout the event by using the hashtags #OOWDXB, #OPN, #emeapartners, and follow @OraclePartners. If you haven’t registered, what are you waiting for? Join us in Dubai on January 14th & 15th 2020.

Oracle OpenWorld has gone global and so has the Partner Experience! Join us in Dubai January 14th and 15th 2020! Take advantage of all that OpenWorld has to offer to help you grow your modern business...

Enablement

The Partner Experience at Oracle OpenWorld

Don’t just mark your calendar, clear it. Oracle OpenWorld has gone global and so has the Partner Experience. Join us across the globe throughout 2020 for partner-specific content, to expand your network, and opportunities to gather more resources for your business. •    Dubai: January 14-15 2020 •    London: February 12-13 2020 •    Singapore: April 21-22, 2020 •    São Paulo: June 17-18, 2020 Oracle OpenWorld Middle East is less than two months away! Over the next few weeks we will begin to release details on the Partner Experience and Partner Lounge in Dubai. Join us January 14-15 in the partner lounge for partner-specific sessions, meeting spaces and a chance to chat with our Oracle experts. If you haven’t registered, what are you waiting for? The partner stage will host a variety of InFocus sessions designed to help you grow your cloud business and deepen your expertise on Oracle products and solutions. Sessions will be available on a first-come, first-served basis and seat 30 people max. Stay tuned for more details! Take part in 200 sessions, 16 keynotes, and 80 demos. Sessions will have real-time simultaneous translation available in 16 languages. Pick the sessions that are right for you and your business needs. Join the conversation and stay connected to our global partners by following our social handles: Twitter, Facebook, LinkedIn.

Don’t just mark your calendar, clear it. Oracle OpenWorld has gone globaland so has the Partner Experience. Join us across the globe throughout 2020 for partner-specific content, to expand...

Cloud Solutions

Oracle OpenWorld San Francisco 2019 Recap: Tell More Customer Stories

By Camillo Speroni, Vice President, Global Alliances and Strategic Services, Cloud Business Group at Oracle. It was great to see so many of you in San Francisco for our biggest event of the year. The energy and excitement that Oracle OpenWorld generates is inspiring. At this year’s event we made several significant announcements. We revealed the new Oracle branding we call “Redwood.” Redwood tells the Oracle story through our products’ user interfaces and our direct interactions. It’s for both our digital and physical experiences, and its purpose is to elevate the user experience at every touchpoint.    In addition to new branding, we announced the modernized Oracle PartnerNetwork—our customer-focused, cloud-first partner program that is designed to help you, our partners, meet evolving customer expectations and ensure customer success. The enhanced program allows you to differentiate yourself based on customer outcomes. It also allows our customers to easily identify the right partner based on outcomes you drove in other implementations. One of my favorite aspects of Oracle OpenWorld is having the opportunity to share the human impact of our Oracle solutions. For example, this customer video featuring illycaffè shows how the Italian coffee company innovates using Oracle Cloud to deliver coffee beans and espresso machines around the world—a customer success story implemented by Accenture. On stage at the Partner Executive Summit I shared a number of customer stories that focused on transformation and results with both business and human outcomes. I was amazed by the response to these customer stories. After my presentation, many of you came up to me and told me how excited you were about hearing the stories and learning from them, so I wanted to continue to share them again in a series of blog posts for those of you who weren’t there. Wipro Precision Precision, a manufacturer in the Middle East that makes products for Johnson & Johnson and Proctor & Gamble, was struggling with a 25-year-old legacy system that negatively impacted time to market and hindered growth. Wipro leveraged its Jumpstart Kit for Oracle Cloud (a group of tools and accelerators for rapid Oracle Cloud migrations) and QuMiC (an ERP project accelerator) to get the project off to a quick start. Precision saw a 28% improvement in manufacturing transaction posting and more than 22% improvement in operational efficiency. Though each of our customer stories are different in terms of the challenges faced, the solutions implemented, and the results achieved, they all have one thing in common—your ability to use Oracle Cloud to achieve amazing outcomes for your customers. For me, these stories are about the power to transform businesses―and lives.   We are here to make each and every one of you successful. To accomplish this, we want you to share more customer stories like these. The more we share our successes, the more we will grow together. For additional recaps from Oracle OpenWorld San Francisco, watch clips from the keynotes and download presentations from a selection of sessions. Oracle OpenWorld has gone global and we hope to see many of you at the Partner Experience in Dubai January 14-15, 2020. By Camillo Speroni, Vice President, Global Alliances and Strategic Services, Cloud Business Group at Oracle.  

By Camillo Speroni, Vice President, Global Alliances and Strategic Services, Cloud Business Group at Oracle. It was great to see so many of you in San Francisco for our biggest event of the year. The...

Business Analytics

6 Important Oracle EPM Partner Insights You Need to Know

by Ryan Chew, Product Marketing Analyst, Oracle At a successful customer event earlier this year, we had the opportunity to interview a few of our many wonderful Oracle partners who attended. These partners are integral to successful EPM Cloud projects with many of our customers and we appreciate their vast knowledge, professionalism and experience. In a series of video interviews, they spoke about the key features of Oracle EPM Cloud that help streamline manual, day-to-day tasks, and so much more. Here are the 6 important partner insights you need to know about Oracle EPM Cloud: 1. Process automation helps reduce manual tasks—for example, financial close activities. CEO of EPMI, Nihar Parikh, explains that “the process automation piece is something where we see the theory around AI, machine learning, and robotics actually comes to fruition, especially when it comes to things that have manual tasks like the financial close.”      2. Automating processes and a lower total cost of ownership (TCO) are common benefits of cloud EPM. Vice president of Peloton, Patricia Campano, adds that pre-built components in Oracle EPM Cloud automate the manual work, reducing the use of spreadsheets and lowering the total cost of ownership.      3. Minimize the learning curve for finance with one integrated suite—only one common platform and interface for multiple teams to get acclimated to. Practice Manager of Alithya, David Pabst, focuses on a key benefit for most organizations: minimizing the learning curve of new financial systems. For many finance teams, learning a new technology or tool takes up too much valuable time. As Oracle EPM Cloud is one integrated suite, there is only one common interface for multiple teams to get acclimated to—whether they work on planning and budgeting, the financial close or tax reporting.        4. Data export errors and corruption are less frequent with less “paper-passing” from team to team. Managing Director of Alithya, Ryan Meester, believes that sharing the same data set in Oracle EPM Cloud also breaks down the silos amongst teams such as FP&A, treasury, and corporate development. 5. Stay current with frequent updates in the cloud, rather than on-premise upgrades that take several years to roll out. CEO of interRel, Edward Roske, touches upon the advantages of frequent updates. Unlike on-premise upgrades, which only happen every few years and can take months (or even years) to implement, EPM Cloud enables your team to use any update, as soon as it’s released, across all systems. This helps ensure that, “your world-class system now is still your world-class system in five years.”        6. If your finance organization is not ready to go to the cloud fully now, start with an Oracle EPM Cloud process to add value to your current, on-premise systems. Managing Director of Huron Consulting, John Bridges, acknowledged that some companies are hesitant to switch their entire on-premise ERP system over to Oracle ERP Cloud all at once. Instead, they tend to dip their toe in the water using an Oracle EPM Cloud process first, such as planning and budgeting. They find that the EPM processes enhance the analytics and reporting in their native ERP system, helping them to support the eventual move to the cloud. Watch the videos to learn more about our Partners and their insights! This blog post was originally published in The Modern Finance Leader by Ryan Chew, Product Marketing Analyst, Oracle

by Ryan Chew, Product Marketing Analyst, Oracle At a successful customer event earlier this year, we had the opportunity to interview a few of our many wonderful Oracle partners who attended. These...

Cloud Solutions

The power of Autonomous Linux for Customers

Oracle Partners have tremendous opportunity to leverage Oracle Linux on premise and in the cloud to architect hybrid and cloud native solutions and provide implementation, integration, and management services. Autonomous Cloud is perhaps the most important development in cloud computing today. Oracle is excited to announce that Autonomous capabilities have been extended to the Linux operating system. Oracle Autonomous Linux, along with Oracle OS Management Service, is the first and only autonomous operating environment that eliminates complexity and human error to deliver increased cost savings, security, and availability for customers. Oracle Cloud Infrastructure includes Oracle Autonomous Linux and Oracle Linux Premier Support, at no additional cost. Whether its running in the cloud, on premise, or embedded, your customers are likely running Oracle Linux in some part of their business. Oracle Autonomous Linux is based on the proven Oracle Linux operating system that provides high performance, secure, reliable, and scalable Linux distribution for demanding enterprise workloads. Learn more by listening to the PartnerCast Replay and join the upcoming Webinar: What you need to know about Oracle Autonomous Linux on November 19th. OPN Partners can access more information at the following links: Oracle Autonomous Linux Oracle Autonomous Cloud                                                          Linux Executive Presentation on Sales Central  

Oracle Partners have tremendous opportunity to leverage Oracle Linux on premise and in the cloud to architect hybrid and cloud native solutions and provide implementation, integration, and management...

Stolen Data is a Real Thing

Have your customers found an effective and affordable way to protect their databases? If not, they should because according to breachlevelindex.com, almost 15 billion data records have been lost or stolen since 2013.  The good news? Oracle's MySQL Enterprise Edition can help with it's advanced security features to minimize risk, protect data, facilitate regulatory compliance, and more.    ENSURE CUSTOMER SECURITY To help your customers learn how to confidently deploy and operate MySQL, we have created a new campaign hosted on the Oracle Digital Marketing Center - our modern marketing platform that provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns. This particular campaign, MySQL Enterprise Edition with Advanced Security Features, includes four customizable emails and complimentary social media posts to entice your customers to download a variety of valuable assets such as videos, white papers, and a presentation about MySQL Enterprise Security Features - all geared towards helping your customers achieve the highest levels of scalability, security, reliability and compliance. This campaign also includes resources for follow up and continued conversations with your customers to ensure their business-critical data and systems stay safe.  DIGITAL MARKETING MADE EASY Establishing a digital relationship with your prospects and customers has never been easier. Simply register for access to the Oracle Digital Marketing Center, activate the MySQL Enterprise Edition with Advanced Security Features, campaign, and show your customers how they can get the high availability and reliability they need. If you are already registered, access the campaign directly. Get Started Now.    

Have your customers found an effective and affordable way to protect their databases? If not, they should because according to breachlevelindex.com, almost 15 billion data records have been lost or...

Cloud Solutions

Colleges Are Learning the Benefits of Autonomous Databases

Each year, Brendan Tierney’s students at Technological University Dublin (TU Dublin) take a course where they use technology to solve real-world problems for different charities. Last year, one group of students decided to work with a hospital in Dublin that treats people with mental and physical disabilities. After one meeting with staff and patients, the students realized they needed a different technical environment in order to make progress on their project. Tierney, who is a lecturer at TU Dublin, worked closely with them and saw a way to assist. “I said, ‘You need a database environment and a couple of other things,’” he recalls. “And within 5 minutes I had everyone working in Oracle Autonomous Database.” What’s an autonomous database? It’s Oracle’s cloud-based database that uses machine learning designed to reduce, or in some cases eliminate, the human labor associated with tasks such as database tuning, security patching, software updates, data backups and other routine efforts. Introduced in 2018, this family of cloud services frees database administrators and other users to do more valuable work. Free for Educators To help remove as many barriers as possible for professors and students to realize the benefits of the cloud, Oracle has launched Oracle Cloud Free Tier, including new Always Free services. This means that anyone—from large and small organizations to developers to students to educators to IT professionals—can try services and build applications on Oracle Cloud. The Always Free services are a set of core resources that include two Autonomous Database instances, two compute virtual machine instances, 100 gigabytes of block storage, 10 gigabytes each of object and archive storage, network and load balancing, monitoring and notifications–all available at no charge with no expiration date, as long as it’s still in use. Tierney applauds this move, noting that it provides assurances to professors that the cloud database they start using in their classrooms will be with them for the long haul. For students, he adds, it means that they’re learning on the best database in the marketplace. And students, whether or not they’re using Oracle Cloud Database for a classroom project, will be able to spin up a separate cloud instance for any side project they’re engaged with—be it pro bono work or an entrepreneurial plan. In addition, Oracle Academy institutional member educators and their students will be able to access these cloud services and free credits through a new Oracle Academy Cloud Program that includes new training for teachers and curriculum for Oracle Autonomous Database to help students expand their skillset and gain hands-on experience. Head to the original article on Forbes.com to learn the "Cloud in the Classroom" examples.  

Each year, Brendan Tierney’s students at Technological University Dublin (TU Dublin) take a course where they use technology to solve real-world problems for different charities. Last year, one group...

Enablement

Experience first-hand Oracle’s sales training with FY20 Partner Immersion

Partner Immersion is back and better than ever. Align yourself with Oracle’s sales strategy, learn to pitch the, “Why Oracle, Why Now” declaration, as well as how to answer the question most commonly asked by our customers: “How do I transform my organization?”. Immersion is an on-demand learning experience that equips you with the same Oracle laser-focused sales training and messaging delivered to internal sales consultants at the start of each new fiscal year. Not all training is equal and what makes Immersion special is the focus on training our sellers to achieve real-world results. Helping enable sellers to identify where customers are in their journey to the cloud and how best they can take advantage of Oracle Cloud solutions now and in the future. Immersion is much more than just a transfer or information or technical jargon to be memorized and bulleted on slides later. Immersion is a means by which sellers improve their skills through continuous learning and doing, much like an endurance athlete trains to prepare for competition or a soccer player practices throughout the season Why Immersion? More than one thousand Immersion 2020 Badges have been earned by Oracle Partners. Over 5,000 Immersion Badges have been earned by Oracle Partners since 2016. Immersion Badges not only demonstrate a commitment to staying current with Oracle’s industry leading solutions, but it also indicate improvement and success. This year’s Immersion offers two learning badges; take one or both and extend your understanding of Oracle’s strategy and solutions. Once you finish the training you will be awarded an FY20 Sales Immersion Badge, recognizing you as a continuous learner and equipped to effectively sell Oracle and its cloud solutions. Start now and become more prepared and confident to strengthen engagements with your customers and outpace the competition. Help your customers reach new business heights and levels of success. We all use training to help get ahead, whether personally or professionally. But not all training is equal. This years Immersion Training for Partners is not something you want to skip or leave for later. The sooner you complete this year’s Immersion for Partner training the sooner you elevate you selling approach and help your customers reach new business heights and levels of success. What´s in it for you? After finalizing your Immersion learning plan, you will be able to: Pitch: “Why Oracle, Why Now" Answer: “How do I transform my organization?” Sell: Oracle cloud solutions How to proceed? Log in to OPN Partner Readiness Enablement Platform. Go to the Advisor Activities list and click on FY20 Partner Immersion. Or simply start your Immersion for Partners training here. All the Best, Dean DiGiulio  

Partner Immersion is back and better than ever. Align yourself with Oracle’s sales strategy, learn to pitch the, “Why Oracle, Why Now” declaration, as well as how to answer the question most commonly...

Events

Experience all of the action from Oracle OpenWorld 2019

The Oracle PartnerNetwork Events team is still reeling from Oracle OpenWorld. Whether you joined us in San Francisco or followed along from home, we hope you were able to make the most of this year’s Partner Experience @ OpenWorld. Take advantage of the collection of resources below to hear the latest Oracle announcements, get educated on key partner-specific topics, and in turn further the conversation with your peers and customers. Keynote replays: Watch all the #oow19 keynotes at your convenience; Partner Executive Summit: Access strategic messaging for partners from this holistic general session; InFocus Sessions: View, download and share the presentations from our partner sessions. Just because OpenWorld SF is behind us doesn’t mean there isn’t plenty more action around the corner. As you may have heard during the Partner Executive Summit, Oracle is modernizing the Oracle PartnerNetwork. The redesign will allow you to differentiate yourself based on customer outcomes. It also allows our customers to easily identify the right partner based on outcomes you drove in other implementations. Stay tuned for more information and the official launch on December 1. We are also looking ahead to the global OpenWorlds in 2020. These two-day events take place in the Middle East, Europe, Asia, and Latin America beginning in January and will all feature partner programs. Until then, another big thanks to our partners for joining us in San Francisco. The Partner Experience at OpenWorld wouldn’t be the success it is without your support. Cheers, Oracle PartnerNetwork Events Team    

The Oracle PartnerNetwork Events team is still reeling from Oracle OpenWorld. Whether you joined us in San Francisco or followed along from home, we hope you were able to make the most of this year’s...

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Oracle Linux celebrates success with its key JAPAC partners at OOW

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve achieved together in the past fiscal year. We were delighted to recognize and announce our Partner and Distributor of the Year in the JAPAC region during a dinner we held with our key channel partners from across the world. The JAPAC Partner of the Year Award went to Human Design. This partner has shown tenacity and speed to create a new breakthrough in the market. We have worked with them together on projects around infrastructure operations management with real-time 24/7 onsite support. We look forward to strengthening our relationship by building further joint go-to-market programs with Human Design. The JAPAC Distributor of the Year Award went to Tech Data. Oracle has built strong and successful programs with Tech Data to help partners increase their business and profitability with Oracle Linux + VM in the region. Their commitment and partnership has always been outstanding and we look forward to further build our relationship to help partner and customers in this rapidly changing environment. Thanks again to these key JAPAC partners. Hope to see you soon!

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve...

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Oracle Linux celebrates success with its key EMEA partners at OOW

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve achieved together in the past fiscal year. We were delighted to recognize and announce our Partner and Distributor of the Year in the EMEA region during a dinner we held with our key channel partners from across the world. (Peter Ronge – Oracle Linux EMEA Channel Sales Director and Hannes Pfneiszl – General Manager, Software One) The EMEA Partner of the Year Award went to Software One. They had great sales engagement with the Oracle Linux team which led to winning some of the biggest deals in the region, as well as delivering outstanding value to our joint customers. We look forward to drive further business growth together and get more customers to benefits from the value Oracle Linux can bring them. The EMEA Distributor of the Year Award went to Arrow. Arrow provided exceptional sales support to all our partners across EMEA during the last fiscal year. They have driven sales growth with campaigns and events, helping partners to build their revenue with both new and their existing customers. They have also provided partners with great bid support within their organization, which ensures that our customers always get the very best advice. Thank you again to these key partners; we look forward to seeing you again soon!

It was a very exciting Oracle OpenWorld this year for Oracle Linux and its partners with fantastic announcements being made around Autonomous Linux, but also because we celebrated the success we’ve...

Applications

The Changing World of an (Oracle) Database Administrator

While databases have become larger, more complex, and more technologically advanced over the years, the essential function of the database administrator (DBA) working for Oracle partners and their customers remained relatively stable: primarily to keep the data safe, secure, and available for the user community. Recent technological changes – and especially the advent of the autonomous database – look set to alter the very nature of the position. Far from making DBAs obsolete, however, these developments will enable the DBA to become more specialized, more business focused, and more highly prized for the data-driven enterprises of tomorrow. Juggling database priorities Traditionally, the DBA’s task list was split between daily tactical operations and higher-value business-oriented duties. On the tactical side, the DBA’s responsibilities include: Database optimization Configuration and tuning of systems, network, storage Database provisioning, patching Backups, high availability, disaster recovery Whereas the more strategic, business-focused functions involve: Data architecture, planning, modelling Security and data lifecycle management End-to-end service level management Application-related tuning As data volumes, business demands, and workloads have intensified over the last decade, DBAs increasingly found themselves caught up with the day-to-day tactical and maintenance tasks. This left little time for the more valuable tasks dedicated to strategy and innovation, including keeping up with, and trying to leverage, technological advances such as the Internet of Things (IoT), Cloud computing, Blockchain, and AI. Oracle innovations: easing the burden, driving business value In response, Oracle has been focusing on creating database technologies which reduce the burden on overworked DBAs. Recent developments include offering Database-as-a-Service and the Oracle Autonomous Database. Such innovations have resulted in Oracle DBAs no longer needing to be chained to their databases, constantly wrestling with repetitive chores. Instead, they can focus on data strategy and will therefore become true value drivers for the business of their company and that of customers. Furthermore, the change in job focus opens up a range of exciting career advancement opportunities for today’s database enthusiasts. Less mundanity, more autonomy Oracle is the first database company to deliver an automated product. The new paradigm of Cloud and automated databases will bring several changes to the way that DBAs manage and engage with an organization’s data. For starters, far less time will be spent on mundane tasks such as setting up, operating, and scaling various databases – whether for production, development, or testing. Additionally, server provisioning, backups, upgrades, tuning, patching, updates, and data encryption can all be automated from now on. DBAs will therefore have much more time for data exploration and innovation. This could include helping customers effectively apply big data analytics, AI, and machine learning to identify business opportunities and potential problems. They will have greater opportunities to explore and leverage technologies such as Blockchain and IoT. They may even move into an exciting and efficient DevOps model. Moreover, they are also likely to play a more consultative role for both their company and customers, and engage closer with non-technical business users – for example helping them to understand data as a strategic asset. Essentially, the DBA’s focus will be more on the data, less on the database. In the future, businesses will be handling considerably more data, both structured and unstructured, coming in from a variety of devices and systems across the globe as we move to an IoT world. As such, the DBA will play a vital role in securely coordinating and integrating a wide range of data environments. Emerging roles that the DBA may transition to include enterprise data architect, data steward, integration architect, data engineer, data scientist, and business analyst. DBA skills for the future In the short- to mid-term, DBAs should certainly focus on learning about emerging technologies, particularly Cloud computing, to help customers’ companies make the move to a hybrid, and eventually fully Cloud environment. One of the key roles to be played by the DBA is that of a transformation agent: someone who understands a business’s current systems and application requirements as well as a range of Cloud technologies, their advantages, and their costing arrangements. Data architecture, planning, modelling, security, lifecycle management, and analytics will also continue to be valuable skills to master. Perhaps more than ever before, a DBA’s soft skills, particularly communication, will be critical – as will be the ability to manage relationships with Cloud and other vendors. DBAs should also develop their leadership skills, as different departments within an organization will be turning to the DBA for clarity and guidance as they assess their opportunities to transition to the Cloud. In this respect, the function of the DBA will include that of educator, providing the training and tools to enable the business to successfully adopt emerging technologies. To be ready for the data challenges of tomorrow, therefore, DBAs must first look to skill up themselves. From now on, this learning needs to be continuous – and cover both technical skills as well as business skills training. Oracle University has a continuous learning solution for a DBA’s technical skills: a number of Oracle Database learning subscriptions with features and benefits that will help you quickly achieve your goals. Each Oracle Learning Subscription provides you with the on-demand training you need to learn about managing your database and build out your skills. Each one is based on a different starting point of knowledge in combination with the database environment. Please reach out to your Oracle University advisor to discover the optimal solution for your situation. As databases continue to get smarter, the Oracle DBA is uniquely positioned to combine the business world with the data management world, and to enable the strategic success of tomorrow’s Oracle partner data-driven business.

While databases have become larger, more complex, and more technologically advanced over the years, the essential function of the database administrator (DBA) working for Oracle partners and their...

Applications

The Partner Experience at #oow19: Day three

It’s nearing the end of day three and there is still so much to learn! The Partner Lounge is full again as we wrap up the last InFocus Sessions of the week. We still have experts at both the OPN Program + ISV Information Tables and there is still time to get 2019 certified at Test Fest (@ Moscone West). One of the most well-attended InFocus Sessions today was the “Modernized Oracle PartnerNetwork Program: Earning Sell Expertise.” This session outlines how cloud has changed how customers buy and how partners sell. Sell + services go together with cloud while continued on-premises demands and acceleration to the cloud have created a hybrid world, which presents an opportunity for engagement to renew and expand. For our Resell partners, as you prepare for the modernized OPN launch on December 1, be sure to select the Cloud Sell Track and earn Expertise to sell cloud products in your regional market. Whether you attend Oracle OpenWorld this week or follow us from afar, we want to acknowledge the much-needed, fundamental change that’s going on at Oracle and within OPN. We are a business that itself is in transformation. We’ll continue to build great products, while we consciously align ourselves with the markets, the world at large, and you, the partners we serve. We hope to see you one more time today in the Partner Lounge - we'll be here until 4pm. And if you’re heading to Chase Center tonight – be safe + enjoy! Thanks for joining us this week in San Francisco, Oracle PartnerNetwork Events team

It’s nearing the end of day three and there is still so much to learn! The Partner Lounge is full again as we wrap up the last InFocus Sessions of the week. We still have experts at both the...

Applications

The Partner Experience at #oow19: Day two

Our second day of The Partner Experience @ OOW was jampacked not only with mainstage Keynotes and Solution Keynotes, but with lots of traffic throughout the Partner Lounge. We had great turnout for our InFocus Sessions and our Oracle PartnerNetwork (OPN) Program + ISV Info Tables, which led us to two key takeaways. The overarching message stemming from the ISV Info Table was centered around the fact that cloud has changed customer expectations and software buying preferences, causing partners to adapt their deployment, development, and customer support models. As increasing numbers of customers prefer cloud over on premises applications, Independent Software Vendors are positioned to take advantage of a $85B global SaaS market growing at >20% annually. And two. The most well-attended InFocus Sessions today were the Modernized OPN Program series sessions. These sessions were essentially CliffsNotes of the announcement made yesterday on the upcoming transformation of OPN launching December 1. In case you missed yesterday’s email, Oracle has modernized our partner program from the ground up to align to what you told us you need to accelerate cloud adoption, retain growth in license & technology, and leverage existing investments with Oracle. Key updates to look forward to: New ways to differentiate: Expertise is a new element of OPN, and the engine that drives success. The value of achieving Expertise is two-fold: it helps you differentiate your capabilities based on proven skills and experience, and helps customers easily identify the right partners for their needs. You can now browse the Expertise Catalog and start focusing on Expertise that align to your core competencies. Simplified program: A new simplified structure lets you choose how to most effectively invest with Oracle. We've created four tracks that align to partners' different go to market strategies. When you join a track, you gain access to an incredible value of enablers specifically designed to help you achieve Expertise and grow your business For more details on the program and direction on how to prepare for the December 1 launch, view the communication. In the meantime, we look forward to spending day three of #oow19 with you tomorrow. In addition to the sessions taking place in the Partner Lounge, not-to-miss mainstage sessions include the morning Solution Keynotes (Moscone South + YBCA Theater), as well as the Wednesday Keynote in Moscone North. And of course – Oracle Cloud.Fest19 with John Mayer + Flo Rida taking place at the newly-opened Chase Center. Can’t wait! Cheers, Oracle PartnerNetwork Events team

Our second day of The Partner Experience @ OOW was jampacked not only with mainstage Keynotes and Solution Keynotes, but with lots of traffic throughout the Partner Lounge. We had great turnout...

Applications

The Partner Experience at #oow19: Day one

Welcome to The Partner Experience at #oow19! We always look forward to Oracle OpenWorld because it provides an amazing opportunity to reinforce how we’ll succeed together in this changing world of technology. A portion of today’s program takes place at the Yerba Buena Theater. We’re here now awaiting the start of the Partner Executive Summit where a select group of Oracle senior leaders will discuss Oracle’s high-level cloud strategy, competitive advantages of Oracle technology, go-to-market opportunities for partners, and upcoming enhancements to the Oracle PartnerNetwork program. And the winners are… Before today’s Summit kicks off, we’d would like to recognize 15 OPN members who were recently named Global Excellence award winners as part of the 2019 Oracle Excellence Award program. A big congratulations to the following partners: Partner of the Year: Autonomous Database – Global: OneGlobe Systems Partner of the Year: Business Analytics – Global: InterRel Consulting Partner of the Year: CX - Marketing – Global: Accenture Partner of the Year: CX - Sales – Global: Infosys Partner of the Year: CX - Service – Global: Amberleaf Partner of the Year: Emerging Technologies – Global: Services & Processes Solutions SA DE CV Partner of the Year: Engineered Systems – Global: Mannai Trading Company Partner of the Year: EPM Cloud – Global: KPMG Partner of the Year: ERP Cloud – Global: Inspirage B.V. Partner of the Year: HCM Cloud – Global: Evolutionary Systems Company Limited (Evosys) Partner of the Year: OCI – Global: BIAS Partner of the Year: ODA – Global: K.K.Ashisuto Partner of the Year: SCM Cloud – Global: Deloitte Partner of the Year: VAD – Global: Digital China (China) Limited Cloud Transformation Global Partner Solution Award: Deloitte Cloud ISV Partner of the Year – Global: HighJump These OPN members are acknowledged for their commitment to delivering innovative solutions and for their business achievements. Oracle recognizes our partners for excellence in the development and delivery of solutions that demonstrate customer success.   Stay winning by driving business outcomes While on the topic of customers and success, we all know that cloud is continually changing customer expectations. This presents an opportunity for partners – especially Service partners – to provide value-add services throughout the entire customer lifecycle, particularly further down the customer value chain. For those who watched our FY20 Global Partner Kickoff in June or viewed the August Oracle PartnerCast, you’ve heard Camillo Speroni’s download on how to drive business outcomes using seven key steps. The steps are outlined in his recent blog post, and Camillo stands by the fact that by following these Seven Steps, you can dramatically improve your success today and in the long run. We look forward to networking with some of our Service partners tonight to reaffirm how you can stay successful with Oracle. In the meantime, for those attending the Partner Summit – enjoy! If you’re not attending, we’ll see you this week in the Partner Lounge. Cheers, The Oracle PartnerNetwork Team

Welcome to The Partner Experience at #oow19! We always look forward to Oracle OpenWorld because it provides an amazing opportunity to reinforce how we’ll succeed together in this changing world of...

Cloud Solutions

Driving Business Outcomes: Seven Steps to Grow Your Business in FY20

By Camillo Speroni, Vice President, Global Alliances and Strategic Services, Cloud Business Group at Oracle Today is about speed, it’s about the race to relevancy, and it’s about driving business outcomes for your customers versus giving them what they think they need. As an Oracle partner, they want you to be their trusted advisor. They’re counting on you to point the way and be with them on the journey to the cloud. I feel fortunate that Oracle has one of the most vibrant and competitive partner ecosystems in the market, helping our joint customers increase their competitiveness through cloud value-added services. Many of you have heard me talking about these services for the past 18 months—day-one implementation services and day-two managed services—and how they can help you build a healthy, profitable business in FY20 and beyond. But don’t just listen to me about the future of cloud services. Forrester predicts continued growth in cloud-related services with a healthy growth rate of 21% through 2022. (i) Gartner forecasts that 55% of Oracle’s on-premise customers will move 80% of their workloads to Oracle Cloud by 2021. (ii) Many of our customers who have been slow to move to the cloud are ready now—and they need your help. Here’s how we’ll help you prepare. Over the past three years, we’ve created different methods of approaching the path to the cloud—all consistent with our cloud strategy. Now, we’ve defined seven easy steps that you can follow to transform your business from where it is today to a modern cloud-based business for the future. For those who watched our FY20 Global Partner Kickoff in June or the PartnerCast in August, you may remember that I spoke about these seven steps. Let’s go through them together. 1. Get certified. To help our customers transition to the cloud and transform their businesses, it’s essential to get trained in the technologies. Partners who increase their certifications are seeing boosts in revenue. These certifications help you understand the multiple use cases, the business logic, and how the products function in a business environment. 2. Focus on line-of-business decision-makers. In the past, the CTO and CIO were responsible for IT purchases. That’s shifting to the CFO. IndustryWeek says that CFOs are expanding their role with technology purchases—and CFOs are expected to understand the role of technology to the business. (iii)  3. Know the latest industry requirements. There are new regulations, laws, and tax codes around the world that impact your customers’ businesses, such as International Financial Reporting Standard (IFRS) 17. Your customers want you to be the expert, with knowledge of their industry. With this valuable industry knowledge, you stand a better chance of winning the business over your competitors.   4. Know the geographical requirements of your customers. This means the different tax codes, business regulations, and even packaging standards. For example, an international hotel chain, with hotel properties all over the world, must manage HR and payroll functions that vary by region. With this knowledge, you become their trusted advisor. 5. Upgrade your customers to the cloud. With day-one implementation services, this is the last upgrade your customer will ever need. Businesses are frustrated because they want to accelerate growth and take advantage of new opportunities through the 90-day cycle upgrade that Oracle offers. You can help them move fast—and they’ll never have to upgrade again.   6. Position for growth. Once you get your customers to Oracle Cloud, day-two managed services allow you to enhance and extend customer growth and your own competitive advantage. Here’s where the power of a fully integrated, secure, single data model comes into play to reengineer business processes to fit each organization and position it for the future. This is where you can drive the most business for your firm for years ahead.   7. Innovate change. This is the most important step of all and our theme for 2020. Innovating change means applying your knowledge of Oracle technology to your customer’s industry and business objectives. Your customers want to know where to start and which projects are a good candidate for Oracle Cloud. Show them how to take advantage of everything the cloud has to offer and how to improve their business value. You know the potential. Help them reach it. That’s it. That’s how easy it is. You can dramatically improve your success today and in the long term by following these seven steps. By the way, if you’re planning to be at Oracle OpenWorld in San Francisco, September 16–19, 2019, here’s what you can do to get the most out of the event. Familiarize yourself with all the innovation that Oracle is accelerating for you and your customers.  We’ll be unveiling several new products and services, and there will be major announcements taking place throughout the week. Learn all the entry points and paths for your customers’ journeys to the cloud. There are solutions for everyone, wherever they are on their journey, to help innovate for the future. This is a huge focus this year.   Take advantage of our Partner Experience offerings. Visit the Partner Lounge on the Exchange Floor to learn from our Oracle PartnerNetwork program experts, attend InFocus sessions designed exclusively for the partner audience, book a Connection Table for your meetings, or simply network and recharge. Use the time to establish and build relationships. Meet with customers and showcase what you can do with Oracle Cloud. Come meet with me and our team—I’d like to know how to support you better. FY20 is going to be a fantastic year—and these seven steps will help you get there faster and outmaneuver the competition. I want each of you to find a meaningful way to participate with us, to build your business now and in the future. ___ (i) Bartels, Andrew, Dave Bartoletti, and John R. Rymer, “The Public Cloud Market Outlook, 2019 to 2022,” Forrester, July 2, 2019. (ii) https://www.gartner.com/doc/reprints?id=1-6MEQZC8&ct=190503&st=sb (iii) https://www.industryweek.com/leadership/getting-ciocfo-relationship-right

By Camillo Speroni, Vice President, Global Alliances and Strategic Services, Cloud Business Group at Oracle Today is about speed, it’s about the race to relevancy, and it’s about driving business...

How much will it cost your organization NOT to train consultants?

When hiring implementation consultants, we all look for qualifications on resumes because we instinctively recognize the importance of employing highly skilled professionals with knowledge of the latest technologies. Once hired, however, a consultant’s skills and qualifications will soon become outdated without continued and continual training. Today’s rapid pace of IT evolution, particularly in the Cloud, requires IT workers to always be at the top of their game - and companies that do not invest in IT training are increasing their business risk with each passing day. What might be the total cost to your company? Let’s look at some of the major factors. Productivity costs A study of more than 3,100 U.S. workplaces by the National Center on the Educational Quality of the Workforce (EQW) found that on average, a 10% increase in workforce education level led to an 8.6% gain in total productivity. Because untrained employees take longer to complete tasks and solve problems and must frequently turn to colleagues and managers for advice and support, they are not only less productive themselves but they also impact the efficiency and productivity of the entire department. This lack of productivity heavily affects the bottom line. An American Society for Training and Development (ASTD) study of more than 2,500 businesses found that those offering thorough training generated more than twice the amount of income per employee than firms that offered less. It also found that an increase in training per employee of US$ 680 created a 6% higher return for shareholders, while an investment of US$ 1,500 per employee resulted in a 24% increase in profits. Put another way, by not offering adequate training you essentially halve your employee productivity and knock a quarter off your company profits. These impacts are likely to be much worse when we are talking about IT employees, most of whom work in critical roles. The cost of data breaches Are your and your customers’ data and IT infrastructure secure? A study last year showed that the global average cost of a single data breach is nearly US$ 4 million - and getting more expensive each year. Training is critical for offsetting security risk, as not only will trained IT workers make fewer on-the-job mistakes which could lead to a potential breach, but they will also have the knowledge to proactively safeguard your business using the latest technical and methodological security solutions. Cloud training is a must, here, as most major breaches are the result of internet hacks - a trend which is likely to escalate, as evermore companies move to the Cloud and increase the number of potential targets. How much will a data breach cost your company? Considering the resulting loss of business, customer compensation, legal fees and regulatory fines, it may take some time to calculate the fully-loaded amounts. However, with the right security and Cloud training in advance, it’s much less likely you’ll ever need to find out. Missed opportunity costs Business innovation is critical for driving revenue and today’s organizations depend heavily on IT departments to support business changes - if not to directly lead them - for example in the case of digital or Cloud transformations. A well-trained IT team is able not only to better prepare for and make the most of business innovations but also to come up with more, newer and better ideas themselves, because IT learning increases their awareness of the possible. The true costs of missed business opportunities may be elusive but IT training will help ensure that they are never missed in the first place. Employee costs The ever-accumulating costs above are based on the premise that your current IT employees remain working at your company. However, the reality is that without proper training, they are highly likely to take their skills and services elsewhere - resulting in further financial losses for your and your customers’ business. A survey of Millennials by PwC showed that an organization’s training program was its third most compelling factor, with opportunities for career progression number one. In many fields, these two go hand in hand - and in IT even more so. The recruitment costs to replace IT employees are frequently more than a quarter of annual salaries but they go far beyond this. For example, there is the impact on morale to the remaining staff, the costs of on-boarding and also the loss of productivity while the new incumbent gets up to speed - which is likely to require additional training in any event. In light of the ongoing IT market skills shortage, especially in the Cloud, your business may also incur further loss of revenue if it is unable to fill vacant IT roles quickly - and this will be especially true if you cannot demonstrate to candidates a solid training and development track record. The total costs of an untrained IT workforce can be astronomical. Every day the losses accrue. Stop paying the vastly higher price - offer your IT employees high-quality training today. To summarize: Training your consultants is good for both your business and for them. Ensure they get high quality training via Oracle University. There are offerings across the whole product stack for our Oracle partners with various delivery formats to suit personal learning styles that offer maximum flexibility for billable staff. Don’t forget to also encourage your staff to validate their gained knowledge and skills through official Oracle specializations. Remember: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages. By Kate Farrow, Oracle

When hiring implementation consultants, we all look for qualifications on resumes because we instinctively recognize the importance of employing highly skilled professionals with knowledge of the...

Applications

NOW LIVE! InFocus Sessions at The Partner Experience @ Oracle OpenWorld

Join us for this year’s InFocus Sessions during OpenWorld for partner-specific sessions designed to help you grow your cloud business and deepen your expertise with Oracle products and solutions. Each session is 25 minutes long and takes place in the Partner Lounge, located at Moscone South, Exchange Floor, Level 0. We know your schedules are jam-packed, so we offer duplicative sessions so you can make sure to catch the topics you’d like to learn most about. View the full schedule and mark your calendar to hold the date. Sessions are available on a first-come, first-served basis and seat 30 people max, so make sure to arrive early to secure a spot. For a sneak peek at a few of our InFocus Sessions, see below. And like we mentioned above, visit the OpenWorld Session Catalog for a look at the full schedule. Chart your Future in Data Management with the Path to Autonomous [THT6676] Our partners are a strategic part of helping our customers on that path to autonomous. In this session, learn what business value our customers are seeing from using automation for their complete data management solutions across all sides of their organization in not only IT but Finance, HR, Sales and Service. Learn more about how Autonomous Database works with analytics, data integration, for all your data. Finally hear firsthand about new offerings in Autonomous Database and Oracle Cloud Infrastructure are helping our customers prepare for their next steps with their business.   Monday, Sept 16, 12:30pm-12:55pm | The Exchange (Moscone South) - Oracle Partner Theater Tuesday, Sept 7, 2pm-2:25pm| The Exchange (Moscone South) - Oracle Partner Theater Modernized Oracle PartnerNetwork: Overview [THT6641] This session provides an overview of Oracle PartnerNetwork program in 2020, its core tenets and foundation, and how the transformed program’s key elements (cloud environments, skills, and technical assistance among others) help partners do more with Oracle, and differentiate themselves in the market to drive more impact from customer success and grow their business. Tuesday, Sept 17, 11am-11:25am| The Exchange (Moscone South) - Oracle Partner Theater Wednesday, Sept 18, 10:30am-10:55am| The Exchange (Moscone South) - Oracle Partner Theater Wednesday, Sept 18, 1pm-1:25pm| The Exchange (Moscone South) - Oracle Partner Theater Creating Day 1/ Day 2 Services offerings [THT6658] The market for partner services for the Oracle Cloud is experiencing exponential growth. This session will feature how Cloud SIs and Cloud Service Providers are embracing the opportunity to build Day 1 and Day 2 services and industry solutions around Oracle Cloud. You will also learn how the modernized Oracle PartnerNetwork program will provide partners recognition for their expertise, and opportunities to grow their business through differentiated value add services. Tuesday, Sept 17, 11:30am-11:55am| The Exchange (Moscone South) - Oracle Partner Theater Wednesday, Sept 18, 11am-11:25am| The Exchange (Moscone South) - Oracle Partner Theater Wednesday, Sept 18, 1:30pm-1:55pm| The Exchange (Moscone South) - Oracle Partner Theater There’s more And that’s not all that’s offered in the Partner Lounge. The following resources and activities will also be available to you: Connection Tables – To reserve a Table pre-event, reach out to your channel manager. Otherwise, you can reserve onsite starting at 10am PT Monday morning. ISV Kiosk – Ask the experts all your application-building questions! OPN Kiosk – Ask the experts all your program-related questions. Relax + recharge – And network with your Oracle contacts, customers, and peers! If you haven’t registered, what are you waiting for? We look forward to seeing you in a few short weeks! The OPN Communcations Team

Join us for this year’s InFocus Sessions during OpenWorld for partner-specific sessions designed to help you grow your cloud business and deepen your expertise with Oracle products and solutions. Each...

Acquisitions

Extra! Extra! Read All About It.

This is an old phrase from yesteryear used to announce breaking news and often shouted by the local newspaper boy. Now granted, newspapers may not be the main news channel of choice anymore, (case and point - the blog you are currently reading) but some news is just worth shouting about!  In our case: Oracle's marketing automation service has a new name: Oracle Digital Marketing Center Nothing More - Nothing Less.  It's just a new name with the same excellent digital marketing campaigns, content and services you've come to expect. Oracle Digital Marketing Center Overview The Oracle Digital Marketing Center (formerly known as the Oracle Channel Marketing Automation Service) is a modern marketing platform that provides our Oracle PartnerNetwork (OPN) community a suite of fully integrated digital marketing applications. It's comprised of ready-to-execute Oracle marketing campaigns and content designed to enhance your go-to-market strategy, improve results and strengthen your brand. It provides the digital tools and customizable campaigns you need to drive demand and expand your digital footprint: Resources and Training Register @ oracle.zift123.com Platform Overview and Demonstration Platform Training

This is an old phrase from yesteryear used to announce breaking news and often shouted by the local newspaper boy. Now granted, newspapers may not be the main news channel of choice anymore, (case and...

Applications

Still on the fence? 5 reasons to register for Oracle OpenWorld 2019

Oracle OpenWorld is nearly upon us! Now just a calendar month away, we're in the final stages of planning this year's event in downtown San Francisco. Oracle OpenWorld unites customers and partners from across the globe, and we are excited to showcase some new developments for 2019.  Here are five reasons to attend Oracle OpenWorld 2019. 1. Bold Ideas Start Here At Oracle OpenWorld, we celebrate innovators and shapers of the future, those who are changing the face of business as we know it. We hope you attend sessions that leave you inspired to make changes in your company, in your community, and in the world. Meet the minds behind the breakthrough ideas that are changing the world. Take a look at some of the OpenWorld featured speakers: Dr. Kate Darling, robotics ethicist, MIT Media Labs Stephen Young, senior partner, Insight Education Systems Tracy Edwards, author, adventurer, British sailor Duncan Wardle, founder of iD8 and innov8, former VP of innovation and creativity at Disney Mick Ebeling, CEO and founder, Not Impossible Labs Jerry Rice, football legend 2. Smarter Decisions Start Here We know that a big reason you come to Oracle OpenWorld is to learn more about the products you use on a daily basis, and to hear about Oracle's technology direction. The session catalog for 2019 was designed to help you get the very most out of OpenWorld so that you back to your company with not only new ideas, but smarter decisions to reach your goals. From learning how to build a chatbot, to determining your digital twin strategy, the catalog is filterable by topic, job role, customer stories, products, industry and more. We hope you take advantage of the in-depth content so you can start making smarter decisions today. 3. Human Connection Starts Here OpenWorld is where your peers are. Building relationships is one of the most important aspects of building your business. When you create contacts based on shared interests and goals, you become more successful. We're proud that Oracle OpenWorld is truly a global event. Walk the halls of Moscone and you'll hear a variety of languages and dialects. With about 30% of attendees coming from outside of the U.S., it's a great opportunity to meet with global teams, and to foster new connections across the globe. A big part of attending a conference like OpenWorld is to know you aren't alone in your problems. There are, in fact, many other people facing the same challenges and chasing the same types of business goals as you. The session catalog features 192 customer stories to help you better understand how you're peers are tackling challenges and taking the businesses to the next level. 4. Celebration Starts Here. Oracle OpenWorld is also about celebrating you as the customer. So with programming at Oracle Park and the always-epic CloudFest. 19, we hope you take some time out of your busy schedule to kick back with colleagues—and new connections, too!  Thanks to our partnership with the SF Giants and naming rights to the ballpark, we're excited to offer Oracle OpenWorld attendees some exclusive activities at Oracle Park (conveniently located just a few blocks away from Moscone).  Giants Game: Come see the SF Giants play the Miami Marlins ... on us! The first 200 full-conference registrants to check in and collect their OpenWorld badges on Sunday, September 15 between 10:30 a.m. and 12:00 p.m. receive two free Club Level tickets and credit to use toward food and beverage. Ballpark Tours: All OpenWorld attendees are invited to join the Giants daily tours for a complimentary, behind-the-scenes look at one of the premier ballparks in Major League baseball. Sit in the Giants’ dugout, step on the field, peek inside the clubhouse, snap a selfie with the World Series trophies and stroll through team history in the Giants new museum.  Movie Night: Monday evening we'll be hosting a Movie Night at San Francisco's biggest movie theater—Oracle Park. Cast your vote on Twitter to determine the movie we show (polling closes August 9). FitFest.19: Come make Oracle Park your fitness destination for early-morning exercise sessions. The conference this year offers boot camp–style options such as yoga, stair climbing, and more, all led by local fitness influencers.  CloudFest.19: This year's concert will be held at the brand-new Chase Center and will feature 7-time Grammy award-winning artist John Mayer!  5. Breakthrough Starts Here When you're soaking up knowledge, connecting with like-minded people, or taking time to set your next goal, that's when the magic happens. Let us host your next breakthrough. Register for Oracle OpenWorld today. By: Lauren Mckay, Social Media Manager, Oracle

Oracle OpenWorld is nearly upon us! Now just a calendar month away, we're in the final stages of planning this year's event in downtown San Francisco. Oracle OpenWorld unites customers and partners...

Applications

First Came the API Economy; Now Comes the Multi-cloud Merge

Oracle and Microsoft recently directly connected their clouds. The move makes great business sense on multiple levels, given that both software giants have long powered most enterprises around the world. Now together in a new partnership, they’re elevating business to multi-cloud integrations, far beyond the standard API integrations, and into a merged cloud state. Here workloads and data move seamlessly, leveraging all features of both clouds, adding security, and eliminating integration hassles. Is this the path to a new way of working and managing a multi-cloud environment? We think so. Here’s a look at where this new cloud model stands now and how channel partners can leverage it for their customers.   The odd relationships between apps and clouds The term multi-cloud essentially means working with two or more cloud services which can run the gamut from public and hybrid clouds to anything that is delivered as-a-service. That includes software-as-a-service (SaaS) to infrastructure-as-a-service (IaaS), and everything in-between. But there are two remarkable similarities in any given cloud mix, no matter how loosely we refer to them as multi-cloud. First, apps must work on, between, or across these clouds. And second, data goes wonky from all the silo isolation, rinse and repeat replications, API integration glitches, data transfers, analytics configurations, and other cloud peculiarities. It is easy to see from this perspective why API integrations, as powerful and plentiful as they are, are not enough to render a multi-cloud into a seamless, high-performance, and high-efficiency platform of digital business. These issues are not invisible to organizations. Efforts have been made to tame the multi-cloud beast and its inner workings. The API Economy, which is a synonym for API management, is one such effort, but it is contained to a single facet of cloud environments. Platform-as-a-service (PaaS) is another effort, but it too has its shortcomings. A third-party hosts the hardware and tools on its infrastructure so the customer gets a convenient way to use a fully setup package.  However, PaaS is just another cloud configuration, most often used for application development, and thus subject to the same wild nature as other clouds. Indeed, PaaS can be part of an organization’s multicloud. Then there is multi-cloud management, which comes in both platform and tool forms. Certainly, these are very helpful in managing workloads and applications as they move from cloud to cloud. But they are also complex and require staff – either onboard or at a third-party — with very precise skill sets to deploy and operate them successfully. In all three scenarios, API management, PaaS, and multi-cloud management, much of the emphasis is on controlling apps in how they function, how they communicate with other apps, and tracking where they go or reproduce among the clouds. We think there’s another, simpler way to do most of that. The multi-cloud merge The partnership between Oracle and Microsoft merges the two into a seamless cloud environment with no barriers for apps and data to overcome. Data is no longer marooned on an island in the clouds, or in an app silo. Everything can easily span the clouds. Think of it as a multi-cloud merge into a single entity instead of the typical separate clouds that must be integrated and managed. From this perspective, you can see how much easier it is to work with, maintain, manage and secure a merged multi-cloud than a growing collection of APIs and unrelated cloud services. While the Oracle-Microsoft partnership isn’t the first such step in the cloud industry, it is a meaningful one. More features and functionality are now possible. They include cross-cloud provisioning, supported cross-cloud deployment templates, collaborative support for new interconnected configurations, deployments, unified identity and access management, and cross-cloud networking in the form of a private, high bandwidth, low latency network connection. Channel partners can leverage this new multi-cloud merge model and offer their customers a simpler way to leverage a more strategic use of cloud services and the data within them with the least friction, the highest efficiencies, and increased returns. Channel partners can offer this multi-cloud merge model to improve their own revenue and internal efficiencies as well.

Oracle and Microsoft recently directly connected their clouds. The move makes great business sense on multiple levels, given that both software giants have long powered most enterprises around the...

Applications

A virtual, global event not to miss: Oracle FY20 Global Partner Kickoff

Oracle Global Partner Kickoff is an annual event at the beginning of each fiscal year that brings Oracle and its partners together for a 90-minute opportunity to reset and discuss our strategy for the coming year. The FY20 event is June 24th at 8am + 8pm PDT. Choose the time that best suits your region and join us for a hearty discussion around: Strategy for a continued successful partnership with Oracle; Competitive advantages of Oracle technology – from applications, to database, platform and infrastructure; Channel go-to-market strategy for all partner business models: Building, deploying, and scaling your applications on the best cloud platform; Capitalizing on the opportunity to sell Oracle technology, both cloud and on premises solutions; Providing value-added cloud services – through implementation and managed services side. Leading these discussions are Oracle senior thought leaders Dave Donatelli, Steve Miranda, Andy Mendehlson, Clay Magouyrk, Dave Profozich, Brian Hamel, Camillo Speroni, and Julie Tung. Together, these executives will reaffirm OPN’s goal, which is to innovate change and business transformation for our joint customers with Oracle Cloud. Registration can be completed here, and don’t forget to chat to us leading up to the event by including @oraclepartners or #OPN in your tweets. See you online!

Oracle Global Partner Kickoff is an annual event at the beginning of each fiscal year that brings Oracle and its partners together for a 90-minute opportunity to reset and discuss our strategy for the...

Applications

Java SE Developers: Here's how to upgrade to Java SE 11

Announcements around new features in Java SE releases are hitting the headlines every day. To help keep Java developers up-to-date with these changes, Oracle University has launched an awareness campaign to inform you about recent developments in Java SE 11 as well as how to obtain the Oracle Certified Professional Java SE 11 Developer credential. Java SE developers: you will find the new features in Java SE 11 useful for your everyday work. If you gain the Java SE 11 Developer certification you will demonstrate your proficiency earning more credibility and leading your team, company and customers forward. How you can upgrade to Java SE 11 Earning the Java SE 11 Developer certification can keep you moving forward in your career, perhaps indefinitely. The learning path to get trained and gain certification depends on your starting point: ✔ Java developers who don’t yet have a Java Certification ? View path ✔ Java developers who are already certified in Java: Java SE 8 Oracle Certified Professionals ? View path Java SE 6 and 7 Oracle Certified Professionals ? View path Java SE 7 and 8 Oracle Certified Associates ? View path For Java Developer practice managers: this infographic encompasses all Java SE 11 training and certification solutions split by the above audiences. Purchasing Java SE 11 training and certification solutions You can purchase Oracle University solutions online - it’s easy. For assistance contact your local Oracle University Account Manager or the Oracle University helpdesk. Reminder: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages; don’t forget to use your Education Agreement name when booking your order.

Announcements around new features in Java SE releases are hitting the headlines every day. To help keep Java developers up-to-date with these changes, Oracle University has launched an awareness...

Database

How to Leverage the Benefits of Linux

Simplified administration, increased flexibility, faster development and deployment, and enhanced security – there are many reasons why your customers are turning to Linux. Initially developed for personal computers based on the Intel-x86 architecture nearly thirty years ago, Linux has since spread to more platforms than any other operating system, and has considerably increased its popularity over the last several years. Linux is now the dominant operating system for servers, mainframes, and even supercomputers – indeed since 2017, the 500 fastest supercomputers have exclusively used Linux-based operating systems. Linux is also extremely prevalent in webservers; survey data from W3Techs shows that around 70% of the top 10 million websites are currently running some form of UNIX – with Linux being used by more than half of those. Operating systems based on the Linux kernel are also widely used in embedded systems such as automation controls, networking devices, televisions, games consoles, and smartwatches. And due to the dominance of Android on smartphones, Linux also has the largest installed base of all general-purpose operating systems. Here are some of the main features and benefits you and your customers can experience when operating Linux: Docker Docker enables you to run more load on the same hardware, increasing your server utilization even more than with virtual machines. A Docker-based infrastructure is easy to move to different environments, for example to a private, public or shared Cloud, and also enables your developer team to develop in exactly the same environment that the app will run on – accelerating your deployment time. By using orchestration platforms such as Docker Swarm or Kubernetes, developers can also self-administer tasks that previously required a system administrator – while many development, deployment, and admin tasks can simply be standardized and automated. Docker’s standard reporting and management tools greatly simplify the command and control of your infrastructure – saving valuable system administrator time and also making it much easier for new recruits to understand and operate your systems. OpenStack Similar benefits of enhanced infrastructure efficiency, faster application development and deployment, and simplified administration can also be achieved by using OpenStack for Cloud computing. Run your own private Cloud using OpenStack orchestration to automate provisioning and administration of your servers, virtual machines, and Docker containers – and leverage public OpenStack vendors to easily manage your load hikes. Your security can also be increased by storing data on distributed servers using various OpenStack services. PAM Pluggable Authentication Modules simplify your system management by using common authentication mechanisms across all your systems and applications. In addition to freeing developers from worrying about the details of authentication, PAM enables system administrators to change security policies – for example from single-factor to two-factor authentication – without requiring changes to your applications. SELinux With Security Enhanced Linux (SELinux) you can protect your systems from outside attacks by confining your applications to their minimal access rights. SELinux enables you to monitor and control access to your critical data and systems, and to guarantee compliance with data regulations such as GDPR. OpenSCAP Keep your systems secure and compliant to your own or public security policies with OpenSCAP security automation. The OpenSCAP ecosystem provides multiple tools to assist administrators and auditors with assessment, measurement, and enforcement of security baselines. Oracle KSplice Use Oracle KSplice rebootless kernel updates and rollbacks to reduce downtime and system upgrade planning, while increasing security through faster patching of vulnerable servers. Monitor and control multiple systems from the KSplice Management Console to reduce your administration overheads and guarantee that all of your systems are up-to-date. Learning to leverage Linux Linux benefits are numerous and multi-faceted. The best way to ensure that you are leveraging Linux to the maximum and not putting your customer’s company at risk is to keep your skills up-to-date with a wide-ranging and continuous learning program. The Linux Learning Subscription from Oracle University provides you with year-round, 24/7 access to the most comprehensive Linux training material, including more than 350 videos covering all the above topics and more. From developers to system administrators – of Linux, Red Hat, or CentOS. It provides everything your team needs to maximize knowledge and optimize your and your customers organization’s IT systems so that you are protecting the business and achieving the goals. Take a look at the intuitive interface and preview the content. Operating systems, containers, and virtualization are the fundamental building blocks of the modern IT infrastructure. Whether your customer’s hardware is in their data center or in the Cloud, Oracle Linux provides the reliability, scalability, security, and performance you and they need for today’s demanding enterprise workloads. Make sure you and your team are trained to unleash all of its potential. Remember: Your Oracle PartnerNetwork discount is applied to standard list prices shown on Oracle University web pages.   Related content: Oracle Linux Blog Linux Experts Are in Demand: How to Improve Your Linux Skills See How Easily You Can Learn Linux with this New Digital Solution

Simplified administration, increased flexibility, faster development and deployment, and enhanced security – there are many reasons why your customers are turning to Linux. Initially developed for...

Applications

Oracle Sustainability Innovation Awards: Nominations Due June 21

Did you know that the very first Earth Day saw 20 million Americans take to the streets? That’s a lot of civic interest in a pilot initiative. One would hope that if we were counting, that turnout would be double or triple today. Especially given the current changes in our earth’s climate patterns. Environmental awareness and protection are topics that should be on our minds year-round, but we’re reminded of it a little extra throughout the month of April. Our peers may volunteer to pick up trash, social media may have us re-tweeting an inspirational green initiative, and your organization may be reminding you to sort your office waste each day. These reminders are positive and can help move the needle, but how about taking an extra step this year? Are you working with a customer that is using an Oracle product to help with a sustainability initiative while reducing costs? Saving energy? Saving gas? Saving water? Your customer may use Oracle Cloud solutions to drive down power consumption, Oracle Transportation Management to reduce fleet emissions, analytics to report on environmental performance, the internet of things to monitor environmental impacts in real time, big data to optimize environmental performance, or one of many other products. Submit a nomination form by Friday June 21 if your customer is using any Oracle product to take an environmental lead, as well as to reduce costs and improve business efficiencies using green business practices. Oracle Executive Vice Chairman of the Board Jeff Henley and Oracle Chief Sustainability Officer Jon Chorley will present these awards at Oracle OpenWorld 2019 in San Francisco (September 15-19). We hope to learn about what you and your customers are doing in the sustainability space, and we hope to see you at OOW in San Francisco this fall. By nominating a customer now, we can keep environmentalism, sustainability, and our earth top of mind beyond just April.

Did you know that the very first Earth Day saw 20 million Americans take to the streets? That’s a lot of civic interest in a pilot initiative. One would hope that if we were counting, that turnout...

OPN Program

Just released: Oracle Corporate Citizenship Report

Check out the new Oracle Corporate Citizenship Report and learn how Oracle is changing lives by advancing education, protecting the environment, and strengthening communities around the world. The report highlights the tremendous strides we have made in our global sustainability and philanthropic efforts in the past year. “Good corporate citizenship means being intentional and thoughtful about the value we generate as a company—not only for our shareholders, but also for our people, our planet, and future generations,” says Oracle CEO Safra Catz. “It means applying the same level of commitment, rigor, and sincerity to changing lives as we do to building cutting-edge technology for our customers.” Oracle Chief Sustainability Officer Jon Chorley shares, “together we are changing lives around the world, and with the growth in new disruptive technologies, including the cloud, I am more hopeful now than ever before that we can achieve the Sustainable Development Goals necessary to benefit our planet and the life it sustains.” Did you know? Oracle was recognized on CDP’s Climate A List for the third consecutive year in 2018, recognizing our leadership in advancing sustainability. Oracle donated US$20 million to nonprofit organizations globally in FY2018. More than 25,000 Oracle Volunteers generously contributed their time and talents to support hundreds of nonprofits in 50 countries. Read about these accomplishments, and more, by visiting the Oracle Corporate Citizenship website.

Check out the new Oracle Corporate Citizenship Report and learn how Oracle is changing lives by advancing education, protecting the environment, and strengthening communities around the world. The...

Applications

Trends and Predictions for Developers in 2019

By: Kate Farrow, Oracle 2018 saw major changes in the development world and this year promises to be even more transformational. Which skills to learn? Let’s review some major milestones and stories from 2018 and see how they are shaping current events and driving predictions for the future of developers in 2019.   Security and Performance With Google and Facebook each exposing the data of more than 50 million users in 2018 and with the materialization of vulnerabilities such as Meltdown and Spectre, security continues to be a major concern with no conclusive solution in sight - as last year’s issues at popular package manager NPM also demonstrated. In 2019, developers should increase their security training, learn HTTPS, and exercise caution when using potentially vulnerable third party libraries. Performance was also a major talking point for developers in 2018, as users began to change their habits in the mobile world: Apps are no longer downloaded as much as they used to be. Indeed, this year is predicted to see more user activity from mobile web browsing than from native mobile apps. To compensate for the comparatively poor performance of mobile internet connection speeds and processing, 2018 saw the emergence of innovative development strategies and best practices to enhance web performance. Oracle’s Siddhartha Agarwal predicts that, due to security concerns, a hybrid application deployment approach will emerge in 2019 to balance security and performance needs. The approach - which will be driven by Cloud service providers - will combine the high performance and efficiency of running in containers with a lightweight virtual machine for increased security and isolation.   Moving from Legacy to the Cloud Agarwal points out that, while Cloud-native is now the default choice for new in-house enterprise development projects, the vast majority of legacy tech stacks are not Cloud-native. He therefore predicts new technologies to emerge in 2019, designed to modernize and containerize legacy apps in order to manage them similarly to Cloud-native apps. This trend will enable experienced developers to build on existing skillsets. Furthermore, developers this year will partner with a platform engineer - an emerging role akin to a system administrator for the Cloud - who will manage and monitor resource availability and security for Cloud-native application development and deployment.   Developments in JavaScript In the dynamic world of JavaScript, there was a big push in 2018 towards popularizing static typing. However, none of the contenders to date - including Microsoft’s TypeScript - is likely to supersede JavaScript as the web’s go-to language. Additionally, Node.js and Express.js are expected to dominate in 2019, having become the principal and standardized way to write backend API servers; while 2018 also saw a significant rise in the popularity of learning GraphQL - which will continue to be a hot topic within the developer community. Last year, React, Angular and Vue focused heavily on improving both the CLI experience and rendering performance - and are all now viable options for building fast front-end applications. With this trend continuing in 2019, it is well worth learning about these libraries. Other significant web development stories in 2018 included the adoption and stability around CSS grid; Microsoft’s switch to a Chromium-based browser; the release of Babel 7.0 to better align the JavaScript ecosystem; the increased prevalence of Progressive Web Apps; and the improved Web Component adoption by the five major browsers.   Simplify with Server-less, but Remember the Fundamentals IT innovations and progressions in 2018 have simplified developers’ lives, increasing their focus on application logic and away from operations. The rise of server-less architecture, Cloud-based autonomous databases, infrastructure-as-a-service and the launch of module bundlers such as Webpack 4 and Parcel enable today’s developer to spend less time worrying about tooling, configurations, patching, provisioning, tuning, and scaling. Argawal predicts that the economics of server-less will drive both its popularity and its innovation in 2019. Expect server-less to rapidly expand into other business areas and an open standard to take shape as developers spread their workloads across several Clouds and select those which avoid vendor lock-in. While managed services and innovations are certainly burgeoning, it is still highly recommended to enhance fundamental skillsets such as system design and good architecture. Learn about data structure and algorithms Boost your SQL knowledge Learn how to build relational databases in a scalable way Computer science fundamentals don’t change and will keep you in good stead for years to come.   Keep up with Innovations In 2019, developers will also increasingly need to understand data science and to integrate its models into their workflows. Agarwal forecasts that by the end of the year, 80% of custom apps will include embedded intelligence as a first-class capability. Future software will need to make use of machine learning to anticipate user needs, so why not boost your skills through machine learning APIs? Argawal also predicts that the prevalence of bots flooding the market will drive the need for intelligent interfaces which can select the right bot for the right task. Blockchain will also feature heavily in 2019, particularly in regulated industries where trust and transparency are key. Developers will be querying data from an external blockchain ledger and can already embed features that call out to a particular Blockchain Cloud service. In 2019, the development world will grow faster than ever before. With technologies such as blockchain, chatbots and machine learning becoming mature enough for real-world projects, developers should be burning with excitement about the opportunities ahead. Seize these through training and validate your knowledge and skills with official certifications.

By: Kate Farrow, Oracle 2018 saw major changes in the development world and this year promises to be even more transformational. Which skills to learn? Let’s review some major milestones and stories...

OPN Program

Managing Food Waste at Oracle

In the second installment of our Earth (Day) Month series, we bring you a very important topic: Managing food waste! Oracle is one company out of hundreds of thousands nationally and globally. It's disturbing to think how much is thrown out whether catered corporate meals or on-campus cafeteria dining. So after watching the movie Just Eat It we were inspired to have a conversation with Oracle’s Carlos DaSilva, who manages the food services from Bon Appetit at Oracle’s HQ campus. We talked about how he helps manage food waste and other related impacts. Question: After hearing that about one third of the food produced in the world for human consumption every year is lost or wasted, what does Oracle’s HQ campus do to minimize our food waste? Carlos: The Bon Appetit chefs across all the HQ cafes collectively plan menus so that they significantly minimize waste. The chefs are in constant communication and plan menus so that oftentimes they use food items at another café. Once a café closes, they also bring various food items over to the 300 Oracle Parkway Café, which is open later, so that the food items can be sold while still fresh.     Question: For food that Oracle’s HQ cafes cannot reuse, do we do anything to recycle or pass on the leftover food? Carlos: For leftover food that meets our food criteria (for example, not extending beyond the food safety holding time), Oracle participates in a food donation program, “Chefs to End Hunger,” with a group called SF Specialty. The mission of Chefs to End Hunger is to provide meals to the hungry by redistributing the excess prepared food that would normally go to waste to local food agencies who then serve meals to others. Chefs to End Hunger relies on a 100% donation of supplies (for example, boxes and labels), meals, and transportation from participants and plans to one day be implemented nationwide. The chefs at Oracle’s HQ locations pack and label the Chefs to End Hunger boxes, store them in their coolers, and then hand over full boxes to a driver with the goal of providing meals to the hungry.   Question: Does Oracle work with Bon Appetit to provide food that is sourced locally, both to provide healthier food choices, as well as to minimize transportation impacts? Carlos: Oracle and Bon Appetit are in complete alignment in their desire to use locally produced food as much as possible, which is part of the reason for their partnership. 20% of what Bon Appetit chefs buy is produced from within 150 miles of the Oracle campuses. The Bon Appetit chefs also purchase “imperfectly delicious” produce and create recipes to use that produce. For example, they may use bruised bananas that might otherwise be disposed of and instead use them for banana bread. In addition, Oracle has edible gardens at its Santa Clara, Pleasanton, and Oracle Plaza campuses and uses the produce from these gardens in its meals. Oracle continues to grow the number of edible gardens and even has plans to add some beehives to the Pleasanton campus.

In the second installment of our Earth (Day) Month series, we bring you a very important topic: Managing food waste! Oracle is one company out of hundreds of thousands nationally and globally. It's...

Java

Live Webinar | From Java SE 8 to 12: The latest developments and how they impact your code

As a modern developer pursuing a career in Java, it is key to stay current with how this programming language keeps evolving. Get the latest Java insights by joining this free live webinar: From Java SE 8 to 12: The latest developments and how they impact your code. It will take place on April 17, at 13:00 PM CET/ 17:30 IST and will last approximately 1 hour. During this time, Vasily Strelnikov, webinar speaker and Java expert at Oracle University will talk about the evolution of Java and runtime features that emerged between Java SE versions 8 and 12.  The session begins with an introduction of the Java Platform Module System (JPMS) that emerged in version 9 and continues with a variety of Java new features, such as: Local variable type inference Private interface methods Try-with-resources improvements Support for the HTTP/2 protocol API enhancements JVM management and Performance enhancements There’s more! This webinar is also an opportunity for you to learn about the options you have in terms of the latest Java training and Oracle certification. Register today and get the latest Java insights.  Meet webinar speaker, Vasily Strelnikov Vasily has over 20 years of experience in Java and Java EE, and has explored various areas of expertise in Oracle such as education, consulting and development. He is the author of the Developing Applications for the Java EE 7 Platform course, the Java SE 8 Certification Preparation Seminar, and a coauthor of the Java EE 7, Java SE 8 and SE 11 Certification exams. Vasily is also an expert in Web services, Service Oriented Architecture and integration technologies. Register above and join this free live webcast.

As a modern developer pursuing a career in Java, it is key to stay current with how this programming language keeps evolving. Get the latest Java insights by joining this free live webinar: From Java...

Applications

Win Over Financial Services Prospects with MySQL Enterprise Edition

From the smallest local credit unions to the largest banks across the globe, there are three significant challenges facing their IT leaders today: Gaining a competitive edge through digital transformation initiatives; Staying ahead of today’s sophisticated cybersecurity landscape; Keeping up with heavy and shifting compliance standards; These challenges present the perfect opportunity for partners to help customers in the Financial Services Industry (FSI) modernize their businesses through selling MySQL Enterprise Edition (EE) licenses and offering services around it.   MySQL is at the Center of Today’s Evolution MySQL is the second most widely deployed database in the world – second only to Oracle. Today’s largest and most disruptive companies like Facebook, Twitter, YouTube, and Uber utilize it to power their popular services. Many of your FSI customers are likely already using MySQL Community Edition (the freely downloadable, open source version of MySQL) in some capacity. There are millions of existing users and thousands of new downloads every day, so you don’t need to look far to find potential customers! While MySQL Community Edition is a wonderful and extremely popular product, your FSI customers will benefit from the comprehensive set of advanced features, management tools, and technical support that MySQL EE offers. FSIs will require these features designed for the enterprise to meet the challenges of today’s digital landscape. This opens opportunities for partners to spread the word about the benefits of MySQL EE. MySQL EE is the cloud-native database of choice for microservices and containers, making it possible for small banks and large FSIs to build modern, scalable applications while mitigating some of the risk of using public cloud. This not only allows any FSI to compete at the same level as their biggest competitors, but MySQL EE enables companies to achieve the highest levels of security­­ – giving CIOs and IT professionals peace of mind with advanced features, such as: MySQL Enterprise Authentication MySQL Enterprise Transparent Data encryption (TDE) MySQL Enterprise Firewall MySQL Enterprise Masking and De-identification MySQL Enterprise Audit Designed to help FSIs meet database-specific PCI requirements, such as authenticated access to cardholder data and two-factor authentication for remote access, MySQL EE also contributes to achieving GDPR compliance through tools like MySQL Enterprise Monitor and MySQL Enterprise Workbench, which help assess risk and identify security vulnerabilities.   Case in Point: MySQL in Financial Services Our case studies demonstrate compelling evidence of MySQL EE’s value. In one example, the Bank of Finland used MySQL EE as an embedded database within its product to provide a turnkey, easy to use, and powerful simulation application. An excellent example of innovation in practice, it has since been adopted by over 50 central banks worldwide, as well as other financial and academic institutions for research purposes.  “MySQL represents a very reliable and strong foundation for a computational analysis application like ours and has been a key to its success.” - Matti Hellqvist, Bank of Finland   Partners Can Leverage MySQL EE Licenses to Increase Sales Opportunities Why should existing Oracle partners be interested in positioning MySQL EE to your FSI customers?  By expanding your focus on MySQL EE you can grow your pipeline through new opportunities and services revenue while increasing your bottom line.  Take advantage of the opportunity to: Establish a Steady Stream of Revenue: Selling MySQL EE subscriptions and renewals allows you to generate reliable and predictable income year after year. Expand Your Service Offerings: Wrap services around MySQL EE licenses and take advantage of the high margins that managed services and consulting can generate.  Margins can be increased up to 4x on digital transformation services. Open Source Momentum: Take advantage of the momentum behind open source databases in the marketplace. According to Gartner, by 2022, “more than 70% of new applications developed by corporate users will run on an open source database management system.” Leverage Your Existing Oracle Customer Base: Our research shows that 70% of Oracle Database users already have MySQL Community Edition somewhere in their environment, making MySQL EE the logical leap for improved business value, security, and compliance.   Adding MySQL to Your Solution Mix We encourage you to work with our channel team to expedite the go-to-market timeframes for adding MySQL EE to your solution mix. View this on-demand webcast on best practices for positioning MySQL Enterprise Edition. Get in touch with your Oracle VAD and/or MySQL channel manager. They’re ready to support you with quotes, customer sales conversations, and more. Contact your MySQL channel manager who can provide you with a MySQL download list for your top accounts, so you know which customers to target.

From the smallest local credit unions to the largest banks across the globe, there are three significant challenges facing their IT leaders today: Gaining a competitive edge through digital...

Cloud Solutions

Risk Management: Moving from a Tactical to Strategic Strategy

Without risk there can be no innovation, and without innovation there can be no growth. And, of course, without growth there is little hope that your organization can effectively compete—and, ultimately, thrive. It’s no surprise, then, that in a recent survey by PwC, CFOs ranked risk management as one of their top priorities for 2018 and the next three years. But not just any risk management will move the business ahead. Organizations in the past have focused on tactical risk management—in other words, the risk associated with IT and operations. Companies today must focus on proactive, or strategic, risk—that is, risk that affects or is created by business strategy and objectives. Today, risk comes from all directions and in multiple modes, and it has the potential to affect every aspect of the organization—from people to processes to technology platforms. In addition, the window for addressing risk in our global economy is getting smaller as the attack field–and the speed at which news is disseminated and shared–increases. Organizations, therefore, need to think about risk—and risk management—holistically, across all data stores. “Internal control is shifting toward the massive use of data to facilitate and maximize the identification of potential and proven risk,” notes the PwC report. “There are two benefits: it limits sample testing that is restricted in scope and optimizes the ROI of control operations.” To accomplish these goals–while ensuring that the organization is meeting all regulatory compliance, financial, security and other mandates—companies must be constantly vigilant, supported by an integrated technology platform that effectively leverages the cloud, big data, automation, artificial intelligence and machine learning, among other technologies. Companies must also expand their definition of a risk from data breach to disruptive technologies—and beyond. “If you’re a Marriott, in your five-year strategic plan, did you imagine Airbnb?” asked Oracle CEO Mark Hurd at the Oracle Modern Supply Chain Experience 2018. “Did you imagine if you were Hertz, the effect of Uber?” By thinking about risk management in a proactive rather than reactive way, companies will be prepared to imagine almost anything that may—and likely will–come their way. To learn more about developing a strategic risk management strategy, check out these educational videos on the Oracle PartnerNetwork YouTube Channel.

Without risk there can be no innovation, and without innovation there can be no growth. And, of course, without growth there is little hope that your organization can effectively...

Database

How will you design the future for Data & Analytics? - April 26, 2019

The big question is: How will you support your customers in the battle of the Power of Data? "Data is Power" - this is what the market has been about for a long time. Many customers have started with strategic projects around data.  Unfortunately a lot of them ran into constraints to combine all data from various sources. As a result, we see numerous projects delivering less results as expected or even having completely stopped.  Oracle has developed a new platform to help your customers starting the battle. The Oracle Autonomous Data Warehouse Cloud is a self-driving database tuned and optimized for data warehouse workloads with machine learning. It uses the same Oracle Database software and technology that runs your existing on-premises marts, data warehouses, and applications, making it compatible with all your existing data warehouse, data integration and Analytics tools. The Oracle Data Integration Platform Cloud helps you with migrating and extracting value from data. It’s a complete Data Integration, Data Quality and Data Governance platform. Together with the Oracle Autonomous Data warehouse your customers get more value out of their data. We are pleased to invite you to this full-day, hands-on workshop to see and try for yourself Oracle Autonomous Data Warehouse & Data Integration Platform. Please don’t forget to bring your laptop to the event (relevant instructions will be provided with registration confirmation). also note the language of the workshop will be English. For any question regarding the event please contact claude.schlesser@oracle.com   Date: April 26th 2019, 09:30 – 15:30 Location: Oracle Belgium, Medialaan 50, 1800 Vilvoorde Register now

The big question is: How will you support your customers in the battle of the Power of Data?"Data is Power" - this is what the market has been about for a long time. Many customers have started with...

Database

MySQL Enterprise Edition - High Availability Campaign Now Available

If you have customers running business critical applications that need to achieve business continuity and stringent SLAs while controlling costs, this can be quite challenging for them - unless they have MySQL Enterprise Edition which includes Enterprise Availability features providing the most secure, scalable, always-on version of MySQL with multiple services and options to fit High Availability requirements. To help your customers learn how to confidently deploy and operate MySQL, we have created a new campaign hosted on the Oracle Channel Marketing Automation Service -- our modern marketing platform that provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns. This particular campaign, My SQL Enterprise Edition - High Availability - includes a customizable micro site module with accompanying social posts designed to entice your customers to download the MySQL Enterprise High Availability Reference Guide. This Guide will provide the information they need to not only be more confident, but inform them how they can increase business agility and reduce costs. DIGITAL MARKETING MADE EASY Establishing a digital relationship with your prospects and customers has never been easier. Simply register for access to the Oracle Channel Marketing Automation Service, activate the MySQL Enterprise Edition - High Availability campaign and show your customers how they can get the high availability and reliability they need. If you are already registered, access the campaign directly. Get Started Now.

If you have customers running business critical applications that need to achieve business continuity and stringent SLAs while controlling costs, this can be quite challenging for them - unless they...

Applications

Will 2019 be the year that AI becomes practical, efficient, and personal?

Artificial Intelligence came a long way in 2018, and now increasing numbers of C-level executives and surely all Oracle partners and their customers are wondering what lies in store for AI in 2019, and how they can leverage it to their advantage. Gil Press, writing in Forbes magazine, cites predictions from 120 AI leaders across a wide range of fields. While each has their own unique perspective, there is an overwhelming consensus that this will be a watershed year. AI in 2019 is predicted to: Evolve into considerably more practical and personalized applications Have a major impact on IT security Rapidly permeate and enrich a wide range of industries and business functions - providing a noticeable competitive edge to early adopters and pioneers Increase the demand for highly skilled IT professionals substantially - in a global labor market that is already short of AI talent. Let’s take a closer look at what the experts say. AI becomes more practical, and personal Where 2018 was the year of excitement and publicity in the AI sphere, specialists agree that 2019 will be the year that AI becomes practical, efficient, and personal. “2019 will be a pivotal year for AI in the workplace - the year we move from conversation to impact,” said Oracle’s GVP of HCM Strategy, Gretchen Alarcon. Ram Menon, Founder and CEO at Avaamo, agrees. “AI will get down to work beyond the hype and headlines. Practical AI will rule and augment workplace productivity in new and interesting ways.” Sean Byrnes, CEO and Co-Founder of Outlier and Yaron Hadad, Chief Scientist and Co-Founder of Nutrino, among many others, concur that this year AI is entering the age of real-world application. However, a large part of AI’s practicality in 2019 will be down to its ‘human’ touch. “Vendors will focus more on humanizing AI with empathy,” explains Dr. Rob Walker, Vice President of Decision Management and Analytics at Pegasystems. This is because customers demand to be seen as individuals and not simply data records. And it is this quality of empathy on which it will be judged, notes Rana el Kaliouby, CEO and Co-Founder of Affectiva. Most believe that AI will succeed in taking great strides in empathy and personalization in 2019. “This year, someone will finally know if that special someone really wants a fruitcake or power washer,” said Alan Conboy at Scale Computing. AI advances across industries and functions AI’s footprint will greatly expand in 2019, with many predicting exponential growth in fields where it has already been tried and tested - such automotive and finance. This is especially true in the healthcare sector, where giant leaps are predicted in disease prediction, prevention, diagnostics, and management - particularly in the areas of oncology, radiology, drug development, diabetes, and mental health. By combining data from various sources - including wearables, voice & video and VR - AI will create a more holistic picture and help deliver more individualized care, wherever the patient happens to be. Across all industries, an AI boom is predicted in key business functions including HR, marketing, sales, customer service, and supply chain. There will be a widespread development of AI empathy in chatbots, while AI will continue to innovate within the IT industry itself. “We expect that by 2020, all development will be assisted by AI co-developers that understand developer intent, suggest next best patterns and detect problems before applications go into production,” forecasts Antonio Alegria, Head of AI, OutSystems. Re-evaluating data and security Considering 2018’s high-profile breaches, increased data protection regulations, customer privacy concerns and the prevalence of hackers adding AI technologies to their arsenals of attack, information security officers in 2019 must become experts in leveraging AI to repel all threats. Setu Kulkarni, Vice President of Corporate Strategy, WhiteHat Security, predicts that a new breed of security data scientists will emerge in 2019 - to prepare, process, and interpret the data so that AI can optimize and automate security in real time. Organizations are also likely to re-think their data and security strategies, as more data becomes available from more sources. Specifically, they will need highly skilled AI practitioners, who know how to ask the right security questions and how to leverage internal and third-party data sets and AI for specific business needs. AI learning for all This year, humans and AI will work closer together than ever before - and both IT and non-IT staff must learn more about AI to maximize business opportunities. There will continue to be a lack of qualified AI specialists on all markets, therefore your company must look to constantly develop the AI talents of its own employees to bridge the skills gap. “In 2019, everybody is going to start learning AI,” says Aman Naimat, CTO, Demandbase. “There are only about 5,000 data scientists and we can’t rely on them to lead an industrial revolution. Everyone needs to have AI skills, from product managers to business analysts.” Johnny Ghibril, VP of Data Science & Solution Architecture at B.Yond agrees. “There is a shortage in talent that will affect everyone and strain companies’ ability to deliver.” Ghibril suggests that junior data scientists can help with the deficit, but that “the learning curve will be felt in 2019.” As artificial intelligence becomes an increasingly important part of our personal and professional lives, AI learning will spread throughout society itself in the year ahead. As Josh Feast, CEO and Co-Founder of Cogito puts it, “In 2019, society will push for the demystification of AI and demand a better understanding of what technology is being built.” It’s not easy to foretell the future, but at Oracle University, we predict boundless success in 2019 for all those Oracle partners trained and qualified in AI.

Artificial Intelligence came a long way in 2018, and now increasing numbers of C-level executives and surely all Oracle partners and their customers are wondering what lies in store for AI in 2019,...