With everyone from James Bond to Rugby World Cup legends a fan of the brand, it’s not hard to see why Heineken is the world’s most international brewer. And as one of the leading developers and marketers of premium beer and cider brands, Heineken chose Oracle Data Cloud as their data provider.
“Oracle Data Cloud has become Heineken’s data and analytics backbone,” said Ron Amram, Vice President, Media Marketing, Heineken USA. “They have become the yardstick by which Heineken measures marketing spend value.”
Heineken uses data from Oracle Data Cloud to target and influence to drive their targeting strategy and to measure sales lift based on message, scale of the media, plus reach and frequency. This simple but effective strategy allows the brand to form campaigns focusing more on actual beer buyers and influencing new entrants into the category.
Download the full case study to find out more about Heineken’s strategy, results and how Oracle Data Cloud enables them to focus on what matters most to their business.