X

Oracle Data Cloud Blog

What do Super Bowl audiences eat on game day?

The biggest NFL game of the year is almost here – and what Super Bowl party would be complete without plenty of snacks for hungry guests? Our experts at The Data Hotline give you the edge on your next campaign with a closer look at Super Bowl audience food preferences:

Chips, Pretzels & Snack Mixes

This group focuses on customers who are in-market for chips, pretzels and snack mixes for Super Bowl Sunday. Reach out to these salty snack fans around this time to drive results.

Potato Chips & Tortilla Chips

Potato chip purchases are top priority for both guests and party hosts for game day, as are corn/tortilla chips and cheese snacks. Be sure to target both of these groups to see results in your next campaign.

Frozen Appetizers & Snacks

In grocery stores all over the nation, frozen appetizers & snacks are a popular purchase during the Super Bowl. Target frozen pizza buyers too, and your campaign will see results. Pepperoni, anyone?

Deli Dips/Spreads/Toppings

This category contains buyers of deli dips/spreads/toppings, popular among Super Bowl fans for game day. In addition, target purchasers of dips, spreads and salsas around Super Bowl time for increased impact.

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Africa Studio/Shutterstock

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.

Recent Content