Executive Customer Panel Explores—and Extols—Oracle CRM Solutions

IT Managers and Executives Share CRM Success Stories

crm.jpgBy Richard Levitt.

One by one, senior IT managers of huge, decentralized, highly-demanding global IT organizations got up and spoke about the challenges, fears, problems, threats, and general shenanigans involved in implementing and adopting a CRM solution.

Then each described how Oracle CRM solutions mitigated all those problems and concerns, and what happened once they began the process of rolling out the implementations.

Starting out the presentations, Shauna Della, Hewlett Packard Vice President Sales IT, described the world's largest Siebel CRM implementation, with upwards of 32,000 users. "It provides a unified platform for managing our sales pipeline," she said.

Christian Venter, Head of Global Solutions Delivery for ANZ, is responsible for all customer channels except online, including telephone, tellers, ATMs, and others. He explained, "We're getting better results from the limited time and touchpoints we have with customers."

Next up, Stephen Miller, Sales Operations Manager for Scottish Windows, pointed out that even with tens of thousands of sales and service employees and millions of customers, they were very quickly "up and running as a combined sales force, with standard processes and management reporting."

"We almost brought Oracle to its knees," joked Bridget Warns, Senior Director of Customer Engagement and Integration of US Foodservice, "with our fast-turn business and the enormous quantity of data we manage." But after a meticulous review of leading solutions, they chose Oracle CRM On Demand because it offers six key benefits: simplicity, speed, connectivity, integration, reporting, and lifecycle management.

If there's a CRM session you're looking forward to, or want to share with other Oracle OpenWorld attendees, leave a comment and let us know.


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