Introducing CRM On Demand Mobile Sales Assistant for the iPhone

Streamlined UI Based on User Input

HodyCrouch.jpgBy Richard Levitt.

The popular Oracle CRM On Demand Mobile Sales Assistant app is now available for iPhone users and was highlighted at one of yesterday's sessions. "Both the iPhone and BlackBerry versions are streamlined to feature the tools users say are most important," said Hody Crouch, Oracle product sales manager, "primarily contacts and account status." Salespeople will recognize the familiar tabs from their CRM On Demand start screen. They can then work through their daily sales routine while on the road. The most important information presented in large, clear buttons. Complete detail is available just by drilling down through the intuitive interface.

Salespeople can further customize their homescreens and menus so that the tools they use most are available first.

"Oracle is staying current with the kinds of devices our customers are using," said Crouch. "And our customers are excited about it."

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