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Author Profile

Jeffrey Erickson
Director of Content Strategy

Jeff Erickson is content strategist for database and data-driven innovation at Oracle. An award-winning script writer and columnist, Erickson is a former editor of Database Insider News and has more than 15 years of experience writing for and about the smart, curious people who keep our digital world humming.

Emerging Tech, Emerging Opportunities

Blockchain, IoT, and AI are here, but how do data experts use them in new business projects? By Jeff Erickson May/June 2019 Jerry Ward has always been a database...

Database Innovation

New features in Oracle Database 19c: A few favorites explained By Jeff Erickson March/April 2019 Oracle Database 19c has arrived, with new features that make...

Hidden Opportunities in Autonomous Databases

A longtime database architect says there’s always opportunity in times of change. Right now, the time is ripe for those who can help AI do its job. By Jeff...

Autonomous Database: A DBA’s New Best Friend?

Things you’ll do less of, and things you’ll want to do more of By Jeff Erickson January/February 2019 When technology turns a corner, as it has with the...

Autonomous Databases Give You Time for Data Modeling

Not busy patching and backing up? Turn your focus toward database design. By Jeff Erickson January/February 2019 Anyone who’s worked with Heli Helskyaho—Oracle ACE...

Make Your Web App Look and Act Like a Mobile App

An Oracle APEX developer presents the progressive web app approach. By Jeff Erickson November/December 2018 Just about any mobile phone user would rather click an...

How a Big Business Can Use an Autonomous Database to Move Like a Startup

Oracle Autonomous Database Cloud offers scale, security, and predictability, but without the DBA getting involved. By Jeff Erickson October 10, 2018 Mark Rittman...

Hey, Data Experts: Voice Assistants Are Calling Your Name

Data professionals connected back-office applications to voice assistants. Here’s what they learned. By Jeff Erickson September/October 2018 If you can ask Apple...

Cloud Is a Boon for Database Experts

What does cloud mean for your job? Technologists respond and point to opportunities for data wranglers. With Jeff Erickson January/February 2018 The uptake of...