Cloud Engineered

Oracle updates engineered systems to improve performance, increase capacity, and deliver consolidated services.

March/April 2014

Oracle’s Exalogic Elastic Cloud X4-2 Now Available

Oracle’s Exalogic Elastic Cloud X4-2, the latest release of the Oracle Exalogic engineered system, combines more-powerful hardware and software to deliver extreme processing, very large memory capacity, and a comprehensive range of application deployment architectures that can be deployed on a single, optimized engineered system.

Exalogic Elastic Cloud X4-2 provides higher throughput than previous releases and, coupled with Oracle’s Exabus technology, delivers near-native response times for virtualized applications, resulting in greater consolidation benefits. Exalogic Elastic Cloud X4-2 provides 50 percent more cores per node and 33 percent more storage capacity with the Oracle ZFS Storage ZS3 series appliances, compared to the previous generation.

“Enterprises have been looking for an integrated solution that provides the highest levels of application performance, rapid installation, and flexible deployment. Only Oracle Exalogic delivers superior performance with single-vendor support for Java and Oracle Applications,” says Thomas Kurian, executive vice president of product development at Oracle.

Oracle Unveils Oracle SQL Developer 4.0

The latest release of Oracle’s integrated development environment, Oracle SQL Developer 4.0, streamlines Oracle Database 12c adoption and helps increase productivity. It allows users to manage pluggable databases and enhance reporting with dozens of additional charting options. Users can also streamline development with an enhanced command-line interface, improve code with source control support, and speed migration from third-party platforms to Oracle Database 12c.

“Harnessing the power of enterprise data has never been easier for the more than 3.3 million developers who use Oracle SQL Developer,” says Michael Hichwa, vice president of software development at Oracle. “Leveraging Oracle SQL Developer 4.0 as a free support to Oracle Database 12c, organizations can adopt the world’s most capable database quickly and easily.”

Oracle Eloqua Delivers Better Customer Experiences

Oracle has updated Oracle Eloqua Marketing Cloud Service, its single platform that helps marketers improve targeting, engagement, conversions, and analysis. Product enhancements allow marketers to provide sales teams with a more-detailed view of their prospects, enable more-secure access to marketing resources and data, and deliver a clearer view of pipeline performance to sales and marketing teams. New features include AdFocus, a platform to dynamically create, manage, and measure display ads; and Profiler, a social user interface that provides sales reps with a detailed view of the prospect. AppCloud, which provides a broad range of marketing applications, has also been expanded.

“With the latest release of Oracle Eloqua, we are able to provide our customers with a single and flexible platform to manage campaigns with owned, earned, and paid media objectives,” says John Stetic, vice president of product managment at Oracle. “This integration not only provides an intuitive and engaging user experience but, more importantly, optimizes the performance of marketing campaigns by improving targeting, engagement, conversions, and analysis across digital, social, and mobile channels.”

Oracle Linux 6.5 Released

The latest release of the Oracle Linux operating system, Oracle Linux 6.5, delivers extreme performance, advanced scalability, and reliability for business-critical enterprise applications.

Oracle Linux 6.5 includes Unbreakable Enterprise Kernel Release 3, installed by default, which enables users to test, validate, and certify against the most up-to-date Oracle Linux distribution. The only Linux distribution to support DTrace, Oracle Linux now offers complete integration with this popular dynamic tracing framework for superior observability, troubleshooting, and performance analysis. New security features include the ability for applications to share a cryptographic data store that crypto toolkits can use for processing trusted certificates.

“Oracle continues to bring the latest Linux innovations to the market, providing customers with the features and capabilities necessary for their business-critical workloads,” says Wim Coekaerts, senior vice president of Linux and virtualization engineering at Oracle. “With full DTrace integration and default install of the Unbreakable Enterprise Kernel Release 3, features that are above and beyond the generic enterprise Linux 6.5, Oracle Linux 6.5 delivers the best enterprise Linux solution to date.”

Oracle User Groups Recognized for Education Programs

Oracle has established the Oracle User Group Membership Initiative to help its user groups promote new and innovative programs that increase customer engagement, education, and membership.

Initially, two groups have been recognized and have received development funding: Independent Oracle Users Group (IOUG) for its educational content and awareness of Oracle engineered systems, and Belgium Java User Group (BeJUG) for Devoxx4Kids, an initiative designed to teach computer programming to children.

Oracle user groups and their affiliates interested in nominating programs for future awards can find information on the initiative on the International Oracle User Group Community website .

“Customers join user groups to network and share best practices, and they represent Oracle’s most active and involved customers. The entire user group community also serves as a key input for Oracle customer feedback that results in enhanced Oracle products, services, and streamlined business practices,” says Jeb Dasteel, chief customer officer at Oracle. “We are honored to help encourage new ideas to further the value users groups bring to Oracle customers.”

Oracle Virtual Networking Improves Application Performance

Oracle has unveiled enhancements to Oracle Virtual Networking to help organizations further improve infrastructure performance, reduce cost and complexity, and simplify storage and server connectivity.

Oracle Virtual Networking is an open architecture data center fabric that simplifies complex data center deployments with a wire-once solution and simple software-defined network configurations. Enhancements include support for Oracle SuperCluster M6-32 and Oracle Solaris I/O multipathing as well as integration with Oracle Linux and Oracle VM. It can help organizations improve application performance by four times, reduce infrastructure complexity by 70 percent, and cut LAN and SAN capital expenditures by 50 percent.

“Oracle continues to help enterprises reduce the complexity in their data center by expanding software-defined infrastructure capabilities to our extensive portfolio of SPARC servers and Oracle Solaris,” says Raju Penumatcha, senior vice president of product development at Oracle. “Customers moving to virtualization and cloud can reap the benefits from our broad support of servers, OS, and hypervisors to achieve business agility from their infrastructure.”

Exadata Database Machine X4 Increases Performance, Capacity

Oracle’s fifth-generation flagship database machine, the Exadata Database Machine X4 series, is now available with new hardware and software to accelerate performance, increase capacity, and improve efficiency and quality of service for database deployments. The new release focuses on improving online transaction processing (OLTP), database as a service (DBaaS), and data warehousing.

Performance of OLTP-oriented workloads has been accelerated by quadrupling the flash memory capacity through a combination of larger physical flash and unique ultra-high-speed flash compression. A single rack Oracle Exadata now supports 88 TB of user data in flash—a capacity that is sufficient to hold the majority of OLTP databases entirely in flash memory.

The extreme performance and capacity of Oracle Exadata easily allows hundreds of databases to be consolidated in a DBaaS architecture into a single rack, enabling greatly reduced costs and improved agility.

Performance of data warehousing workloads has increased with new flash caching algorithms that focus on table and partition scan workloads. Tables that are larger than flash are now automatically partially cached in flash and read concurrently from both flash and disk to speed throughput.

“Oracle Exadata Database Machine is the best platform on which to run the Oracle Database, and the X4 release extends that value proposition,” says Oracle President Mark Hurd. “As private database clouds grow in popularity, the strengths of Oracle Exadata around performance, availability, and quality of service set it apart from all alternatives.”

Oracle Big Data Appliance X4-2 Delivers

Oracle Big Data Appliance X4-2, now available, includes the entire Cloudera Enterprise technology stack and 33 percent more storage capacity for a total of 864 TB per rack. The new appliance is a comprehensive big data platform optimized for both batch and real-time processing that uses CDH (Cloudera’s Distribution Including Apache Hadoop), Oracle NoSQL Database, Cloudera Impala, and Cloudera Search to satisfy diverse computing requirements.

“Oracle Big Data Appliance X4-2 continues to raise the big data bar, offering the industry’s only comprehensive appliance for Hadoop to securely meet enterprise big data challenges,” says Çetin Özbütün, senior vice president of data warehousing and big data technologies at Oracle. “Now that Oracle Big Data Appliance comes with the entire Cloudera Enterprise technology stack and a significant increase in storage capacity, enterprises can build an even more cost-effective big data platform that can help generate new business value quickly and effectively.”

Oracle Buys Responsys

Oracle has agreed to acquire Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software. The recent addition of Responsys extends Oracle Customer Experience Cloud, which includes Oracle Commerce, Oracle Sales, Oracle Service, Oracle Social, and Oracle Marketing Cloud solutions. By bringing together Responsys and Oracle Eloqua Marketing Cloud Service in the Oracle Marketing Cloud, Oracle equips chief marketing officers that support industries with B2C or B2B business models to drive exceptional customer experiences across marketing interactions.

“Recognizing the unique needs of the CMO in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to unite enterprise-class leaders in these historically distinct marketing-automation fields,” says Oracle President Mark Hurd. “Our strategy of combining the leaders across complementary technologies signifies Oracle’s overwhelming commitment to winning and serving the CMO better than any other software company in the world.”

Oracle Buys Corente

Oracle has entered into an agreement to acquire Corente, a provider of software-defined networking (SDN) technology for wide area networks (WANs). Corente’s software-defined WAN virtualization platform accelerates deployment of cloud-based applications and services by allowing customers to provision and manage global private networks connecting to any site in a secure, centralized, and simple manner.

Corente’s Cloud Services Exchange delivers, secures, and manages distributed applications over diverse networks, globally and to any site over any IP network, regardless of the type of transport, access, application, or provider involved.

Corente and Oracle are expected to deliver a complete technology portfolio for cloud deployments with SDN offerings that virtualize both the enterprise data center LAN and the WAN, decreasing time to deployment of services and increasing security and manageability across the enterprise ecosystem.

“Oracle customers need networking solutions that span their data centers and global networks,” says Edward Screven, chief corporate architect at Oracle. “By combining Oracle’s technology portfolio with Corente’s industry-leading platform extending software-defined networking to global networks, enterprises will be able to easily and securely deliver applications and cloud services to their globally distributed locations.”

Oracle Enterprise Manager 12c Broadens DBaaS Support

Oracle has expanded Oracle Enterprise Manager 12c to support the multitenant architecture and pluggable databases of Oracle Database 12c, making it easy to offer database as a service (DBaaS) and consolidate databases in clouds. Oracle Enterprise Manager 12c adds new automation capabilities to enable quick provisioning of database clouds through self-service, saving administrators time and effort. These new capabilities can help organizations adopt Oracle Database 12c faster and pave the way to a DBaaS delivery model.

“With the new release of Oracle Enterprise Manager 12c, customers can quickly deploy pluggable database-as-a-service solutions that realize the advantages of Oracle Database 12c’s new multitenant architecture,” says Sushil Kumar, vice president of product strategy and business development at Oracle.

Consumer Goods Industry Excellence Recognized

The 2013 Oracle Consumer Goods Industry Excellence Awards were presented to five regional and global consumer goods companies that use Oracle technologies. The categories and winners: Integrated Sales and Marketing/Retail and Consumer Insights: The Clorox Company, Oakland, California; Business Transformation: Land O’Lakes, Arden Hills, Minnesota; Integrated Sales and Marketing/Trade Promotion Management: Mars Chocolate North America, Hackettstown, New Jersey; Product Innovation Management: Mary Kay, Dallas, Texas; and Business Management and Control: Schreiber Foods, Green Bay, Wisconsin.

“This year’s award winners are further validation of how leading consumer goods companies are innovating and transforming their businesses through the use of technology,” says Cassie Moren, senior director of consumer goods industry marketing at Oracle.