A Golden Gate to an Open World, Part 2

Reaching Out—Over the Web

unbreakable.jpgIn the late 1990s, Oracle was embracing the internet—becoming the first enterprise computing company to adopt the Java programming language. The Silicon Valley companies sprouting up from increased internet use created new might for the Bay Area economy, and Oracle OpenWorld attendance mushroomed between 1998 and 2000. The 1999 conference even included Online 99, the first fully interactive conference component, expanding the excitement of the Oracle OpenWorld experience to the worldwide community. This conference interactivity continues to this day with the Oracle OpenWorld On Demand program scheduled for the 2008 conference.

The technology explosion came to a sudden end as overpriced NASDAQ companies released disappointing earnings and their valuations dropped. Too, Silicon Valley’s economy took a huge hit … despite the continued healthy growth of online shopping. Sadly, the terrorist attacks of September 11 compounded these sobering economic difficulties.

Nonetheless, Oracle released new versions of three major product lines—Oracle Database, Oracle Application Server, and Oracle E-Business Suite. These three layers of IT infrastructure constituted the foundation of Oracle’s industry-leading security functionality. Attendees of Oracle OpenWorld 2002 saw that Oracle, unlike the 2002 San Francisco Giants, was “Unbreakable.”

Part 1: Sowing the Seeds of Success


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