IT Innovation

Engineered for Innovation

Oracle OpenWorld returns to San Francisco, October 2-6.

September/October 2011

Fall is the time when many species begin their annual migrations. For tens of thousands of information technologists, business executives, and developers, the annual migration is to San Francisco, California, for Oracle OpenWorld. To them, Oracle OpenWorld is hands down the most important educational and networking event of the year. It is the only conference that goes deep and wide with Oracle products, with sessions and demos geared toward helping companies get better results with the technology they have—and plan strategically for the technology they will need to keep ahead of the competition in the years to come.

“Whether you’re an executive or a developer, you need to be at this conference,” says Oracle President Mark Hurd. “Oracle OpenWorld has become the place to be for advances in engineered systems, cloud computing, and next-generation business applications.”

This year Oracle OpenWorld is engineered for innovation, with thousands of technical and birds-of-a-feather sessions, hands-on labs, and more than 400 demos created by and for Oracle business and technology users. Keynotes from industry leaders including Dell Chairman of the Board and CEO Michael Dell; Infosys CEO Designate SD Shibulal; EMC Chairman of the Board, President, and CEO Joe Tucci; Cisco Chairman and CEO John Chambers; and Oracle CEO Larry Ellison will give you insights into how to drive your business forward. Oracle OpenWorld is your opportunity to learn the latest techniques for optimizing enterprise networks, hear about technology breakthroughs, and meet with the strategists and developers who can help you achieve your business and IT goals.

Register now for Oracle OpenWorld

Here is a roundup of the highlights of Oracle OpenWorld 2011.


Start the week off with a deep dive into Oracle technology with Oracle University, Sunday at 9 a.m. at the Hotel Nikko. Or head to Sunday’s User Group Forum, a full-day program of user-driven content and technology interest group meetings, including sessions run by the MySQL and Java user group communities.

Then choose from more than 2,000 technical sessions over the course of the week. The sessions are broken into six streams that cover the full breadth of Oracle’s products and services: Applications, Database, Industries, Middleware, Oracle Develop, and Server and Storage Systems.

Exhibition Halls

Explore more than 450 partner and customer exhibits and hundreds of Oracle demos in the Oracle OpenWorld Exhibition Halls, located in Moscone South and Moscone West. The two exhibit halls feature specific themes, and each houses Oracle DEMOgrounds where you can talk to the experts behind Oracle products.

Pavilions. The exhibition halls also house a number of themed pavilions that showcase best-in-class solutions and services, cutting-edge technology, and product demos. Pavilion themes include cloud, Linux, customer relationship management, Oracle’s Hyperion and JD Edwards solutions, mobility, project portfolio management, and Oracle Solaris partners.

The lighter side. The exhibition halls offer plenty of opportunities to relax between sessions. Play your favorite video games in the Game Zone, or take a swing at the Golf Experience, sponsored by Fujitsu. Drop by the Juice Bar, sponsored by Dell, for an energizing smoothie, or the Tap and Brew, sponsored by Dun and Bradstreet, for a morning espresso or afternoon beer.

Network and Unwind

It wouldn’t be Oracle OpenWorld without plenty of opportunities to network and unwind. With the opening-day Welcome Reception, Oracle Technology Network’s ever-popular OTN Night, and the final day’s It’s a Wrap!, you’ll have plenty of opportunities for fun. And this year’s attendee-favorite Oracle Appreciation Event won’t disappoint as two music legends take the stage: Sting, and Tom Petty and the Heartbreakers.


Photography byTina Hartung,Unsplash