Introducing "Cloud in a Box"
By Richard Levitt on Sep 19, 2010
Welcome Keynote: Maximizing the Conference, the Cloud, and Computing
Oracle OpenWorld 2010 got off to a big start with the Welcome Keynote by Oracle CEO Larry Ellison, with strong support from Oracle President Safra Catz, Chief Marketing Officer Judith Sim, and HP Executive Vice President Ann Livermore.
Judith Sim began with stats, noting that this year's show is the largest OpenWorld ever with 41,000 attendees. She also pointed out the green features that make it the most sustainable event of its kind. Then she offered her popular "Judy's Tips" for a productive and enjoyable conference.
While encouraging everyone to make the most of the resources available, she also suggested attendees "breathe," treat "networking as learning," and take some time to shop. The San Francisco Convention Bureau's "Show Your Badge" program makes much of that shopping and dining a bargain.
Next up, Safra Catz honored Oracle customers and partners for excellence and innovation, presenting the Oracle Magazine Editors' Choice Awards to five CIOs, and the Oracle PartnerNetwork Specialized Global Awards.
Ann Livermore focused on the long and robust relationship between Oracle and HP, and David Donatelli, HP executive vice president and general manager, led a demonstration of the technology solutions that make that relationship so relevant.
Under a towering video of the BMW Oracle Racing Team's victorious quest for the 2010 America's Cup, Larry Ellison came on stage and got to work.
"What is cloud computing?" he asked rhetorically. "It's elastic, it's virtualized, and you pay only for what you use."
He then introduced the Oracle Exalogic Elastic Cloud, the world's first and only integrated middleware machine. "It's a cloud in a box," said Ellison, "that you scale from a quarter rack up to eight racks as a cloud.
"That's one big honkin' cloud."
He also announced the Unbreakable Enterprise Kernel, a fast, modern, reliable Linux kernel that is optimized for Oracle software and hardware, and touched on Oracle Fusion Applications, which will be the subject of his keynote on Wednesday. Steve Miranda, Oracle senior vice president of applications development, gave a brief demo.