Everybody is talking about it, but only a few really envision the positive outcome of this imminent trend. When the digital climate is rapidly evolving, so is the talent acquisition world. If you are recruiting like a god—on all digital channels available today—why not recruit anytime, anywhere? Yes, we are talking about the new age of mobile recruiting.
Fast-growing companies are already hiring at the speed of light - powered by the rise of social media in recruitment strategies. There's no doubt that mobile recruiting will happen—the problem is that it's actually happening faster than everyone expected, leaving companies and recruitment specialists technically unprepared.
Let's state the obvious here: mobile technology is huge today. As a recruiter, you know your potential candidates are already on mobile, be it smartphones or tablets. These are the same individuals that spend their time checking their friends' Facebook status, playing Candy Crush or giving likes on Instagram. Don't you wish they'd rather be applying for your jobs?
A 2015 survey indicates that:
You already do your banking and shopping on mobile—so why not apply for jobs too? This is exactly the kind of candidate experience young job seekers are now looking for. And it's not only the millennials who have dramatically shifted from desktop to mobile—we are all slowly embracing connectivity on-the-fly.
Because we are 24/7 connected on mobile. We are more and more addicted to our smartphones and, most of the times, we live on the go. We check our email on the morning commute, chat with friends on WhatsApp, share holiday pics on Instagram, listen to music on SoundCloud, the list can go on and on. Applying for jobs directly on our mobile device seems like the next logical step.
And it all adds up to one thing—saving precious time.
Mobility is an extraordinary gift of modern day technology—and it's not reserved only to the candidates. If you are a recruiter you need to stay ahead of the competition and start putting into practice mobile recruiting tactics. Building a mobile recruitment campaign means creating a different level of engagement with your potential role fillers.
The mobile recruiting expansion will enable you to:
When surveyed about the importance of mobile recruiting, this is what 3300 talent acquisition leaders responded:
Although this is a win-win situation, recruiting divisions still find it hard to believe that active job seekers look at job postings on their smartphones and are also willing to apply—if given the possibility. As a candidate, not being present on desktop/laptop doesn't translate into being lazy or uninterested—on the contrary—it means you are really busy and rather be multitasking.
Your digital recruitment campaigns are focused on the people—so why not give the people what they ask for?
For now, job seekers are facing two major barriers:
Mobile recruiting is not the future—it's actually the very present for many of your active candidates. Nothing is set to stone, everything that connects us to the digital world is in continuous transformation. What we see implemented today, tomorrow might take a different shape. As trends come and go, so do our perceptions, desires, strategies.
But that's the beauty of it all.
Passionate about turning simple ideas into creative stories. Truly in love with storytelling, Ramona Costea has been active in the media writing and publishing business for over 8 years. Now she is now a Copywriter for Oracle’s Global Recruiting department, where she continues to experiment with social media and improve content strategy. Her specialties include content writing, online marketing, employer branding and social media. Connect with her on LinkedIn and Twitter.
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