A career site and online application experience is often the first impression an organization makes on a candidate and potential future employee. Make sure it’s a positive one. The importance of providing a great candidate experience has gained a lot of attention lately in recruiting circles, and rightfully so. It has a direct impact on your ability to attract top talent.
“…a quarter of candidates who say they had a bad experience also say they will go out of their way to dissuade others from applying. And those who had a great experience? 60% will go out of their way to encourage others to apply. So we can infer a cost difference there: give a good experience, get more candidates. Give a bad experience, and you’re losing candidates before they even apply.”
Recently, Potentialpark released the findings of their 2015 Online Talent Communication Study (OTaC). In it, they measure employers' ability to meet the expectations of candidates on a feature specific level as they guide candidates through their application process. They then rank the top 30 employers based on those providing the best application experiences. In every region surveyed, companies using Oracle’s Talent Acquisition Cloud were ranked at or near the top and were recognized more often than companies using any other recruiting solution. Check out the results below:
Through our Oracle HCM Cloud solutions, we take pride in helping our customers provide the very best candidate and employee experiences possible, using modern and engaging user interfaces and social and mobile enabled processes.
To learn more about Oracle’s Talent Acquisition Cloud solution, check out this short video.
Mike Vilimek is an experienced technology professional and an active blogger and presenter on topics including recruiting and HR technology. At Oracle he is responsible for global positioning, messaging, and go-to-market strategies for Oracle HCM Cloud solutions. Prior to joining Oracle, Mike led the product marketing teams at Talemetry, a recruiting technology provider, and data analytics provider ACL Services. Mike graduated from Simon Fraser University with a degree in Marketing and International Business and was a member of the SFU Football team. Following graduation, Mike had a 7-year professional football career in the Canadian Football League (CFL). Follow him on Twitter: @MikeVilimek