Ellison Highlights History-Making Innovations

By Rich Schwerin. Reprinted from the Oracle OpenWorld Daily.

ellison_keynote.jpg

In his second keynote address of the week, Oracle CEO Larry Ellison took the stage following a BMW ORACLE Racing America's Cup highlights film. "I never get tired of watching that video," said Ellison, who then recapped a number of significant new products before turning the spotlight on Oracle Fusion Applications.

"This week we've announced more new technology innovations than at any time in the history of Oracle," said Ellison. "If you engineer hardware and software to work together, you get a much better overall system and the overall user experience is better, like the iPhone. Most industries work that way, whether you drive a Prius or my favorite commuting car, the Bugatti."

Ellison reviewed more than a half-dozen new products, including the Oracle Exalogic Elastic Cloud, Exadata Database Machine X2-8, Oracle Linux with the Unbreakable Enterprise Kernel, MySQL 5.5, Oracle Solaris 11, a Java roadmap including vector 2-D and 3-D graphics, and more. "Exalogic runs everything. It's a cloud in a box," explained Ellison. "Exalogic is Big Iron without a big price."

For the remainder of the keynote, Ellison then focused on Oracle Fusion Applications. "When we started in early 2005, we knew we needed to put the very best features from Oracle E-Business Suite, PeopleSoft, Siebel, and JD Edwards into the next generation of applications," said Ellison. "We combined the applications middleware team with the Oracle Fusion Middleware team, and we extended the middleware to support the applications."

"Oracle Fusion Applications are built using industry standards-based Java middleware, and integrated with business intelligence, not just process automation," said Ellison, outlining the key design principles. "The user experience is modern, consistent, and productive, with Web 2.0, social networking, and collaboration built in. And it's SOA-based, to simplify integration, and SaaS-ready."

"Oracle Fusion Applications are truly next-generation, with 100 modules available simultaneously in [calendar] Q4," concluded Ellison, "and with general availability early next year, it's the largest software launch in Oracle history." He then introduced the Oracle Fusion Applications team--Steve Miranda, senior vice president, applications development; Christopher Leone, group vice president, application strategy; and Anthony Lye, senior vice president, customer relationship management--who demonstrated four sales-focused business flows: planning, prospecting, field execution, and order fulfillment.

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