The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

  • February 4, 2016

What do Super Bowl audiences eat on game day?

The biggest NFL game of the year is almost here – and what Super Bowl party would be complete without plenty of snacks for hungry guests? Our experts at The Data Hotline give you the edge on your next campaign with a closer look at Super Bowl audience food preferences:

Chips, Pretzels & Snack Mixes

This group focuses on customers who are in-market for chips, pretzels and snack mixes for Super Bowl Sunday. Reach out to these salty snack fans around this time to drive results.

Potato Chips & Tortilla Chips

Potato chip purchases are top priority for both guests and party hosts for game day, as are corn/tortilla chips and cheese snacks. Be sure to target both of these groups to see results in your next campaign.

Frozen Appetizers & Snacks

In grocery stores all over the nation, frozen appetizers & snacks are a popular purchase during the Super Bowl. Target frozen pizza buyers too, and your campaign will see results. Pepperoni, anyone?

Deli Dips/Spreads/Toppings

This category contains buyers of deli dips/spreads/toppings, popular among Super Bowl fans for game day. In addition, target purchasers of dips, spreads and salsas around Super Bowl time for increased impact.

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Photo: Africa Studio/Shutterstock

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