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The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.

Welcome to the tipping point: Data is driving everything.

Data is now the absolute key driver for successful organizations. Spanning not just marketing teams, but sales as well as customer operations. And those who harness its power now have a competitive advantage over those who don’t.

Leading organizations are now using data to revolutionize the customer experience. But what does success look like?

Oracle Data Cloud teamed up with research firm IDC to examine 6 successful companies that use data to:

- Optimize and inform marketing campaign strategy based on measurable results

- Influence consumer purchase behavior using social data

- Drive connections between physical and digital attributes

- Eliminate waste by connecting to the right customer with the right message at the right time

Learn right now how Oracle Data Cloud delivered measurable, impactful business results for Heineken, Kellogg, IRI, PlaceIQ, Intel and Equifax. Then consider what data can do for you.

Access and download these six case studies now to gain insights into your marketing future with data!

IDC Case studies

Stay up to date with all the latest in data-driven news by following @OracleDataCloud on Twitter and Facebook! Need data-related answers for your next marketing campaign or client partner? Contact The Data Hotline today. (What's The Data Hotline?) 

Photo: Rawpixel.com/Shutterstock

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