Learn About All Things CRM

By Divya Malik

Fewer PowerPoints. More Demos and Discussions.

Customer Relationship Management (CRM) is crucial to the success of most businesses, and Oracle OpenWorld 2011 is the place to learn more about both the present and future of CRM. But with more than 120 sessions, 24 demos, and a CRM Pavilion, where do you begin? Start with this trio:

  • CRM General Session: How Technology Disruptions Catalyze Customer Relationships Led by CRM thought leader and senior vice president of Oracle CRM Anthony Lye, this session will include demos of current and next-generation Oracle CRM technology that can help turn 'disruptions' into competitive advantage. Monday, October 3, 12:30 p.m., Moscone West Room 2002, Session ID 18024
  • Increasing Sales Effectiveness and Closing More Deals with Oracle's Complete CRM for Sales Learn how Oracle’s complete CRM for sales portfolio can help you gain actionable insight, increase sales performance, improve lead flow, leverage the social Web, and drive more revenue across all your sales channels.Tuesday, October 4, 11:45 a.m., Moscone West Room 2012, Session ID 18288
  • Optimize the Customer Experience with Knowledge-Infused CRM Learn how current users of Oracle CRM applications are using knowledge management to accelerate their customer interactions while reducing costs. Wednesday, October 5, 10:15 a.m., Moscone West Room 2012, Session ID 19541

Discover all the CRM activities during Oracle OpenWorld and download the Focus On CRM guide. And stay connected: Read the Complete CRM Blog, follow Twitter/@OracleCRM, and use #oow11CRM for all things Oracle CRM during Oracle OpenWorld 2011.

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