Judy Sim Opens the Show

What's New, Plus Tips and Tricks


Oracle OpenWorld kicked off in earnest this morning with Senior Vice President and Chief Marketing Officer Judy Sim introducing Charles Phillips. Judy welcomed the swelling crowd and set the stage by addressing the top five feedback items from last year's conference and offering some tips and tricks for this year's. Here it is in a nutshell:


Top Five Items of Feedback from Last Year

1. Show guides. Although there's overwhelming support for Oracle's green initiative, attendees were unwilling to give up the printed show guide in its entirety. So we cut the guide to one-third its usual size—and spared 965 trees.
2. Keynotes. You want fewer keynotes, so we cut them back to three—one each on Monday, Tuesday, and Wednesday. The focused content coincides with our four content streams: database, applications, middleware, and industries.
3. Exhibition Halls. You wanted more time for the Exhibition Halls. You got it. We've extended the overall hours and set aside 1 ½ hours of dedicated time on Tuesday and Wednesday.
4. Unconferences. They were such a big hit last year that you wanted more. This year there are four full days: Monday–Thursday in Moscone West on the third floor.
5. Lounges. You needed more places to network and relax. This year each of the four streams has its own lounge area with plenty of bean bags and wired hot spots.

Judy's Tips and Tricks for This Year

1. Use the 110 Information Stations scattered throughout the conference. Choose the information you need, and we'll e-mail you show collateral right to your inbox. Map your route from where you are to where you want to go next.
2. Use your Oracle OpenWorld badge for discounts throughout the city. More than 100 businesses have special offers, including Bloomingdales with 15% off.
3. Get green! Check out the Green Room and the Green Marketplace. Ride the stationary bikes at Yerba Buena Gardens, and in 15 minutes you can generate enough energy to power your cell for five hours or your laptop for one hour.
4. Don't miss Oracle Develop at the Marriot. The hands-on sessions for developers can't be beat.
5. Party! (And network.) Don't miss OTN Night (tonight), After Dark (nightly), Appreciation Event (Wednesday), and It's a Wrap (Thursday).
6. And three final tips Judy found on this blog: wear comfortable shoes, lighten your load, and drink lots of water.

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